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A Report Submitted to Mahamaya Technical University, Noida for the fulfilment of award of Degree of



Arun Kumar Tripathi

Roll No: 1015270015 Session: 2010-12 Under the Supervision and guidance of

Mr.Sandeep Sharma



It is my pleasure to have the opportunity extent my hardest thank to every body that has given available contribution towards the successful competition of my project. During the pursuit of my project today, I came to realize what it would it have been without the aid and support of so many people to whom a line of acknowledgement was not express the true essence of their contribution in addition to my hard work it took the large corporate population starting from Mr. ANURAGH JAISWAL (Area Sales Manager, INDIAMART), and my faculty guide, M.I.M.T. & friends without support this project would not have been what it is today.

I express my deep gratitude to the Mr. Rohit Kumar (Sales Manager) who kindly give me an opportunity to undergo the summer training in great and esteemed organization like INDIAMART INTERMESH LIMITED, from where I could derive my first and valued experience of a service life. Mr. Anuragh Jaiswal support and suggestion at every step in summer training had given me the potential to build this project report. This had been a memorable experience to work order, thank you Sir.


I ARUN TRIPATHI,hereby declare that this project titled BUSINESS OPPORTUNITIES THROUGH ONLINE MEDIA is an original work carried out by me, under (Fac.Marketing). the guidance of Mr. SANDEEP SHARMA

The report submitted by me is a bonafide work Carried by me of my own efforts and it has not been submitted to any other University or published any time before.


Signature Of Student (Arun Tripathi)
















In this competitive scenario, every company aspires to be market leader, Client Service is one of the key entities through which a company can outperform its competitors and sell its product and services in the market and create a positive image of the product in the mind of the consumers. Therefore, it is essential for the company to understand the problems faced by the customers and their expectations; it makes easier for the company to tap those particular areas.

My project was to understand the Business Promotion activities through online media & conduct a market research on the manufacturers, traders, importers, exporters and retailers to evaluate their behavior towards online promotion. This report summarizes the results of the research conducted on the basis of questionnaires designed by me in consultation with the company.

In my project I have conversed the manufacturers, dealers and distributors in Uttam Nagar, Kirti Nagar, Chawri Bazaar, & G.B. Road in Delhi. An attempt has been made to find out the behavior & beliefs of the respondents towards Online Promotion. Analysis of IndiaMart vis--vis its competitors according to the available data was also done. I also tried to find out the differences between Online & Traditional Promotional techniques.

As attempts has been made to account all the suggestions for the company to retain and further increase its market share.


INDIAMART INTERMESH LTD endeavors to maximize value for our customers by offering them efficient and cost-effective solutions for business promotion, process support and transaction accomplishment.

IndiaMART.com is a leading B2B marketplace that assists buyers and sellers to trade with each other at a common, reliable & transparent platform. Started in 1996, they serve more than 400,000 sellers and over 50 million unique visitors every month, who use our marketplace to generate business leads, find suppliers, post trade offers, test market products, promote their brand and conduct business.

With online catalogs, having more than 100,000 active products, they are the largest B2B marketplace from India. In addition to business directory, online catalog, trade leads and tenders, they offer personalized assistance to buyers and sellers for almost everything they need to buy/sell using IndiaMART.com. IILs customers have always found an integrated business promotion solution more valuable than a simple web presence. Driven by this preference of their customers, they have built ourselves on 7

the key pillars of smart people & smart solutions for business promotion. They have developed an integrated solution delivery framework which incorporates B2B marketplaces, internet technology and industry knowledge. IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online presence of Indian businesses for a global exposure. They today serve our customers through a network of over 100 industry / product marketplaces, making them the largest network of integrated B2B marketplaces from India. They have always seen Internet as a business facilitator rather than a technology phenomenon. Their usage of internet technology has therefore been directed towards business promotion of their customers. Today, they cater to over 5lakh customers and make internet technology work for their business.

The diversities of businesses make it imperative for them to custom-deliver our solutions. This presents a great challenge of accumulating & using industry knowledge to deliver high quality solutions. IIL has developed and established standards for solution delivery and is India's first organization of its kind to receive an ISO certification.

Buyers' Benefits For global buyers, IndiaMART.com is the largest & most user-friendly source of supplier identification, product sourcing and establishing business association. It serves varying needs of buyers including:

Finding manufacturers and suppliers of desired products

Locating manufacturers for customized product development/manufacturing Identifying new products for their market Seeking offers from sellers for your immediate/long-term buying requirements Establishing long-term association with companies for distribution, OEM supplies, contract manufacturing etc.

Selecting the right service provider for various business needs and outsourcing of service requirements.

Sellers' Benefits For Indian sellers, IndiaMART.com has been the most successful platform for business generation since 1996. The sellers use IndiaMART.com for the following purposes:

Finding global buyers for their products and services Test marketing of new products globally for as low as Rs 12,000 Setup a 24x7, 365 days online catalog for as low as Rs 19,000 Invite interested buyers to buy their products through trade leads Brand building & generating potential sales leads through top listings, search listings and advertisements.

India Mart Terms and Conditions of Use

PLEASE READ THE FOLLOWING TERMS AND CONDITIONS OF USE AGREEMENT CAREFULLY The following demonstrates terms and conditions of use (here-in-after referred to as an "Agreement"), applicable to your use of IndiaMART.com (hereinafter referred to as "web site"), which promotes business between suppliers and buyers globally. It is an agreement between you as the user(s) of the web site (the "User(s)") and IndiaMART InterMESH Ltd. (hereinafter referred to as "IIL").

Before you subscribe to and/or begin participating in or using web site, IIL believes that user(s) have fully read, understood and accept the agreement.

If you do not agree to or wish to be bound by agreement , you may not access or otherwise use the web site.


Web site-Merely a Venue/Platform User(s) Eligibility User(s) Agreement Amendment to User(s) Agreement Intellectual Property Rights Links to Third Party Sites/Content Termination Registered User(s)



Data Protection/Personal Information Posting your Contents on IIL Interactions between User(s) Limitations of Liability/Disclaimer Notices Governing Law and Disputes Resolutions General/Miscellaneous


Web site acts as a mere venue/platform for our members to negotiate/interact for buying, selling and other business services by way of locating companies to trade with, through our on-line exchange.

We do not take part in the actual transaction that takes place between the buyers and sellers and hence are not a party to any contract for sale negotiated between buyers and sellers. All transactions will be the responsibility of the members only. This agreement shall not be deemed to create any partnership, joint venture, or other joint business relationship between IIL and other party.

II. USER(S) ELIGIBILITY User(s) means any individual or business entity/organization that legally operates in India or in other countries, uses and has the right to use the services provided by IIL. Our services are available only to those individuals or companies who can form legally binding contracts under the


applicable law. Therefore, user(s) must not be a minor as per Indian Law, i. e. user(s) must be at least 18 years of age to be eligible to use our services.

IIL advises its users that while accessing the web site, they must follow/abide by the related laws. IIL is not responsible for the possible consequences caused by your behaviour during use of web site. IIL may, in its sole discretion, refuse the service to anyone at any time. The service is not available to temporarily or indefinitely suspended members of web site.

III. USER(S) AGREEMENT This agreement applies to user(s) if user(s) are visitors, registered - free or paid user(s) who access the web site for any purpose. It also applies to any legal entity which may be represented by you under actual or apparent authority. User(s) may use this site solely for their own personal or internal purposes.

This agreement applies to all IIL services offered on the web site, collectively with any additional terms and condition that may be applicable to the specific service used/accessed by user(s).In the event of a conflict or inconsistency between any provision of the terms and conditions mentioned herein with those of the particular service, the provisions of the terms and conditions applicable to such specific services shall prevail.

IV. AMENDMENT TO USER(S) AGREEMENT IIL may change, modify, amend, or update this agreement from time to time without any prior notification to user(s) and the amended and restated terms and conditions of use shall be effective


immediately on posting. If you do not adhere to the changes, you must stop using the service. Your continuous use of the service will signify your acceptance of the changed terms.

V. INTELLECTUAL PROPERTY RIGHTS IIL is the sole owner or lawful licensee of all the rights to the web site and its content. Web site content means its design, layout, text, images, graphics, sound, video etc. The web site content embody trade secrets and intellectual property rights protected under worldwide copyright and other laws. All title, ownership and intellectual property rights in the web site and its content shall remain with IndiaMART.com, its affiliates or licensor's of IndiaMART.com content, as the case may be.

All rights, not otherwise claimed under this agreement or by IndiaMART.com, are hereby reserved. The information contained in this web site is intended, solely to provide general information for the personal use of the reader, who accepts full responsibility for its use. IIL does not represent or endorse the accuracy or reliability of any information, or advertisements (collectively, the "content") contained on, distributed through, or linked, downloaded or accessed from any of the services contained on this web site, or the quality of any products, information or other materials displayed, or obtained by you as a result of an advertisement or any other information or offer in or in connection with the service.

We accept no responsibility for any errors or omissions, or for the results obtained from the use of this information. All information in this web site is provided "as is" with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and


without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. Nothing herein shall to any extent substitute for the independent investigations and the sound technical and business judgment of the user(s). In no event shall IIL be liable for any direct, indirect, incidental, punitive, or consequential damages of any kind whatsoever with respect to the service, the materials and the products. User(s) of this site must hereby acknowledge that any reliance upon any content shall be at their sole risk.

The information presented here has been compiled from publicly aired and published sources. IIL respects these sources and is in no way trying to infringe on the respective copyrights or businesses of these entities. IIL reserves the right, in its sole discretion and without any obligation, to make improvements to, or correct any error or omissions in any portion of the service or the materials.

Trademark "IndiaMART", "IndiaPROFILE", "IndiaLIST", "IndiaHOME", "IndiaSERVER", "IndiaMART.COM", "TrustSeal", "InterMESH" and related icons and logos are registered trademarks or trademarks or service marks of IIL in various jurisdictions and are protected under applicable copyright, trademark and other proprietary rights laws. The unauthorized copying, modification, use or publication of these marks is strictly prohibited.

Copyright All content on this web site is the copyright of IIL except the third party content and link to third party web site on our website.


IIL is not an expert in your intellectual property rights, and we cannot verify that the users of our online marketplace - who post literally tens of thousands of trade leads for items on the website each day - have the right to sell the goods offered. We will appreciate your assistance in identifying listings which may not appear on their face to infringe your rights but which you believe are infringing. IIL is also not an arbiter or judge of disputes about intellectual property rights. By taking down a listing, as a prudential matter, IIL is not endorsing a claim of infringement. Neither, in those instances in which IIL declines to take down a listing, is IIL determining that the listing is not infringing, nor is IIL endorsing the sale of goods in such cases.

IIL respects the intellectual property rights of others, and we expect our user(s) to do the same. We believes that user(s) agree that they will not copy, download & reproduce any information, text, images, video clips, directories, files, databases or listings available on or through the web site (the "IIL content") for the purpose of re-selling or re-distributing, mass mailing (via email, wireless text messages, physical mail or otherwise), operating a business competing with IIL, or otherwise commercially exploiting the IIL content. Systematic retrieval of IIL content to create or compile, directly or indirectly, a collection, compilation, database or directory (whether through robots, spiders, automatic devices or manual processes) without written permission from IIL is prohibited.

In addition, use of the content for any purpose not expressly permitted in this Agreement is prohibited and may invite legal action. As a condition of your access to and use of IIL's services, you agree that you will not use the web site service to infringe the intellectual


property rights of others in any way. IIL reserves the right to terminate the account of a user(s) upon any infringement of the rights of others in conjunction with use of the IIL service, or if IIL believes that user(s) conduct is harmful to the interests of IIL, its affiliates, or other users, or for any other reason in IIL's sole discretion, with or without cause.

URL's/Sub-Domain URL's/Sub-Domain Names assigned by IIL to its users (which includes both paid and free) is the exclusive property of IIL and it cannot be assumed to be permanent in any case. IIL reserves the right, without prior notice, at any point of time, to suspend or terminate or restrict access to or edit the URL's/Sub domain names. IN SUCH CASE, IIL WILL NOT BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION OR OTHERWISE.

VI. LINKS TO THIRD PARTY SITES Links to third party sites are provided by web site as a convenience to user(s) and IIL has not have any control over such sites i.e content and resources provided by them.

IIL may allow user(s) access to content, products or services offered by third parties through hyper links (in the form of word link, banners, channels or otherwise) to such Third Party's web site. You are cautioned to read such sites' terms and conditions and/or privacy policies before using such sites in order to be aware of the terms and conditions of your use of such sites. IIL believes that user(s) acknowledge that IIL has no control over such third party's site, does not monitor such sites, and IIL shall not be responsible or liable to anyone for such third party site, or 16

any content, products or services made available on such a site.

VII. TERMINATION Most content and some of the features on the web site are made available to visitors free of charge. However, IIL reserves the right to terminate access to certain areas or features of the web site (to paying or registered users) at any time for any reason, with or without notice. IIL also reserves the universal right to deny access to particular users to any/all of its services/content without any prior notice/explanation in order to protect the interests of IIL and/or other visitors to the web site. IIL reserves the right to limit, deny or create different access to the web site and its features with respect to different user(s), or to change any of the features or introduce new features without prior notice.

IIL withholds the right to temporary or permanent termination of membership of any user for any of the following reasons:

(a) If it concludes that the user(s) have provided any false information in connection with the member account to IIL, or are engaged in fraudulent or illegal activities.

(b) The user(s) breach any provisions of the terms and conditions of use agreement and/or Agreement of web site.

(c) Utilize web site to send spam messages or repeatedly publish the same product information.


(d) Post any material to members that is not related to international trade or business cooperation.

(e) Impersonate or unlawfully use another companies name to post information or conduct business of any form

(f) Any unauthorized access, use, modification, or control of the web site data base, network or related services.

(g) Obtain by any means web site member's user name and/or password.

If IIL terminates user(s) membership, user(s) will not have the right to re-enroll or join IIL under a new account or name unless formally invited to do so by IIL. In any case of termination, no membership charges will be refunded. User(s) acknowledge that inability to use the web site wholly or partially for whatever reason may have adverse effect on its business. User(s) hereby agree that in no event shall the web site be liable to the user(s) or any third parties for any inability to use the web site (whether due to disruption, limited access, changes to or termination of any features on the web site or otherwise), any delays, errors or omissions with respect to any communication or transmission, or any damage (direct, indirect, consequential or otherwise) arising from the use of or inability to use the web site or any of its features.

VIII. REGISTERED USER(S) To become a Registered User(s) there is a proper procedure which is for the convenience of user(s) so that they can easily log-in and log-out.


User(s) can become a Registered User(s) by filling an on-line registration form on the web site by giving desired information (name, contact information, details of its business, etc.). IIL will establish an account ("Account") for the user(s) upon registration and assign a user alias ("User ID") and password ("Password") for log-in access to your Account. Web site may or may not assign user(s) upon registration a web-based email/message account with limited storage space to send or receive email/messages. Users will be responsible for the content of all the messages communicated through the Email Account, as well as the consequences of any such message.

If you register on behalf of a business entity, you represent that business entity and (a) you have the authority to bind the entity to terms and condition of use and/or this Agreement; (b) the address you use when registering is the principal place of business of such business entity; and (c) all other information submitted to IIL during the registration process is true, accurate, current and complete. For purposes of this provision, a branch or representative office will not be considered a separate entity and its principal place of business will be deemed to be that of its head office.

By becoming a Registered User, you consent to the inclusion of your personal data in our on-line database and authorize IIL to share such information with other user(s). IIL may refuse registration and deny the membership and associated User ID and Password to any user for whatever reason. Web site may suspend or terminate a Registered membership at any time without any prior notification in interest of IIL or general interest of its visitors/other members without giving any reason thereof. Registered User are not a part or affiliate of IIL in any way.


IX. DATA PROTECTION Personal information supplied by user(s) during the use of web site is governed by our privacy policy. Please click here to know about our privacy policy.

X. POSTING YOUR CONTENT ON WEBSITE Some of the content displayed on the website is provided or posted by third parties. User(s) can post their content on some of the sections/services of the web site using the self-help submit and edit tools provided at the respective section. User(s) may need to register and/or pay for some of these services.

IIL in such case is not the author. The content here is contributed by anonymous, registered or paid user(s). Neither IIL nor any of its affiliates, directors, officers or employees has entered into sale agency relationship with such third party by virtue of our display of the Third Party Content on the website. Any Third Party content is the sole responsibility of the party who has provided the content. IIL is not responsible for the accuracy, propriety, lawfulness or truthfulness of any Third Party content, and shall not be liable to any user(s) in connection with his/her reliance on such Third Party content. In addition, IIL is not responsible for the conduct of user(s) activities on the web site, and shall not be liable to any person in connection with any damage suffered by any person as a result of any such user's conduct.

User(s) solely represent, warrant and agree to:


(a) provide IIL with true, accurate, current and complete information to be displayed on the web site and

(b) maintain and promptly amend all information to keep it true, accurate, current and complete.

User(s) hereby grant an irrevocable, perpetual, worldwide and royalty-free, sub-licensable (through multiple tiers) license to IIL to display and use all information provided by them in accordance with the purposes set forth in agreement and to exercise the copyright, publicity, and database rights you have in such material or information, in any form of media, third party copyrights, trademarks, trade secret rights, patents and other personal or proprietary rights affecting or relating to material or information displayed on the web site, including but not limited to rights of personality and rights of privacy, or affecting or relating to products that are offered or displayed on the web site (hereafter referred to as"Third Party Rights").

User(s) hereby represent, warrants and agree that user(s) shall be solely responsible for ensuring that any material or information you post on the web site or provide to web site or authorize the web site to display, does not, and that the products represented thereby do not, violate any Third Party Rights, or is posted with the permission of the owner(s) of such rights. User(s) hereby represent, warrant and agree that they have the right to manufacture, offer, sell, import and distribute the products offered and displayed on the web site, and that such manufacture, offer, sale, importation and/or distribution of those products violates no Third Party Rights.


User(s) hereby represent, warrant and agree that information submitted to IIL for display on the web site will not:

Contain fraudulent information or make fraudulent offers of items or involve the sale or attempted sale of counterfeit or stolen items or items whose sales and/or marketing is prohibited by applicable law, or otherwise promote other illegal activities;

Be part of a scheme to defraud other User(s) of the web site or for any other unlawful purpose;

Relate to sale of products or services that infringe or otherwise abet or encourage the infringement or violation of any third party's copyright, patent, trademarks, trade secret or other proprietary right or rights of publicity or privacy, or any other Third Party Rights;

Violate any applicable law, statute, ordinance or regulation (including without limitation those governing export control, consumer protection, unfair competition, antidiscrimination or false advertising);

Be defamatory, libelous, unlawfully threatening or unlawfully harassing; Be obscene or contain or infer any pornography or sex-related merchandising or any other content or otherwise promotes sexually explicit materials or is otherwise harmful to minors;

Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;

Contain any material that constitutes unauthorized advertising or harassment (including but not limited to spamming), invades anyone's privacy or encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any law or regulation;


Solicit business from any User(s) in connection with a commercial activity that competes with IIL;

Contain any computer viruses or other destructive devices and codes that have the effect of damaging, interfering with, intercepting or expropriating any software or hardware system, data or personal information;

Link directly or indirectly to or include descriptions of goods or services that are prohibited under the prevailing law; or

Otherwise create any liability for IIL or its affiliates.

IIL reserves the right in its sole discretion to remove any material/content/photos/offers displayed on the web site which it reasonably believes is unlawful, could subject IIL to liability, violates the terms and conditions and/or Agreement or is otherwise found inappropriate in IIL's opinion. Web site reserves the right to cooperate fully with governmental authorities, private investigators and/or injured third parties in the investigation of any suspected criminal or civil wrongdoing.

In connection with any of the foregoing, web site may suspend or terminate the Account of any User as web site deems appropriate in its sole discretion. User(s) agree that web site shall have no liability to any User(s), including no liability for consequential or any other damages, in the event web site takes any of the actions mentioned in this Section, and that you agree to bear the risk that web site may take such actions.

Web site acts as a content integrator and is not responsible for the information provided by user(s) to be displayed on the web site. IIL do not have any role in developing the content.


XI.INTERACTION BETWEEN USERS IIL provides an on-line platform for exchanging information between buyers and suppliers of products and services. Web site does not represent the seller or the buyer in specific transactions and does not charge any commission for enabling any transaction. Web site does not control and is not liable to or responsible for the quality, safety, lawfulness or availability of the products or services offered for sale on the web site or the ability of the suppliers to complete a sale or the ability of buyers to complete a purchase. User(s) are cautioned that there may be risks of dealing with foreign nationals or people acting under false pretenses. Web site uses several techniques (such as TrustSEAL) to verify the accuracy and authenticity of the information our user(s) provide us. However, since it is not possible in all cases and is not 100% fool-proof, IIL cannot and does not confirm each user(s) purported identity (including, without limitation, TrustSEAL Members). IIL encourages user(s) to use various tools available on the web site and otherwise, as well as common sense, to evaluate the user(s) with whom they would like to deal with.

User(s) acknowledge that user(s) fully assume the risks of purchase and sale transactions when using the web site to conduct transactions, and that user(s) fully assume the risks of liability or harm of any kind in connection with subsequent activity of any kind relating to products or services that are the subject of transactions using the web site.

Such risks shall include, but are not limited to, mis-representation of products and services, fraudulent schemes, unsatisfactory quality, failure to meet specifications, defective or dangerous


products, unlawful products, delay or default in delivery or payment, cost mis-calculations, breach of warranty, breach of contract and transportation accidents. Such risks also include the risks that the manufacture, importation, distribution, offer, display, purchase, sale and/or use of products or services offered or displayed on the web site may violate or may be asserted to violate Third Party Rights, and the risk that you may incur costs of defense or other costs in connection with third parties' assertion of Third Party Rights, or in connection with any claims by any party that they are entitled to defense or indemnification in relation to assertions of rights, demands or claims by Third Party Rights claimants. Such risks also include the risks that consumers, other purchasers, end-users of products or others claiming to have suffered injuries or harms relating to product originally obtained by user(s) of the web site as a result of purchase and sale transactions in connection with using the web site may suffer harms and/or assert claims arising from their use of such products. All of the foregoing risks are hereafter referred to as "Transaction Risks".

User(s) agree that IIL shall not be liable or responsible for any damages, liabilities, costs, harms, inconveniences, business disruptions or expenditures of any kind that may occur/arise as a result of or in connection with any Transaction Risks. User(s) are solely responsible for all of the terms and conditions of the transactions conducted on, through or as a result of use of the web site, including, without limitation, terms regarding payment, returns, warranties, shipping, insurance, fees, taxes, title, licenses, fines, permits, handling, transportation and storage. In the event of a dispute with any party to a transaction, user(s) agrees to release and indemnify IIL (and our agents, affiliates, directors, officers and employees) from all claims, demands, actions, proceedings, costs, expenses and damages (including without limitation any actual, special, incidental or consequential damages) arising out of or in connection with such transaction.


User(s) may use the content/features on web site solely for their personal or internal purposes. User(s) agree that they will not use IIL database and/or services to send junk mail, chain letters or spamming or the transmission of any unlawful, harassing, libelous, abusive, threatening, harmful, vulgar, obscene or otherwise objectionable material of any kind or nature. Further, as a Registered User, user(s) will not use the Email Account to publish, distribute, transmit or circulate any unsolicited advertising or promotional information or any content that is obscene, indecent, seditious, offensive, defamatory, threatening, or which incites or results in causing racial hatred, discrimination, menace or breach of confidence.



The features and services on the web site are provided on an "as is" and "as available" basis, and web site hereby expressly disclaims any and all warranties, express or implied, including but not limited to any warranties of condition, quality, durability, performance, accuracy, reliability, merchantability or fitness for a particular purpose. All such warranties, representations, conditions, undertakings and terms are hereby excluded. IIL makes no representations or warranties about the validity, accuracy, correctness, reliability, quality, stability, completeness of any information provided on or through the web site. IIL does not represent or warranty that the manufacture, importation, distribution, offer, display, purchase, sale and/or use of products or services offered or displayed on the web site does not violate any third party rights; and IIL makes no representations or warranties of any kind concerning any product or service offered or displayed on the web site. Any material downloaded or otherwise obtained through the web site is done at your sole discretion and risk and you are solely responsible for any damage to your computer system or loss of data that may result from the download of any such material. No


advice or information, whether oral or written, obtained by you from web site or through or from the web site shall create any warranty not expressly stated herein.

Under no circumstances shall web site be held liable for an delay or failure or disruption of the content or services delivered through the web site resulting directly or indirectly from acts of nature, forces or causes beyond its reasonable control, including without limitation, Internet failures, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, flood, storms, explosions, Acts of God, natural calamities, war, governmental actions, orders of domestic or foreign courts or tribunals or non-performance of third parties. User(s) hereby agree to indemnify and save web site, its affiliates, directors, officers and employees harmless, from any and all losses, claims, liabilities (including legal costs on a full indemnity basis) which may arise from your use of the web site (including but not limited to the display of your information on the web site) or from your breach of any of the terms and conditions of this Agreement. User(s) hereby further agree to indemnify and save web site, its affiliates, directors, officers and employees harmless, from any and all losses, claims, liabilities (including legal costs on a full indemnity basis) which may arise from your breach of any representations and warranties made by you to web site.

User(s) hereby further agree to indemnify and save web site, its affiliates, directors, officers and employees harmless, from any and all losses, claims, liabilities (including legal costs on a full indemnity basis) which may arise, directly or indirectly, as a result of any claims asserted by Third Party Rights claimants or other third parties relating to products offered or displayed on the


web site. User(s) hereby further agree that web site is not responsible and shall have no liability to it, for any material posted by others, including defamatory, offensive or illicit material and that the risk of damages from such material rests entirely with you. Web site reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you shall cooperate with web site in asserting any available defenses.

Web site shall not be liable for any special, direct, indirect, punitive, incidental or consequential damages or any damages whatsoever (including but not limited to damages for loss of profits or savings, business interruption, loss of information), whether in contract, negligence, tort, strict liability or otherwise or any other damages resulting from any of the following:

The use or the inability to use the web site; Any defect in goods, samples, data, information or services purchased or obtained from a User(s) or a third-party service provider through the web site;

Violation of Third Party Rights or claims or demands that User(s) manufacture, importation, distribution, offer, display, purchase, sale and/or use of products or services offered or displayed on the web site may violate or may be asserted to violate Third Party Rights; or claims by any party that they are entitled to defense or indemnification in relation to assertions of rights, demands or claims by Third Party Rights claimants;

Unauthorized access by third parties to data or private information of any User(s); Statements or conduct of any User(s) of the web site; or Any matters relating to Premium Services however arising, including negligence.


XIII. NOTICES All notices or demands to or upon web site shall be effective if in writing and shall be duly made when sent to IIL in the following manner: to IndiaMART InterMESH Ltd., B-1, Sector 8, NOIDA-201301, U.P., INDIA.

All notices or demands to or upon a User(s) shall be effective if either delivered personally, sent by courier, certified mail, by facsimile or email to the last-known correspondence, fax or email address provided by the User(s) to web site, or by posting such notice or demand on an area of the web site that is publicly accessible without a charge.

Notice to a User(s) shall be deemed to be received by such User(s) if and when web site is able to demonstrate that communication, whether in physical or electronic form, has been sent to such User(s), or immediately upon web site's posting such notice on an area of the web site that is publicly accessible without charge.

XIV. GOVERNING LAW AND DISPUTE RESOLUTIONS Terms and condition of use agreement and/ or Agreement, Privacy Policy shall be governed in all respect by the laws of Indian Territory. IIL considers itself and intended to be subject to the jurisdiction only of the Courts of Noida, Uttar Pradesh, India. The parties to this Agreement hereby submit to the exclusive jurisdiction of the courts of Noida,Uttar Pradesh, India.



Headings are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section.

Web site's failure to enforce any right or failure to act with respect to any breach by a User(s) under these terms and conditions will not waive that right nor waives IIL's right to act with respect with subsequent or similar breaches.

Web site shall have the right to assign its obligations and duties in this Agreement and in any agreement relating to any/all of its Services to any person or entity.

If any provision of the terms and conditions of use and/or Agreement is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced.

The above mentioned terms and conditions of use and/or Agreement and the Privacy Policy constitute the entire agreement between the User(s) and IIL with respect to access to and use of the web site, superseding any prior written or oral agreements in relation to the same subject matter herein.



Alibaba.com, a member of the Alibaba Group of companies, is the world's leading B2B ecommerce company. They provide an efficient, trusted platform connecting small and mediumsize buyers and suppliers from around the world. Their international marketplace (www.alibaba.com) focuses on global importers and exporters and our China marketplace (www.alibaba.com.cn) focuses on suppliers and buyers trading domestically in China. Together their marketplaces form a community of close to 30 million registered users from over 240 countries and regions.

Our operational headquarters is based in Hangzhou in eastern China. We have field sales and marketing offices in more than 30 cities in China, Hong Kong, Switzerland and the United States. The company had more than 5,200 full-time employees as of December 31, 2007.

Company Overview
Alibaba.com (HKSE: 1688) (1688.HK) is the global leader in e-commerce for small businesses and the flagship company of Alibaba Group. Founded in 1999 in Hangzhou, China, Alibaba.com


makes it easy for millions of buyers and suppliers around the world to do business online through three marketplaces: a global trade platform (www.alibaba.com) for importers and exporters; a Chinese platform (www.1688.com) for domestic trade in China; and, through an associated company, a Japanese platform (www.alibaba.co.jp) facilitating trade to and from Japan. In addition, Alibaba.com offers a transaction-based wholesale platform on the global site (www.aliexpress.com) geared for smaller buyers seeking fast shipment of small quantities of goods. Together, these marketplaces form a community of more than 56 million registered users in more than 240 countries and regions. Alibaba.com also offers business management software and Internet infrastructure services targeting businesses across China, and provides educational services to incubate enterprise management and e-commerce professionals. Alibaba.com also owns Vendio and Auctiva, leading providers of third-party e-commerce solutions for online merchants. Alibaba.com has offices in more than 60 cities across Greater China, India, Japan, Korea, Europe and the United States.

History & Milestones

Jack Ma, a former English teacher from Hangzhou, started Alibaba.com with 17 other founders in 1999 as a trading platform for small manufacturers to sell their wares. Since then Alibaba.com has grown into the premier online marketplace for small businesses around the world to identify potential trading partners and interact with each other to conduct business online. Alibaba.com completed its US$1.7 billion initial public offering on the Hong Kong Stock Exchange in November 2007, the biggest Internet IPO at the time since Google's 2004 offering on the NASDAQ.


Alibaba Group is established by former English teacher Jack Ma and 17 June 1999 other founders in an apartment in Hangzhou. Alibaba.com launches the Gold Supplier membership on its international marketplace, providing mainland Chinese exporters with an endorsement October 2000 of their business standards that they can use with trading partners anywhere in the world. International TrustPass program is introduced on the international August 2001 marketplace, serving suppliers conducting global trade outside mainland China. December 2001 Alibaba.com achieves profitability. China TrustPass membership is introduced on the China marketplace for March 2002 mainland Chinese small businesses engaging in domestic trade. July 2002 Keyword ranking services are launched on the international marketplace. TradeManager instant messaging software is introduced, facilitating trade November 2003 by enabling Alibaba.com users to communicate in real time. Ali-Institute is established to offer customer training and higher-education September 2004 e-commerce certification in China. March 2005 March 2007 Keyword ranking services are launched on the China marketplace. Branded advertising is introduced on the China marketplace.


April 2007

Gold Supplier membership is extended to exporters in Hong Kong. Alibaba,com introduces a small business loan-assistance program, Ali-

May 2007 loan, in collaboration with leading banks in China. September 2007 Premium placement display is introduced on the China marketplace. Alibaba.com completes its US$1.7 billion initial public offering on the November 2007 Main Board of the Hong Kong Stock Exchange. December 2007 The Alibaba Japan marketplace is upgraded and re-launched. Alibaba.com shares become a component of the Hang Seng Composite March 2008 Index Series and Hang Seng Freefloat Index Series in Hong Kong. Winport is launched to help small businesses build their own presence on April 2008 the China marketplace. Alibaba.com forms an associated company, Alibaba Japan, with Softbank May 2008 to take over operations of its Japanese business. China TrustPass for Individuals membership is launched to serve June 2008 entrepreneurs engaging in domestic China trade. July 2008 Gold Supplier membership is extended to exporters in Taiwan. Export-to-China service is launched to help small businesses sell direct to August 2008 China.


Gold Supplier Starter Pack, a new entry-level membership package, is November 2008 introduced on the international marketplace to make the benefits of Gold Supplier membership more widely accessible. Ali-ADvance, a pay-for-performance keyword bidding system, is March 2009 introduced on the China marketplace. June 2009 Business Network Service is introduced on the China marketplace. Global Gold Supplier membership is introduced on the international July 2009 marketplace to serve suppliers outside Greater China. Alibaba.com relocates its corporate campus to Binjiang District in August 2009 Hangzhou, China. Alibaba.com completes the acquisition of the business management software division of Alisoft to further the goal of transforming from "Meet at Alibaba" to "Work at Alibaba." Alibaba.com beta-launches AliExpress, a wholesale platform on the September 2009 international marketplace designed to facilitate small bulk transactions online. Alibaba Group celebrates its 10th anniversary with a global gathering of employees and members in Hangzhou, China. Ali-Institute is established as a dedicated division to better cultivate eOctober 2009 commerce talent for Chinese small businesses.


Alibaba.com completes the acquisition of HiChina to enhance its ability to December 2009 provide additional Internet infrastructure services to Chinese small businesses. Alibaba.com announces an additional domain name, 1688.com, for its China marketplace and a strategic upgrade of the site to support wholesale transactions. Alibaba.com announces the creation of Chinas first Small Business Credit March 2010 Rating System and the establishment of a RMB1 billion Business Integrity Insurance Fund. Fair Play Fund is introduced on the international marketplace to help offset a portion of losses suffered by buyers defrauded by China Gold Supplier members. China TrustPass Basic is introduced on the China marketplace to make the benefits of TrustPass membership more widely accessible. April 2010 AliExpress is officially launched on the international marketplace for smaller buyers seeking fast shipment of small quantities of goods. Alibaba.com acquires Vendio to integrate AliExpress and Vendios eJuly 2010 commerce services into a complete solution for small businesses in the U.S. Alibaba.com acquires Auctiva to strengthen its position as a go-to supply August 2010 source for U.S. e-commerce entrepreneurs.


September 2010

Alibaba.com launches its local customer service operations in India.

Awards & Honors


Alibaba Culture & Values

Alibaba.com is the flagship business of the Alibaba Group, a global e-commerce leader and the largest e-commerce company in China. As a member of the Group, Alibaba.com shares the same culture and values as all the Group companies, including Taobao, Alipay, Yahoo! China, Alisoft and Alimama.

Since Alibaba's inception, a strong company culture based on Alibaba's shared value system has served as the cornerstone of the Alibaba Group and its subsidiaries. Their business success and rapid growth has been built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.

Mission To make it easy to do business anywhere

The challenging opportunities and new avenues cropping up in the corporate arena in diverse sectors demands the role of a common mediator to act as bridge between buyers and sellers, importers and exporters, and the like. This service facilitates all in the business world to come to a common platform, thus turning the geologically colossus earth into a tiny global village. Tradeindia is a major entity involved in this task bringing manufacturers, buyers and sellers under one pedestal.


Infocom Network Ltd. is an ISO 9001: 2000 certified company, conceptualised in 1996 and it has created a niche as India's largest online B2B e-marketplace, offering comprehensive business solutions to the global EXIM community through its wide array of online services, directory services and facilitation of trade promotional events. Their portal is an ideal forum for buyers and sellers across the globe to interact and conduct business smoothly and effectively.

Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today they have reached a database of 7,80,664 registered users, and the company is growing on a titanic scale with a considerable amount of new users joining/registering everyday, under the innovative vision and guidance of Mr. Bikky Khosla, CEO.

Mission & Goal/Corporate Objective

Tradeindia is born with a noble missionthe mission to assemble the trade communities of all the nations of the world under one common platform, the mission to contribute to the development of world business, thereby contributing to the economic development of the respective nations. They are committed to assist all their registered members (companies) in locating and communicating with new business partners from across the globe, and exchanging trade offers in an online environment over the Internet.

Their efforts are directed towards providing useful, authentic and accurate information to the EXIM community and ensuring the best of services and business leads for their clients. With a dedicated marketing team behind them, their site offers grand and unlimited exposure to the manufacturers, importers and service providers by showcasing their products and services at numerous levels, thereby giving them maximum business visibility on the Internet.


Terms & Conditions User Agreement

1. Defined Terms Unless repugnant to the subject or context, the words appearing herein below shall have the meanings as set forth below:

"Agreement" shall mean and include the User completed application form, its attachment(s) and the terms and conditions stated herein and includes the documents incorporated by reference including the Disclaimer, Warning against Fraud, Contract Form/Bill terms and conditions and such other documents that Infocom may in its absolute discretion add to the Site from time to time. It shall deem to have been executed at New Delhi.

"Banner" means a service offered to a User wherein a graphic image is placed on the Site and used to advertise the product(s) and/or service(s) of the User and this graphic image is linked to the User's own website.

"Company" means Infocom Network Limited, a Company incorporated under the Companies Act, 1956 and having its registered office at C-1, Main Shopping Centre, Vasant Vihar, New Delhi - 110057, along with its unit for the Company's website called tradeindia.com and where the context so requires, means and includes all Infocom Network Limited's associates and affiliate entities.

"Credit Report" is a paid service provided to a User to obtain information about another company or legal entity, including detailed analytical information about


profitability, past and present trading analysis and ownership essentially with a view to analyze their credit rating and stability.

"Date of Commencement" is the date indicating the acceptance of the application by the User to the Service. It shall be specified by the Company in its notice to the User either through e-mail or conventional mail.

"Date of Termination" is the date when the User's subscription comes to an end and/or the date mentioned in a letter of termination issued by the Company.

"On-line Catalogue" is a platform wherein a User can showcase its/his products or services on-line by posting on the Site the photographs and ordering information of such product and/or service.

"Party" or "Partie(s)" means the User and/or the Company in reference to the context. "Registration Data" is the database of all the particulars and information supplied by the User on initial application and subscription, including but not limited to the User's name, telephone number, mailing address, account and email address.

"Services" means the Services provided by the Company to the User of the Site and includes the following facilities:

Services to the User wishing to post his contact details in the Exporters Yellow Pages and/or other such directory services published in print or in other media by the Company;

Services to the User who wishes to advertise and gain exposure for their


business through On-line Catalogs, Website Hosting, Trade Leads, Trade Lead Ratings and/or Banners through tradeindia.com;
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Services to the User who wishes to insert advertisements at tradeindia.com; Services to the User who wishes to credit and financial information to entrepreneurs and/or obtains a credibility or trustworthiness of a User Company including through a Credit Report or a Trust Stamp;

Services to the User who wishes to obtain ready to use global tender information of all major global and Indian tenders;

Such other or further services that may be provided by the Company and/or tradeindia.com from time to time.

"Site" means tradeindia.com and includes any link which opens with the site. "Tenders" is a service provided by the Company whereby the User can access a database that contains the latest information on tenders floated by government and private organizations all over the globe.

"Trade Leads" is a service provided to a User wherein a User posts information about a particular product and/or service that he wishes to procure or sell on the Site.

"Trust Stamp" is a paid service offered to a User wherein the User permits the Company to undertake verification of its credibility, reliability and trustworthiness in the market.

"Tradeindia E-seller" is a subscription facility for individual client(s), using which listed suppliers will be able to sell their products to prospective buyers online. Any


transaction entered into, using this facility, is the prerogative of the buyer(s) & seller(s) involved in the transaction. Tradeindia.com, its employees and its associates are in no way party to the transaction(s) and are therefore not liable for any product quality or payment involvement in this/these transaction(s). Similarly, all displayed products are that of the supplier(s) & Tradeindia does not play any role in the production/ quality-analysis of these commodities.

"User" is defined as an individual or corporate member/subscriber of the Site who makes use of the Services provided by the Site, whether or not for any payment. The term 'User' includes the User's successors and authorized officials of the User's business who have permission to use the Services on the Site on behalf of the User; Users that obtain a trial membership to use the Site and User's that log in as a 'guest' to use the Site. Each User is given a unique User ID by the Site.

"Web Hosting" is a service provided to a User wherein the Site provides storage, connectivity and related services necessary to host the website of the User's business.

2. Interpretation Number, Gender and Headings

The terms and conditions herein shall apply equally to both the singular and plural form of the terms defined. Whenever the context may require, any pronoun shall include the corresponding masculine, feminine and neuter form. The words "include", "includes" and "including" shall be deemed to be followed by the phrase "without limitation". Unless the context otherwise requires, the terms "herein", "hereof", "hereto", "hereunder" and words of similar import refer to this Agreement as a whole.


Words referring to masculine include the feminine and the singular include the plural and vice versa as the context admits or requires; and words importing person(s) includes individuals, bodies corporate and unincorporated.

The headings and subheadings herein are included for convenience and identification only and are not intended to describe, interpret, define or limit the scope, extent or intent of this Agreement, the terms and conditions, notices, or the right of use of the Site by the User or any provision hereof in any manner whatsoever.

3. Agreement between User and Company

a. The Site is operated by Infocom Network Limited and its affiliates/ associates. The Services are offered to the User conditioned on the acceptance without modification of the terms, conditions, and notices contained herein. Use of the Siteby a User constitutes agreement to all such terms, conditions, and notices. If the User does not agree with any part of the following terms, conditions and notices, it/they must not use the Services. b. Company reserves the right to list its registered clients on tradeindia.com and as well as on our other network portals run by the company. In case a client/user does not want to be listed on tradeindia.com or on any of our network portals, they can communicate the same to us in writing by sending an email to helpdesk@tradeindia.com. c. User authorises company to contact them periodically using mediums like telephone, emailers or any other means, direct or indirect, inregard to their account information,special offers, surveys etc. If a user do not wish to receive calls/other communications from company


or its employees, they must inform company in writing by sending an email to helpdesk@tradeindia.com. d. These terms and conditions constitute the entire agreement between the Parties with respect to the subject matter hereof and supersede and replace all prior or contemporaneous understandings or agreements, written or oral, regarding such subject matter. Any waiver of any provision of these Terms and Conditions will be effective only if in writing and signed by Company. 4. Modification of these Terms of Use The Company reserves the right to change the terms, conditions, and notices under which the services are offered, including but not limited to the changes associated with the User of the Services. The User is responsible for regularly reviewing these terms and conditions. Company has endeavored to ensure that all the information on the Company is correct, but Company neither warrants nor makes any representations regarding the accuracy or completeness of any data or information contained. Company disclaims any liability, responsibility or any other claim, whatsoever, in respect of any loss, whether direct or consequential, to any User or any other person, arising out of or in connection with the use of the information contained on the Site.

5. User Amendments The User is advised to regularly check for any amendments or updates to the terms and conditions contained in this Agreement.


6. Membership Eligibility The use of the Site is available only to persons who can form legally binding contracts under applicable law. Persons who are "incompetent to contract" within the meaning of the Indian Contract Act, 1872 including minors, un-discharged insolvents etc. are not eligible to use the Site. A minor i.e. under the age of 18 years, cannot register as a member of the Site. The Company reserves the right to terminate the User membership and may refuse to provide the User with access to the Site if Company discovers that the User is under the age of 18 years. The Site is not available to persons whose membership has been suspended or terminated by Company. If the User is registering as a business entity, the User hereby represents and warrants that the User has the authority to bind the entity to this Agreement.

7. Electronic Communications The User hereby consents to receive communications from the Company electronically. The Company may communicate with the User by email or by posting notices on the Site. The User agrees that all agreements, notices, disclosures and other communications that the Company provides to the User electronically satisfy any legal requirement that such communications is in writing.

8. Platform for Communication The Site is also a venue where Users may interact with one another for their transactions. Company is not and cannot be a Party to or control in any manner any transaction between two Users of the Site. Consequently:


Company is not responsible for any non-performance or breach of any contract entered into between Users. Company cannot and does not guarantee that the concerned Users will perform any transaction concluded on the Site. Company shall not and is not required to mediate or resolve any dispute or disagreement between Users.

Company does not make any representation or Warranty as to the attributes such as for quality, worth, marketability, etc. of the items or Services proposed to be sold or purchased by the Users of the Site. Company accepts no liability for any errors or omissions, whether on its behalf or on behalf of third parties, in this regard.

Company does not make any representation or warranty as to the attributes to legal title, creditworthiness, identity, etc. of any of its Users except to the extent that a Trust Stamp and/or Credit Report obtained. The User is advised to independently verify the bona fides of any particular User that it chooses to deal with on the Site

The Site is also a channel of communication whereby the Users can reach a large base of persons in the global exim market. The Company is only providing a platform for communication and it is agreed that the contract for sale of any of the products or services shall be a strictly bipartite contract between the seller and the buyer, respectively. At no time shall the Company have any obligations or liabilities in respect of any such contract. The Company is not responsible for unsatisfactory or delayed performance of any services and/or delayed delivery of goods or damages or delays as a result of items which are out of stock, back ordered or otherwise unavailable to any User.


The User independently agrees upon the manner and terms and conditions of delivery, payment, insurance etc. with the other registered Users or third parties that it may interact with on the Site.

Company records IP address of the user sending inquiry on tradeindia.com and display it for the user receiving the inquiry. Site user hereby permits company to record the same & display it as required.

Notwithstanding its reasonable efforts in that behalf, Company cannot control the information provided by other Users which is made available on the Site. The User may find other User's information to be offensive, harmful, inaccurate, or deceptive. Please use caution, common sense, and practice safe trading when using the Site. Please note that there are also risks of dealing with foreign nationals, underage persons or people acting under false pretenses.

9. Trade Lead Ratings The Company encourages Users to 'rate' the companies they do business with on this emarketplace. Trade lead Ratings are based on actual responses (positive or negative) that Users receive while transacting with various parties. Buyers rate sellers on service and product quality. In turn, sellers rate buyers based on ease of transaction, timely payments etc. The following points should be considered when rating a Trade lead.

Do NOT abuse the Trade lead Rating system. Abuse of the Trade lead Rating system includes using the user id of another User or the Users own secondary user ids to raise the Users own Trade lead rating or lower the rating of another Trade lead member; or


the use of threatening, abusive, racially vilifying, discriminatory or profane language. If the User's language is in any way offensive, the offended User can file legal proceedings against the User and shall be held liable for the comment.

The Company reserves the right to delete any rating without prior notice and/or at its sole discretion upon an investigation into the rating. The ratings system promotes freedom of expression on Company, however the Company encourage Users to rate other Users singularly based on their experiences while transacting business. The Company removes Users feedback only in exceptional circumstances.

The Company reserves the right to suspend and reactivate any user id depending on negative or positive ratings of the particular User. Company may also caution Users transacting with buyers/sellers who have been suspended. Once a User is suspended, all live Trade leads of that User will be closed and Trade leads that are loaded shall be deleted as well.

If the User feels that an unfair rating has been received or there is any evidence of any abuse of the rating system, please contact the Company.

The Company shall not be held liable under any circumstances for the information and/or content of a Trade lead Rating.

10. Breach Without limiting other remedies, Company may limit the Users' activity, immediately remove or end the Users listing, warn other Users and immediately temporarily/indefinitely suspend


or terminate the Users membership, and/or refuse to provide the User with access to the Site:

If the User is in breach of the User Agreement or the documents it incorporates by reference;

If Company is unable to verify or authenticate any information the User provides; or If it is believed that the User actions may cause legal liability for the User, other Users or the Company.

If a User puts any material into the Sitesystems which contains any viruses, Trojan horses, worms, time bombs or other computer programming routines that may damage, interfere with, surreptitiously intercept or expropriate any system, data or personal information.

Company may at any time at its sole discretion reinstate suspended Users. A User that has been indefinitely suspended may not register or attempt to register with Company or use the Site in any manner whatsoever until such time that such User is reinstated by Company. Notwithstanding the foregoing, if the User breaches the Agreement or the documents it incorporates by reference, Company reserves the right to recover any amounts due and owing by the User to Company and to take strict legal action including but not limited to an initiating criminal proceedings against the User in this regard.

11. Trust Stamp The Companyuses several tools and techniques to verify the accuracy of the given information by its Users when they register on the Site. However as verification of Users on Internet is


difficult, Company cannot confirm each User's identity. For the comfort of Users Company offers the Trust Stamp tool which provides Users with more authentic information about the listed company (wherever applicable). We encourage Users to use Trust Stamp tool available on the Site, as well as business sense, to evaluate with whom the User is dealing. In no event shall the Company be liable for any direct, indirect, incidental, punitive, or consequential damages of any kind whatsoever with respect to the offered tool and/or the contents thereof. The Company hereby specifically disclaims any liability on account of a User's reliance upon any content.

12. Privacy The Company does not sell or rent the Users personal information to third parties for their marketing purposes without the Users explicit consent. The Company stores and processes User information on computers that are protected by physical as well as technological security devices. If the User objects to any of this please do not use the Site.

13. No Warranty The Company provides the Site and Services "as is" and without any Warranty or condition, express, implied or statutory and specifically disclaims any implied warranties of title, merchantability, fitness for a particular purpose and non-infringement. The User expressly agrees that use of the Site is at its sole risk.

14. Confidentiality

All information and data submitted by the User shall become the property of the


Company. However all such information shall be kept strictly confidential and the Company shall not release any such data and information to any third party without the prior consent of the User.

The User has access to only his own data and information stored in the database at the Company (subject to prior confirmation of identity) and nothing more. The User may edit or amend such data and information from time to time.

All confidential information (including name, e-mail address etc.) voluntarily revealed by the User in Member areas, is done at the sole discretion and risk of the User. If such information is collected by a third party and misused or results in unsolicited messages from such third parties, then such actions are beyond the use beyond the control and liability of Company and the Company accepts no responsibility or liability whatsoever for such actions.

15. Ownership of Intellectual Property All copyright and/or know-how and/or any other intellectual property rights in relation to any of the Services of the Companyshall become and remain the sole and exclusive property of the Company and the User shall have no claim to the same. In the event the User has contributed to any content in any manner whatsoever on the Site, all intellectual property rights to the same shall become the absolute property of the Company, including all intellectual property rights therein and the User shall have no right or claim over the same. In the event that the User during the term of this Agreement or any time thereafter, uses such intellectual property in any other website or related activity, the same shall be considered as an infringement of the


intellectual property rights of the Company and the Company shall have the right to take recourse to such legal remedial action as it is best advised at the risk and costs of the User.

16. Waiver and Severability The failure of the Company to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision. If any provision of this Agreement is found to be invalid and/or determined to be invalid or unenforceable in (whole or in part) by a court of competent jurisdiction, the Parties agree that the Court shall endeavour to give effect to the Parties' intentions as reflected in the provision, and all the other provisions of this Agreement shall remain in full force and effect.

17. Limitation of Liability

In no event shall the Company be liable for any indirect, incidental, special, incidental, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if the Company has been advised of the possibility of such damages) arising out of or in connection with the Site, its Services or this Agreement (however arising, including negligence).

Company's liability in any and all circumstances shall be limited to the lesser of the amount of fees and/or charges paid by the User or Rs. 10,000/- (Indian Rupees Ten Thousand).

The Company, its associates and technology partners make no representations or warranties about the accuracy, reliability, completeness, and/or timeliness of any content, information, software, text, graphics, links or communications provided on or 53

through the use of the Site or that the operation of the Site will be error free and/or uninterrupted. The Company assumes no liability whatsoever for any monetary or other damage suffered by the User on account of:

18. Indemnity The User hereby agrees to indemnify and hold the Company its subsidiaries, affiliates, officers, directors, agents, and employees, harmless from any claim or demand, including reasonable attorney's fees, made by any third party due to or arising out of the User's breach or violation of this Agreement or the documents it incorporates by reference, or violation of any law or of the rights of a third party and/or any dispute(s), claim(s), litigation or other civil or criminal proceeding between a User and another User/third party transacting on this Site or using the Services.

19. Notices Except as explicitly stated otherwise, all notices to the Company shall be given by the User by postal mail Attn: Manager, Infocom, at Infocom Network Limited, C-1, Main Shopping Centre, Vasant Vihar, New Delhi 110 057 (in the case of the Company) or to the email address the User provide during the registration process (in case of the User). Notice shall be deemed given 24 hours after email is sent, unless the sending Party is notified that the email address is invalid. Alternatively, the Company may give the User notice by certified mail, postage prepaid and return receipt requested, to the address provided to us during the


registration process. In such case, notice shall be deemed given 3 (three) days after the date of mailing.

20. Third Party Content, Sites and Services a. The Site and Content available through the Service may contain features and functionalities that may link or provide the User with access to third party content which is completely independent of the Site, including web sites, directories, servers, networks, systems, information and databases, applications, software, programs, products or services, and the Internet as a whole. b. User's interactions with organizations and/or individuals found on or through the Service, including payment and delivery of goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between the User and such organizations and/or individuals. The User should make whatever investigation necessary or appropriate before proceeding with any online transaction with any of these third parties. c. The User agrees that the Company shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between participants on this Site, or between Users and any third party, the User understands and agrees that the Company is under no obligation to become involved. In the event that the User has a dispute with one or more other Users, the User hereby releases the Company, its Directors, officers, employees, agents and successors in rights from claims, demands and damages (actual and consequential) of every kind or nature, known or unknown, suspected


and unsuspected, disclosed and undisclosed, arising out of or in any way related to such disputes and/or the Service(s).

d. Company offers promotions to the clients on tradeindia.com & also put efforts in promoting clients & their offered products/services on various popular search engines. Results of promotion on search engines are never guaranteed and it takes considerably time and effort for any results to appear on any search engine. Similarly, any search result appearing on any search engine cannot be removed/withdrawn immediately, it gets removed periodically as per the policy of a search engine on which company or its employees has no control. Hence any responsibility in this regard does not fall on company or its employees.

e. Company works with the principle of serving clients with the best possible & prompt services. However it is important to note that to make any change requested by clients we need minimum 24 - 48 working hours on best efforts basis to deliver the same as per requirement unless otherwise stated.

21. Relationship of the Parties It is clarified that there is no agency or/and partnership or/and joint venture or/and employeeemployer or/and franchiser-franchisee relationship between the Company and any User.

22. Prohibition against Unlawful Use As a condition of use of the Service and the Site, the User warrants that it/they will not use the Site for any purpose that is unlawful or illegal under any law for the time being in force within


or outside India or prohibited by these terms, conditions, and notices including both specific and implied. In addition the Site shall not be used in any manner, which could damage, disable, overburden, or impair it or interfere with any other party's use and/or enjoyment of the Site. The User shall refrain from obtaining or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Site.

23. Termination of Service The User hereby agrees that Company, in its sole discretion, has the right (but not the obligation) to delete or deactivate a User account, block its email or IP address from the Site, or otherwise terminate its access to or use of the Service (or any part thereof) and/or the Site immediately and without notice, and remove and discard any content within the Service/Site, for any reason, including, without limitation, if Company believes that the User has acted inconsistently with this Agreement. Further, the User agrees that Company shall not be liable to the User or any third-party for any termination of the Users access to the Service. The User agrees that it shall not attempt to use the Service after the Date of Termination.

24. Liabilities upon Termination

It the Agreement is terminated pursuant to Clause 23 set forth above, without prejudice to any other remedies available to the Company, the User shall be liable for payment of any balance fees or charges payable until the Date of Termination.

The amounts due and payable to the Company by the User upon termination shall be


payable within 30 (thirty) days of the Date of Termination.

25. Suspension

If any monies payable by the User to the Company are not paid on the due date, the Company may without prejudice to any other rights or remedies that may be available to it, suspend the Service provided to the User.

When the Service subscribed for is suspended without remedy for more than 30 (thirty) days, the Company shall have the option to terminate the membership of the User and the consequences set forth in Clause 24 shall follow.

Upon subsequent payment by the User of such monies as demanded by the Company, the Company may at its discretion and subject to such terms as it deems proper, reconnect the Service.

26. Governing Law and Jurisdiction

This Agreement and any dispute or matter arising out of or in connection with and/or incidental to the use of the Site and/or the Services shall be governed by the laws of India without regard to its conflict of laws provisions.

The User and the Company hereby irrevocably submit to the sole and exclusive jurisdiction of the courts at Delhi, India.



Indiamart Overture is a tremendously profitable Internet advertising business. It focuses on affiliate advertising for large adverting accounts, in the same way as Alibaba Adsense programme. This is an important income stream for Indiamart Indiamart has over 3lakh users of its services and solutions. This makes it a very powerful marketing company, with a very well known brand. Some reports indicate that is it is the most popular website in the World.

A key long-term strength is Indiamart national business presence. As the Internet expands and it is adopted by more nations the opportunities for Internet brands begin to emerge. Indiamart is well placed to take advantage of these opportunities with its strategic business units in Asia, Europe and Australia.

The Indiamart Directory is an original source of structured information. It has built over the last decade.


Differentiation is difficult for Indiamart. Almost all of its packaged services are available from other sources. 1. (i)Search facilities are available on Tradeindia and Alibaba 2. (ii)Free list accounts are available from Tradeindia and Alibaba


Online advertising is a new income stream for organizations such as Indiamart, Tradeindia and Alibaba Yes, today they are very, very profitable. However, as technology develops and new unforeseen advertising media emerge, the future is uncertain for these income streams. This is a weakness for Indiamart and its competitors.


The international market is a huge opportunity for Indiamart. Indiamart, Tradeindia and Alibaba are busy carving niches and taking over businesses in are around the India Region. India has over 1,000,000,000 citizens. Other economies, such as China, also offer tremendous growth potential.

The Development of the Indiamart Directory has potential for new business and income streams. Two thirds of organizations are Small Medium Enterprises (SME'). SME's are potential directory advertisers.

Mobile technologies offer another opportunity for Indiamart. Today we access the Internet using personal computers. Tomorrow phones, televisions, personal organisers, music players and computers will merge and morph. The mobile devices of the future will need services and solutions. Indiamart would be well placed to provide many of them.


The biggest threat for all web-based organization is competition. Huge profits attract investors, innovators and entrepreneurs. Dotcom fever has not gone away, it is now more focused on profit delivery. All of Indiamart key services have competitors such as Tradeindia , Alibaba and many others.




The Internet is one of the most important media for advertising. It not only complements other forms of advertising, but also reaches a unique, distinctive class of audience. Consumers on the Internet are generally the most sought after because of their purchasing power. Smeln of Wesleyan University, US conducted a research on Impact of information technologies on SMEs business development in 2001. He said that E-commerce presents new business development opportunity for SMEs in developing countries. According to him the Internet reduces marketing and transaction costs, and enables companies of any size to reach the global world. This in the long run increases customer market.

Advertising on internet, albeit a new phenomenon compare to advertising through newspapers, magazines, radio, television, billboards and direct mail, is becoming more popular by days and replacing the conventional media. Commercial advertisements are taking more and more areas in the landscape of the world-wide-web. Mass media like newspapers, magazines, radio and television are no doubt hugely effective media for commercial advertisements, but internet is completely different from them in many respects in terms of achieving the objective of an advertisement. Advertising media internet is more promising than the conventional media in the sense that internet serves not only as a communication channel but also a transaction and distribution channel. One can get information and make purchases and payments all through the net. Internet has become the single stop for various purposes because of its capacity for


multimedia content. It carries not only text and graphics but also audio and video content. This nature of the Internet is suitable for achieving high impact of any advertising.

Forrester Research, an Internet research firm, estimates that revenues in the Business to Business segment will grow from $20 billion in 1999 to $334 billion by 2009. Such explosive growth is due, in part, to the superior shopping experiences offered by the new ecommerce firms. One can get information and make purchases and payments all through the net. Internet has become the single stop for various purposes because of its capacity for multimedia content. It carries not only text and graphics but also audio and video content.

Advertisers are using innovative software tools to place their ads on the internet in many new innovative forms like animated pop ups, banner ads, sponsor logos, interstitials, advertorials, 3-D visualization and advertainment. Search Engine Marketing (SEM) and Email Marketing (EMM) are quickly replacing other forms of advertising for reaching, targeting, and selling to businesses and consumers alike. Powerhouse online advertising companies like Google, MSN, and Yahoo are proving this to businesses worldwide. According to an MSN study, the online advertising in India is likely to cross the 100 million dollars by 2010. India's advertising industry generates about 2.2 billion dollars annually.

According to a report published in 2008 by a very well known South American research group, Minniwats Marketing Group, out of the world there are more than 39% of internet users in Asia, and 26.4% in Europe. It also said that only 18% and 9% internet users are in North America and Latin America, while only 3.4% are in Africa.



From a global perspective, the percentage of people who have access to the Internet has been growing exponentially since 1994, the year of the creation of the network. Today in some countries almost 80% of the population has access to the Internet; in some others the penetration is much lower, but very fast growing. On line promotion had started developing during the late 90s, and had become the center of the dot-com business model: however the burst of the dot-com bubble in the early 2000s, partly due to the low quality messages of the advertising and the inability to precisely target users, slowed down the utilization of the Net as a major medium.


Michi Beck, Bureau of Census, US conducted a research on Optimizing Your Article for a Search Engine the Natural Way. He in his research studied use and optimization level of Search engine for Business promotion. He gave 3 different ways to make Online Promotion a grand success. Michi says that if the search engine spiders that crawl the Web cannot access your site, it won't appear in the ranks on Google, Yahoo, or any of the other search engines. People won't know your Web site exists when they search for something, and you won't get traffic. According to Beck, a company's Web site has to address issues and questions that potential customers might have. It also has to make it clear what is being sold, who it is targeted to, and how and why you should acquire it. One of the best ways to do this and still have natural writing and information on a site is through the use of appropriate key words. More recently Internet advertising seems to have started again a steep growth path, and it is becoming more and more a source of competition for some of the traditional media. One of the reasons of the rapid acceleration of the growth has certainly been the availability of high speed connection, which has transformed the Internet in a broadcast medium, almost an alternative to the TV, with all the related benefits to the quality of the messages communicated. This has increased the time spent on line both for individuals and enterprises, while increasing the variety of advertising formats and in general of new offerings which can be utilized. There is still plenty of potential for growth in internet adspend. Internet penetration is peaking at about 70% in the most mature markets, but is only 17% worldwide. Even in the developed markets, the internet receives a much lower share of ad budgets than the amount of time consumers devote to it would suggest it warrants. In 2005 consumers in the USA, Japan and the UK (the top three ad markets) spent 21.9% of their media time using the internet, yet advertisers


in these three markets spent only 6.8% of their budgets online a consumption-to-spending ratio of more than 3:1. The internet is expected to take nearly 9% of global adspend by 2009, but experience from the most developed markets suggests it is heading for well over 10%. The internet already attracts more than 10% of adspend in three markets (Norway, Sweden and the UK), and by 2009 we expect it to do so in ten markets (Australia, Canada, Israel, Japan, Norway, South Korea, Sweden, Taiwan, the UK and USA). The internet has its highest share in the UK, where it will attract 13.5% of adspend this year and 21.5% in 2009.



The Business Promotion Industry in India has come of age and standing at the cross-roads. From being passive brand ambassadors of the 1960s to the more direct and interactive sellers on 2008, the industry has spanned in to may spheres and activities. Today we have catchy roadside banners putting the brand value in our minds more aggressively than a few square-inches of print ads of the past. With disciplined curriculum in various educational institutes specifically catering to the field of promotion, the ads have become more creative, more direct and more effective be it on Television, Radio, Newspapers or On-line. The total market size of Indian advertising industry is estimated at $2.2 billion. Television and other Electronic media capture the majority of this pie. Print ads come second while the new entrants online ads capture roughly 1-2% of the overall market. Online promotion market, which is currently estimated to be Rs. 1800 crore, is slated to grow exponentially due to the fact that Indian youth spend more time browsing Internet than reading newspaper or watching television.


One gets mo\e out of your online promotion ad than a similar ad placed on television. And that too for a very low price compared to what you will pay for an ad on television. Your primary target market is that part of the population, which is every marketers dream-The Youth. Estimated to be around 50 million, the internet population is expected to cross 100 million in a years time. A majority of this population, a 2/3 of it, will be the youth. As a result, 3/4th of the classified advertising in English newspapers has shifted to online advertising. Also one needs to understand that this field of advertising has different nuances. Something that may look boring on TV or in print may just work very well on line. At times, flashy designs do not work. It is important to capture the pulse of the person looking at the ad. This means, one has to think from the perspective of the audience.

Some Facts:

Total Indian Advertising Market: $2.2 billion

Share of online advertising: Rs. 1800 crore (1%)

Internet population in India: 50 million

The internet population to cross 100 million by 2008.

Online advertising market size likely to cross $100 million by 2010



An estimated 28 million Indians are currently hooked on to the Internet. This rising number is leading to the growth of Internet advertising, which today stands at approximately $22.5 million (Rs 100 crore). With broadband becoming increasingly popular, this segment is expected to grow by leaps and bounds to reach $268.5 million (Rs. 750 crore) by 2011.

Among the top 20 internet using nations India has the lowest percentage of internet users so the growth in internet usage could come from two counts. 1) 2) Increase in broadband penetration would lengthen the time spent on the net Increasing penetration of internet as a percentage of population.

The average Internet user between the age group of 20-40 years is the right target for an advertiser. He is educated, independent and posses a high disposable income. Over the next few years a lot of advertisement could move from the print to the TV, and the TV to the internet.



Advertising online is the first thing marketers think of when their business is prepared to launch. However, building a website that places their product or service on display for the world to see is a lot easier than getting the world to actually want to see it.

The perfect online advertising campaign should be focused on investing as little as possible, while getting as much as possible in return. Professional marketers understand this. Amateur marketers usually dont grasp this until they have sunk thousands of dollars into campaigns that only generate a few dollars if they are lucky. There are other more pressing things to consider. The banner ad is a very important piece of the advertising puzzle but where you place it makes all the difference in the world. In the brick and mortar world of real estate, businesses seek out buildings for their operations based on where it is located. Businessmen and businesswomen often attribute success to location, location, and location. The same reasoning must be applied to online marketing banners. Where you place it is as important as what the banner actually says. Now, in the brick and mortar world hot locations are very expensive to acquire. This is simply because the owner knows that it is a hot property and sets his/her prices accordingly. Hot online properties are no different. The laws of supply and demand drive their prices upward to the point that small businesses just cant afford to compete for those spots. So, if you have attempted to get noticed online with a budget of less than 100 dollars, you undoubtedly have found that you are out of luck.

The way to overcome unfriendly advertising pricing structures is to be innovative in your ad placements. The idea behind this is that mega sites have to begin somewhere and the next multi million hit website may very well be an option for your ad now, before it goes insane. Whats 70

good about this is that these sites are just getting started and their rates are greatly reduced for those advertisers that are savvy enough to begin advertising before the site gets hot and the prices start rising. Some of the websites that know they will grow to be huge will actually let advertisers who get in early lock in the low rates they start off with. This means that an ad space that can eventually see 1 million impressions per month can be locked in for rates commonly seen on non popular sites. Online advertisers gain ad spaces for 10 bucks per month while others are paying thousands of dollars per month to be in the same place. Unless you stop your ad at some point, you get the benefit of a much more expensive marketing campaign for a lot less money.

The main modes of Online Advertising are:

1. Search Engine Optimization Online advertising service is provided by many web media companies. They look at the target audience, competitors and the keywords for business and optimize website content so that it has a much better chance of appearing on the first page of the search results. Client pays a fee to the consultants for this service. Studies have shown that many searchers prefer to use the "natural" listings provided by the search engines, rather than the paid-for listings. 2. Pay Per Click Search Engine Listing Search engines place website on their front page and client pays a set amount per click-through. Properly run, these campaigns can bring a lot of extra traffic to your website.

3. Website Advertising Most content driven websites offer advertising on their site. Some sites offer their advertising at


very reasonable rates, while others offer ad rates that make them viable advertising possibilities for only the largest businesses. One should always select a website for your advertising where you suspect people in your potential marketplace actually visits.

4. Banner Adverts Usually horizontal bars across the top of a web page, they offer color, graphics and often animation, together with the ability to click through to the advertiser's own website. Banner adverts have been reducing in popularity lately, as research shows that users don't stay interested for long enough to read all the animation, although static ads with a simple message are still effective.

5. Sponsorships Website sponsorship can come in two formats; regular sponsorship where the advertiser has a space to place the logo and company message, and content sponsorship where the advertiser has limited control and submits their own content to the site as well as having an advert on the page. These sponsorships will be for fixed periods, and need to be on targeted websites to reach the right audience.


6. Online Directories The online equivalent of Yellow Pages, or Industry Directories, these give client basic or enhanced listings on the website. Clients details will come up if your sector, location or company name is searched for. Enhanced listings will allow users to click-through to site. Online directory listings are often offered in conjunction with an entry in the printed version of the directory.

7. Pop-ups and Pop-downs These are the small windows that appear when one first get onto a website. Pop-ups appear on your screen in full, pop-downs appear on the bar at the bottom of screen and one have to open them to get rid of them. Surveys have found that most internet users find pop-up adverts intrusive and annoying.

Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities


that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

The Advantages
Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.


Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.


Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.


Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access "frequently asked questions" to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.


Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the who is who in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.


Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.





I conducted my research with the following various objectives in mind. I wanted to know that what is the most trusted and famous mode of Business Promotion. Secondly I also wanted to check out the awareness level of the Online business promotion service providers and the amount which online business promotion users are willing to spend on the facility. At last my objective was to know that the basic purpose for which respondents used internet for trading purposes.

Problem Definition:
In this project my main objective was to find out the critical factor of successes how can Indiamart improve its position in Delhi & NCR, by getting related information.


Research instrument:
In this project we use survey method, which is done mainly by research instrument, to collect the data, which are: 1. Interview method 2. Observation method

In this project we have used percentage method according the satisfaction of respondent that is how it create demand. Mainly we use here the Exploratory and Interview method to get more information from the respondents.

For research purpose, manufacturers, dealers and distributors in Uttam Nagar, Kirti Nagar, Chawri Bazaar, & G.B. Road in Delhi were interviewed. These areas were chosen because these areas have large base for Small Scale Entrepreneurs, basically manufacturers, traders, retailers and importers/exporters, who were my target audience.



The research design was exploratory in nature.

Exploratory Research: Exploratory research was carried out to have an insight into the online promotion market. Through this research certain key attributes were found out, which later formed the basis of the questionnaire.


The data being used is primary data. The main sources of information for the study work are retail outlets, Wholesaler, Manufacturer, Exporter etc. I use both (i) Exploratory method (ii) Interview methods to collect the data efficiently. As it is not possible to census the entire universe hence sampling becomes inevitable. The sample was designed keeping in view the sample unit and size of sample.

PRIMARY SOURCES Survey included big markets and industrial areas in Delhi.

SECONDARY SOURCES Secondary data has been gathered from various websites.


Sample design:

Selection of sample size: The sample size was chosen keeping in mind the size to be good enough to solve the purpose and should be in available time. The sample size was chosen to be 300 .

Selecting the sample media: In this project formatted questionnaire was prepared according to which the data was collected by interviewing the respondents.




1 You are : Manufacturer Exporter Trader Importer Retailer

This graph shows the nature of the Business Activity carried on by the respondents. Out of the 300 respondents I concluded that 68 were Manufacturer, 41 were Exporter, 140 were Trader, 28 were Importer & 231 were Retailer.


One thing that must be taken into consideration is that one respondent can also be a Manufacturer, Exporter, Trader Importer as well as Retailer. This interprets that in Delhi, major portion of the business is carried on by Retailers and Traders. People in these two categories holds the market of in Delhi.

2) Have you ever used the Internet for the purpose of Trade? Yes No

Above drawn Pie diagram draws attention to the response of the respondents showing that only 36% businessmen are using Internet services for Business purposes, whereas whooping 64% of the respondents are not using Internet.


This also shows that in todays global business scenario also, majority of the Business persons dont use Internet for trading purposes. So we can interpret that today also traditional methods are most popular for trading, and some measures need to be taken so as to make businessman aware of the benefits of Internet in Trading.

If Yes then please specify the purpose: Searching Buyers/Sellers Searching New Products Searching New Business Opportunities/ Market Trends Receiving/Sending Quotations Receiving/Sending Orders/Enquiries Any Other


Out of the respondents who were using Internet Services for trading purpose, I found that Searching Buyers and Sellers, Receiving/Sending Quotations and Receiving/Sending Orders are the most popular reasons of using Internet services for trading purpose. This interprets that internet services are able to provide buyers & sellers. It must be taken into consideration that a single user of Internet can be using Web Services for multiple reasons for trading. I concluded that search for buyers and sellers is the most popular purpose of using Internet in Trade.


3) Do you promote your business? Yes No

From the above diagram we can conclude that 84% (251) respondents are promoting business whereas 16% were not engaged into any kind of Business Promotion activity. This shows that the todays Businessman knows the importance of Business Promotion, and therefore majority of them are promoting it in someway or other. If Yes, then through Online Trade shows


Magazines Newspaper Directories

Out of the people engaged into Business Promotion, I found that 57 respondents were using Online Promotion for promoting there Businesses, 41 were promoting themselves through tradeshows, 28 were giving advertisements in Magazines, 166 in News Paper and majority of them 217 into Directories. So Business directories proved to be the mostly preferred Business promotion media, followed by Newspapers. Surprisingly Online Business Promotion, Magazines and Trade Shows were far behind media for Business Promotion. This may be because Business Directories are the cheapest source of advertisement amongst these.




Total Number of respondents to this question were only 57, as only 57 respondents had experienced ONLINE PROMOTION services in one way or the other. The result clearly indicates that Website Promotion technique is the most famous mode of Online Promotion activity with 51 out of 57 clients engaged in it. This interprets that Website Design is the most commonly mode of business promotion technique used by promoters. This may be due to lack of awareness among the businessman about other available techniques of web business promotions.Amount of Investment you made for Online Promotion RS______



<15000 - 25 15000-25000 - 22 >25000 - 10

17% 44%


Total Number of respondents to this question were only 57, as only 57 respondents had experienced ONLINE PROMOTION services in one way or the other. The graph signifies that most of the respondents incurred expenses less than Rs 25000 for undertaking Online Business Promotion activity. Only 17% of the respondents spend more than Rs 25000 for the purpose. This indicates that most of the people are not willing to spend more than 25000 for business promotions. So special packages of less than this amount must be introduced, so as to expand this market an cater all customers.

b) Amount of Revenue earned by Online Promotion activity RS______


Total Number of respondents to this question were only 57, as only 57 respondents had experienced ONLINE PROMOTION services in one way or the other. The above diagram indicates that most of the users (44%) earned revenue in between Rs50000 and Rs1 lakh. This interprets that even with large promotion expenses expenses through online media, the returns are even higher. Online promotion is able to provide expected results to the marketers. And with time, it is expected to increase further with more interest and knowledge of society in it.

c) Are you satisfied by Online Promotion results


i. YES ii. NO iii. CANT SAY

Total Number of respondents to this question were only 57, as only 57 respondents had experienced ONLINE PROMOTION services in one way or the other. Out of the 57 respondents, it was very encouraging to know that 53% of them were satisfied with Online Promotion results. But we also found that almost 21% of the respondents found it difficult to evaluate about the results of Online Promotions. This indicates that Online promotion technique has been able to satisfy its clients, and provide satisfactory results to them. It is also expected that with more use of this promotional tool businesses will grow furthermore.


d) Which Company do you consulted for undertaking Online Promotion i. Trade India ii. IndiaMart iii. Alibaba iv. Indiacom.com v. Just Dial vi. Any Other


Total Number of respondents to this question were only 57, as only 57 respondents had experienced ONLINE PROMOTION services in one way or the other. This result was quite discouraging as it showed that various users (33%) of the ONLINE PROMOTION users are consulting small website designers, who are usually not able to give encouraging results to the client, making them unaware of possible Online Promotion advantages. Majority of online promotion facility users contact local web designers for their business promotion due to their cheap services. This is hurting profitability of big players in the market. Companies must come out with some cheaper schemes to solve this problem.

4) Rank on a scale of 1-5, on your belief, on the success of Advertisement in the following media. [1 being the best & 5 being the worst]





The chart itself clearly indicates that most of the respondents have faith on advertisement in Trade Directories as they feel that probability of getting a trade enquiry is more in it. The 2 nd most preferred media is Newspaper and then is Online Media. Magzines are found to be the least prefferd mode of Business Promotion. It is also seen that trade directories are the most common mode of business promotion. 5) Do you think online promotion is an effective tool for generating Business? Yes No

Cant Say


The above diagram elucidates that 146 respondents (49%) think that online promotion technique can be an effective tool for generating Business, whereas 120 (40%) respondents did not believed in feasibility of Online Promotion. In addition of business promotion activity, Online promotion technique has emerged as also emerged as an effective mood of business generation. It is now capable enough to provide queries and orders to the users, hence generating business for them.

6) Do you want to use online promotion activity for your business in future? Yes No


Only 59 respondents out of 300 were willing to use Online Promotion technique in near future. Majority of the respondents (241) were not interested in using this technique of Business Promotion. It has been seen that irrespective of the fact that whether the person is a user of online promotion activity or not, he have some kind of interest in online promotion technique. But then too many few persons are turning for investing on online promotion activity because it is relatively new mode of business promotion and its use/benefits are not clear to most of the business society.


7) If in future you decide to promote your business online then how much money will you spend? less than RS 25000 RS 25000-RS 50000 more than RS 50000

This picture clearly indicates that majority of the Businessmen are not interested in spending a very high amount on Online Promotions. 70% of the respondents were willing to spend amount <25000 on Online Promotions, whereas only 23% of the respondents were willing to spend more than 25000. Only 7% of them were ready to spend more than 50000rs on online promotion. Because of low awareness level among people are naturally hesitant towards adopting online promotion activity, this is a reason due to which majority of people are not ready to spend huge amount of capital on this mode of business promotion.


8)) Have you heard the name of following promotion companies Tradeindia Indiamart Alibaba Just Dial

As far as awareness level is concerned, Just Dial was proved to be the most known Promotion Company with 278 respondents. Indiamart was the third most known Company with only 71 respondents.


Just Dial is the most commonly known media of business promotion, as it is a local promotional tool which is very much effective. It provides a combination of online promotion, directories and tele-promotion activity. Its products are quite unique and cheaper than its competitors, and this is the core reason that why it is so common.


*Due to lack of both time & resources, I was not able to cover maximum area and people.

*Research has been conducted in Delhi only.

*Sample size is 300 out of which some may not have taken research seriously, hence results may vary.




Since the early 90s, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become widely used.

Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does an affordable internet promotion solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time. With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.


Unlike meeting in person, wherein time and money could be wasted, the low cost internet promotional solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive. When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.

Internet promotion solutions provide a low cost and effective resolution for attracting targeted, high quality customers. This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory. Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common peoples lives have been given a deserving contentment.



*For using Online Promotion technique, one has to incur huge amount of capital, which is very high than using other Business Promotion Tools. So some new and cheap packages of Online Business Promotion can be implemented, hence motivating untapped market to try Online Business Promotion for their Business.

*Awareness level for Online Business Promotion is not so high, in order to increase it various kinds of awareness campaigns can be done. This might help in making prospects aware about Online Business Promotion advantages.

*I found that many respondents feel that Online Business Promotion is incapable of generating Business, so I suggest the Online Promotion Companies must try to clear myths of various Businessman, and help them understand how Online Business Promotion works, its advantages, benefits and its capabilities.

*Majority of the Business class is still using traditional Business Promotion tools like Directories & Newspapers. It might be possible that these people are either unaware of


Online Promotion technique, or unaware of its benefits. So by counseling them this problem can be rectified.

*Many people still think that Online Business Promotion is only concerned with Website Designing, and do not know any thing about Catalogue Designing, Pop- ups & Popdowns, Banner and Panel Promotion, Pay per Click Promotion Scheme etc. So telling them about all these different alternatives available, can help them in carrying Business Promotion in a well directed manner.



Philip Kotler, Kevin Lane (12th Edition, 2008) Marketing Management INDIA: Prentice-Hall

Churchill, Iacobucci (9th Edition, 2008) Marketing Research INDIA: THOMPSON

Susan Sweeney (2001) The E-Business Formula for Success: How to Select the Right E-Business Model LONDON: Maximum Press

Marcia Yudkin (2001) Internet Marketing for Less Than $500/Year: How to Attract Customers LONDON: Maximum Press

Barry Silverstein (2001) Business to Business Internet Marketing: Seven Proven Strategies LONDON Maximum Press

SMELN (2001) Impact of information technologies on SMEs business development LONDON: Maximum Press

Michi Beck (2003) Optimizing Your Article for a Search Engine the Natural Way LONDON: Maximum Press




Websites www.indiamart.com www.intermesh.net www.weberp1.com www.tradeindia.com www.alibaba.com www.justdial.com www.cmie.com www.ncaer.org www.ciionline.org www.assocham.org, www.timesofindia.com www.tradeindia.com VARIOUS SEARCH ENGINES





Name: Organization Name: Address: Phone No: Deals in:

1 You are : Manufacturer Exporter Trader Importer Retailer

2) Turnover of your company: ___________________


3) Have you ever used the Internet for the purpose of Trade? Yes No

If Yes then please specify the purpose: Searching Buyers/Sellers Searching New Products Searching New Business Opportunities/ Market Trends Receiving/Sending Quotations Receiving/Sending Orders/Enquiries Any Other

4) Do you promote your business? Yes No

If Yes, then through Online Trade shows Magazines


Newspaper Directories


b) Amount of Investment you made for Online Promotion RS______

c) Amount of Revenue earned by Online Promotion activity RS______

d) Are you satisfied by Online Promotion results




e) Which Company do you consulted for undertaking Online Promotion

Trade India IndiaMart Alibaba Indiacom.com Just Dial Any Other

5) Rank on a scale of 1-5, on your belief, on the success of Advertisement in the following media. [1 being the best & 5 being the worst]






6) Do you think online promotion is an effective tool for generating Business? Yes No

Cant Say

iv 7) Do you want to use online promotion activity for your business in future? Yes No

8) If in future you decide to promote your business online then how much money will you spend? less than RS 25000 RS 25000-RS 50000 more than RS 50000

9)) Have you heard the name of following promotion companies Tradeindia


Indiamart Alibaba Just Dial