Stephen Martin

Objective

1037 Talbot Avenue | Albany, CA 94706 | (o) 408 536 4342 | (m) 415 601 7312 | stmartin@adobe.com

To secure a marketing communication position that will enable me to leverage my more than 18 years of globally-focused strategic communication, content development, corporate marketing, and program management experience to make a strong, positive impact at a thriving, leading-edge organization.

Professional Accomplishments
> Established organization-wide editorial board to drive content and messaging consistency across teams, improve user experience among communication vehicles and reduce messaging overload. Scaled small, single-team newsletter from a static, email vehicle to the blog-based, dynamic, media-enabled voice of Adobe IT. Initiated international PR effort to showcase Ciscos simultaneous launch of multiple-vendor global call center implementation. Designed and produced external marketing program to generate awareness of Ciscos environmental efforts and association with world-class mountaineer Ed Viesturs participation in an expedition to document global warming. Incorporated podcasts and videos, promotional partnerships with National Geographic and Mountain Hardwear, and a Second Life press event to expand Ciscos visibility among new audiences. Collaborated with technology, event and communication professionals across Cisco to produce first-ever virtual leadership program for Cisco IT, incorporating live executive presentations and production-quality videos via Cisco TelePresence and WebEx broadcasts from across the globe to 700 attendees in multiple time zones. Developed innovative internal C-Change web site and the Access to Experts and Mastering Collaboration executive video series to promote Ciscos collaboration leadership model a corporate priority among employees. Conceived and produced online media presentations to showcase Ciscos Internet technology partnership with the Nobel Foundation and Nobel Institute and successfully engage diverse education, business decision maker and technology decision maker customer segments worldwide. Featured in TIME Magazine, CNN and AOL@School. Led an organization-wide effort to create a messaging hierarchy to gather, manage and share communications content and to ensure that all messaging from diverse groups effectively aligned to corporate vision. Co-managed the design of Cisco CEO John Chambers executive platform web site; developed site that became the template for executive sites to demonstrate Ciscos technology and thought leadership.

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Skills Summary
Results-oriented, strategic, deadline-driven, globally-focused marketing and communication professional. Effective program and project manager. Comfortable in both large corporate organizations and small business environments. > General Communication: Communication Strategy & Planning, Messaging, Program Management, Writing, Editing, Organizational / Internal Communications, Executive Communications, Public Relations, Media Relations, Press Releases, Corporate Video Production, Corporate Video Direction, Online Content Design, Presentation Development, Collaboration Tools, Social Media Strategy, Event Management, Metrics Reporting & Evaluation, Vendor Management. Office Productivity & Management Software: Adobe Acrobat, Acrobat.com, FormsCentral, Omniture CQ5; Microsoft Word, Excel, Powerpoint, Access; Communication & Contact Management Applications. Publishing Software: Adobe Photoshop, Dreamweaver, Creative Cloud, Touch Apps. Social Media: Social Media Strategy, Video, Blogging, Wikis, Discussion Forums.

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Employment History
Adobe Systems. San Jose, Calif. August 2010 present.
> Change Communications Manager. Global Applications (GA)/IT. > > > Manage portfolio of strategic communication efforts for GA & IT leadership to ensure alignment to organizational goals. Devise and drive communication strategy and cadence to raise client awareness of Global Applications and Adobe IT efforts, including CS6/CCM, SAP New on New, Information Management & Visibility (FY12 strategic initiatives). Execute against communication plans to achieve measurable results.

Stephen Martin > Employment History (continued)

NetApp. Sunnyvale, Calif. February 2010 August 2010.

> Business Readiness & Communications Manager (Contractor). NetApp Global Support. > > Developed, implemented communication programs for application development organization. Analyzed existing organizational communication efforts to improve and leverage best practices.

Cisco Systems. San Jose, Calif. 2006 2010.

> Organizational Communication Manager. Corporate Communications, Operations. 2008 2010. > > > > Managed executive communications for two executives, including development of strategic presentations to customers, cross-functional organizations and external partners. Collaborated with executive sponsors and project leads to devise and execute communication strategy for customer experience transformation initiatives, including a multiple-vendor global call center implementation. Led the communication efforts for two diverse functional organizations, including communication strategy, messaging development and tactical implementation to achieve measurable goals. Oversaw logistics, creative and execution efforts to produce global virtual event program for Cisco IT leadership. Operationalized this strategic program to leverage Cisco technology (TelePresence, WebEx) and reduce costs.

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Communication Manager. Finance, Corporate Positioning, Operations. 2006 2008. > > Consulted with executives and project teams to develop communication strategy; executed client programs. Collaborated with content providers, executives and promotional partners to produce multi-dimensional marketing and communication thought leadership programs to associate Cisco technology with high-profile individuals and groups.

Marketing Communication Consultant. El Cerrito, Calif. 2002 2006.

> Devised and executed integrated marketing communication plans and campaigns, developed content for all media to meet campaign goals. Managed program budgets and client vendors, evaluated and reported on metrics.

Cisco Systems. San Jose, Calif. 1999 2002.

> Marketing Programs Manager. Corporate Marketing. 2000 2002. > Developed and implemented integrated global marketing programs and messaging platforms to showcase Ciscos flagship Cisco Nobel Programs, an exclusive internet technology partnership with the Nobel Foundation (Stockholm, Sweden) and the Nobel Institute (Oslo, Norway).

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Web Marketing Consultant. Corporate Marketing. 1999 2000. > Advised internal corporate clients on external online marketing and communication to deliver consistent for clients; comanaged projects to ensure adherence to corporate marketing standards.

Early Professional Experience Summary. 1993 1999.

> > > Developed marketing/sales campaigns and programs to grow business; exceeded sales goals by 27% (avg). (Marketing Manager, Chicago Title Company.) Led marketing, public relations programs for technology-focused law firm. (Regional Marketing Manager, Gray Cary Ware & Freidenrich, now DLA Piper.) Managed US marketing efforts for international manufacturer. Developed companys first web site in 1995. (Marketing Manager, Khrs International.)

Education
> > University of California, Berkeley Extension. Marketing Management Seminar. California State University, Chico. BA in Journalism / Public Relations. Minor in Spanish.
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