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    Tanuja Tak
    10 просмотров2 страницы
    I-iv Business Description: 1.1. General Description of Business 1.2. Industry Information 1.2. Consumer Spending 1.3. Products and Services 1.4. Pricing 1.5. Strategy to Differentiate Marketing segment. 2.1. Market need 2.2. Penetration Rate 2.3. Target markets 2.4. Competition 2.5.1. Direct competition 2.5.2. Indirect competition 2.6. Advertising and promotion 2.6.1. Promotional plan 2.6.2. Advertising plan Critical risk segment. 5.1. No Clients 5.2. Back Up plan: 5.3. Copy of

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    I-iv Business Description: 1.1. General Description of Business 1.2. Industry Information 1.2. Consumer Spending 1.3. Products and Services 1.4. Pricing 1.5. Strategy to Differentiate Marketing segment. 2.1. Market need 2.2. Penetration Rate 2.3. Target markets 2.4. Competition 2.5.1. Direct competition 2.5.2. Indirect competition 2.6. Advertising and promotion 2.6.1. Promotional plan 2.6.2. Advertising plan Critical risk segment. 5.1. No Clients 5.2. Back Up plan: 5.3. Copy of

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    10 просмотров2 страницы

    Content Page

    Загружено:

    Tanuja Tak
    I-iv Business Description: 1.1. General Description of Business 1.2. Industry Information 1.2. Consumer Spending 1.3. Products and Services 1.4. Pricing 1.5. Strategy to Differentiate Marketing segment. 2.1. Market need 2.2. Penetration Rate 2.3. Target markets 2.4. Competition 2.5.1. Direct competition 2.5.2. Indirect competition 2.6. Advertising and promotion 2.6.1. Promotional plan 2.6.2. Advertising plan Critical risk segment. 5.1. No Clients 5.2. Back Up plan: 5.3. Copy of

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
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    Executive summaryi-iv Business Description.1 1.1. General Description of Business 1.2. Industry Information 1.2.1. History of Designer Clothing 1.2.2. Consumer Spending 1.3. Products and Services 1.4. Pricing 1.5. Strategy to Differentiate Marketing segment.6 2.1. Market need 2.2. Penetration Rate 2.3. Target markets 2.4. Marketing Plan/Marketing Strategy 2.4.1. Positioning Statement 2.4.2. Brand Positioning 2.4.3. Brand personality 2.5. Competition 2.5.1. Direct competition 2.5.2. Indirect competition 2.6. Advertising and promotion 2.6.1. Promotional plan 2.6.2. Advertising plan Operations segment.13 3.1. Location 3.2. Raw material 3.3. Production process flow 3.4. Machinery detail Management segment.18 4.1. Management/ HR 4.1.1. Sales representative 4.1.2. Manager 4.1.3. Accountant 4.1.4. Designers 4.1.5. Masters/tailor (marker making, cutting and stitching department head) 4.1.6. Purchaser 4.1.7. Peon Critical risk segment.21 5.1. No Clients 5.2. Back Up plan:

    5.3. Copy of designs 5.4. Rental insecurity 5.5. Political situation (Strikes) 5.6. Power Breakdown 5.7. Raw material delay 6. Exit strategy.22 6.1. Copy of Designs 6.2. Changing fashion and trends 6.3. Culture and Environment 6.4. Political instability 6.5. Back up Plans 6.5.1. Copy of Designs 6.6. Changing fashion and trends 6.7. Culture and Environment 6.8. Political instability 6.9. Fight or Flight 7. Milestone schedule ...24 7.1. June 2013 7.2. July 2013 7.3. August 2013 7.4. September 2013 7.5. October 2013 7.6. November 2013 7.7. December 2013 8. Financial segment.26 8.1. Proposal 8.2. Financial plan 8.3. Financial assumption-income statement 8.4. Financial assumption statement of cash flow 8.5. Financial assumption- balance sheet 8.6. Start-up cost incurred 8.7. Financial ratio 8.8. Break even analysis References:

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