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CMS Conceptual Overview

CMS CONCEPTUAL OVERVIEW

WHAT IS A CONTENT MANAGEMENT SYSTEM?

A content management system (CMS) is a computer software system for organizing and facilitating collaborative creation of online content, such as text, graphics, links, etc. Typically the software is tailored to non-technical users, meaning users with little or no knowledge of programming and markup languages can create and manage the online content with relative ease of use.

HOW DOES IT WORK?

In the Clickability CMS, there are just a few basic steps for a user to publish content: 1. 2. 3. 4. 5. 6. Login to the Clickability CMS using a Firefox or Internet Explorer web browser Select the type of content to publish (e.g. Article ,Blog, Press Release, or Whitepaper) Enter text into data entry screens (Optional) Upload media to be associated with the content (such as a PDF document or JPG image) Specify where and when the content should appear online Save the content

Once saved, the content is stored in a mySQL database note it is not stored as an HTML file. This allows for the content to be served dynamically to website visitors, based on the template assigned to the URL requested by each visitor. For example, if a visitor requests the URL of a breaking news article, the Clickability CMS would generate a webpage based on the template assigned for breaking news. That template could have programmatic logic such as:

Confidential and Proprietary

Last Updated August 10

Clickability, Inc.

CMS Conceptual Overview

1. 2. 3. 4. 5. 6. 7. 8.

First display the sitewide header and left sidebar Next display a Breaking News banner across the top Next display the article title using <h1> tags Then display the article summary using <h2> tags Next display the article date and author Next display the article photo if there is one Next display the body Finally, display the right sidebar and footer

Further, the homepage could have logic that says if there is an article marked as breaking news, dynamically change the homepage design from the Regular Layout to use the Breaking News Layout:

By using these kinds of templates to dynamically display content, CMS users only need to focus on entering the content into the CMS they do not need to program, edit, or upload any HTML. In addition, when templates are updated (for example, if the news article template has the date and author both moved to appear above the summary) all pre-existing news content will be displayed in the updated look & feel without having to update any individual content items.

Confidential and Proprietary

Last Updated August 10

Clickability, Inc.