Brand "PIFA" Biofertilizer Posted by Mrinmoy Das on April 3, 2009 at 6:24am View Blog

BRAND PIFA A SOCIAL BUSINESS CLUSTER for SUSTAINABLE FUTURE Price hike of chemical fertilizers and pesticides is gradually getting up day by day. Micro nutrient and soil fertility deteriorates drastically because there are indiscriminate use of chemical fertilizers, pesticides, and herbicides in regular course of action. So that in a mission towards a Sustainable Future for our generations to come we prepare a project on Green Business like Bio Fertilizer that will stimulate micro, tiny, small sized entrepreneurship to create jobs and Global Environmental Facility and raise income in rural Bengal of India. Engaging dedicated professionals, investors and organizations offering the first generation entrepreneurs the opportunity that directly contribute to poverty reduction through Micro Enterprise Cluster Development Programmes (MECDP) of BIO-FERTILIZER, using locally available resources within a Social Business Incubator (SBI) that a time frame of 2008-2010 respectively Professionals of HUMAN Network INDIA (HNI) inspiring more and more people to believe that Green Business and poverty reduction can go hand in hand in that respective area within the framework of MDG - I. of UN. HNI's new venture to build a world class Social Enterprise Cluster of BIO-FERTILIZER for 25 Nos. unemployed educated youths preferably 12+ science group in Pifa gram Panchayat, Basirhat -1, North 24 Parganas, West Bengal, India and involving 400 SHGs of 20 that is 8000 members in this project within the framework of HNIs Social Business model ENTERPRISE GLOBAL BENGAL. Venue: Pifa Panchayat Training Hall, and other respective Panchayat of Basirhat - I 25 participants are from all panchyats of Basirhat-1 Block as follows: 1. Gochha Akharpur, 2. Itinda Panitore, 3. Pifa, 4. Sankchura Begundi, 5. Gotra, 6. Nimdaria Kodalia, 7. Sangrampur Shibhati. The primary customers are 5,600 farmers having above one acre of fartile cultivated land and directly involved with Brand PIFA. Six weeks Enterprise Skill Development Programme (ESDP) PIFA BIO-FERTILIZER; to be organised by MSME-DI, Kolkata, Govt. of India, in association with HNI at Pifa, Basirhat-1, North 24 Parganas, WB, India. 20 days Practical & 15 days theoretical, one & half hours of each session, 4 sessions a day Time: 11am to 5.30pm including half an hour Tiffin time. Work Flow of the Hand Holding Programme Practice & Theory 1. Survey of local resources & market inflow 2. Behavioral approach of each trainee to be a social entrepreneur 3. Social Enterprise Cluster development 4. Evaluation & monitoring process Starting of Brand PIFA BIO FERTILIZER activities and practice of organic farming must begin. By Individual Project report of 25 entrepreneurs must be prepared and submitted to sanctioning bank during the training period as above so that by the time they are trained final sanction from bank shall be available to start the project. HNI's Social Business Model Enterprise Global Bengal is related to the focus on competitive market-based strategies for lowincome Social Enterprise Clusters with a mission towards Sustainable Future in the different steps required to bring a solution to endclient stockholders including product/service, vendor development, production, distribution, marketing and communication through hand holding Micro-Enterprise Cluster Development Programme: Brand PIFA. Before industrial activities planned and BIO FERTILIZER program is ready for launching agricultural activities must be made by planning and implementing integrated crop management with the following three training program: 1. Training of using appropriate technology in agriculture by implementing mixed cropping pattern with choice of proper plants so that this practice itself shall reduce chemical fertilizer/pesticide consumption effectively. 2. Training in production of BIO FERTILIZER. 3. Introduction to BIO PESTICIDES. This shall be tuned such a way that within three months of deciding crops according to mixed cropping pattern resource identification shall be easier for subsequent industrial activities. HNI has taken up the time bound programme to eradicate extreme poverty and hunger no excuse 2015 with the hand holding support of Participatory Technology Development practices of Micro-Enterprise Clusters in rural Bengal. We are working with the support of

world-class micro enterprise cluster development tools like: (1) CI (Cluster Identification) (2) PI (Product Identification) (3) IK (Indigenous Knowledge) (4) FO (Finance Opportunity) (5) AT (Appropriate Technology) (6) TQM (Total Quality Management) (7) IPR (Intellectual Property Rights) (8) SA (Sustainable Accounts System) (9) CM (Carpet Marketing) (10) ME (Monitoring & Evaluation) (11) SB (Social Brand) PRESENT AGRICULTURAL SCENARIO OF BASIRHAT 1, 24 PARGANAS (N) 1. Crop Husbandry As per the division of agro-climatic region made by the Planning Commission, Govt. of India and the district of north 24-Parganas falls within the new alluvial sub-region of the lower Gangetic plain (Zone III).The annual rainfall in this district is 1,579 mm. The type of soil varies from sandy to clayey loam and sandy loam being predominant. Like in other parts of West Bengal the main cultivators in the district are small and marginal farmers 2. Agro-climatic regional planning As desired by the Planning Commission, the agriculture department, Govt. of West Bengal has taken up the task to operate for the agro-climatic regional planning within a timeframe. The land in this district falls in the most fertile tract of the state with neutral soil. But though there is no major constraint on higher productivity, growing urbanisation and gradual conversion of land for nonagricultural purposes is a major threat to sustainable agriculture. 3. Seeds The availability of quality seeds in this district is a major problem faced by farmers. Most of the poor farmers cannot afford to buy certified seeds at very high prices which come from other states such as Punjab, Haryana, Uttar Pradesh, Maharastra & Orissa. Some of the hybrid seeds come from abroad also. To bridge the gap between supply & demand the government has adopted a scheme of subsidised sale of quality seeds. 4. Fertilizers Like seeds, fertilizers are also imported from other states. Farmers pay a high price for fertilizers though availability is major problem. The government provides a transport subsidy for carrying chemical fertilizers to inaccessible areas & provision is also made for subsidy on its price, so that small & marginal farmers of inaccessible areas can avail of this costliest input. 5. Plant Protection A sea change has come about in the protection of plants under the Integrated Pest Management Programme. Instead of prescribing use of chemical pesticides, control measures such as cultural, mechanical, varietals, biological & chemical have been given priority. The high dose of chemical pesticides has resulted in the resurgence of minor pests like Brown Plant Hopper in rice & secondary outbreaks of leaf roller, rice hispa, ear cutting caterpillars, stream borer & so on. 6. Crop productivity To increase the coverage & production of major crops a detailed strategy has been chalked out at the state level for different agroclimatic regions. Location-specific high yielding varieties are promoted by the government to increase crop production. Attempts are made to increase the kharif consumption of fertilizer in rice production as well as to bring about a more efficient use of fertilizers. 1-6 Govt. of India information. ENTERPRISE GLOBAL BENGAL will implement through one year hand holding Social Enterprise Cluster Development Programme for the same participants. Training will be performed with the participatory support of some partners like MSME-DI, CII, NSIC, Nationalised & Private Banks, INDOCERT, APEDA, UNIDO Cluster, MSME Foundation, MSME Toolkit India and BID Network. An action committee should form of concerned bodies like (1) Panchayat Pradhans, (2) BDO, (3) Sabhadhipati, (4) ISO Consultant, (5) Chattered Accountant, (6) HNI representative, (7) GM of concerned District MSME office, (8) Manager of concerned Banks, (9) Representative of NSIC, (10) Representative of UNIDO Cluster to monitor the master project as the project should work like a world class Social Enterprise Business Cluster and a model cluster enterprise may follow the entire rural Bengal. After completion of the six weeks ESDP-BIO-FERTILIZER the same 25 social entrepreneurs including 2 monitors will go through the handholding one year comprehensive training programme on world class BIO FERTILIZER with a specialization of Procurement

& Production Process Management including Packing (13 out of 25), Cash flow & sustainable Finance Management (2 out of 25), HRD & Networking Management (1 out of 25), TQM/ISO-9000 (1 out of 25), Carpet Marketing Management (7 out of 25 for all 7 Panchayats), Communication, Documentation & Media Management (1 out of 25)

Faculty: (1) Professionals from result oriented Tiny, Micro & Small Industries (2) CSR related Corporate Houses, (3) MSME-DI Kolkata, CII, FICCI, FOSMI, BNCCI, Nationalised Banks & NSIC (4) Professional Institutes & Developmental Organisations (5) Trained CDAs from EDI. STEP ONE: Organising handholding field program by world class experts in the concerned field with duration of 70% of total program schedule. Specialised, implemental and practical training program to be organized for the Social Enterprise Cluster within the timeframe of one year that is twice a week, for a duration of 1 hour each class for 6 classes in a day (11am to 5.30pm with a break for 30 minutes) & attendance sharp at 10.45am. STEP TWO: Understanding business hurdles and implementing continual improvement for business growth through social business network. STEP THREE: Soil testing training with kit facilities for 6 days with the hand holding support of BCKV with an idea of income generation through soil test in the concern Panchayats areas after this training STEP FOUR: Preparing bank viable project reports, implementing TQM and ISO-9000 concept linking with ministry of chemical and fertilizers and ministry of science and technology, Govt. of India. STEP FIVE: Understanding sustainable cash flow management for avoiding cash crunch to maintain world class business cluster. STEP SIX: Organising marketing network through regular visits to concerned farmers/fertilizer sellers in this local area right from 1st week of this1 year training programme under the purview of HNIs Carpet Marking.

STEP SEVEN: Starting Bio Manure & Vermiculture project for the local farmers only. Case study on the demonstration field also is mandatory job for BRAND PIFA. STEP EIGHT: Project submission to S&T, Govt. of India for a laboratory and a trainee must go through training for chemist in a Govt. recognized soil and food processing laboratory. STEP NINE: Design for a world class organic village farm and training should be obtained from INDOCERT. Registration is a must with APEDA. STEP TEN: To market the farm produce to the local end users and outside Basirhat-1 and acquiring sustainable marketing strategy would create more rural employment through active network of 400 women SHGs of the same area. STEP ELEVEN: To develop organic malls action should taken in the local areas and BRAND PIFA must reach in every house in Basirhar-1. STEP TWELVE: To decide inclusion of bio pesticides along with bio fertilizer project. Computer training and English learning will go neck to neck.

Contributors: Mr. Asit Kumar Mukherjee, Mr. Kanti Ranjan Das, Mr. Gopikanta Ghosh, Dr. Debanjan Sur, Mr. Ranjit Kumar Maity, Prof. Partha Kumar Mukhapadhyay, Prof. Pranab Ganguly, Mr. Alamgir Mondal, Mr. Bikash Saha, Mr. Rashek Mondal, Mr. Jakir Hossian, Mr. Ekramul Gazi, Mrs. Sabnam Parvin, Miss. Krishna Dey, Dr. Krishna Majumder, Mr. Mrinmoy Das & Mr. Devapriya Dhar ............... Please join us as contributor; please Email: humanbengal@gmail.com Core Group (CG) within a Sub Committee of HUMAN Network INDIA to monitor Brand PIFA is as follows:

Sl. Name Designation Phone 1 Mr. Kanti Ranjan Das Mentor for Sustainable Accounts Management 03217267056 2 Mr. Gopikanta Ghosh Chairperson 9433056776 3 Mr. Mrinmoy Das Chief Executive Officer 9433294312 4 Dr. Debanjan Sur Coordinator 9830289754 5 Mr. Alamgir Mondal Coordinator, GP & Block members 9734611009 6 Mr. Jakir Hossain Coordinator, GP & Pifa Farmers 9800296683 7 Mr. Bikash Saha Coordinator Marketing 9800039197 8 Mr. Rashek Mondal Coordinator Production & Packing 9733548153 9 Mrs. Sabnam Parvin Asst. Mentor for Sustainable Accounts Management 9735763413 10 Mr. Aijul Rahaman Coordinator SHG leaders 9734597796 11 Dr. Krishna Majumder Coordinator International Linkage 9831502747 12 Mr Ekramul Gazi Coordinator Media & ICT 9609337151 13 Miss. Krishna Dey Asst. Coordinator for SHG members 9239465145 14 Mr. Devapriya Dhar Coordinator Production & Appropriate Technology 9836675246