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Ola H.

Elgaddar
MBChB, MSc, CPHQ Assistant lecturer of Chemical Pathology Medical Research Institute Alexandria University Ola.elgaddar@alex-mri.edu.eg

BRAINSTORMING
Presenters Name

Agenda Overview Benefits of Brainstorming Ground Rules

Conducting the session


Next steps Exercise

What is Brainstorming?
Brainstorming is a tool used by teams to bring out the ideas of each individual and present them in an orderly fashion to the rest of the team.

It recognizes the principle that our brains are pattern recognition systems and that we sometimes get stuck with patterns and think within them versus outside of them.

HISTORY
In 1941 Alex Osborn, an advertising executive, found that conventional business meetings were inhibiting the creation of new ideas.

He was looking for rules which would give people the freedom of mind to spark off and reveal new ideas. (To "think up)

Benefits of Brainstorming
1) Encourages creativity It expands thinking to include all aspects of a problem or a solution.

2) Equalizes involvement by all team members

Benefits of Brainstorming
3) Fosters a sense of ownership When the people on a team contribute personally to the direction of a decision, they are more likely to support it

4) Provides input to other tools Affinity diagram, multivoting, selection matrix

GROUND RULES

Programmed thinking vs lateral thinking


Programmed thinking: Is using a structured or logical framework to create a product, system or service.
In the analysis or research stage of a project In the detailed design of a product, service or system that has been identified Root cause analysis

Lateral thinking :
Is about jumping outside the traditional patterns that we use to solve problems.
In improving an existing concept
Generating radical ideas Making creative leaps

Conducting the session

Review the ground rules Set a time limit for Brainstorming Brainstorming should be a rapid generation of ideas, so do it quickly; 5-15 minutes works well. If the time limit has expired and ideas are still being generated, you can extend the time limit at five-minute intervals.

State the topic to be brainstormed in the form of a question Written, everyone can see it and understand it

Collect everyones ideas


Allow few minutes for the participants to think about the question Structured or unstructured format for calling out ideas

Record ideas and display them where everyone can see - To avoid misinterpretation and duplication and stimulate creative thinking by others - Written down exactly as spoken by the team member, dont interpret

-Try to generate a long list as possible

Clarify each idea after all ideas have been presented To ensure that all members have the same understanding of it Eliminate duplications After asking participants, other wise they are kept separate

Follow the rules, or dont call it brainstorming!

Whats next??

Affinity diagram

Multivoting

Selection Matrix

THANK YOU

OLA