UNIT CODE: BS105 BUSINESS COMMUNICATION UNIT OUTLINE, SEMESTER 1, 2012

SCHOOL OF BUSINESS SYDNEY

Credit Points: Pre-requisite units: Co-requisite units: Tuition hours per week: 25 credit points NIL NIL Lecture: 2 hr Tutorial: 1 hr

Teaching mode: Discipline Coordinator: Telephone: Email: LinkedIn Bio: Office location:
Lecturer/Tutor Name/s: Telephone: Email: Office Location: Lecturer/Tutor Consultation Hours:

Internal Phillip Cenere 61 2 8204 4153 phillip.cenere@nd.edu.au http://au.linkedin.com/in/cenere NDS2/216 in School of Business

BS105, BUSINESS COMMUNICATION. UNIT OUTLINE - SEMESTER 1, 2012

IMPORTANT NOTICE This Unit Outline provides students enrolled in the unit with important information regarding the units outcomes, lecture and tutorial times, program outline, assessment structure, resources and texts. Students are expected to have read and understood this Unit Outline in conjunction with the Universitys General Regulations and relevant School Regulations as well as any other policy, guideline or procedure referred to in this document. University regulations can be accessed from: http://www.nd.edu.au/university/structure/academic/provost/regulations.shtml. UNIT DESCRIPTION This unit introduces students to techniques and approaches to develop learning skills which foster successful study at university. The unit covers key aspects of researching, writing and formal speaking in academic and business contexts, and works to develop communication skills necessary for effective participation in group learning activities and collaborative projects. Students initially learn how to locate relevant information from a broad range of printed and electronic sources and how to document and reference sources in written work. Following the information literacy and writing components, students will produce a researched essay and a report/presentation, developing skills in the critical evaluation and synthesis of information, developing an argument, and presenting them in both academic and business contexts. OUTCOMES
OF THE

UNIT

At the completion of this unit, a student should be able to: 1. Use an appropriate plain English writing style with correct grammar, spelling and sentence structure; 2. Plan and correctly structure essays, reports and case studies; 3. Critically evaluate reference sources and differentiate between acceptable and unacceptable sources; 4. Cite and reference correctly using the Harvard system; 5. Plan, design and deliver effective presentations; 6. Describe the features of effective teams and team communication processes; 7. Explain the importance of interpersonal communications skills in business; 8. Define the purposes and practices of business networking; 9. Outline the conventions of electronic communication in a business environment. LECTURE Lecture: Tutorials:
AND TUTORIAL TIMES FOR THE

UNIT

As per timetable As per timetable

Attend all sessions Attend all sessions for one tutorial

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ATTENDANCE In accordance with the School of Business Regulations Chapter IV: 4.1.1 A student who is absent from a unit without the approval of the Course Coordinator or Unit Coordinator for more than 15 percent of its scheduled lectures, tutorials, workshops or any other teaching periods outlined in the unit outline may receive a Fail (F) grade for the unit. 4.1.2 Arrival at any teaching period more than 10 minutes after the commencement of the class may be deemed to constitute absence. 4.1.3 Full time attendance at all scheduled practicums/internships/fieldtrips, including necessary briefing sessions, is compulsory. ONLINE DISCUSSIONS POLICY This unit includes activities and assessment which require the use of online discussion forums and resources. All students are expected to comply with the Universitys Student Code of Conduct (http://www.nd.edu.au/downloads/university/regulations/GeneralRegulations/code_of_conduct_dec20 09.pdf) when using such resources. Please see below some general guidelines for using online discussion forums and resources. Things you can do: Post unit related questions or material for your classmates Discuss assessments Brainstorm questions to ask guest speakers Organize to attend an industry event with your friends Start a study group Things you can't do: Post personal information Post offensive or abusive content Disrespect staff or students

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UNIT PROGRAM OUTLINE -- LECTURES Wk. 1. 2. TOPIC Introduction and course outline Reading and note-taking Critical analysis, theory and practice Interpersonal communication Team communication Presentations Research Business Ethics Essays and case studies READING Eunson Chapter 1, 20 Summers & Smith Chapter 1 Online readings Eunson Chapters 9, 10 & 15 Online readings

3 4 5

Eunson Chapters 18, 19 Online readings Eunson Chapters 8, 11 Summers & Smith Chapter 6 Online readings Eunson Chapter 3; Crane & Matten Chpt 1 (on Blackboard) Online readings

7 8 9 10

11 12

Eunson Chapter 7 Summers & Smith Chapter 4, 5 & pp137-138 Online readings Mid-semester break Argument and negotiation Eunson Chapter 12, 13, 14, Online readings Referencing Summers & Smith Chapter 2 Online readings ESSAY DUE Business reports and proposals Eunson Chapters 2, 5 Summers & Smith Chapter 3 Online readings Business networking Eunson Chapters 4, 16 Summers & Smith Chapter 8 Online readings GROUP PROJECTS DUE Electronic communication Eunson Chapter 6, 21 Online readings GROUP PROJECTS DUE The future of business Online readings communication and business GROUP PROJECTS DUE education Review Exam structure Review lectures and readings Summers & Smith Chapter 7 Study Week Exam Week 1

13

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Exam Week 2

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UNIT ASSESSMENT STRUCTURE Assessment Item 1. Tutorial participation and critiques 2. Essay 3. Presentation & report 4. Exam Mode Individual Individual Team Individual Requirements Tutorial participation and weekly LinkedIn critiques Essay plan and discussion 1500 word essay Presentation to class Business report Exam Weighting 10% 25% 25% 40% Due Weeks 212 Week 8 Wk 10-12 Exam timetable

ASSESSMENT DETAILS To pass the unit, you will need to: Maintain satisfactory attendance in accordance with School of Business Regulation 4.1.1; and Maintain satisfactory academic progress in each Assessment Item; and Achieve a minimum of 50% in the final exam; and Achieve a final mark of 50% or more for the unit. Note that: o Final marks may be scaled to meet the requirements of the General Regulations. Failure to complete the required readings or to participate in class discussions or activities for this unit may constitute absence EXTENSIONS ON ASSESSMENTS (EXCLUDING FINAL EXAMS) Learning to complete tasks on time and meet deadlines is valuable preparation for working life. As such, requests for extensions on assignments will only be approved in exceptional circumstances, where acceptable reasons are provided, and only at the discretion of the unit coordinator. When requesting extensions on assignments students are required to: 1. Complete the Extension Application form (http://www.nd.edu.au/downloads/sydney/currentStudents/extensionAppForm.pdf), 2. Attach relevant documentation (e.g. medical certificates), and 3. Attach a draft of their work to-date (this may be emailed to the unit coordinator). Applications for extensions on assessments received within 48 hours of a deadline or any time after the deadline are unlikely to be approved. An assessment item submitted after the due date is subject to the penalty described in the School Regulations.

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Please refer to the Assessment Regulations in this outline for further information. Item 1: Tutorial participation and weekly LinkedIn critiques (Weeks 2-12) Formative component: Weekly LinkedIn critiques Each week (2-12) students are required to submit a 300 word critique of ONE of the readings for that week on the Business Communication LinkedIn Group (see Blackboard for instructions). The weekly reading critiques should focus on analysing one main theory, concept, issue or argument in a reading. What is the significance of the reading to the lecture topic? What are the strengths and weaknesses of the reading? What related issues and ideas do the reading make you think of? What do you agree or disagree with? The critiques are designed to help students synthesize their thoughts about the unit material. They should NOT be mere synopses of the readings. While critiques are not marked, they do form part of your participation assessment. Students should be prepared to discuss their critiques during tutorials and post comments on the critiques of other students. Summative component: Participation The participation mark will be based on a students individual contribution to seminars and group work. Reading critiques, work-in-progress reports (WIPs), peer evaluations and tasks breakdown will also be considered. In addition, students will have to familiarize themselves with this unit guide and additional material/exercises placed on Blackboard. This mark is not for attendance, though it is compulsory. Item 2: 1500-word argumentative essay Due in class Week 8 Formative component: Essay plan and discussion Choose ONE of the following topics related to Business Ethics: 1. Discuss the statement by Pope Benedict XVI that every economic decision has a moral consequence. 2. Globalization has become one of the most prominent buzzwords of recent times. Discuss some of the ethical implications of globalization. 3. Identify a well-known business leader and critically examine the case that he or she is an ethical leader. Brainstorm the topic and: Produce a reference list (to Harvard style) of at least three books, three journal articles and three websites on an aspect of the topic that interests you. Produce an essay plan using one of the methods presented in the lectures. Bring your reference list and essay plan to your week 7 class. Be prepared to discuss your topic. Summative component: Essay Write a referenced argumentative essay of 1500 words (excluding reference list) arising from your research. 25% 10%

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You are required to cite eight sources (no more, no less) in your essay, and at least five of these must be refereed journal articles or books. The essay must be presented according to the structure and layout taught in the unit and referenced correctly using the Harvard system. Attach a School of Business Cover Sheet on the front of the essay. Students who complete the business ethics essay for this unit will automatically be considered for The Bishop Terry Brady Business Ethics Prize (donated by the Morris Family). The Bishop Terry Brady Business Ethics Prize of $1,500 will be awarded annually to the first year Business undergraduate student who achieves the highest marked essay on a business ethics topic (conditions apply). Feedback: Please refer to the attached marking sheet for additional criteria. I invite you to meet with me individually prior to submission to discuss the assessment and again when you receive your grade and comments so that the learning experience is maximised. Item 3: Team presentation & report, Due in class weeks 10 -12. Report to be handed in at class the week of your presentation. 25%

In week 2 your tutor will divide students into groups of 3 (maximum) and allocate each group to ONE of the following topics: . 1. Business networking: How can communication channels and networks help or impede the flow of messages through organisations? 2. Electronic communication: What are the differences between so-called old and new media? How can organisations maximise the strengths and minimise the weaknesses of new media? 3. A business education: The past decade has seen an explosion of interest among university faculty and students in 'active learning' and 'cooperative learning' techniques. Argue whether or not these approaches are useful. What would help you learn better? Each group should create a Wikispace for their team so that they can collaborate online (see Blackboard for instructions). The aim is to introduce team work. In your other units you will be expected to work in larger teams (sometimes up to five or six). This will help familiarise you with the skills of time, people and resource management. Your group has to produce a long-style business report of between 1200-1500 words and present it with an accompanying PowerPoint presentation (seven minutes in length) on your assigned topic. Marks: Presentations will be 50% of the total. Reports will be 50% of the total. NB: Students not present in Week 2 must see their tutor about group allocation. All groups are required to submit peer evaluations and a breakdown of tasks. Feedback: Please refer to the attached marking sheet for additional criteria. I invite you to meet with
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me individually prior to submission to discuss the assessment and again when you receive your grade and comments so that the learning experience is maximised.

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Item 4: Final exam

40%

The invigilated exam for this unit may cover material (including lectures, readings and case studies) from weeks 1-13. The composition and structure of the exam will be discussed in lectures. The exam will also include questions which require you to engage with the talks by the guest speakers throughout the semester.

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MATRIX: RELATIONSHIP OF UNIT OUTCOMES AND GRADUATE ATTRIBUTES TO ITEMS OF ASSESSMENT The below table shows how each piece of assessment relates to the learning outcomes of the unit: Outcomes: (described on page 2) Tutorial participation and critiques Use an appropriate plain English x writing style with correct grammar, spelling and sentence structure; Plan and correctly structure essays, reports and case studies; Critically evaluate reference sources and differentiate between acceptable and unacceptable sources; Cite and reference correctly using the Harvard system; Plan, design and deliver effective presentations; Describe the features of effective teams and team communication processes; Explain the importance of interpersonal communications skills in business; Define the purposes and practices of business networking; Outline the conventions of electronic communication in a business environment. Graduate Attribute Outcomes: (see appendix one) Communication Critical and reflective thinking Technical competence Lifelong learning Ethical resposibility
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Essay plan & Essay x

Report & Presentation x

Exam x

x x

x x

x x

x x

x x

x x

x x

Tutorial participation and critiques x x x x x

Essay plan & Essay x x x x x

Report & Presentation x x x x x

Exam x x x x

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Philosophical and Religious Approaches to Life Team work and Interdisciplinarity Research and Information Retrieval Skills Internationalisation Commitment to Active Citizenship ASSESSMENT REGULATIONS

x x x x x x x

Students must ensure they have read and understood the Universitys General Regulations, relevant School Regulations, and all policies, guidelines and procedures relating to assessment and examinations including: Submission of pieces of assessment refer to General Regulations and School Regulations Late submission and penalties for pieces of assessment - refer to General Regulations and School Regulations Extension on submission of a piece of assessment refer to General Regulation and School Regulations Requesting re-submission of a piece of assessment refer to General Regulation Requesting re-marking of a piece of assessment refer to General Regulation Deferred and Supplementary Examinations refer to General Regulations and the Guideline: Deferred and Supplementary Examination Access to Examination Scripts refer to General Regulation Appeals refer to General Regulations Chapter 9 REFERENCING STYLE Harvard, as per the School of Business style guide. OTHER UNIT REQUIREMENTS In addition to lecture and tutorial attendance, students are expected to: Read the relevant chapter from the textbook and on-line readings: o before the related lecture; and o in an active manner (i.e., underlining/highlighting key points and making notes) Fully prepare for each class.

Students with high performance expectations for the unit (and with a view to enhancing their future career prospects) should also: Utilise opportunities to participate in class wherever possible; Adopt a proactive approach to learning and be prepared to pursue topics beyond the scope of the textbook (via independent research or interaction with your lecturer, tutor or others); and

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RESOURCES All students should consider becoming student members of the industry body, The Public Relations Institute of Australia (PRIA), for the duration of this unit. Their website is www.pria.com.au and they host excellent professional development and industry networking events. These are ideal forums for students to attend. BLACKBOARD PowerPoints and PDFs of unit lectures will be placed on Blackboard. Additional readings, videos and internship opportunities may also be placed there. TEXTS Required texts Bundle pack: Eunson, B 2012, Communicating in the 21st Century, 3rd ed. John Wiley & Sons Australia, Ltd, Australia. Summers, Jane and Smith, Brett 2010, Communication skills handbook, 3rd ed. John Wiley & Sons Australia, Ltd., Milton, Queensland, Australia. NB: When you purchase a new copy of Communicating in the 21st Century 3rd Edition you will automatically receive a Wiley Desktop Edition of the textbook which allows you to study electronically.

REQUIRED READING Additional reading material will be placed on Blackboard. OTHER RECOMMENDED READING & TEXTS Please see the University Library catalogue and databases for additional resources. You can access the Library online at: http://library.nd.edu.au/ NB: For those struggling with grammar, a recommended text is: Winch G, Blaxell G 2007, The Primary Grammar Handbook: Traditional and Functional Grammar, Punctuation and Usage, Oxford University Press, Sydney. PLAGIARISM Extract from Universitys Policy: Academic Misconduct:

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Rationale Plagiarism involves claiming credit for ideas or creations of others without proper acknowledgement Academic integrity requires that all academic work be wholly the product of an identified individual or individuals. Joint efforts are legitimate only when the assistance of others is explicitly acknowledged. Ethical conduct is the obligation of every member of the University community and breaches of academic integrity are unethical and constitute a serious breach of academic integrity under the provisions of the General Regulations Chapter VIII: Misconduct. Definitions Plagiarise - to take and use as ones own (the thoughts, writings, inventions, etc., of another person); copy (literary work, ideas, etc.) improperly or without acknowledgement; pass off the thoughts, work, etc. of (another person) as ones own1. Plagiarism can include, but is not limited to: Plagiarism of ideas - claiming credit for someone elses thoughts, ideas or inventions. Word-for-word plagiarism - copying the exact expression of someones writing or a very close approximation to it. Plagiarism of sources using another persons citations without acknowledging the source of the citations. Plagiarism of authorship claiming to be the author of an entire piece of work an article, an essay, a book, a musical composition fully or substantially authored by another; e.g. when a student submits an essay written by someone else (such as a friend or someone who has been paid to write it). Translating an article from another language and publishing it under ones name, as if one had written it, is plagiarism of authorship but not word-for-word plagiarism. Fabrication - the falsification or invention of any information or citation in an assessment. CONTACT
WITH STUDENTS ON MATTERS CONCERNING THE UNIT

Important information concerning the unit will be communicated to students via their Notre Dame student e-mail account and the units Blackboard notice board, where applicable. It is the responsibility of the student to check both their Notre Dame e-mail account on a weekly basis as per General Regulation 11.1 and the units Blackboard notice board on a regular basis.

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Appendix 1
Generic Graduate Attributes Graduate Abilities

Communication

The ability to communicate effectively in all domains within a range of contexts, using oracy, literacy, numeracy and information skills.

Critical and Reflective Thinking

The ability to be a reflective practitioner with sound decision making abilities, through the use of clear, critical and creative thinking and effective problem solving skills.

Technical Competence

A comprehensive technical knowledge of a field of study, in addition to inter-professional knowledge extending beyond a single discipline.

Life-long Learning

Acceptance of personal responsibility for ongoing life-long learning and professional development, with a capacity to be selfdirected and utilise effective time management skills.

Ethical Responsibility

A capacity for high ethical standards both personally and professionally, underpinned by the ability to apply ethical thinking skills to social/societal problems and challenges. The ability to be open and reflective individuals, sensitive to and accepting of others values and beliefs, whilst recognising and challenging prejudice and bias from a sound intellectual base.

Philosophical and Religious Approaches to Life

Team work and Interdisciplinarity

A capacity to contribute in a positive and collaborative manner in order to achieve common goals.

Research and Information Retrieval Skills

The ability to construct new concepts or create new understandings through the process of research and inquiry.

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Internationalisation

A capacity for international and global perspectives based on an understanding and appreciation of social and cultural diversity and individual human rights.

Commitment to Active Citizenship

A commitment to connect with and serve the community through active participation, engagement and reflection.

Appendix 2: From the General Regulations:

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Appendix 3

SCHOOL OF BUSINESS SYDNEY CAMPUS ESSAY MARKING SHEET

Topic:

Unit: Student Name:

Student Number

All students should read the Unit Outline and Marking Criteria Glossary before planning their essay.

Criteria Essay structure and answers the question Scope and depth of research Argument and synthesis and critical reading of sources Writing style and presentation Appropriate referencing
Penalties

Weighting
20 20 30 20 10 Late Word count

Comment

TOTAL

General comments and grade:

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MARKING CRITERIA GLOSSARY

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Essay structure Does the essay have a clear, concise, and well defined structure? Is the structure that is used been well developed? Is the structure used the most appropriate way to present the argument? Is there a clear introduction that answers the question and presents the argument to be undertaken by the author? Does the essay have a clearly defined main body with relevant sections and points of argument? Does the essay have a clearly defined conclusion that sums up the argument and provides a clear and coherent statement about its importance? Scope and depth of research How many sources appear in the bibliography? Do these sources represent /contain a mix of primary and secondary accounts? What types of sources are presented? Are they a mix of journal articles, books and documents etc? Are the sources from an academic or non academic background? Do the sources provide a range of arguments? Are the sources a mix of contemporary and traditional interpretations? Do these sources cover the key texts and the key theorists in the study of your topic? Synthesis of reading How well has the author of the paper understood the arguments presented in their research? Has the student been able to draw together a range of arguments and present them succinctly in their essay? Has the student been able to break down complex language and opinions into a clear and concise argument in relation to the question? Writing style and presentation Is the essay written in a clear and articulate manner? Does the essay demonstrate an understanding of the basics of English grammar? What level of English language competence does the essay express? Is the essay within the word limit?

Answers the question Does the essay address the question that has been presented? Does it adequately cover all aspects of the question? Does the writer demonstrate an insight into the complexities of the question?

Evidence for argument How well has the depth of research been transplanted into the use of sources for the argument? On how many sources does the argument rely? Does the range of sources used allow for input from a number of different perspectives? Have multiples sources of evidence been used to back up the authors arguments? Has the student engaged with / applied key theories and concepts? If applicable, have case studies been incorporated?

Critical reading of sources To what level has the student been able to undertake an analysis of the sources they have used? Has the student clearly explained why some arguments have preferred over others? Is there evidence of analysis of sources for their strengths and weaknesses?

Appropriate referencing Does the essay adequately reference the thoughts, ideas and direct / indirect quotations that it has used? Is there any evidence of plagiarism? Do the references in the essay follow the format that is set down by the School of Business Referencing Guide Are long and short quotations adequately signalled in the essay? Is there a bibliography and reference list? Is the bibliography and reference list correctly laid out?

Originality of approach Does the essay demonstrate any originality in terms of; approach, use / understanding of sources, writing style, construction of evidence etc? The University of Notre Dame Australia

For further information on essay writing, students should read: Summers, J & Smith, B 2010, Communication skills 19 of 22 handbook, 3rd edn, John Wiley & Sons, Milton, Queensland, Australia.

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Appendix 4

SCHOOL OF BUSINESS SYDNEY CAMPUS REPORT MARKING SHEET

Topic:

Unit: Student Names:

Group Name:

All students should read the Unit Outline and Marking Criteria Glossary before planning their report.

Criteria Report structure and answers the question Scope and depth of research Argument/s and recommendations Writing style and presentation Appropriate referencing Penalties; Was a breakdown of tasks (who did what?) AND peer evaluations submitted?
TOTAL

Weighting
20 20 30 20 10 Late Word count

Comment

General comments and grade:

Appendix 4
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SCHOOL OF BUSINESS SYDNEY CAMPUS PRESENTATION MARKING SHEET

Topic:

Unit: Student Names:

Group Name:

All students should read the Unit Outline before planning their presentation.

Criteria Group Dynamics Content Persuasiveness Time management and Q & A

Poor

Satisfact ory

Good

Excellent

General comments and grade:

Appendix 5

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SELF AND PEER EVALUATION

Group name / project: Unit: Student Name: The Self and Peer Evaluation is a formal requirement for all students. Students who fail to provide thoughtful evaluations will be penalised. Remember to critique the work not the person based on the following criteria: Quality of work produced (outcome) Participation and timeliness (process) Contribution to team dynamics (process) You have 100 points to allocate amongst the group including yourself. The points can be evenly distributed or reflect disparate contributions. Please type your comments. Student name 1. 2. 3. 4. 5. 6. Must total 100 points 100 SELF ASSESSMENT Student Number

Points

Comment

I hereby certify that I have provided an objective, fair and honest assessment of the contribution my group members made to the group assessment for this Unit.

Signature: ________________________________________Date: __________________________________ PLEASE SUBMIT THIS FORM TO YOUR TUTOR DURING THE TUTORIAL HELD THE WEEK YOUR ASSESSMENT IS DUE.

Notes page:

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