Sample copy of questionnaire: Objective: To study the brand performance of Dove bath soap 1. Name: 2.

Gender: Male Female 3. Occupation: 4. Family monthly income: Up to 10000 10000-15000 15000-20000 20000-35000 Above 50000 5. Location: (Address & contact no.) 6. Age: 15-25 25-35 35-45 45 and above 7. Family type: Joint Nuclear

1. Do you use soaps for every bath/ shower: Yes No 2. How many bath soaps do you personally require every month? 1 2 3 4 3. How many bath soaps do you buy for your household every month? 1 3 5 7 4. Which kind of bath soaps do you like? (Tick as many you think appropriate) Foamy Thick lather Transparent Milky Colored Glycerin Medicinal Neem Sandal

5. What is the maximum price you spend for standard sized bath soap? ........................................

6. What is the average price you have paid in recent months for bath soap? ................................... 7. Which brand do you prefer the most? Pears Dove 8. Do Yes no 9. How often did you change brands in the last 6 months? once twice many times

you

change

from

one

brand

of

soap

to

another?

10. Have you ever used Dove soap? Yes No 11. If yes, please specify why? perfume color lather long lasting hygienic protect skin suits your skin value for money other (specify)

12. If no, it is because: Lack of awareness Lack of availability You find it expensive You dont like the product Others. 13. You came to know about Lux soap from: Newspaper advertisements Radio TV advertisements Word of mouth Point of sale Other source..

14. Do you remember any of the TV advertisements of Lux soap? Yes No 15. Does celebrity endorsement prompt you to purchase Lux soap? Yes No 16. Have you tried new variants of Lux soap after viewing the advertisements? Yes No 17. Which of the offers available influence you the most to purchase Lux Soap? Discounts offer Buy one get one

 Combo pack Other 18. Is Lux Soap easily available to you? Yes No 19. From where do you usually purchase Lux Soap? Nearby Store Retail Store Whole Seller 20. Which type of Lux Soap you like the most? Peach Milk Cream Milk Pink Cream Badam Milk 21. What is the size of the Lux Soap you usually purchase? 100g 200g 300g 22. How frequently you purchase Lux Soap? Every Week Every fortnight Every month Occasionally

23. Tick the level of importance according to your preference: Attribute very important, moderately important, least important Color Thickness

 Fragrance