HUNG YEN UNIVERSITY OF TECHNOLOGY AND EDUCATION

DEPARTMENT OF FOREIGN LANGUAGES

GLOSSARY OF ENGLISH FOR ECONOMICS AND BUSINESS

Term 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Brand loyalty Brand image Brand stretching Brand awareness Brand name Product launch Product lifecycle Product range Product placement Product endorsement Market segment Market share Market research Market leader Market follower Head office/ Headquarter Subsidiary Warehouse Branch/ Outlet Call centre Receipt To promote Bill Contract Earnings per share Bankruptcy Profit Definition The tendency to always buy a particular brand The ideas and beliefs people have about a brand Using an existing name on another type of product How familiar people are with a brand The name given to a product by the company that makes it The introduction of a product to the market The length of time people continue to buy a product Set of products made by a company When products are used in films or TV programmes The use of a well-known person to advertise products A group of customers of similar age, income level and social group The percentage of sales a company has in a particular market Information about what customers want and need The best-selling product or brand in a market The second best-selling product or brand in a market The main building or location of a large organization A company which is more than 50% owned by a parent company A large building for storing goods One of the offices or groups that form part of a large business organization An office in which a company's employees provide information to its customers, or sell or advertise its goods or services by telephone A piece of paper which proves that money, goods or information have been received To increase sales by advertising, etc. A request for payment of money owed for a product or service A legal document that states and explains a formal agreement between two different people or groups. A companys profits divided by the number of its shares When a person or organization is unable to pay their debts The money a company makes after taking away its costs

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Pre-tax profit Turnover Revenue Dividend Share Share price Stock market Recession Gross margin Debt Loan Investment Account Consumer spending Tax refund International division Quarterly earnings Price pressure By word of mouth Slogan Commercial Ciriculum Vitae/ CV /Rsum Fast track Pep talk Headhunting

The money a business makes before payment to the government The value of the goods or services sold during a certain period of time of a company Money which businesses receive from selling goods or services A part of the profits of a company paid to the owners of shares One of the equal parts into which the ownership of a company is divided and which can be bought by members of the public The cost of a companys share A place where company shares are bought and sold Period of time when business activity decreases because the economy is doing badly Difference between the selling price of a product and the cost of producing it. Money owed by one person or organization A sum of money that you borrow Money which people or organizations put into a business to make profit An arrangement between a bank and a customer for the customer to pay in and take out money The money people spend on goods and services Money given back at the end of the financial year Part of a company which deals with or is located overseas Company profits for a three-month period Decreasing or freezing the price of goods or services in order to gain an advantage over competitors. In speech but not in writing. A short easily remembered phrase to advertise an idea or a product of a company An advertisement which is broadcast on television or radio a short written description of your education, qualifications, previous employment and sometimes also your personal interests, which you send to an employer when you are trying to get a job The quickest, but usually most competitive, route to success or advancement A short chat to motivate staff Stealing employees from companies

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Mentor Chairperson/ Chairman Agenda Any other business (AOB) Minutes Customs Dumping Tariff Quota Laisser-faire A bargain Career opportunities Career break After-sales service An order An invoice Turnover Wholesaler Retailer Credit card Cheque GDP (gross domestic product)

An older, more experienced person who helps you at work. The person in charge of a meeting A list of topics to be discussed at a meeting. The last topic on the agenda of a meeting The official record of what was said and/or decided at a meeting The place at a port, airport or border where travellers' bags are looked at to find out if any goods are being carried illegally Selling unwanted goods very cheaply, usually in other countries A charge/tax or list of charges/taxes either for services or on goods entering a country A fixed limited amount or number of goods that is officially allowed to be traded. Describing a government which does not have many laws and rules which control the buying and selling of goods and services. Something you buy cheaply or for less than the usual price Chances to start/improve your career Period of time away from your job to, for example, look after your children The help you get from a company when you start to use their product A request by a customer for goods or services A document sent by a seller to a customer that lists the goods sold and says how much they cost The value of the goods or services sold during a certain period of time of a company A person or company that sells goods in large quantities to businesses A company or a person that sells goods to members of the public in small quantities A plastic card that you use to buy goods A printed form that you use to pay for something instead of using money Total value of goods and services produced in a country

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GNP (gross national product) Inflation rate Exchange rate Unemployment rate Labour force Tax incentives Foreign investment Government bureaucracy Balance of trade Seating plan Hot-desking Open-plan In-house staff

Total value of goods and services produced by citizens of a county (people of the same nationality) General increase in prices Price at which one currency can buy another Percentage of people without jobs Working people in a country or in a sector Low taxes to encourage business activities Money from overseas to invest in the domestic industries Official rules/regulations/paperwork relating to the government or the state Difference in value between a countrys imports and exports The way to organize the seats in an office A way of saving office space in which workers do not have their own desk and are only given a desk when they need it A room or building which has few or no walls inside, so it is not divided into smaller rooms People working in an organization or business, not people from outside To remove someone from their job, either because they have done something wrong or badly, or as a way of saving the cost of employing them To (cause a person or company to) move to a new place The right of a group of people to govern itself, or to organize its own activities A large and powerful company that produces and sells goods in many different countries To persuade someone to work for a company or become a new member of an organization The department of a company or organization that deals with its employees when they first join, when they need training or when they have any problems The part of an organization which answers customers' questions, exchanges goods which have been damaged, etc. A level of quality which can be used as a standard when comparing other things

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Make redundant/ fire Relocate Autonomy Multinationals To recruit Personnel/Human resource department Customer service Benchmark

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