ndice

CONCEPT HOUSE OF ART 2009 - HOTEL CENTRAL HOUSE OF ART 2010/11 - SAMPAIO MOREIRA buILdINg CuRATORS ARTISTS - EXPERIMENTAL EDITION 2009 ARTISTS - 2010 / 2011 EDITIONS PUbLIC STRUCTURE / SPACES gALLERIES PARALLEL ACTIVITIES COMMuNICATIONS & MEDIA PARTNERS 2010 / 2011 COLLECTION HOUSE OF ART 2012/13 - RIACHuELO STATION FORMAT & PROgRAM SPACES CREDIT 5 13 16 18 22 25 37 41 45 53 59 64 65 66 69 71 84

A GLObAL ART PROJECT

4

AN ARTISTIC RESIdENCY

EXPERIENCE

ANARTISTICRESIDENCYEXPERIENCE

The Red Bull house of ART is An incenTive pRogRAm cReATed in oRdeR To encouRAge conTinuing developmenT And pRoducTion in emeRging conTempoRARy ART. designed To fiT The needs of ARTisTs AT The Beginning of TheiR cAReeRs.

AN ARTISTIC RESIDE

The puRpose of The Red Bull house of ART is To pRovide A plATfoRm foR The EXCHANgE Of kNOwLEdgE ANd IdEAS, BAsed on An ATmospheRe of fAmiliARiTy in which ARTisTs And guesTs cAn TAlk ABouT The expeRiences ThAT mAke up TheiR lives.

ANARTISTICRESIDENCYEXPERIENCE
7

ANARTISTICRESIDENCYEXPERIENCE

The Red Bull house of ART pRovides An infRAsTRucTuRe. A collecTive sTudios fAciliTy locATed wiThin An ARTisTic Residency model. A spAce wheRe eAch gRoup of pRe-selecTed ARTisTs cAn pRopeRly develop TheiR woRk in An inspiRATionAl enviRonmenT As well As cReATe A finAl collecTive exhiBiTion.
8

The pRogRAm offeRs mAny oppoRTuniTies in The AdvAncemenT of ARTisT TRAining By noT only pRoviding A plAce wheRe ARTisTs cAn collABoRATe BuT Also ThRough The visiTs of impoRTAnT cuRAToRs. These cuRAToRs ARe inviTed To meeT The pRogRAm And pRovide individuAl As well As gRoup meeTings.

ANARTISTICRESIDENCYEXPERIENCE
9

ANARTISTICRESIDENCYEXPERIENCE

ExclusivE curatorial programs

INDIvIDUAL STUDIOS

privatE showings
RESIDENTS ExCLUSISE ExHIbITION monitorEd visits for groups

WORkSHOPS & LECTURES

public visits OTHER MULTI CULTURAL EvENTS

10

FORMAT

& PROgRAM
wEEk

ARTISTS

working procEss // rEsidEncE program

nEw Exhibition sEt up

studio visits artists at work nEw Exhibition sEtting up

nEw Exhibition
(currEnt group)

Exhibition prEvious group PubLIC

transitory gallErwy Exhibition ( currEnt group)

soft opEning

workshop

lEcturEs

on prEmisE

workshop

lEcturEs

privatE showings

nEw Exhibition

11

HOuSEofART

dNA

A fREE fORM Of EXPRESSION THAT IS FOCUSED ON THE LIvING FORCE OF ExPERIMENTATION THE CONVERgINg Of IdEAS THAT bRINGS TOGETHER CONTENT PRODUCTION, REFLECTION, EvALUATION, EDUCATION OF INTERDISCIPLINARY AREAS (MUSIC, LITERATURE) AND SOCIAL EvENTS IN THE SAME SPACE A wORkSHOP Of EXPERIENCES ANd EXCHANgES THAT RANGE FROM ExHIbITIONS TO DIALOGUES, ASSOCIATIONS AND INTERACTIONS A wORk IN PROgRESS THAT REPRESENTS A PROjECT IN CONSTANT DEvELOPMENT
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SAO PAuLO dOwNTOwN

2009 hotEl cEntral 2010/11 sampaio morEira building
lAndmARk Buildings hosTed Red Bull house of ART

13

HOTELCENTRAL 2009
14

hoTelCENTRAL

A 1918 buILdINg bY RAMOS DE AzEvEDO vARious foRms of ARTisTic expRession - pAinTing, sculpTuRe, sTReeT ART, video insTAllATion, sound design, phoTogRAphy, mulTimediA. 4 bRAzILIAN ARTISTS 6 INTERNATIONAL ARTISTS 8 wEEkS pioneeR ediTion ThAT led The gLObAL PROJECT

15

SAMPAIOMOREIRAbUILDING
2010/2011

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SAMPAIOMOREIRAbUILDING

uNIQuELOCATION high hisToRicAl RelevAnce Building: built in 1924, iTs known As The fiRsT skyscRApeR of so pAulo. TempoRARy occupATion. AfTeR which, it will bE rEstorE to bEcomE thE city cultural officE hEadquartErs 4gROuPS24ARTISTS30wEEkS

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18

moRe ThAn 500 APPLICATIONS

ApplicATions viA Red Bulls locAl pAge www.REdbuLL.COM As well As cuRAToR ReseARch wiThin The ART scene
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CuRATORS:
find The emeRging pRoducTion of so pAulo. selecTion of The six ARTisTs. moniToR The woRking pRocess in eAch of eighT weeks And consTAnTly Build A TRAding enviRonmenT foR All. AssemBle The shows in The TRAnsiToRy gAlleRy. woRk on The cuRAToRiAl foR The finAl exhiBiTion.

2009: LUCASbAMbONzI E MARIAMONTEIRO

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2010: LUISAduARTE

ARTISTSPROfILE
focus inTo undiscoveRed, TAlenTed, PASSIONATE ARTISTS ARTisTs living IN bRASIL They pRoduce ART foR The love of iT And hAve STRONg SkILLS no AgenT / mAnAgeR no commeRciAl success YET

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artists
22

1sT ediTion

ALESSANDRA CLAUDIO CESTAC buENO

(bRASIL) (bRASIL)

EL bOCHO
(gERMANY)

GAbRIELA gOLdER
(ARgENTINA)

GRANT dAVIS
(uSA)

23

HIRAkU SuzukI
(JAPAN) 24

REGINA PARRA
(bRASIL)

RODRIGO gARCIA
(bRASIL)

RUI gATO

(PORTugAL)

zANDER bLOM

(SOuTH AfRICA)

artists
2nd ediTion
25

ADRIANOCOSTA

bHAGAvANdAVId

bRUNObAPTISTELLI

26

DEYSONgILbERT

FLvIAJuNQuEIRA

HENRIQUECSAR

27

artists
3Rd ediTion
28

FELIPESALEM

jAIMELAuRIANO

SOFIAbORgES

29

MARCOSbRIAS

GUILHERMEPETERS

CLARAIANNI

30

artists
4Th ediTion
31

ANAPRATA

bRUNOSTORNI

RENATOPERA

32

FELIPEbITTENCOuRT

GUSTAvOfERRO

THEOCRAVEIRO

33

artists
5Th ediTion
34

ALExANDREb

ANAMAzzEI

bRUNOPALAzzO

35

DANIELSCANduRRA

FREDERICOfILIPPI

vITORMIzAEL

36

OPEN TO THE

PubLIC

MORE THAN 8,000 vISITORS

(2009/2011)
37

openTOThePubLIC

38

openTOThePubLIC

39

openTOThePubLIC

40

STRuCTuRE
41

sTRUCTURE
42

STRuCTuRE
43

STRuCTuRE
44

45

THETRANSITORYGALLERY

ARTSPACESTudIOS&gALLERIES

One Of the eXIBhItIOn spaces prevIOus artIsts pIeces WOrks In prOgress It can Be changed every day Or eveRy week Its the place that cOnnects the puBlic wiTh The cuRRenT ARTisTs in The house.
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ARTSPACESTudIOS&gALLERIES

THEMAINGALLERY

47

ARTSPACESTudIOS&gALLERIES

48 specifc siTe

ARTSPACESTudIOS&gALLERIES
49

ARTSPACESTudIOS&gALLERIES
50

ARTSPACESTudIOS&gALLERIES

51

ARTSPACESTudIOS&gALLERIES

52

THE HOUSE THAT NEVER SLEEPS

53

WORkSHOPSLECTuRESSTUDIOvISITS

54

wORkSHOPS
ANAPAuLACOHEN CURATOR OF THE 28TH SO PAULO bIENNIAL, AN ART CRITIC AND CURATOR OF THE CENTER FOR CURATORIAL RESIDENT STUDIES - bARD COLLEGE, NEW YORk bAIxORIbEIRO OWNER OF CHOQUE CULTURAL GALLERY CLARAkIM GALLERY DIRECTOR AND CURATOR - REDCAT FOUNDATION FERNANDOOLIVA SANTA MARCELINA UNIvERSITY TEACHER. CURATOR AND ARTIST GALERIAEXPERINCIA ART COLLECTIvE jULIETAgONzALEz TATE MODERN (LONDON) CURATOR FOR THE LATIN AMERICAN ARTS LISETTELAgNAdO CURATOR OF THE 27 SO PAULO bIENNIAL LUISAPROENA RUMOS ITAU CULTURAL 2011 CURATOR RObERTOwINTER ARTIST AND CURATOR RODRIGOMOuRA CURATOR FOR INHOTIM ( THE MOST IMPORTANT CONTEMPORARY ART COLLECTION IN bRAzIL AND THE LARGEST OUTDOOR ART CENTER IN LATIN AMERICA) CURATOR vLADIMIRSAfATLE A PHILOSOPHY PROFESSOR AT USP FFLCH AND COLUMNIST FOR THE FOLHA DE SAO PAULO NEWSPAPER 55

SOFT OPENING PRIvATE SHOWINGS CELEbRATION

56

57

58

OUTPUTSPRINT&TV: 115 EDITORIALMEdIAvALUE: R$ 1880 k

(2009 - 2011) 59

GUIAdAFOLHA

OESTAdODESP

jORNALdATARDE

vEjASP 60

jORNALdATARDE

OESTAdODESP

REDbuLLMEDIACHANNELS

THEREdbULLETIN: Red Bulls gloBAl mAgAzine 4MILLION monThly ciRculATion 24MINuTESclip: inTeRnATionAl disTRiBuTion foR Red Bull Tv & seRvus Tv

61

62

WEb&SOCIALMEdIA
63

PARTNERSHIPS

2010/2011 SECRETARIADECuLTuRADAPMSP CHOQUECuLTuRAL ESCOLASOPAULO INSTITUTOCRIAR DE Tv, CINEMA E NOvAS MDIAS MYSTOREAPPLE PIOLA zUPIMAgAzINE
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RED bULL HOUSE OF ART COLLECTION

inTeRnATionAl collecTion of conTempoRARy ART of All pRevious ediTions - peRmAnenT exhiBiTion
65

HOuSEOFART NEwEDITIONS 2012/13

66

RIACHuELOSTATION - PRAAdAbANDEIRA - SAOPAuLOCITYCENTRE

RIACHuELOSTATION

The hisToRic lighT Building, BuilT AT The end Of THE 1920S in The heART of so pAulos cenTRe AfTeR 1933, iT wAs TRAnsfoRmed inTo The RiAchuelo suBsTATion, ResponsiBle foR PROVIdINg SO PAuLOS HISTORIC CENTRE wITH ELECTRICAL ENERgY hisToRicAl pATRimony wiTh The Building And iTs fAAde pRoTecTed By compResp

67

RbHOA 1ST EDITION

RIACHuELOSTATION

MuNICIPALTHEATRE

RbHOA 2nd ediTion

CITYHALL

Rb HOA 2012/2013
68

FORMAT

& PROgRAM
wEEk

1
intEgrao

5
rEsidEncy

9
Exhibition

10

ARSTISTS

dEvElopmEnt of work

studio visits / portfolio discussions / workshops studio visits / artists working

PubLIC

transitory gallEry workshops/ lEcturEs / film scrEEnings / dEbatEs / EvEnts 69

RIACHuELOSTATION

house of ART 2012 /2013 Beginning of JuLY 2012 4 QuARTERLY ediTions wiTh 8 ARTisTs eAch 10 wEEkS of ARTisTic Residency in eAch ediTion 4 EXHIbITIONS ANd 1 CATALOguE wiTh eveRy ediTion VARIOuS EVENTS And pARAllel AcTiviTies
70

RIACHuELOSTATION

INDIvIDUAL STUDIOS AND ATELIERS, ALL APPROPRIATELY SIzEd

71

RIACHuELOSTATION

LARgE SPACES FOR PUTTING ON ExHIbITIONS AND EvENTS

72

RIACHuELOSTATION

AddITIONAL AREAS FOR WORkSHOPS AND LECTURES

73

74

75

76

TRIPTYQUE AQUITETURA dRAfT PROJECT / OuTubRO2011

77

78

gROuNdFLOOR / 550M AC / EXTERNALAREA 175M

bAR&CAfE
Books & gifTshop smAll kiTchen & puBlic BAlcony wcs

EXTERNALbARTERRACE
TAbLESbENCHESGARDEN

STAff SERVICES
ENTRANCE SECURITY TICkETING WC & SERvICE ROOM

PUbLICENTRANCE

MAINgALLERY
EvENTS ROOM

LIvESTAgE
(REvERSIbLE) SUPERIORVIEw TO THE PROFESSIONAL MUSIC STUDIO

EVENTSLOUNGE
LIvING ROOM jAM SESSIONS LIbRARY DIGITAL HUbS

79

MEzANINE / 150M AC

RAdIOROOM
ACOUSTIC RADIO CAbIN Dj SET

wCS PROduCTIONOFFICE HOUSE OF ART TEAM MEETING ROOM CuRATORROOM STAffROOM Rb STATION TEAM SUPPORT

LOuNgE

80

* PROjECT UNDER DEvELOPMENT

SuPERIORFLOOR / 510M AC

wCS RESTROOMS (M/F)

COLLECTIvEATELIER

PRIVATESTUDIOS (1/2/3)

kITCHEN LUNCH/DINING SPACE (REvERSIbLE WALL)

COLLECTIvEATELIER

PRIVATESTUDIOS

TRANSITORYGALLERY

WORkSHOPS & LECTuRESSPACE (ADDITIONAL EvENTS SPACE)

* PROjECT UNDER DEvELOPMENT

81

bASEMENT / 300M AC

wATERTANk (TbC)

bACkSTAgE PRIvATE WC

MuSIC STORAgE ROOM CONTROL ROOMS STAff SUPPORT SERvICE TEAM

ART COLLECTION STORAgE

PROfESSIONAL MuSIC STudIO LOuNgE

CONECCTED W/ GROUND FLOOR

wCS

82

ROOfTERRACE

TERRACE

3rd FLOOR

MEZZANINE

GROUND FLOOR

BASEMENT

83

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85

CONTACTS

INfO
IMPRENSA@REDbULL.COM.bR
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