HOSPITALITY INDUSTRY AN OVERVIEW

Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It refers to the process of receiving and entertaining a guest with goodwill. Hospitality in the commercial context refers to the activity of hotels, restaurants, catering, inn, resorts or clubs who make a vocation of treating tourists. The Indian hospitality industry is going great guns presently, with high
operating margins and increase in the number of travelers visiting India - both inbound and outbound. Thus, the only direction left for the sector points upwards.

SWOT ANALYSIS

STRENGTHS

1. Natural and cultural diversity : India has a rich cultural heritage. The "unity in diversity" tag attracts most tourists 2. Government support: The government has realized the importance of Tourism. The priority is being given to the development of the infrastructure and of new tourist destinations and circuits. The Department of Tourism (DOT) has already started the "Incredible India" campaign for the promotion of tourism in India. 3. Increase in the market share: India's share in international tourism and hospitality market is expected to increase over the long-term.

WEAKNESS 1.Poor support infrastructure: Though the government is taking necessary steps, many more things need to be done to improve the infrastructure. 2.Slow implementation: The lack of adequate recognition for the
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tourism industry has been hampering its growth prospects. OPPORTUNITIES 1.Rising income: Owing to the rise in income levels, Indians have more spare money to spend, which is expected to enhance leisure tourism.

2.Open sky benefits: With the open sky policy, the travel and tourism industry has seen an increase in business. Increased airline activity has stimulated demand and has helped improve the infrastructure. THREATS 1. Fluctuations in international tourist arrivals: The total dependency on

foreign tourists can be risky, as there are wide fluctuations in international tourism. Domestic tourism needs to be given equal importance and measures should be taken to promote it. 2.Increasing competition

TRENDS IN HOSPITALITY SECTOR

Trends that will shape the future of hospitality sector are: 1. Budget Hotels 2. Service Apartments 3. Technology 4. Loyalty Travel 1. Budget hotels: More than 50 per cent of occupancy of a majority of hotels comes from the business travel segment. The average room rate (ARR) realized from business travelers is normally higher than from leisure travelers.

2. Service Apartments : The concept of service apartments, though a recent phenomenon in India, is an established global concept.

3. Technology: Travel and technology have become inseparable. Technology is making its own advances with high-tech video conferencing facilities, web cameras and virtual reality mode of conferencing. On-line bookings, e-ticketing, Wi-Fi Internet connectivity, easy access to information, etc. 4. Loyalty travel: Today, airline-credit card company tie-ups have brought a whole range of benefits to the travelers. These include insurance cover, upgrades, free tickets, access to executive lounges, and a host of other goodies.

HOTEL RAHIL PASSION FOR PERFECTION

OUR VISION:- To increase and expand the rich
heritage of our family brands across the globe OUR MISSION:- TREAT EVERY ONE THEY WISH TO BE TREATED & REMAIN TRUE TO OVER INDIAN HERITAGE OUR MOTTO:HERITAGE. PROMOTION OF INDIAS CULTURE

HOTEL DEVELOPMENT & PRE-OPENING SERVICES Hotels are different from other types of real estate investments primarily due to their daily occupancy and revenue fluctuations, the requirement for specialized management, and labor intensity. Understanding the cyclical nature and dynamics of hotel markets are critical to good investment decision-making. An initial analysis of market and financial feasibility is perhaps the most important aspect in hotel investment decision-making

FEASIBILITY ASSISTANCE:
Analyze and verify feasibility studies Assist in site selection and evaluation Coordinate hotel demand studies Prepare financial pro forma Prepare preliminary construction and related cost estimate

PLANNING/DESIGN
Coordinate hotel room design and food and beverage areas Coordinate architect, engineer, land planner, and/or interior designer
CONTD..

 Coordinate layout/procurement of hotel furnishing, kitchen and lounge equipment, laundry equipment, and commercial area furnishings Coordinate all computerized areas - front desk, energy management, restaurant, administration
Coordinate the telephone system, key and lock system, and audio visual system Specify/procure ice machines, vacuum cleaners, maid carts, etc.

INTERIOR DESIGN ASSISTANCE Interview and recommend a design firm Assist the interior design firm with the furnishing specifications: lobby, corridors and meeting rooms restaurant and lounge
CONSTRUCTION PROJECT MANAGEMENT Function as project manager (fee basis) Act as general contractor (fee basis) Coordinate input with architect, engineer, etc.

Consult with owner on bids, changes and/or selecting General Contractor

CONTD

 Take bids on project Perform pre-opening inspections and punch list for hotel PRE-OPENING SERVICES

Create and implement the pre-opening marketing plan Assemble pre-opening budgets (working capital, food, beverage, linens, china, etc.) Recruit, interview, and hire all key management and sales personnel Train all key personnel

 Recommend advertising agency Establish definitive objectives and action plans for all departments Obtain business licenses

Develop pricing for rooms, food and beverage Develop specifications and bids on building insurance Coordinate the procurement of guest supplies and employee uniforms Develop employee benefit program and policy manual

SUGGESTIONS RELATED TO FINANCIAL FEASIBILITY

INSURANCE COVER FOR ENTIRE HOTEL SALES AND MARKETING DEPT. SHOULD BE INTRODUCED BUSINESS DEVELOPMENT MANAGER IS NEEDED CONTINGENCY FUND SHOULD BE MADE. TAX SHOULD BE CONSIDERE AT A TIME OF EXPECTING PROFIT ADVERTISE EXP. SHOULD BE CONSIDER

SUGGESTIONS RELATED TO SERVICES OFFERINGS

EXTRA FACILITIES FOR HANDICAPPED DOCTORS ON CALLS

WELCOME THEATHRE WEDDING AND EVENT FACILITIES PROVIDE GUIDES FOR TOURIST PROVIDE LIBRARY PROVIDE HONEYMOON PACKAGES MONEY EXCHANGE FACILITIES

SUGGESTIONS FOR PAID SERVICES

ART GALLERIES BLUE POTTERY COSMETICS AND ACCESSORIES ETHNIC EMBROIDERY GEMS AND JEWELERY BICYCLES AND CAR RENTAL HANDICRAFTS SHOPPING MALLS