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Amul is launching a new meal replacement bar called FITACTIVE. It aims to provide nutrition to people with busy lifestyles who find it hard to maintain a balanced diet. FITACTIVE contains protein, fiber, vitamins and minerals. It is intended to be used as a meal replacement. Amul believes there is significant potential for an energy bar with its recognized brand name for normal consumers. A PEST analysis found the political, economic, social and technological environment is favorable for the launch, with trends like increasing health awareness and changing lifestyles. A SWOT analysis will examine FITACTIVE's internal strengths and weaknesses and external opportunities and threats.
Amul is launching a new meal replacement bar called FITACTIVE. It aims to provide nutrition to people with busy lifestyles who find it hard to maintain a balanced diet. FITACTIVE contains pr…