Postgraduate Diploma in Marketing Assignment

Subject Nature of the Assignment Examination Assignment Submission Period Last Date of Acceptance Presentation Date Strategic Marketing for Sustainability Individual Assignment without Presentation June 2012 01st May 2012 to 15th May 2012 20th May 2012 ( with penalty ) N/A

IMPORTANT (Common for Integrated and Subject Assignments)

The assignment is designed to assess the application of theory and knowledge gained in the above subject. Assignment should conform to the Assignment Guidelines presented as per the Programme Handbook. (Refer to Section 07 Guidance for Assignments) Assignment should be submitted to SLIM within the Assignment Submission Period. All assignments submitted after the Submission period will be subjected to a penalty fee of LKR. 1,000.00 and reduction of marks (Maximum 10 Marks ) Assignment will not be accepted after the last date of acceptance under any circumstances. You will score higher marks in assignments if you meet the criteria given in the Programme Handbook. ( Please refer to Page 101 Assignment Marking Criteria) Assignment Marking Sheet should be attached after the cover page for the examiner to mark assignment as per the Order of Headings in Programme Handbook. (Refer the Page 64) Attending Coaching Sessions (Classes) is compulsory in order to carry out the assignments. Current University students are allowed to submit the assignment without attending lectures since they register as self study students. SLIM will issue an acknowledgement slip upon the submission of your assignment and it must be retained by the student as proof of submitting the assignment.

IMPORTANT (Only for Subject Assignments)

Its a compulsory requirement to submit the assignment in order to pass the relevant subject. If you have not submitted the individual subject assignment your results for the respective subject will appear as Fail in the final grading. Assignment marks will not be considered to transfer to next examination in case of absent at the examination under any circumstances. In case of absent at the examination, relevant student has to re-do the assignment in order to pass the subject in the next examination.

IMPORTANT (Only for Integrated Assignments)

Student should complete / exempt or at least follow lectures for all four (4) subjects to be eligible to carry out the assignment. Any assignment which does not fulfill above criteria will be rejected in assignment marking process. Integrated Assignment Fee will not be considered to refund or transfer under any circumstances.

Assignment Topic

Gore Tex and W.L. Gore & Associates: An innovative company and a contemporary culture

Company and business content of the above case have been elaborated under following topics in the course book page number 99 102. Introduction Gore Tex, a breathable fabric Working within W. L. Gore Associates Non hierarchical corporate culture Employee ownership structure Discussion

You may refer the course book for case information. Your Role 1. Explain what happened to the Gore Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase? 2. List some of the wide range of products where the Gore Tex fabric has been applied. 3. It seems that Gore Associates is heavily oriented towards technology; what are some of the dangers of being too heavily focused on technology? 4. Cooperative and share- ownership schemes provide many attractions and benefits, but there are also limitations; discuss these. 5. What has been the Gore strategy to achieve success in its markets? How is this strategy now being challenged?

Assignment Marking Scheme

Subject Student Registration Nu
Marks Allocated Awarded 20 1-5 6-10 11-15 16-20 20 1-5 6-10 11-15 16-20 20 1-5 6-10 11-15 16-20 20 1-5 6-10 11-15 16-20 20 1-5 6-10 11-15 16-20 100

Criteria Aligning to the purpose of the assignment Some of the answer addresses to the purpose of the question This has addressed the purpose of the assignment Has addressed the purpose of the assignment coherently This has addressed the purpose of assignment comprehensively Clarity of expression An attempt to organize in a logical manner Satisfactory showing of logical manner and organization Shows higher level of Carefully and logically organized Shows coherent structure with clearly expressed ideas Using examples/evidences Shows a little use of examples Some use of examples. Some evaluation attempted Some use of examples. Well evaluated Shows appropriate examples are fully and reliably evaluated Critical analysis of concepts, theories, conclusions Demonstrates limited evidence of critical analysis Demonstrates some critical analysis of relevant theory Demonstrates application of theory through critical analysis Demonstrates application of critical analysis well integrated Following assignment guidelines Limited follow-up of assignment guidelines Some level of follow-up of assignment guidelines Good display of adherence to assignment guidelines Excellent adherence to assignment guidelines Total

Special Remarks

Signature of the Examiner