PROJECT IN RETAIL MANAGEMENT 1.

1 GENERAL INTRODUCTION: Retail Intelligence is a tool that provides a strategic decision making activiti es and demonstrates the importance of retail geography and retail intelligent ne twork planning. The importance of sophisticated and intelligent spatial analysis techniques in dealing with range of location, distribution and channel manageme nt issues which now face retail and service business. Retail Intelligence provides proactive exception management that immediately ide ntifies opportunities, recommends courses of action, and automates routine tasks . Driven by business rules that determine and monitors business activities in re al time and alerts staff members to exceptions or the next business process. Thi s reduces the amount of time spent identifying and solving routine supply-chain problems, letting you cut labor costs and focus on more strategic initiatives. Retail Intelligence provides a tool-set for building rules-based exceptions agai nst transaction and decision support systems. Retail Intelligence is a productiv ity-enhancing tool for retailers. It closes the loop between information and act ion, enabling them to have the right product in the right place and timeand at th e right price and quantity. The Indian retail market is expected to continue its growth trajectory into 2015. Mall management has been identified as a critical factor for the success of malls and the retail industry across the world. Shoppi ng centers are impacting our towns and cities like it had never been imagined. T hey are becoming our new community spaces, driving consumption and becoming a sy mbol of our Urbanization.

They are generating employment, both during and after development, boosting cons umption and taking our economy to greater heights. Developing Shopping Centers i n India is fraught with risks & challenges, ranging from regulatory and infrastr uctural issues to understanding demographics, developing leasing strategies, occ upancy/ absorption fears, competition, people issues, managing budgets, timeline s and quality, valuation ambiguities and a lack of knowledge. Indian Shopping Ce ntre developers discuss the key challenges they have faced and are facing, in de veloping malls in India, and their key learnings. Organized retailing in India witnessed a gross turnover of USD 320 billion in 20 06.Athough this figure is compared with other developed economies, industry expe rts expect the growth rate of this sector at 35% until 2010.At present, about 10 0 malls are operational at a pan-india level with a total area of 19 million sq ft. As per the current estimates, about 300 additional malls are to be expected to be constructed across the country by 2010.

1.2 ORIGIN OF RETAIL INDUSTRY The origins of retailing in India can be traced back to the emergence of Kirana

stores and mom-and-pop stores. These stores used to cater to the local people. E ventually the government supported the rural retail and many indigenous franchis e stores came up with the help of Khadi & Village Industries Commission. The eco nomy began to open up in the 1980s resulting in the change of retailing. The fir st few companies to come up with retail chains were in textile sector, for examp le, Bombay Dyeing, S Kumar s, Raymonds, etc. Later Titan launched retail showroo ms in the organized retail sector. With the passage of time new entrants moved o n from manufacturing to pure retailing. 1.3 RETAIL INDUSTRY SCENARIO IN INDIA In the current market scenario, both consumers and retailers have limited choice in terms of mall shopping experience. As a organized retail grows, we expect th e market to be more competitive by providing more choices to consumers and retai lers. At this point, developers will have to work harder to create a differentia tion for their product. We believe consumers and retailers will be attracted to malls that are professionally managed, making effective mall management a critic al factor behind the success of a mall. This has led to effective mall managemen t as a growing phenomenon in the retail industry today. The prime objective of l andlords as well as of investors is to attract shoppers and persuade them to pur chase goods and services. This will in turn boost retailers turnover and benefit their bottom line. Effective mall management can help landlords achieve this goa l. 1.4 GROWTH OF INDIAN RETAIL MARKET The Indian retail industry is the fifth largest in the world. Comprising of orga nized and unorganized sectors, India retail industry is one of the fastest growi ng industries in India, especially over the last few years. Though initially, th e retail industry in India was mostly unorganized, however with the change of ta stes and preferences of the consumers, the industry is getting more popular thes e days and getting organized as well. With growing market demand, the industry i s expected to grow at a pace of 25-30% annually. The India retail industry is ex pected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010 Growth of Retail Companies in India exhibits the boom in the retail industry in India over the years. The increase in the purchasing power of the Indian middle classes and the influx of the foreign investments has been encouraging in the Gr owth of Retail Companies in India. Growth of Retail Companies in India is still not yet in a matured stage with great potentials within this sector still to be explored. Apart from the retail company like Nilgiri s of Bangalore, most of the retail companies are sections of other industries that have stepped in the reta il sector for a better business. The Growth of Retail Companies in India is most pronounced in the metro cities of India, however the smaller towns are also not lagging behind in this. The retail companies are not only targeting the four me tros in India but also is considering the second graded upcoming cities like Ahm edabad, Baroda, Chandigarh, Coimbatore, Cochin, Ludhiana, Pune, Trivandrum, Shim la, Gurgaon, and others. The South Indian zone have adopted the process of shopp ing in the supermarkets for their daily requirements and this has also been infl uencing other cities as well where many hypermarkets are coming up day to day. Reasons for the fast Growth of Retail Companies in India: The retail companies are found to be rising in India at a remarkable speed with the years and this has brought a revolutionary change in the shopping attitude o f the Indian customers. The Growth of Retail Companies in India is facilitated b y certain factors like existing Indian middle classes with an increased purchasing power rise of upcoming business sectors like the IT and engineering firms change in the taste and attitude of the Indians

effect of globalization heavy influx of FDI in the retail sectors in India According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney , India retail industry is the most promising emerging market for investment. In 2007, the retail trade in india had a share of 8-10% in the GDP (Gross Domest ic Product) of the country. In 2009, it rose to 12%. It is also expected to reac h 22% by 2010. According to a report by Northbride Capita, the India retail indu stry is expected to grow to US$ 700 billion by 2010. By the same time, the organ ized sector will be 20% of the total market share. It can be mentioned here that , the share of organized sector in 2007 was 7.5% of the total retail market

1.5 STRUCTURE OF RETAIL INDUSTRY STRUCTURE OF RETAIL INDUSTRY: The retail industry continued in India in the form of Kiranas till 1980. Soon, f ollowing the modernization of the retail sector in India, many companies started pouring in the retail industry in India like Bombay Dyeing, Grasim etc. As has been mentioned earlier the retail sector in India can be widely split into the o rganized or modern and the unorganized traditional sector.

Retail Intelligence and Network Planning Book Description "Retail Geography and Intelligent Network Planning "demonstrates the importance of geographical thinking in a wide variety of situations. The importance of sop histicated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail a nd service businesses. This technology is especially crucial in an age when trad itional channels of physical distribution such as bank branches and shops are in creasingly complemented by electronic and virtual channels. Building on the success of "Intelligent GIS" (1996), which set out the principle s and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail plan ning by presenting examples relating to a wide range of business problems. "Retail Geography and Intelligent Network Planning" is an innovative book in sev eral ways: Explores some of the key retail trends impacting on retail location and store lo cation studies by drawing on research undertaken in grocery and supermarket reta iling, financial services, travel and leisure in Europe, North America and Austr alasia Examines the role of e-commerce and its growth, and argues that geography will s till be crucial to its success in the retail sector Presents readers with various spatial analysis methods and their usefulness for addressing retail growth strategies such as branch optimization. Draws examples from the authors own expertise over the past fifteen years in re tail consultancy This book is invaluable reading for professionals working in re

tail location teams and consultancies, and for students studying retail geograph y, GIS, marketing and management. This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today s retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing se ctor, drawing on research undertaken in grocery, supermarket retailing, financia l services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys issues Details how retailers can begi n to develop information and analytical frameworks to better understand what is happening in the retail environment Describes how retailers can plan their cross channel network strategy for the future Graham Clarke has contributed to Retail Intelligence and Network Planning as an author. The editors: Paul Longley is a Professor of Geographic Information Scien ce, University College London and Graham Clarke is a Senior Lecturer in the Scho ol of Geography, University of Leeds Martin Clark has contributed to Retail Inte lligence and Network Planning as an author. Martin Clark is a social entrepreneu r. He provides advice and financial products to help other social entrepreneurs to establish their businesses. He also lectures on the topic of social entrepren eurialism at the Said Business School, Oxford University.

1.6 INDUSTRIAL BACKGROUND OF RETAIL INDUSTRY The word retailing is derived from the French word retailer meaning to cut a piece of f or to break bulk. In simple terms, a first-hand transaction with customer. RETALING involves a direct interface with customer and the coordination of busin ess activity from end to end right from the concept or design stage of a product or offering, to its delivery and post delivery service to the customer. The ind ustry has contributed to the economic growth of many countries and is undoubtedl y one of the fastest changing and dynamic industries in the world today. Retailing scenario Global Retailing is a big business in more developed countries and is better organized than what it is in India. According to recent reports, the us$ 9 trillion retail industry is one of the worlds largest industries and the sector is still growing . 47 of the global fortune 500 companies are retailers