Social Media Strategist 8-10 years experience across Digital Media and Social Media.

This is a hugh opportunity to run market leading social media / digital strategy campaigns for leading brands. Looking for someone with a strong digital media background with the last few years working across Social Media can also come from a production side (but must be across the larger digital strategy picture) and client side (must have worked with a leading brand that has multiple products and brands). Training is key to this role, delivering a strong message around social media and the broader digital media space. Coordinating between the different business units within OMD is key. 30% of the role will be internal client focused; the role will be educating and speaking with OMDs current clients to inform them of Social Media in the broader Digital strategy, using these contentions to strengthen confidence in a social media offering and in turn gaining budget for campaigns. Internal training and workshops and educations is key. 50% Strategy, across the industry, new products, documentation and workshops up to date with the latest in Digital Strategy and social media, best practise, world first and abreast of all thins digital media. 20% delivery, working closely with FUSE our branded content division to bring projects to life and overseeing campaigns.

Brief Description
This role provides a unique opportunity to develop Social Media strategy across a number of blue chip clients, ensuring integration with the overall media planning and investment. OMD Word is OMDs global Social Media brand & has established itself quickly with numerous major client assignments and projects under its belt. With considerable interest from our client base in Social Media, there is now potential to grow the units capabilities and expand OMD Word.

Description
Job Description: Executive, Social Media Strategist, OMD Word This is a full-time position Reporting Structure

1. 2. 3. 4.

You will report to Paul Gilbert Director of OMD Word You will be responsible for your own projects and have day-to-day support from your manager You may have FUSE team assistants to help with day to day community management for some clients You will be providing social knowledge and assistance to Fuse project managers, OMD client account teams, digital team and OMD Insights

Base of Operation q Located at OMD Office in Sydney q Responsible for assisting with social media output across OMD offices nationally

Overall Function Since social media is any touch point that allows for social interaction, the Social Media Strategist is responsible for imbedding a social philosophy, understanding and technical know-how across all relevant business units within OMD. Roles & Responsibilities Technical & Best Practice Know How

Assist with the development of (and when required create) Social Media strategies Assist with technical and best practice information and be a specialist resource for FUSE project managers running Social Media Campaign activation

o Facebook Campaigns: community management, content strategy, application development, setting campaign KPIs and benchmarking for ad campaign delivery, % of earned media & fan base predictions o Influencer programs blog outreach, digital PR o Driving organic search content seeding on social platforms o Amplification of message

Advising FUSE team of how to socially gear content to fuel earned media (user interface, tagging strategies, share functionality

Community & Project Management

Set up Facebook Pages Brief developers for custom page build Write scope of work documentation for application development and brief developers Maintain content calendars Maintain daily activity reports to document community activities and behaviours

Reporting Develop post analysis reports in conjunction with the digital team to aggregate learnings and results across paid, owned and earned media. Learning Resource and Training With the guidance of the Social Media Director the Social Media Strategist will be responsible for developing training materials, tool kits and facilitating internal OMD workshops to educate teams Examples:

Digital team training

o Advising Digital team of 60+ employees on best use of social ad units &

continued updates of any developments in social ad space across Facebook, Twitter, YouTube, LinkedIn etc

FUSE team training o Create tool kits and training sessions with best practice case studies across social platforms from a content and engagement perspective

Administration Manage OMD Word projects through weekly WIPs with Director of OMD Word Manage invoices from suppliers

Develop OMDs Social Profile Assist in the building and maintenance of OMDs social media policy and profile via Think Fresh Blog and Twitter account. Business Style Always represent OMD in a positive and professional manner, both internally and externally. Demonstrate energy, enthusiasm and consideration for others. Communication Skills Have an opinion! Challenge and encourage constructive dialogue in all business relationships. Ensure effective communication with colleagues in all departments, and enable sharing of information. Develop you presenting skills Organisation & Productivity Take full responsibility for administration. Be accountable for productivity and meeting deadlines. Run meetings efficiently and ensure they start on time. Developing & Maintaining Relationships Have client contact at appropriate levels of seniority, and have the trust and respect of those clients. Internally, manage upward Required skills Accuracy and attention to detail Compliance with deadlines Interpersonal skills and style Excellent telephone & email manner Planning and organising skills Flexibility to work long hours High energy and an approachable manner Team player Initiative Enthusiastic learner Performance measurement 1. 2. 3. 4. Product-driven measures Assistance in creation of the social media strategies Assistance in developing social media training programs and tool kits Productivity and Profitability Delivery against KPIs and on agreed margins. Client relationship measures Client satisfaction surveys. Integration with other teams / units / agencies / third parties. Internal relationship measures 360 review and feedback Performance versus objectives set out in personal annual assessment.