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12/15/2009 The Nigerian Telecommunications Industry
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12/15/2009 The Nigerian Telecommunications Industry
ICT development resulted in the exponential increase in the number of telephone lines, etc; ICT development led to the licensing of many Private Telecommunications Operators Operators (PTO); ICT development resulted in the drop in price for internet usage from about N750 per hour in 1997 to about N200 currently; Entrepreneurs now predicate the growth of their businesses on ICT through input processing, advertisements, capacity development etc.
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Ministry of Communication
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MINISTRY OF COMMUNICATIONS
The ministry formulates broad telecommunication policies. Among its specific functions are: Proposing policy options and recommending to government such measures as legislation and fiscal incentives; Monitoring the implementation of government policy in the industry; Establishing policies for promoting universal access to communications in Nigeria; Liaising with the National Assembly on telecommunication matters.
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GSM 87%
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Zain, 24.74
MTN, 46.19
Globacom, 26.87
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Deregulation in the Nigerian Telecommunications system in 2001 gave way to private involvement which in turn led to emergence of major players in the field. These include MTN, Globacom and Multilinks
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GLOBACOM
Brief Profile
Globacom Limited is a privately held company and the Second National Operator (SNO) in Nigeria. Started operation in August 29, 2003 in Nigeria. Occupies a market share (percentage of total subscription) of 26.87% of the major mobile telecommunication operators in Nigeria (NCC, June 2009) and Employs about 2500 staff. Offers multifaceted telecommunications services like mobile, entertainment, long distance carrier and Internet service provider services. Over 25 million subscribers. Coverage extends outside Nigeria to some West African countries like Benin Republic, Ghana and Ivory Coast Reputation of being one of the fastest growing mobile service providers in the world. . The official sponsor of the Nigerian Premier League, Nigeria National Football Teams, Nigeria Football Federation (NFF), and the Confederation of African Football African Player of the Year Award.
Milestones
One million subscribers in over 87 towns in its first year of operation Over 22 Million subscribers in the first quarter of 2009. Running on 2.5G platform at inception as against the norm then which was based on the 2G technology (2nd Generation mobile technology) platform In 2004 it became the first operator in Africa to launch gateway switches outside the continent to carry international voice and data traffic. Made world-wide history by building the worlds first submarine optic fibre cable (Glo 1) to be built by a single individual company. This created stronger links to the world and cheaper and improved services. Reputation as the largest roaming coverage for voice and data in Africa
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12/15/2009 The Nigerian Telecommunications Industry
MTN
Profile
MTN Nigeria is part of MTN Group, an South African-based multinational mobile telecommunications company. Commenced operation in Nigeria in 2001 with brand promise everywhere you go Five core values of Leadership, Integrity, CanDo, Innovation and Relationships. Prides itself on its ability to make the impossible possible. Occupies a market share of 46.19% of the major mobile telecommunication operators in Nigeria (NCC, June 2009) Offers multifaceted telecommunication services like cellular network access and business solutions. Coverage extends to some other African countries like Botswana, Rwanda and South-Africa. Overriding mission is to be a catalyst for Nigerians economic growth, development. Helping to unleash Nigerians strong potential through the provision of world class communications, innovative and sustainable Corporate Social Responsibility.
Milestones
The first GSM network to make a call following the Nigerian GSM auction conducted by Nigerian Communications Commission in 2001 and the first Nigeria GSM company to establish operations in Nigeria. The first GSM network in Nigeria to have adopted an additional numbering system, having exhausted its initial subscriber numbering range- 0803 Established the MTN Foundation which is the arrowhead of MTNs social investment drive and helps in deploying various programmes designed to reduce poverty and foster sustainable development in the areas of Education, Health and Economic empowerment
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MULTILINKS
Profile
Multilinks was incorporated in 1994 as a limited liability company and licensed to operate and provide telecommunications services deploying CDMA (Fixed Wireless) technology. In May 2006, the company was licensed to provide and operate Unified Access Services in Nigeria. Its scope of operation was expanded to include provision of Digital Mobile Services, Fixed Telephony Services, International Data Access service and National Long Distance Services Became a wholly owned subsidiary of Telkom SA in January 2009 after being acquired by Telkom (Proprietary) International Limited. Has a vision of becoming Nigerians ICT Service provider and employer of choice. As one of the major players in the CDMA telecom market, it controls the second largest market share (source: Isaac Fadeyibi, May 23, 2009). Renowned for its voice, internet and data services.
Milestones
The first to introduce the CDMA 2000 1X Technology Was recognized as the Best broadband internet provider by Nigerian Information Technology and Telecommunication Awards (NITTA) in 2009 Was recognized as the Best National Fixed Telecom Operator 2008
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INDUSTRY ANALYSIS
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OWNERSHIP STRUCTURE
Company MTN ZAIN GLOBACOM ETISALAT MULTILINK Foreign Component 79% (MTN Group 76%, IFC (3%) 65.7% (Zain Group) N/A 60% (Mubdala Holdings Ltd 30%, Mycynth Cooperative 30%) 100% (Telkom Group) Local 21 % 34.3% 100% 40% N/A
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SERVICES PROVIDED
MTN Caller Tunez Reloaded MTN Loaded MTN Google SMS MTN Backup MTN Sim Plus MTN Share & Sell MTN Family & Friends MTN Call Me Connect 4 Life MTN Fast Mail MTN Voice Mail
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ZAIN Blackberry Voicemail Roaming Conference Calling Call Forwarding SMS (Text Message) Call Me Back Me 2 U One Network Call Barring Call Waiting
GLOBACOM Glo Premium Prepaid Classic Easy Share Glo Profit Max Special Postpaid Plus Classic Plus N2009 Glo Easy Talk Glo Caller Tunes Glo MMS 3G Handset Parameters Glo 3G Tariff
MULTILINKS Mobile Tariff Fixed Wireless Tariff BZO Plan CUG (Closed User Group) PBX Solution Blue Broadband Service EVDO Router IX Data Service
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RECENT MILESTONES
Regulator's (NCC ) policy impact on Telecom Industry in Nigeria on selected indicators. 65.3
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42
Market share(%)
The annual growth rate increased from less than 8% in 1999 to over 23% in 2009; the total revenue accrued grew from less than $500 million to over $8.42 billion in recent time; the fixed & mobile penetration rate grew from less than 5% in 2000 to 42% in 2009; market share also increased to 42%; the total number of subscribers grew from less than 500,000 in 1999 to 65.3 million in 2009; and investment in the industry grew from $50 million to over 22.8 billion.
Source: www.ncc.gov.ng
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RECENT MILESTONES II
Growth profile of the Telecomm subscribers in Nigeria (in million).
62.99 65.3
42.7 34
19.5
0.5
0.6
2.3
4.5
7.2
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
The growth of the Nigerian Telecommunication industry from as low as 0.5 million customers in 1999 to 65.3 million in 2009 is believed by experts to be as a result of the effective reforms in the industry in recent time.
Source: ITU reports on ICT in Nigeria.
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4%
5%
5%
5%
6%
7%
7%
Cameroon Sudan
Kenya
Algeria
Ethiopia
DRC
Uganda
Egypt
S/Africa
Nigeria
Nigeria remains the leading market in the Telecommunication Industry in sub-Saharan Africa. It has market growth rate of 23% against 4% in much smaller sized Cameroon.
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RECENT MILESTONES IV
65.3
Telecom subscribers in selected African countries (million)
42.4
4.2
Ivory coast Ghana Kenya Morocco S/Africa Nigeria
Nigeria is a leader in terms of number of active lines subscribed across Africa as a result of effective policy implementation by the regulatory authority, NCC.
Source: ITU 2009 report on ICT in Africa
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REGULATORY IMPACTS
Telegrowth: Tele-density growth: The NCC is committed to triple the present tele-density growth through effective policy reforms and project implementation; NCC: Issuance of Digital Mobile Licence (DML) Auction by NCC The issuance of licences facilitated a phenomenal expansion of telephone lines in Nigeria, from about 500,000 connected lines in 1999 to over 65.3 million subscribers.; (ISP): The issuance of licenses to the Internet Services Providers (ISP Through this, the establishment of an Internet Exchange Point in Nigeria and the initiating a class licensing regime to simplify authorization processes for Cybercafs and Tele-centre, the spread of internet access was further encouraged; Investments in the Telecommunications Sector: Prior to the licensing of the Digital Mobile Sector Operators, private investment in the telecommunications sector was just about $50 million. Between 2001 and now, the sector has attracted over $22.8 billion, of which $12.5 billion is from direct foreign investment and $10.3 billion from private investors. Nigeria has thus become one of the most desired investment destinations for ICT in Africa; individual: Revenue to Federal Government and private individual Over $8.42 billion has been accrued from the industry with the Federal Government earning over $2.5 billion from a range of licensing fees alone and other revenue between 2001 and 2009. Import duties and taxes from the telecom industry have also contributed substantial revenue to the Government which in turn can be reinvested into the industry;
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REGULATORY IMPACTS
Rates: Review of Tariff Rates Competition has led to more easily available services at affordable prices. Prior to the advent of digital mobile services in 2001, cost of subscription to Mtel analogue mobile services was over N60,000. Presently, GSM subscription has fallen to almost zero. The introductory tariff minute call on GSM network can be as low as about twenty five Naira (N25) per minute on-net (mobile to mobile) and some operators offer additional discounts through various initiatives; Consumer Protection policy: The NCC remains the sole agency of government that provide a regular policy platform to encourage the consumers to publicly voice their complaints in fulfilment of its mandate for consumer protection and empowerment through the initiatives such as: Consumer Outreach Program (COP), Customer Care Centre, Support for Consumer Advocacy Groups, Collaboration with Consumer Protection Council (CPC), Consumer outreach program (COP) and The Telecom Consumer Parliament (TCP); Provision: Promotion of Universal Service Provision In order to ensure that telecommunication services are extended to rural areas, the Commission has supported and promoted a number of initiatives through the Universal Service Provision Fund like: Community Communications Centre (CCC), Schools Universities Access Program to Digital Life Style (SUAP2DLS), Rural Broadband Internet (RUBI) Access, Accelerated Mobile Phone Expansion (AMPE) Project and Backbone Transmission Infrastructures. These programmes further enhance economic growth.
Source: International Telecommunications Union Report on ICT in Africa, 2009 and Ndukwe, 2009
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Rising Nigerias 100 lines for every teledensity has 1000 inhabitants. grown from 0.4% in 2000 to about 50% as at Nov, 2009.
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Brazil
Ranks 2nd after Chile, in Latin America's telecom penetration. One of the fastest growing telecoms market in Latin America .
Fastest growing Fourth-fastest growing communications telecoms network mobile market in Africa. market in the world. Largest and most developed telecommunications network in Africa, including the latest in fixed-line, wireless, satellite and cellular technology.
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CROSS COUNTRY ANALYSIS: MARKET STRENGTH, SUBSCRIBER BASE, PENETRATION & INTERNET USAGE
Criterion Nigeria South Africa Mobile telephony India Mobile telephony Brazil Mobile telephony 525.65 million mobile phone connections as at Oct 2009. 34% of the population 198,739,269 population (2009) 67,510,269 (Latest) Strongest Mobile telephony telecoms market Number of mobile 67 million as at February, 2009 phone connections/Subsc ribers 7.4% of the Internet penetration population. 149,229,090 population (2009 census Bureau) 11,000,000 (2009) Number of internet users
51.9 million as at Over 488 million March, 2009 subscribers as at end of october, 2009. 9.4% of the 7% of the population. population. 49052489 (2008) population (2008) 1,156,897,766 population (2009) 4,590 , 000 (Dec, 81,000,000 (2008) 2008)
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Liberal policies of the Government Easy market access for telecom. A fair regulatory framework Affordable prices.
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REFERENCES
www.ncc.gov.ng.com (2008); Roller and Waverman (2001) Roeller, Lars-Hendrik, and Leonard Waverman (2001, Telecommunications Infrastructure and Economic Development: A Simultaneous Approach American Economic Review 91 (4): 909-23); International Telecommunications Union Report on ICT in Africa (2009) and Ndukwe (2009); African Banker (2009). Nigeria: A Compelling Telecom Growth p. 13, Issue 10 , 4th qtr
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Our Reports 1. 2. 3. 4. 5. 6. 7. 8.
Our Practice Areas Research outsourcing; Strategic business studies; Competitive intelligence; Market research; Value-based process reengineering; Policy impact analysis; Futures studies/scenario planning; Corporate Training
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1. 2. 3. 4.
The Fronteira Post Industry Competition Studies Pulse-On-Policy States Economic Review
12/15/2009
RESEARCH TEAM
Martin Oluba, Ph.D (Argentina), DBA (Switzerland); Ngozi Edeagu, BSc (Nigeria); MSc (Oxon); Jide Adesina, BSc (Econs); ACA; Bisi Olugasa, BSc (Agric Econs); MSc (Nigeria); Victor Umoru, BSc (Econs); Morenike Olojo, BSc (Econs)
Victor Umoru led the rest of the team in developing this report. Kindly contact him at victor@valuefronteira.com for further enquiries
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DISCLAIMER
Opinions contained in this report represent ValueFronteiras present opinion and are subject to change without notice. All information contained in this report has been compiled in good faith from sources believed to be reliable. However, no representation or warranty, expressed or implied, is made with respect to the completeness or accuracy of its contents and the information is not to be relied upon as authoritative. This document is being provided as information only, and no specific actions are solicited as a result of it; to the extent permitted by law, no liability whatsoever is accepted for any direct consequential loss arising from use of this document or its contents. Please if you have received this document in error, kindly delete the message from your system immediately and notify us at: analytics@valuefronteira.com.
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