LISTENING

Unit 5: Business, Shopping, and Technology (Weeks 11 and 12)

1) (Young Enterprise, Part 1). Answer the questions:

1 What is a sponsor company? 2 What are the first three positions appointed? 3 What proves the wrong type of product? 4 Give examples of labour disputes. 5 How does profit count in the Young Enterprise experiment?

2) Vocabulary: flow, ubiquitous, liquidation, share, board, R&D (research and development). 3) Listen to Mike, Edna, and Gillie talking about the following:
- a holiday camp where hundreds of organized activities are available - a brand of chocolates - a car - a department store in an expensive area of London - an American fizzy drink - a type of polyunsaturated margarine which can be used instead of butter - a fizzy drink-making machine for the home Complete the table from the information you hear on the tape. The products and services have been mixed up. PRODUCT / TARGET IMAGE WORDS USED TO ________________SERVICE MARKET DESCRIBE IMAGE 1 Mike Edna ________________________________________________________________________ 2 Mike ________________________________________________________________________ 3 Mike ________________________________________________________________________ 4 Mike Gillie Edna ________________________________________________________________________ 5 Edna Gillie ________________________________________________________________________ 6 Mike Gillie ________________________________________________________________________ 7 Mike ________________________________________________________________________

4) EXAM PRACTICE Part One (Young Enterprise, Part 2) Listen to Josh Dalby and Andrew Collins speaking about their Young Enterprise company. For questions 1-8, supply the missing information (Listen twice):
Soon after the beginning, sales and publicity had to be __________ (1) into one job. Rotary Club helped them and others by ordering from ___________ (2).

Josh and Andrew sold their products at _________ (3) inside and outside the school. Andrew was in charge of ___________________ (4) of the product. The ___________ (5) confirms the layout of the product as Andrew presents it. Winter months were difficult for Andrew to __________________ (6). Being in charge taught Andrew the responsible _________ (7) in relation with his work. Josh learnt how accountants keep the _________ (8) constant by controlling the wages and expenses.

Part Two Two tasks (Listen twice). You will hear four short extracts in which different people are talking about television commercials they have seen. a) For questions 9-12, match the commercials they describe with four of the six products A-F:
A B C D E F cigars a car candy detergent icecream coffee Speaker 1 (Alison) __ (9) Speaker 2 (Ben) __ (10) Speaker 3 (Celia) __ (11) Speaker 4 (Dan) __ (12)

b) For questions 13-16, match the extracts with the opinions A-F each speaker expresses:
A Women never understand romance. B I liked the message that its all a matter of perspective. C If you believe that, you will believe all mythology. D Always look behind a mans effort to impress a woman! E James Bond himself needs a puff every now and then. F Impressing a woman is always a challenge. Speaker 1 __ (13) Speaker 2 __ (14) Speaker 3 __ (15) Speaker 4 __ (16)

5) (Drive an Ad!) Multiple choice:

1 Poster Motors is a) a car advertisement company; b) a car paint company; c) a TV advertisement company. 2 Poster Motors acts on behalf of the a) poster company; b) mini owners; c) external advertisers. 3 Most of the expenses regard a) the materials used for painting; b) the products advertised; c) the car owners. 4 Two criteria define the market for this business: a) celebrity and personal welfare; b) social ubiquity and territorial coverage; c) psychological and commercial profile of the car owners. 5 The corporate business a) covers the entire Europe; b) covers two continents; c) covers the UK and the Republic of Ireland.

6) (Bill Gates) Illustrate the two sides of the dichotomy between American and antiAmerican values with strict reference to business: American values anti-American values