AJEET DASS MEHTA

Mobile: +91 9971152895 ~ E-Mail: ajeetdassmehta@yahoo.com

Uniquely Qualified for Marketing Managerial Level Positions

Skilful developer of strategic marketing & branding programmes that continually surpass expectations. At ease with budget limitations, deadlines, and high pressure situations. Strong ability to influence thinking, forge strategic alliances, and build consensus. The scope of responsibilities spanned the TRADE MARKETING, BTL MARKETING, RETAIL MARKETING, SALES AND BUSINESS DEVELOPMENT Preferably in Mobile / Consumer Durables industry / Telecom / FMCG

PROFESSIONAL PROFILE
BTL Marketing & Retail Marketing professional with 9 years of experience having integrated marketing approach in Brand Communication, Media Buying, Outdoors, PR, BTL Marketing, Retail Visibility, Consumer Promotions, Exhibitions, Events & Activation, Product Launches, Dealers Meet, Channel Incentive Programs etc Exposure in mapping business requirements and designing customized solutions with analytical skills and ability to analyze business practices and define optimal procedures. Demonstrated excellence in conceptualizing, planning & organizing brand Communication in-line with the brand position. Developed communications mix for newspaper ads, radio spots, in-store communications, outdoor communications etc. Domain expertise at devising annual marketing plan. Creating budget in association with supervisor/Heads and ensuring no head exceeds budget. Create formats for Budget monitoring & reconciliation month on month. Reporting / tracking of variances in Budget month on month & ensuring Purchase Orders are raised prior to start of activity. Increasing Retail Visibility of the brand via Inshop branding, Glow sign boards and other lit / Non-lit POP Elements. Successfully conceptualizing, designing, developing, transporting and deploying POP and other Visual Merchandising solutions for various business occasions. Conceptualising, designing, developing and deploying Shop-in-Shop units at the strategic stores as the brand promotion & sales promotion tools. Gained rich experience in creating & executing various Channel Incentive Programs like display incentive programs, QBSs, Foreign trip schemes etc for various products for various Channels. Keeping a constant check on Brands Market Share, Competitors activities & their market share. Analysis of Marketing Plan by Sales figures / MIS data and to implement the corrective measures to improve the performance. Agency / Vendor Management on all types of marketing activities. Estimating cost prior to the start of the job, inviting vendors quotatations from atleast 3 vendors prior to commencing a job and keeping a quality control on the job. Proven skills in managing teams to work in sync with the business objectives & motivating them for achieving individual & team excellence. An effective communicator with excellent relationship building skills. Strong analytical, team leadership, problem solving & organizational abilities. Strong creative & inventive skills with a flexible & detail oriented attitude

SWOT Analysis

STRENGTH

9 yrs of exp in Sales & Marketing. Conceptualizing & organizing cost effective business plans with analytical & logical thinking

WEAKNESS

Passionate about work. Family & social life takes a rear seat.

OPPORTUNITY

To work in an organization that fosters innovation, encourages growth and where potential can be unlocked and gives an ample opportunity to learn and excel.

THREAT

Shortage of Passionate & qualified team member, vendors & agencies.

ORGANISATIONAL SCAN
Marketing Manager with Fujifilm India Pvt. Ltd. (Fujifilm Digital Cameras), Gurgaon (handling National Profile) Jan10 Jul11 Highlights: Monitored all the media buying opportunities w.r.t Newspapers with various Advertising Agencies and Media Houses. Initiated all the PR activities for the product / brand / corporate stories. Significantly increased Brand visibility by doing various BTL Activities like In-shop branding, Regional Activations, Special POS production & dispatches, VM Activation, Product Launches, Consumer Promos, Display Incentive Programs, Regional Dealer Meets and Special Focussed marketing plans. Handled a marketing budget of more than 3.6 m USD (2010-11). Handled marketing budget around 18 Crores. Competently launched new products as A Series & S series digital cameras in 2010 & 2011. Increased retail presence & consumer promos to increase business, Organised 3 consumer promotions Asst Manager Retail promotions with Samsung India Elect Pvt. Ltd., Gurgaon Jun08 Jan10

Highlights: Introduced various BTL Activities like In-shop Branding, Regional Activations, Special POS Production & Dispatches, VM Activation, Product Launches, Consumer Promos, Display Incentive Programs, Regional Dealer Meets, Special Focussed Marketing Plans to increase brand visibility. Handled a marketing budget of more than 1.25 m USD per annum (2009-10). Analyzed the ROI of the budget spent. Instrumental in building the vendor base Pan India to be the part of various Marketing Campaigns. Deputy Manager Modern Trade with CASIO India Company Pvt. Ltd., New Delhi Feb06 May08

Highlights: Competently planned and achieved the Modern Trade Retail Sales for PAN India for Watches. Effectively increased brand visibility by doing BTL Activities. Developed sales plan & retail promotions for different large format retails stores. Pivotal role in negotiating and forming strategic alliance to enter into different retail stores. Played a stellar role in analysing the sales trend in these retail stores; & taking necessary corrective actions to increase sales. Sr. Sales Officer with Titan Industries Limited, Varanasi (2 years) & Ambala (1.5 years) Aug02 Jan06 Highlights: Efficiently achieved sales targets, both primary and secondary for Sonata Brand Wrist Watches. Played a key role in improving branding and market presence of Sonata brand,

EDUCATION & CREDENTIALS

2012 2002 2000 AOAP (Advanced Online Advertising Program) from NIIT Imperia in association with Google. Scored 92% in GAP (Google Advertising Program) fundamentals EXAM. PGDBM (Marketing & IT) from Birla Institute of Management Technology, New Delhi in 2002. B.B.A. (Management) from Vaish College, MD University, Rohtak in 2000.

Other Qualifications Higher Diploma in Software Engineering (2 Years) from Aptech Computer Education, Rohtak, in 2000.

PERSONAL DOSSIER
Date of Birth: Address: Preferred Location: Last CTC: Expected CTC: Notice Period: 13th July, 1978 Flat No 426, Sector - E, Pocket - 2, Vasant Kunj, New Delhi-110070 Delhi / NCR INR 14.5 LACS NEGOTIABLE IMMEDIATELY