Launching an Encrypted Satellite Channel in India & Abroad

A Case Study of Bhojpuri Regional Language Channel (As a sample model) Bhojpuri Language is spoken by nearly 400 million peoples worldwide, 250 million peoples in India and rest 150 Million in rest of the World. Bhojpuri Entertainment Industry is now crossing Rs 1000 Crores annually and the market is expanding @ 20 % annually, nearly 200 Films in Bhojpuri are produced in a Year and more that 1000 Music albums are produced. Bhojpuri TV will be a Bhojpuri TV Channel with a Unique Programming lineup in the present market of Bhojpuri TV channels. We brand BHOJPURI TV as the Indias International Bhojpuri TV Channel, due to fact that no Bhojpuri TV Channel is present in any other country expect India and as said earlier nearly 150 Million Peoples spoke Bhojpuri in the countries other than India. The Main Countries which have a great liking of Bhojpuri Content are- UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Mauritius, Trinidad, Suriname, Netherlands, USA, South Africa and Fiji. In the current scenario Bhojpuri Language is termed as Official Regional Language in USA and the Official Language in Mauritius. So Bhojpuri TV will provide good entertainment to our International Audience. Keeping in view of the content cost and its return in our Broadcasting Industry, we planned the BHOJPURI TV will be a dedicated Channel which showcase the BHOJPURI MOVIES with blend of some current affairs news from India and around the world in its programming lineup. Current TV Channels in Bhojpuri are telecasting current affairs, movies, Soaps and music, but there is no dedicated Bhojpuri Movies TV Channel, we present our TV Channel BHOJPURI TV as the Movies Channel for Indian and International Viewers Bhojpuri Movies are the biggest source of Entertainment in Bhojpuri and there is great demand of the movies in the international market.

BHOJPURI TV

Satellite TV Channel of BHOJPURI MOVIES in India & Overseas BHOJPURI TV Film Production BHOJPURI TV Film Distribution in India & Overseas
The Business of TV Channel How we are planning our Business Model for BHOJPURI TV A successful business models for todays TV channels rely on driving traffic (or eyeballs) across multiple media and platforms. This ensures the maximum exposure of sponsors, products and brands to as diverse an audience as possible, and ideally culminates in viewer interaction which will directly or indirectly bring a financial benefit to our TV channel. Within each of the traditional business models of free-to-air (where the content is free to view); subscription and pay-per-view (by event rather than annual subscription), there are several revenuegenerating activities which can be implemented across the board, on whichever platform(s) best suit our genre and our audience. It is likely that your channel will receive revenues from more than one of these activities. A. 1. 2. 3. 4. 5. B. 1. 2. 3. C. 1. 2. 3. 4. Content & Programming Content Strategy How to Source Content How Much Content is needed Format SD/ HD Exploitation of Content Rights Licensing & Regulatory Issues Uplink & Downlink License Regulations Company Setup TV Broadcasting Platform & Distribution DTH CABLE TV IPTV Mobile TV

D. The Market and our Target 1. The Market of Our Channel 2. Target Viewers E. 1. 2. 3. 4. 5. F. 1. Marketing & Promotion Marketing Strategy Branding Promotional Strategy Business Development Vertical Markets Investments Investment in Content

2. 3. 4. 5. 6. G. 1. 2. 3. 4. 5. 6. 7. 8.

Investment in Vertical Market Investment in Distribution Investment in Global Distribution Investment in Marketing & Promotion Investments in Recurring Expenditure Revenue Stream Advertisement & Sponsorship Subscription Participation Tele-Shopping SMS & WEB Business Development Vertical Markets Content & Programming The Content of BHOJPURI TV is planned keeping in view todays high cost of content production and its manpower requirement. BHOJPURI TV will showcase the following content

Content Brief:
# 1 2 3 4 5 6 7 8 9 10 Content Type BHOJPURI FILMS 35 MM Color 2-2.5 Hours English Films Dubbed In Bhojpuri South Indian Films Dubbed in Bhojpuri Short Hindi/ Bhojpuri Tele /Video Films Bhojpuri Songs Interviews Box Office Reports Film Review Shooting Reports Events Details New & Old Bhojpuri Original Movies English Films from Hollywood, Europe, Thailand etc dubbed in Bhojpuri Language Action & Horror Movies Devotional, Social & Action South Indian Blockbuster Movies Dubbed in Bhojpuri Video / Tele Films of less than 2 hours duration as fillers for the channel Extract from the library of our films, new releases as fillers Interviews of Bhojpuri Stars, Directors and Producers, Barter system for the Publicity of New Films etc. Weekly Cinema performance report on the new releases Bhojpuri Films Critics review and expert comments on New Releases Bhojpuri Films As Promotion of the films we will showcase the shoot report of the films in which our channel is involved Live coverage of any film related event such as awards organized by our channel or any type of International event Bhojpuri News Bulletin from our Delhi News Unit Overseas news of Bhojpuri Peoples living in Middle east and other parts of the world

11 12

News & Current affairs bulletin Overseas News from Mauritius, Middle East

Notes: Bhojpuri Films are the biggest source of entertainment in Bhojpuri Films have repeat Value Films are rich in content and making Rich in Viewership Other benefits such as exploitation of rights

Proposed Fixed Point Programming

Time 7:00 AM 10:00 AM 10:00 AM 10:30 AM 10:30 AM 10:45 AM 10:45 AM 11:15 AM 11:15 AM 11:45 AM 11: 45 AM 2:45 PM 2:45 PM 3:00 PM Duration 3 hrs. Program F 1Devotional Feature Film Tele Shopping Slot NEWS Bulletin Bhojpuri Promo/ Trailers Tele Shopping Slot F 2Bhojpuri Feature Film NEWS Bulletin

Bhojpuri / South Indian Dubbed

Original Bhojpuri Feature Film

4:00 PM -7:00 PM 7:00 PM 7:30 PM

F 3 Bhojpuri Feature Film NEWS Bulletin (Hind/ Bhojpuri)

Original Bhojpuri/ Dubbed

8:30 PM -11:30 PM

F 4 Bhojpuri Prime Feature Film

Prime Original Bhojpuri Film / Or English Latest Dubbed

12:30 AM 2:00 AM

F 5 Bhojpuri Film

English Film Dubbed

Important: Daily Devotional Feature film in Morning Five Film per day Sunday Special for Kids: Cartoon Film Dubbed in Bhojpuri Friday Night Special TV Series PACIFIC BLUES Dubbed in Bhojpuri Saturday Evening Special for Kids: ROBO COP TV series Dubbed in Bhojpuri Daily 8:30 PM Slot for Bhojpuri Feature Film Daily Night Slot for English Movie dubbed in Bhojpuri Special Screening of Feature Film from Mauritius, Suriname & Fiji dubbed in Bhojpuri Once in a month.

EXPLOITATION OF RIGHTS With Bhojpuri TV participation in the current film industry as UTV in Hindi Film Industry BHOJPURI TV will purchase Full Electronic Rights of the Bhojpuri Movies, the Electronic Rights includes Satellite Rights (world) Audio Rights Video Rights IPTV Rights Storage Media Rights (Digital Disk) Home Video Rights Pay Per View Rights Video On Demand Rights

As our Business Strategy BHOJPURI TV will participate in the production of film and invest upto Rs 30,00,000 (Thirty Lacs) per film and get the above rights for perpetual period. As per this activity BHOJPURI TV will get promotion as Presenter of the Bhojpuri Films and will get direct promotion to the Bhojpuri Viewers through Theaters and its affiliated media promotion of the films As per this strategy the branding of BHOJPURI TV will be very good in public and BHOJPURI TV will exploit the Bhojpuri entertainment Industry. Format of the Transmission will be MPEG 4 SD in India and MPEG 2 in Overseas DVB SD Telecast

Licensing & Regulatory Issues BHOJPURI TV is licensed from Government of India, Ministry of Information & Broadcasting as News & Current Affairs TV Channel The Owner Company of BHOJPURI TV is Information TV Pvt. Ltd. Lead by Shri. Kartik Sharma as CMD

TV Broadcasting Platform & Distribution Broadcast: Satellite for C Band (Uplink from India) For Cable Operators & MSOs in India Satellite Orbital Location Band Transmission Format Insat 4 A 83 Degree East C Encrypted DVB S MPEG 4

INSAT 4A Coverage Map C Band

A. DISTRIBUTION IN INDIA

Any TV channel is distributed as to reach the homes of viewers using the one or more than one method of distribution. Methods of distribution are: Distribution on the Cable Network using MSO/ LCO: In India we generally depend for distribution on the Multi System operator (MSO) and Local cable operators as the cable system in India is the most popular among the viewers, there are nearly 10000 cable operators in the country. Distribution via DTH Services: In India there are many DTH platforms, operating on Ku band of the satellites and these are upcoming medium of TV entertainment in India.

Distribution Network
S. No State 1 2 3 4 5 6 7 8 9 10 11 UP Bihar Jharkhand Chhattisgarh Madhya Pradesh Gujarat Haryana+ Punjab+ Chandigarh Mumbai+ Maharashtra Rajasthan West Bengal+ Assam+ Other NE States Delhi + NCR Total Number of cities 50 30 25 10 10 5 10 10 5 10 3 Approx Viewership 70,00,000 50,00,000 20,00,000 5,00,000 3,00,000 5,00,000 5,00,000 30,00,000 1,00,000 5,00,000 10,00,000 LCOs 300 200 200 100 100 50 50 100 50 150 50 1350

Indian Distribution: Key Points The Channel will be encrypted as this is only dedicated movies channel in Bhojpuri The Initial / Startup price per LCO is Rs 10,000 inclusive of STB & Card which is free for 180 days of viewing. After 180 Days sector/ city wise the per month PAY TV Fee will be fixed

The BHOJPURI TV will be available on DTH Services also with six months free promotional offer DTH Services: I. Reliance BIG TV II. Airtel Digital TV III. Videocon D2H

B. Distribution in Overseas Overseas Distribution is planned on Ku Band on different Satellites covering our target countries Listed below Overseas Distribution Sectors
# 01 02 03 04 05 06 07 08 09 10 11 12 Country Bahrain Oman Qatar UAE Kuwait Saudi Arabia Mauritius Thailand Nepal Bangladesh United States Europe Total Viewership 1,00,000 1,00,000 1,00,000 10,00,000 2,00,000 6,00,000 6,00,000 2,00,000 2,00,000 2,00,000 10,00,000 10,00,000 53,00,000

C. Distribution in other platforms (IPTV& Mobile) BHOJPURI TV will be available Free of Cost in IPTV services in India & on selected mobile operators

The Market and our Target

The Market for Standalone dedicated Bhojpuri Movies Channel is very good and developing to a greater extent. Facts: There is only one TV Channel MAHUAA TV which is telecasting single movie per day in Bhojpuri Occasionally Star Gold, ZEE and SET MAX telecasts Bhojpuri Movies Bhojpuri Movies are only available on VCD after being released in Theaters Many Bhojpuri Movies are not released in Theaters and released in VCDs

Biggest Source of Entertainment is Bhojpuri Movies but less screening on Satellite As we will be also involve in Production of Films and its distribution, so there is a great scope of taking over the projects of the movies which are stopped due to some financial constraints. As the Bhojpuri Films are released in Theaters so the Female audience/ Viewers are not frequent visitors to the cinema halls in UP & Bihar to watch Bhojpuri Movies, so there is a great opportunity that our channel will be watched by the female audience/ viewers more comfortable and they can also watch their favorite soaps on Hindi TV channels as there is clash between Mahuaa TV Soap timings with of the Hindi GEC Popular Show timings. The Market Now: MAHUAA TV General Entertainment TV Channel in Bhojpuri Contents: News, Movies, Soaps, Reality Shows etc. Sangeet Bhojpuri Music Channel in Bhojpuri These two TV channels are watched and are popular in Bhojpuri Areas & there are two more TV channels but they are not so popular. Our Channel which is planned for Movies in Bhojpuri and NEWS will be welcomed with a good response as Other than Bhojpuri Movies, we will be telecasting English Movies dubbed in Bhojpuri (as Bindass Movies is very Popular among the Bhojpuri public) Branding of Our TV channel will be as INDIAs First International Bhojpuri Channel this line will spell the following:

English/ International Language movies will be showcased in Bhojpuri (New Social Approach) News Roundups & Coverage of Indians (PIOs) from Middle East and Mauritius who hails from UP & Bihar, will be good for the relatives of these people living in UP and Bihar Planned Global Distribution will certainly add to our Brand value in India, as we will be only one to showcase the Bhojpuri Entertainment & News from local Bhojpuri region to the outer world. In Global world there is no Bhojpuri TV channel, we will be the first one so we will get the good response and certainly get the good revenue as we will be PAY TV in overseas market and will also operates PAY PER VIEW Services of Bhojpuri Movies.

TARGET Areas in INDIA

S. No State 1 UP Number of cities 50 Approx Viewership 70,00,000 Major City Lucknow, Noida, Gaziabad, Allahabad, Kanpur, Varanasi, Gorakhpur Patna, Muzaffarpur, Dharbhanga, Gaya Jamshedpur, Ranchi, Dhanbad, Bokaro Raipur & Ambikapur Jabalpur, Satna, Bhopal Surat, Baroda, Vapi, Valsad Sonipat, Ambala, Chandigarh, Ludhiana, Jahalandhar, Amritsar Mumbai, Nasik, Pune, Nagpur, Thane Jaipur Kolkatta, Guahati, Delhi

2 3 4 5 6 7 8 9 10 11

Bihar Jharkhand Chhattisgarh Madhya Pradesh Gujarat Haryana+ Punjab+ Chandigarh Mumbai+ Maharashtra Rajasthan West Bengal+ Assam+ Other NE States Delhi + NCR Total

30 25 10 10 5 10 10 5 10 3

50,00,000 20,00,000 5,00,000 3,00,000 5,00,000 5,00,000 30,00,000 1,00,000 5,00,000 10,00,000

Target Segment is every age group Covering each genere for each target group Old- Devotional Movies Kids- Cartoon Movies Youth English Movie & New Movie Women - Devotional & New Movies Overseas PAY TV business Target Market / Regions - Middle East # Country Major Camps

1 2 3 4 5 6

UAE Saudi Arabia Kuwait Oman Bahrain Qatar

Target Subscriber (Indian Pakistani and Nepali) Abu Dhabi, Sharjha, Dubai, Ras- 300,000 Al- Khamiah, Fuzi-raha Riyadh, Jeddah, Dam am 200,000 Kuwait 30,000 Muscat 50,000 Bahrain 50,000 Doha 30,000 Total subscriber Base 660,000

Additional market Russia, United Kingdom, Netherlands and Germany USP: 1. No Bhojpuri TV Channel is present in this region 2. No Pay per view channel available in Europe and Middle east 3. Future Up gradation on PPV Channel, we will introduce movies in Tamil, telugu and Mallalyam . 4. A large population of South Indian live in the areas/ countries of middle East
Market Segment

Our Market Segment is Indian residing in the Gulf Countries- Major Indian Pakistani and Nepali Camps are situated in Abu Dhabi, Sharjha, Dubai, Ras-Al- Khamiah, Muscat, Riyadh, Jeddah, Dam am, Doha, Bahrain and Kuwait. Approx Target Subscriber 660,000
For South Africa & Mauritius Distribution will be on Different Satellite and the Target Subscriber base is Approx 5,00,000

Marketing & Promotion

As the Marketing and Promotion of our Channel BHOJPURI TV is concerned as stated above we will brand our Channel as the Ambassador of Bhojpuri to the outer world Branding of Our TV channel will be as INDIAs First International Bhojpuri Channel this line will spell the following: English/ International Language movies will be showcased in Bhojpuri (New Social Approach) News Roundups & Coverage of Indians (PIOs) from Middle East and Mauritius who hails from UP & Bihar, will be good for the relatives of these people living in UP and Bihar Planned Global Distribution will certainly add to our Brand value in India, as we will be only one to showcase the Bhojpuri Entertainment & News from local Bhojpuri region to the outer world. In Global world there is no Bhojpuri TV channel, we will be the first one so we will get the good response and certainly get the good revenue as we will be PAY TV in overseas market and will also operates PAY PER VIEW Services of Bhojpuri Movies. BHOJPURI TV will be promoted by the following means Cross Channel Advertisements Print Media Publicity Outdoor Media Publicity

Other than these conventional means of promotion we will additionally do the following task for the promotions: As BHOJPURI TV will be involve in the Production of NEW Films, so the Stars of the particular Films will promote the Channel in Public Gathering at the time of Shoot and at the time of Media Publicity. BHOJPURI TV will be promoted through the Films which will be produced in association with the channel through the means of Publicity of that Particular film such as Posters, Banners, theater Publicity, Premiers and Muhurats. Roadshows of the Latest movie with stars Publicity in Film Trade Magazines for Films

FINANCIAL PART

Investments Investment in a TV channel is the most important factor for the broadcasting business, Investment in right directions and in right heads will lead to achieve quicker breakeven. As matter of Fact there are huge investments is required in Content & Distribution of the channel, but BHOJPURI TV investments are planned in a systematic way so that there will be a good business preposition that must lead us for self sustain model in next three four years. Following are the Important Heads in which we require to invest Investment in Content Content is the Soul of the Channel and investment in content should be so sharply balanced that cost of the content should be viable for the marketing & Sales team to get advt. revenue Investment in Content specially Films leads to get returns in good packets only if the proper branding and marketing is done

Brief of the Investment in Content # 1 Content Type BHOJPURI FILMS 35 MM Color 2-2.5 Hours Rights / Work Exclusive Satellite Rights (World) Non Exclusive Satellite Rights (World) Perpetual Satellite Rights Other Electronic Rights 3 English Films Dubbed In Bhojpuri Exclusive Satellite Rights (World) Bhojpuri/ Arabic Language & All Electronic Rights South Indian Exclusive Satellite Films Dubbed in Rights (World) Bhojpuri Bhojpuri/ Arabic Language & All Electronic Rights Short Hindi/ Perpetual Satellite Bhojpuri Tele Rights & Other /Video Films Electronic Rights TOTAL INVESTMENT in First Year Period No of Films 7-10 150 Years Cost Per Films 5.00 LACS Total Cost / Investment 7.50 Cr.

1 year

250

1.00 LACS 30.00 LACS

2.50 Cr.

Self Produced Bhojpuri Films (Vertical Market)

99 Years 99 Years 7-10 Years

10 / Year

3.00 Cr.

100

1.00 LACS

1.00 Cr.

7-10 Years

100

2.00 LACS

2.00 Cr.

99

50

1.00 LACS

0.50 Cr.

15.50 Cr.

6 7 8 9 10 11 12 13

Bhojpuri Songs Interviews Box Office Reports Film Review Shooting Reports Events News & Current affairs bulletin Overseas News from Mauritius, Middle East

Managed from the Film Rights / Electronic Rights IN House Production To be Produced and Managed by India NEWS National Channel Mumbai News Channel etc. FEED and Content to be contributed from the National Team & Achieves For Overseas NEWS we will tie-up with the Local Broadcasters

Investment in Vertical Market These investments mean that to invest in the making of Bhojpuri Feature Films and to recover the investment from the exploitation of rights Rupees 3.00 Cr. per Year for Producing 10 Films Investment in Distribution # 1 2 3 4 Heads Encryption STBs (1500 NOs) @ 3000 Per STB including Card Printed Materials and Gifts etc @ 500 Per BOX Travel Transportation and Logistics TOTAL Cost 10.00 LACS 45.00 LACS 7.5 LACS 5.00 LACS 67.5 LACS

Investment in Global Distribution

# 1 2 3

Region Europe & Middle East United States South Africa & Mauritius Total Investment

Satellite Eurobird 9 A Galaxy 19 Eutelsat W3A

Cost Per Year 1.2 Cr. 1.2 Cr. 1.2 Cr.

3.6 Cr.

Investment in Marketing & Promotion

Investments in the following will cost around Rs 3.00 Cr Cross Channel Advertisements Print Media Publicity Outdoor Media Publicity As BHOJPURI TV will be involve in the Production of NEW Films, so the Stars of the particular Films will promote the Channel in Public Gathering at the time of Shoot and at the time of Media Publicity. o BHOJPURI TV will be promoted through the Films which will be produced in association with the channel through the means of Publicity of that Particular film such as Posters, Banners, theater Publicity, Premiers and Muhurats. o Roadshows of the Latest movie with stars o Publicity in Film Trade Magazines for Films o o o o

Investments in Recurring Expenditure Monthly Cost- Recurring Expenditure

A Heads

B Rate/Price/ Payments 6,50,000 1,00,000 1,00,000 50,000 25,000 10,000

D Nos/ qnt.

01 02 03 04 05 06 07 08 09 10 11 12 13 15 16 17 19 20

Satellite fee, Playout & Uplink Leased Line Executive Salaries Salary- Sr. Level Salary Med Level Salary Low Staff Wages ETC Packaging /Production Cost Bills telephone Bills Electricity Bills Travel Bills- Fuel Bills Printing and stationary Bills Misc and Logistics Rents etc Misc Staff welfare TOTAL AMOUNT

E F Total Annual Amount in INR 6,50,000 78.00 LACS 1,00,000 6,00,000 2,50,000 2,50,000 1,00,000 50,000 2,00,000 50,000 50,000 1,50,000 50,000 20,000 20,000 2,00,000 20,000 20,000 12.00 LACS 72.00 LACS 30.00 LACS 30.00 LACS 12.00 LACS 6.00 LACS 24.00 LACS 6.00 LACS 6.00 LACS 6.00 LACS 2.40 LACS 2.40 LACS 24.00 LACS 2.40 LACS 2.40 LACS 315.6 LACS 3.1 Cr.

6 5 10 10

In INR

27.8LACS

TOTAL INVESTMENTS in First YEAR

# 1 2 3 4 5

Investment Head Content including Vertical Market Distribution India Distribution Global Promotion & Publicity Recurring Expenses Total Investment (1st Year)

AMOUNT 15.50 Cr. 0.67 Cr. 3.60 Cr. 3.00 Cr. 3.10 Cr. 25.87 Cr.

Investment in second year and third will remain approx same

REVENUE ANALYSIS
Revenue Stream Advertisement & Sponsorship Subscription Participation Business Development Vertical Markets

Revenue Generation Plan from Telecast Important Heads from which the Revenue will be generated
1. Sale of Free Commercial Time (FCT) The Free Commercial Time (FCT) is the time allowed between the programs of the channel for the purpose of telecast of commercial advertisement Every 30 Minutes program contains 6 Minutes of Free Commercial Time Total as 24 Minutes of Program plus 6 Minutes FCT Now the whole 24 Hours of Broadcast per day will be divided into two parts a. Prime Time Telecast Morning (6.00 AM to 8.00 AM) & Evening (7.00 PM to 11.00 PM) b. Non Prime Time Telecast 8.00 AM to 7.00 PM & 11.00 PM to 6.00 AM

Now the Rates defined is rate in Rupees per 10 Seconds of FCT Prime Time Rate Rs. 500 per 10 Seconds Non Prime Time Rate Rs. 200 per 10 Seconds Total FCT Available
# 1 Time Slot Prime Time Telecast (PT) Morning (6.00 AM to 8.00 AM) & Evening (7.00 PM to 11.00 PM) Total FCT / DAY Total 6 Hours of PT Broadcast will contain 6 X 12 Minutes of FCT = 72 Minutes of FCT No of slots (10 seconds Each) 72 X 6 = 432 Total 18 Hours of NPT Broadcast will contain 18 X 12 Minutes of FCT = 216 Minutes of FCT No of slots (10 seconds Each) 216 X 6 = 1296 Total FCT / Month 432 Slots per Day X 30 Days = 12960 Slots per month Expected Monthly Revenue in Rs. Rs. 500 X 12960 = Rs. 64,80,000

Non Prime Time Telecast (NPT) 8.00 AM to 7.00 PM & 11.00 PM to 6.00 AM

1296 Slots per Day X 30 Days = 38880 Slots per month

RS200 X 38880 = Rs.77,76,000

TOTAL

1,42,56,000/-

2. Sale of Telecast Time The Sale of Telecast time can be defined as the Sale of air time available for broadcasting The total AIR Time of Broadcasting can be defined as the time available for broadcasting / telecasting of content & programs Commercial Airtime 13 Minutes of telecast time will be sold to any commercial company/ organization for their advertisement content telecast Teleshopping Airtime 13 Minutes of Telecast time will be sold to any teleshopping company for its online sale business Rates Category Commercial Airtime Rate per Slot Rate per slot of 13 Minutes Plus 1 repeat slot = Rs. 5000 All Slots will be NPT Slots Rs 75,000 per 13 Minutes Slot per day for 25 days Expected Sale Total Revenue Total Sale = Rs. 15,00,000 10 Slots per day = 300 Slots per month Rs. 5000 X 300 = Rs. 15,00,000 12 slots per month = Rs. 9,00,000 Rs. 75000 X 12 = Rs 9,00,000 24,00,000/-

Teleshopping Airtime

TOTAL 3. Sale of Screen Space (on the Time

Sale of On Screen Space can be defined as the sale of Space for Static / Dynamic Display on the Screen of the TV channel (720 X 560 pixels) during the telecast Time Piece Sponsored display of time on screen with logo or still advt of Sponsor Weather Report sponsored display of weather of the important cities with still logo of the sponsor Astrology Graphical illustration of forecast of the day with logo of sponsor Breaking News On screen display of breaking news with logo of sponsor Scroll Advertisement on screen display of running text content from any person/ institution or company for display of any message/ advt. in form of TEXT

Rates Category Time Piece Weather Report

Astrology

Breaking News

Scroll Advertisement

Rate per Slot Rs. 5,00,000 for display of time piece Rs 2,00,000 for 1 Minutes Graphical representation and information on days weather 5 times during a day for one month Rs. 5,00,000 for 5 Minutes Graphical representation and information on days astrology report 5 times during a day for one month Rs. 20,000 per Breaking news continuous Scroll display with logo for 15 seconds repeated 20 times during one day per day sponsor Rs. 500 for running text content upto 25 words run for 15 seconds 10 times during a single day

Expected Sale 1 X Rs 5,00,000 1 X Rs 2,00,000

Total Revenue Rs . 5,00,000 Rs. 2,00,000

1 X Rs 5,00,000

Rs. 5,00,000

30 Days X Rs. 20,000 = Rs. 6,00,000

Rs. 6,00,000

40 Scrolls per day = 30 Days X 40 = 1200 Rs. 500 X 1200 = Rs. 6,00,000

Rs. 6,00,000

TOTAL

24,00,000/-

4. Sponsorship for the Programs/ Movies We will be taking sponsor for the Movies that will be telecasted on our TV channel these sponsor will be given benefits and mileage according to the price paid for sponsorship
Categor y Platinum Sponsor Prog. Type Mileage Free Commercial Time 10 Seconds slots for Advt. of sponsor Allotment of 3 Minutes (18 slots of 10 sec) Per Screening Frequency Amount of Sponsorship Rs. 15,00,000 Amount of Sponsorship per Movie Rs 5,00,000

Prime Time Movie SUNDAY EVENING MOVIE. SUNDAY NOON MOVIE Prime Time MOVIE SATURDAY EVENING

MOVIE will be on sponsors Name Promo of the Movie will contain the name of sponsor

4 Movies /month

Diamond Sponsor

MOVIE will be on sponsors Name Promo of the Movie will contain the name of sponsor The Program Montage will display the cosponsor name as This Program is cosponsored by Promo of the episode will contain the name of co- sponsor The Program Montage will display the sponsor name as This Program is sponsored by Promo of the episode will contain the name of sponsor TITLE Of the program will be on sponsors Name Promo of the episode will contain the name of sponsor TITLE Of the program will be on sponsors Name

CoSponsors

Prime Time

10 Seconds slots for Advt. of sponsor Allotment of 2 Minutes (12 slots of 10 sec Per Screening 10 Seconds slots for Advt. of sponsor Allotment of 30 Sec (3 slots of 10 sec) Per Screening

4 Movies / Month

Rs. 10,00,000

Rs 3,00,000

4 Movies / Month

Rs. 4 ,00,000

Rs 1,25,000

Sponsor

ENGLISH DUBBED CATEGORY

10 Seconds slots for Advt. of sponsor Allotment of 2 minutes (12 slots of 10 sec Per Screening

30 Movies Per Month

Rs. 30,00,000

Rs 1,25,00,000

Sponsor

DEVOTIONA L CATEGORY

Sponsor

Kids Category

10 Seconds slots for Advt. of sponsor Allotment of 2 minutes (12 slots of 10 sec) Per Screening 10 Seconds slots for Advt. of sponsor

30 Movies Per Month

Rs. 30,00,000

Rs 1,25,00,000

4 Moves/ Month

Rs. 10,00,000

Rs 3,00,000

Sponsor

Regular Movie NOON

Promo of the episode will contain the name of sponsor TITLE Of the program will be on sponsors Name Promo of the episode will contain the name of sponsor

Allotment of 2 minutes (12 slots of 10 sec) Per Screening 10 Seconds slots for Advt. of sponsor Allotment of 2 minutes (12 slots of 10 sec) Per Screening

60 Movies / Month

Rs 50,00,000

Rs 1,00,000

TOTAL

1,49,00,000/-

Total Revenue Generation per month S. Heads No. 01 Sale of Free Commercial Time (FCT) 02 03 04 Sale of Telecast Time Sale of Screen Space Sponsorship for the programs TOTAL

Amount (estimated) 1,42,56,000/24,00,000/24,00,000/1,49,00,000/3,39,56,000/-

TOTAL Rs 3,39,56,000/- per month is revenue from the TELECAST 100 % Output

Subscription Revenue As BHOJPURI TV will be PAY TV in India & Overseas the main and fixed revenue will be from Subscription of BHOJPURI TV INDIA SUBSCRIPTION Payments (Per Month) from Sectors/ Regions (after 6 months from the day of Start) S. No 1 2 3 4 5 6 7 8 9 10 State UP Bihar Jharkhand Chhattisgarh Madhya Pradesh Gujarat Haryana+ Punjab+ Chandigarh Mumbai+ Maharashtra Rajasthan West Bengal+ Assam+ Other NE States Delhi + NCR Total Number of cities 50 30 25 10 10 5 10 10 5 10 Approx Viewership 70,00,000 50,00,000 20,00,000 5,00,000 3,00,000 5,00,000 5,00,000 30,00,000 1,00,000 5,00,000 LCOs 300 200 200 100 100 50 50 100 50 150 AMT. In LACS 60.00 40.00 25.00 15.00 10.00 15.00 15.00 25.00 5.00 15.00

11

10,00,000

50 1350

20.00 240.00

2.4 Cr. Per Month

Calculations as

Average Monthly PAY TV Subscription FEE per LCO A B C D LCO A+ Category City LCO - A Category City LCO B Category City LCO C Category City 25,000 per Month 20,000 Per Month 10,000 Per Month 5,000 per Month

Overseas A B C D E Middle East Europe South Africa & Mauritius United States Other Countries C Band Coverage Total 50.00LACS Per Month 30.00 LACS Per Month 25.00 LACS Per Month 25.00 LACS per Month 10.00 LACS per Month 1.40 Cr. Per month

Rates # A B C D E Region Middle East Europe South Africa & Mauritius United States Other Countries C Band Coverage Rate AED 10 Per Subs. Euro 4 Per Subs USD 4 Per Subs USD 7 Per Subs USD 5 Per Subs Target Subs 40,000 12,000 12,500 10,000 5,000

Other Countries of Indian Subcontinent A B Nepal Bangladesh Total 5.00 LACS per Month 5.00 LACS 10.00 LACS

Total Subscription Revenue per Month Rs 1.50 Cr

Notes: Distribution in Countries specifies above will be done through local DTH Operators Our Channel will be available on the Ku Band Satellite in the regions

Participation Revenue The Revenue generated from Tele-calling and SMS is known as Participation Revenue We will introduce quiz & Questions in the middle of each movie and will give prizes to the viewers Tele-com & SMS Revenue per Month SMS 2,00,000 Viewers Approx 5.00 LACS per month TELE 50,000 Viewers Approx 2.5 LACS per month We will be Electronic rights holder of Bhojpuri Movies so we can generate the following revenue Ringtone Download Rs 2.00 LACS per month Wallpapers others Rs 2.00 LACS per month

WEB DOWNLOAD Songs VOD etc Total Revenue Rs 1,00,00 per month

TOTAL Revenue Heads SMS TELE-CON Ringtone D/L Wallpapers & Other WEB D/L TOTAL Amt. 5.00 LACS 2.5 LACS 2.00 LACS 2.00 LACS 1.00 LACS 12.5 LACS Per Month

VERTICAL MARKET & BUSINESS DEVELOPMENT As BHOJPURI TV will be producing Bhojpuri Films, will have dubbing rights for English & South Indian Films, so there will be great and parallel revenue from the exploitation of rights of the contents we acquire and produce BHOJPURI FEATURE FILMS (Budget approx 60-70 LACS) BHOJPURI TV Investment 30.00 LACS We will get Electronic Rights (Perpetual & World Rights) including the following Satellite Rights Audio Rights Video Rights Home Video Rights IPTV Rights Video on Demand Rights Pay Per view Rights Dubbing Rights

Approx Value in Current market for Average Bhojpuri Movie # Rights Value Max (in LACS) 1 Satellite Rights 10.00 15.00 2 Audio Rights 3 Video Rights 4 Home Video Rights 5 IPTV Rights Not Exploited So FAR 6 VOD Rights 7 PPV Rights 8 Dubbing Rights

Value Min (in LACS) 5.00 7.00

In Addition to this as BHOJPURI TV will be the Producer of the Films, and we can certainly insert a good IN Film Advertisement in the Feature Films to give mileage to the Sponsor & Product and for extra mileage we can offer the advt. in our Channel also

Per Movie In Film Advt- Rs 15-10 LACS

But as BHOJPURI TV will be available in Overseas also then we can exploit the Rights as the following # 1 Rights Satellite Rights

Non Exclusive Satellite Rights to various TV channels 3-4 Channels

Rs 50,000 per movie per year Rs 2.00 LACS year

2 3 4 5 6

Audio Rights Video Rights Home Video Rights IPTV Rights VOD Rights

Sold to Audio Company for INDIA Audio Company 8-5 Overseas release SELF LACS Sold to Audio Company for INDIA Sold to Audio Company for INDIA Internet portals in overseas Movie Screenings Internet portals in overseas Cable Services in Overseas In Overseas on different satellites with per movie TKT cost as $ 2 Will attract a number 1000 viewers per movie Approx Screening 15 Movies per month in one sector (EU+MEA/ USA/SA) Rs 1,00,000 per Language Bengali/ Urdu/ Arabic/ Afgani Rs 50,000 ($1000) for 3 Months per movie Rs 2 LACS ( $ 4000) World rights per movie for 1 Year Revenue - $ 2000 per movie per month Rs 1.00 LAC per month per movie

PPV Rights

Dubbing Rights

15 X 3 Movies - $ 90,000 per month Rs 4.00 LACS for 3 years

Vertical Revenue per Month Approx:

Rs 25.00 LACS

TOTAL REVENUE PER YEAR # HEADS Revenue in Rs (Cr.) Monthly 3.39 2.40 1.50 0.12 0.25 Revenue in Rs (Cr.) Annually 40.68 28.80 18.00 01.44 03.00 91.92

1 2 3 4 5

Revenue from Telecast Subscription Revenue (India) Subscription Revenue (Overseas) Participation Revenue Vertical Market Revenue TOTAL

Rs 91.92 Cr annually is the Revenue in 90 % Output of the Channel # HEADS Revenue in Rs (Cr.) Annually 3rd Year 40.68 28.80 18.00 01.44 03.00 91.92 1st Year 2nd Year

1 2 3 4 5

Revenue from Telecast Subscription Revenue (India) Subscription Revenue (Overseas) Participation Revenue Vertical Market Revenue TOTAL

: 25 % of 91.92 Cr. : 50% of 92.92 Cr.

CASH FLOW A 1 2 3 Year 2010 2011 2012 Investment (Rs.) 25.87 Cr. 30.00 Cr. 35.00 Cr. Return (Rs.) 22.98 Cr. 45.96 Cr. 91.92 Cr. Profit / Loss (-)2.89 Cr. 15.96 Cr. 56.92 Cr.

Strategic Alliance for the Business Development Business Development in the following areas:
1. DOWNLINKING Services: Downlink licenses and distribution services for the foreign TV channels in India. 2. Global distribution of Indian/ south Asian TV channels in different platforms/ satellites with our tie-ups

A. DOWNLINKING Services: Targeting/ sourcing a group of 10 Overseas TV Channels who are interested in distribution of their TV channel in India These Channels are available on the Satellites which have footprints over India; some channels will contribute their FEED through IP Commercial Proposal for Channels will be as follows:
a. DOWNLINKING Fee as applicable (MIB Govt. Fee) One Time b. One Time Setup Fee: Rs 5,00,000/- : for Govt/ Licensing Work c. Monthly Service Fee: Rs 6,00,000/- : for the services of Downlinking monitoring / Distribution Services d. Additional Services Fee: Rs 4,00,000/- : for the services of Marketing and advt. Sales e. Minimum advance monthly deposit of three months f. Distribution of Channels on DTH Platform as per Carriage fee demand

Target: 10 TV channels to be downlinked, contract to be executed in 6 months

B. Global distribution of Indian/ south Asian TV channels

Introduction The scope for Media & Entertainment in India has increased manifold. With Industry status having been granted to both Television and Film platforms there is an added impetus being lent to these sectors and also to all its affiliated businesses. This paper proposes in the following few paragraphs to cover in brief the outline of this wide spectrum from one end to the other end of the value chain and show case how such a platform can be made into a very robust business entity.

AIM & OBJECTIVES OF THE BUSINESS MODEL of the Content Distribution To create and build a package/ bouquet of 20-25 TV channels for distribution and marketing on the different DTH platforms around the world DTH Platforms 1. United States 2. Canada 3. Middle East Asia 4. Europe including U.K. 5. North Africa and Middle Africa 6. South Africa including Mauritius 7. South East Asia 8. Australia and NZ 9. Japan Our basic aim is to provide TV channels of different genre from India and Pakistan This Bouquet is meant for primarily Indians and Pakistani viewers living in different parts of the world, to provide them with a bouquet of TV channels from their own country in their own language # Region Countries Indian Population @ Current Estimate 01 United States United States 6 M 02 Canada Canada 1M 03 Middle East Asia UAE, Saudi Arabia, Oman, Qatar, Kuwait 1.4 M 04 Europe including U.K. East Europe, Russia, Netherlands 2.5 M 05 North Africa and Middle Kenya, Congo etc 1M Africa 06 South Africa including South Africa, Botswana, Mauritius 1M Mauritius 07 South East Asia Singapore, Thailand, Malaysia 1M 08 Australia and NZ Australia and NZ 1M 09 Japan Japan .5 M

Non-resident Indian and Person of Indian Origin

Total population @ 2000 Census 23 million Regions with significant populations

Largest ethnic group United Arab Emirates Mauritius Trinidad and Tobago Guyana Suriname Major ethnic group Nepal Malaysia Myanmar Saudi Arabia Kuwait Singapore Fiji Minor ethnic group United States United Kingdom South Africa Canada Oman France Bahrain Australia Netherlands New Zealand Jamaica Philippines Indonesia

1,400,000 855,000 525,000 327,000 175,000 4,000,000 2,100,000 2,000,000 1,500,000 580,000[2] 400,000 340,000 3,000,000 1,600,000 1,160,000 962,665 450,000 330,000[3] 310,000 235,000 217,000 105,000 90,000 5,000 25,000

Hong Kong Russia Languages

40,000 16,000

Bhojpuri, Hindi, Urdu, Punjabi, Guajarati, Tamil, Telugu, Malayalam, Kannad, Sindi (Pakistani) Religion Hinduism, Islam, Sikhism, Christianity, Buddhism,Jainism, Zoroastrianism The Bouquet will contain the following TV channels # 01 Channel Hindi General Entertainment Description Entertainment TV channel in Hindi Language showcasing daily soaps ,T V series, comedy Round the clock news channel in Hindi focusing news and events from India and Asia 24 hours movies channel showcasing best of Bollywood movies 24 hours nonstop music channel showcasing songs and promos of Hindi movies and new releases Entertainment & News TV channels focusing best of Fiction and non fiction programs, songs films etc with content of current affairs and news in Bhojpuri Language Tamil Language channel focusing news and entertainment Telugu Language channel focusing news and entertainment Malayalam Language channel focusing news and entertainment 24 hours movies channel showcasing best of Bollywood movies Language Hindi Target Group North Indians, including Punjabi and Guajarati North Indians, including Punjabi and Guajarati North Indians, including Punjabi and Guajarati North Indians, including Punjabi and Guajarati North Indians

02

Hindi News

Hindi

03

Hindi Movies

Hindi

04

Hindi Music

Hindi

05

Bhojpuri General entertainment

Bhojpuri

06 07

Tamil General entertainment Telugu-Kannad General entertainment Malayalam General entertainment South Indian Movies

Tamil

08 09

South Indians and Srilankan TeluguSouth Indian kannda Hyderabad Bangalore Malayalam South IndianKerala Tamil, South Indian Telugukannda, Malayalam

10

Punjabi General entertainment Guajarati General entertainment Urdu Channel

11

12

Channel focusing soaps, Tv series, songs and news in Punjabi language Channel focusing soaps, Tv series, songs and news in Guajarati language Channel focusing daily soaps, tv series and news in Urdu language News and entertainment channel covering programs in Arabic language Focusing Indian devotional programs Focusing best of Yoga, Ayuruveda, therapies and health shows from India Focusing Products from India, Handicrafts and Tourism products Focusing devotional programs and speeches from Buddhism in English, Chinese and Thai Languages 24 hours Punjabi Music Channel Non Stop traditional, hip hop and modern songs TV Series, Pakistani Comedy Plays, Dance Series, Concerts etc Hindi & Bhojpuri Movies South Indian Movies

Punjabi

Punjabi Indian and Pakistani Guajarati Indian

Guajarati

Urdu

13

Arabic General entertainment Devotional Channel Indian Health Care Channel

Arabic

14 15

HindiEnglish Hindi English HindiEnglish English, Chinese and Thai Punjabi

Islamic community from South Asia Islamic community from middle east Indians Indians and Asians Indian, Americans and Asians Asians

@ 16

Indian Shopping Channel # Packed with PPV 1/2/3 Devotional ChannelBuddhist

17

Punjabi Music Channel

Indians Punjabi and Pakistani ALL All South Indian

18 19 20

Pay Per View Channel 1 Pay per View Channel 2 Pay Per view Channel 3

Multi Hindi Bhojpuri South Indian

Heads and Responsibilities

# 1 Heads Transmission Services Space Segment Teleport Services Contribution Feed Value Added Services Customer Care Encryption & CAS Hardware Installation and Warehousing Billing & Support Marketing Outbound Calls / Sales Promotions Content & Package TV Channels Other Content Cost DTH Operator ROLE Our Company ROLE

100% 100% 100% 100% 100% 100%

100% 100%

In Addition to this we can do the following business with the teleports in other countries 1. Bandwidth Business in C & Ku Band 2. Solution to any channel from any country for Global Distribution 3. Feed From India to any part of the world 4. Feed from any part of the world to India 5. Occasional use Satellite Turnkey solution for coverage of events such as Political, sports and other

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