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We at Honda dream of a better world where people, technology and the environment live as one.

That is why our products and processes are designed to put safe, efficient, economical, and environment-friendly technology at the service of people and the community. At our new Batangas plant, once also just a dream that is now a 20hectare reality, we push ahead with our efforts to provide our customers with lifebuilding technology. This way, our dreams tie in with theirs, and together we readily face the future, because at Honda, we continue to witness the power of dreams.
Honda is known for its innovative spirit, high technological standards and passion for excellence.

Companly Profile Companly Profile

HPI Vision 2010 A company that society wants to exist.

HPI Mission One Honda, One Team, One Million

The Honda Company Principle Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Driven by Technology, Powered by Innovation Honda is known for its innovative spirit, high technological standards and passion for excellence. Every Honda product that leaves the assembly line leaves with years of technological expertise, constant research and development, plus meticulous attention to quality control and customer satisfaction built into it. Honda keeps the Philippines moving in more ways than one. Whether on wheels, on electric power, on land or at sea, the company's commitment to quality and customer service remains unchanged. Corporate Social Responsibility Underlying the Honda Company Principle are our two fundamental beliefs, the three joys (Joy of Buying, Joy of Selling and the Joy of Creating) and Respect for the Individual. The belief of respect for the individual is applied to Honda's relationship with fellow associates and with the people, companies and communities with whom it conducts business. Thus, Honda believes that as a "member of society, we must be sensitive to the needs of the communities in which we do business and the environment." With this in mind, the Honda Foundation was created.
Honda believes that as a "member of society, we must be sensitive to the

I consider making motorcycles to be my mission in life, and this, if nothing else, I want to do by creating an absolute beauty of form that is not inferior to what comes out of any other country. I always feel the desire to make this happen, no matter what.

Soichiro Honda
Founder

Honda | The Anatomy of Motorcycle

needs of the communities in which we do business and the environment."

To strengthen Honda's Corporate Social Responsibility (CSR), the purpose for which the Foundation was created was amended to include projects in any of the following fields: Environment Protection & Safety, Youth Development & Education, Job creation and Poverty Alleviation (Philanthropy). Safety
HRA offers comprehensive training on the basics of intelligent, safe and responsible riding, and basic motorcycle maintenance.

Honda Philippines, Inc. values the safety of its customers. Beyond just manufacturing top quality motorcycles, Honda wishes to impart the skill and responsibility involved in using them. Through the Honda Riding Academy (HRA), the company aims to help safeguard the well-being of motorcycle riders. It is the first and only motorcycle riding school in the country, and is accredited by the Land Transportation Office. The HRA offers comprehensive training on the basics of intelligent, safe and responsible motorcycle riding, and on the basics of motorcycle maintenance. A concise yet comprehensive instruction on these aspects of motorcycle usage is made available to owners of new Honda motorcycles through the HRA's S.M.A.R.T. Start program. Environment Honda Philippines, Inc. is concerned about the environment. Its manufacturing processes, which employ facilities and systems for waste water treatment, maintaining air cleanliness, energy conservation and solid waste management, are designed to make optimal use of resources while minimizing environmental impact. Our motorcycles in the Philippines have passed Euro 1, a world standard for measuring the cleanliness of vehicular emissions. The Euro 1 standard is a more stringent standard than the one used in the country. Because of this, locally manufactured Honda motorcycles are compliant with the Philippine Clean Air Act Regulation. Technology Honda Philippines, Inc. adheres to high technological standards. Technological expertise, continuous research and development and meticulous quality control honed through years of experience are applied for customer satisfaction. The results are machines that are efficient, economical and environment-friendly, that deliver good value at reasonable prices. These are all part of the company's dream of improving the quality of human life through technology. Honda Philosophy Fundamental Beliefs Respect for the Individual Initiative, Equality and Trust The Three Joys : Joy of Buying, Joy of Selling, Joy of Creating

Honda | The Anatomy of Motorcycle

Quality Management Quality Management


HPI cares for the environment by conforming to international standards.

Honda motorcycles passed the Euro 1 Standard.

Quality Standard Honda Philippines Inc. conforms to existing International Standards. It is concerned about the environment. Its manufacturing processes (which employ facilities and systems for waste water treatment, maintaining air cleanliness, energy conservation and solid waste management) are designed to make optimal use of resources while minimizing environmental impact. Our motorcycles in the Philippines have passed Euro 1, a world standard for measuring the cleanliness of vehicular emissions. The Euro 1 standard is a more stringent standard than the one used in the country. Because of this, locally manufactured Honda motorcycles are compliant with the Philippine Clean Air Act Regulation. Hondas manufacturing plant features state-of-the-art treatment facilities to ensure safe disposal of waste materials. Its wastewater treatment facility provides thorough recycling and decontamination of used water. As for solid wastes, Honda uses Universal Carbonizer facility to process solid waste into carbon without emitting CO2. Quality Control HPI has two shifting schedules. And every shift starts with pre-shift meeting which discusses quality concerns of the earlier shift. Meeting is usually lead by team leaders. At the end of the assembly line, quality control inspectors undertake a visual inspection of the motorcycle's painted finish and fit of parts. The quality control inspectors also feel the motorcycles with gloved hands to detect any bumps or defects in the finish. Each motorcycle is tested on a dynamometer. Inspectors accelerate the motorcycle from 0-60 mph. During the acceleration, the "dyno" tests for acceleration and braking, shifting, wheel alignment, headlight and taillight alignment and function, horn function, and exhaust emissions. The finished product must meet international standards for performance and safety. After the dyno test, a final inspection is made of the completed motorcycle. The motorcycles are boxed in crates and shipped to customers across North America and around the world. Total Quality Management Honda, as a globally renowned manufacturer, sees to it that excellence goes beyond to what customers see in the actual product. All aspect of the products including the workers Hondas operational success is the result of proper application of different Total Quality Management. Since Honda is owned and operated by Japanese, improvement in all aspect of their operations is really important. HPI believes in the principle of KAIZEN, wherein the company is aiming even higher goal. Our teams assisting manager is a good representation of this. We are all amazed to know that he only graduated High school and yet he was able to climb up the corporate ladder. And to make this even more effective employee empowerment plays a key role on this. The management makes sure that every employee feels importance in the company. Employees are given accountability for quality, and this keeps them interested in maintaining the quality control. Upon visiting the manufacturing plant, we learned that all employees, even the higher-ups have the Honda | The Anatomy of Motorcycle

Inspection The finished product must meet international standards for performance and safety. Inspection The finished product must meet international standards for performance and safety.

Kaizen

Employee Empowerment

Internal Benchmarking

same uniform design, only the caps worn inside the plant distinguishes the employee position. Internal benchmarking goes hand in hand with the principle of kaizen. Since Honda in the leading automobile and motorcycle manufacturer in the world, external benchmarking is somewhat irrelevant.

Hondas Quality Circle

Honda | The Anatomy of Motorcycle

Location Location
CALABARZON area is accessible from investment and trading areas in the country.

Batangas, Philippines HPIs current location is strategic for CALABARZON area (Cavite-Laguna-Batangas-Rizal-Quezon) is accessible from investment and trading areas in the country. Aside from this, Batangas in particular, sports manpower quality and availability, and one of the highest literacy rates in the region. Its workforce is educated, highly trainable and Englishspeaking. It also has a large manpower pool of computer literate and technically-skilled workers. And above all, highly competitive labor cost is a big advantage.
CALABARZON First Philippine Industrial Park Honda Philippines Inc. is located in First Philippine Industrial Park (FPIP), a 350hectare, modern master planned industrial estate that offers world-class infrastructure, excellent customer service support system designed to respond to the needs of dynamic global companies. It caters to wide range of industries such as light and medium manufacturing for export as well as the domestic market, high technology and nonpollutive industries and Information Technology (I.T.).

FPIP is a modern master planned industrial estate for manufacturing and technology-based businesses

First Ph ippine is strial Park entrance Its like a subdivision for manufacturing plants. The building ilarea Indu42,000m2 of 2 a 200,000m lot. Inside the FPIP are other manufacturing and technology-based businesses. Its like a high class subdivision for manufacturing plants. The whole place is clean, well guarded and well taken cared of. There is even a Microtel inside the FPIP which is probably for the lodging of big bosses of different manufacturing firms.

Honda | The Anatomy of Motorcycle

Process Strategy Process Strategy


It only takes just four hours to transform raw materials into a motorcycle.

HPI motorcycles are made of 60% imported and 40% local part

Materials HPI is owned and maintained by Honda Japan but it manufactures motorcycles only for local consumption. The primary raw materials used in the manufacture of the body of motorcycle are metal, plastic and rubber. HPI motorcycles are made of 60% imported and 40% local part. The motorcycle frame is composed almost completely of metal, as are the wheels. The frame may be overlaid with plastic. The tires are composed of rubber. The seat is made from a synthetic substance, such as polyurethane. The power system consists of a four-stroke engine, a carburetor to transform incoming fuel into vapor, a choke to control the air-fuel ratio, transmission, and drum brakes. The transmission system contains a clutch, consisting of steel ball flyweights and metal plates, a crankshaft, gears, pulleys, rubber belts or metal chains, and a sprocket. The electrical system contains a battery, ignition wires and coils, diodes, spark plugs, head-lamps and taillights, turn signals and a horn.A cylindrical piston, made of aluminum alloy (preferred because it is lightweight and conducts heat well), is an essential component of the engine. It is fitted with piston rings made of cast iron. The crankshaft and crankcase are made of aluminum. The engine also contains a cylinder barrel, typically made of cast iron or light alloy. According to Mr.______, It would only take just four hours to completely transform freshly delivered raw material into a finished motorcycle unit. Manufacturing Process 1. Raw materials as well as parts and components arrive at the manufacturing plant by truck or rail, typically on a daily basis. As part of the just-in-time delivery system on which many plants are scheduled, the materials and parts are delivered at the place where they are used or installed. 2. Manufacturing begins in the weld department with computer-controlled fabrication of the frame from high strength frame materials. Components are formed out of tubular metal and/or hollow metal shells fashioned from sheet metal. The various sections are welded together. This process involves manual, automatic, and robotic equipment. 3. In the plastics department, small plastic resin pellets are melted and injected into molds under high pressure to form various plastic body trim parts. This process is known as injection molding. 4. Plastic and metal parts and components are painted in booths in the paint department using a process known as powder-coating (this is the same process by which automobiles are painted). A powder-coating apparatus works like a large spray-painter, dispersing paint through a pressurized system evenly across the metal frame. 5. Painted parts are sent via overhead conveyors or tow motor (similar to a ski lift tow rope) to the assembly department where they are installed on the frame of the motorcycle.

Just-in-Time Delivery

Computer-Integrated Manufacturing

Honda | The Anatomy of Motorcycle

6. The engine is mounted in the painted frame, and various other components are fitted as the motorcycle is sent down the assembly line. 7. Wheels, brakes, wiring cables, foot pegs, exhaust pipes, seats, saddlebags, lights, radios, and hundreds of other parts are installed on the motorcycle frame.

Repetitive Focus Honda uses the Repetitive Focus as its process strategy Production Technology Aside from automobile, engines and motorcycles, Honda also ventures in making robots, jets, and other highly technological vehicles. It is using Top-of-the-Line machine technology in its production process. Though technology is every inside the production area, this doesnt mean that it also dominates. Human interface plays an important role in making the production possible. We asked Mr. Magpily why Honda wouldnt make its manufacturing plant fully automated. He answered that robots and machines may be highly capable and highly accurate but they cannot do everything. Also, according to him, Honda also takes into consideration the mass labor force that would be eliminated if the production process would be fully automated.
He answered that robots and machines may be highly capable and highly accurate but they cannot do everything.

Automated Guided Vehicles and Flexible Manufacturing Systems

Robots and Vision Systems

Automated Guided Vehicles [AGVs] is used in the assembly line for moving and handling of delicate or heavy parts of motorcycles. AGVs are also used in the assembly line machine. They can usually be seen hanging the bars above the assembly line machine. Honda also uses robots for painting and welding. Meanwhile Flexible Manufacturing Systems [FMSs] make painting and welding easier by controlling work cells using computer programs. Inspection and testing are also done by Vision system -which uses video camera and computer for inspection roles.

Inspection/ Testing

Honda | The Anatomy of Motorcycle

Layout Strategy Layout Strategy


Facilities Honda Philippines Inc. occupies 200,000m2 lot in the First Philippine Industrial Park. Currently HPIs building area is 42,000m2, big enough to accommodate an average of 400,000 motorcycle units annually. The facilities are spacious. And rooms have high ceiling, white paint and bright lights- showing Japanese minimalism. Adjacent to the production is the food hall. The food hall is very comfortable calming, and stressrelieving, most especially with its enormous glass wall over-looking the greenery outside. Its glass wall is painted which gives a beautiful spring light illusion. One would think that the HPI plant is actually located somewhere in a four-seasoned country because of the illusion in the greenery outside. This breaks the industrial feel of the whole plant. On the other hand, the production area proper is very busy with machines and motorcycle parts scattered in the 3-4 storey high room. The production areas so high ceiling and huge exhaust reduce the temperature. Natural lighting is also used inside. The whole production area is planned so that every employee, machines and facilities are utilized o the fullest. Also, inside the production area is the clinic, HR Department and an enormous single office which is home to other different departments. Important offices are placed in close proximity to where the major employees are concentrated the production area. Production Area Layout Honda uses Repetitive Layout, particularly the assembly line. Assembly line is commonly used in manufacturing cars and motorcycles. An assembly line is a manufacturing process in which parts are added to a product in a sequential manner using optimally planned logistics to create a finished product much faster than with handcrafting-type methods.
Assembly line.

The whole production area is planned so that every employee, machines and facilities are utilized to the fullest.

Important offices are placed in close proximity to where the major employees are concentrated.

To make assembly line more productive, Honda incorporated it with work cells. Work

Honda | The Anatomy of Motorcycle

cells are placed inside and outside if the assembly line. Painting and Welding are done in work cells outside of HPIs assembly line, while assembling of shocks and forks is done inside of the assembly line. Process Control In the production area, diagrams and instructions are visibly scattered in every machines, every work areas and every rooms. Almost all objects inside the plant have instructions for proper usage/handling. This is the reason why everything inside the plant falls under its proper place. Apart from precautionary measures posted in every work area, diagrams showing proper uniform and gears to be worn in a specific work area are also posted. This is to ensure the application of quality control in the production area and to ensure the safety of the employees.

Diagrams, instructions and precautionary measures are visibly scattered inside the plant.

Yellow-colored triggers are pulled when there is lacking of components.

Red-colored triggers are pulled when there is a major quality concern.

In the assembly line, triggers hanging above the line are used for quality control issues. These triggers come in two colors. Yellow-colored triggers are pulled when there is lacking of components needed in a particular stage in the line. For example, when there is not enough screw for the assembly of handlebars in the frame of motorcycle, any of the employees attending to that particular motorcycle unit is accounted to pull the yellow trigger. When the yellow trigger is pulled, a yellow colored bulb will light and it will alarm. Someone from the material inventory area will replace of fill up the lacking in components. On the other hand, redcolored triggers are pulled when there is a major quality concern. Red-colored triggers stop the line when pulled. Problems in the line are fixed where they are found, not just in the end of the line.
Production area- assembly line

Honda | The Anatomy of Motorcycle

Honda Assembly Plan Layout

Honda | The Anatomy of Motorcycle

Company Highlights
1964 Mariwasa-Distributors, Inc. is established.

1973 A joint venture agreement between Honda Motor Co., Ltd. of Japan and MariwasaDistributors, Inc. is signed in May, thereby establishing Mariwasa-Honda, Inc. 1976 The TM110 model is introduced. The model is aimed at the tricycle market and is an improved version of the S110.

1977 The Honda C50 is phased out and replaced by the C70. The XL100K3 and the XL125K3, two on and off road motorcycles, are manufactured.

1979 The sporty XL125Z and the powerful TM125 are launched.

1980

The

XL185SZ,

CD70

and

TM110S

are

introduced.

The Honda Riding Academy, the Philippines' first and only motorcycle riding school is established.

Honda | The Anatomy of Motorcycle

1981 The first XL100SD is produced. The TMX155, specially designed for the Philippine market and intended for heavy-duty tricycle use, is introduced.

1982 The Biomass Seminar is held at the Manila Peninsula Hotel. 1983 The company's name is changed from Mariwasa-Honda to Honda-Philippines, Inc. (HPI) in December. HPI sends a team for the first time to the World Convention in Japan and the NH Circle activities begin. The XL125S, a new model, is unveiled. 1984 The C70DD Econopower is launched. HPI reaches a milestone with a cumulative production output of 100,000 units. 1985 The TM110SR is introduced to strengthen HPI's grip on the solo rider market. 1986 No. 1 status is achieved in the country by Honda General Purpose engines.

1987 Honda's market share becomes No.1 in brand new motorcycles. Free service check-up for all owners of motorcycles and power products is provided with the launching of Handog Pasasalamat.

Honda | The Anatomy of Motorcycle

1988 The TMS Super 110 is introduced, and the Best Brand carabao tiller is launched,

1989 HPI introduces the PF50 (Trendy). Long tail shaft assembly for bancas is also launched. HPI begins exporting luggage carrier and wire harness for cars (Civic/Accord) to Japan. This is made possible through tie-ups with Honda Motor Co., Ltd.'s Japanese suppliers.

1990 HPI attains the highest annual production volume. Export of CBU motorcycles from the Philippines is made with the export of the PF50 (Trendy) motorcycles to Latin America and South America. Suppliers' Conference start

1991 HPI begins local assembly of Honda stationary engines. The local assembly of TM/TMX engines starts. To facilitate the export of motorcycle stands to Japan, a tie-up with a Japanese supplier is made. The export of motorcycle wire harness and control switches to Japan commences.

1992 Mr. Nobuhiko Kawamoto, President and Chief Executive Officer of Honda Motor Co., Ltd. visits HPI. HPI introduces assembled Gen Set models HPG2200/3300/5500.

Honda | The Anatomy of Motorcycle

1993 The new GX340 marine model is launched. Fork Bottom Bridge for scooters and CG models are exported to Japan. HPI celebrates its 20th Anniversary.

1994

HPI Manufacturing Plant reaches another milestone with a cumulative output of 200,000 units. The 4th New Honda Circle Asia-Oceania Bloc Convention is held with the theme "Shared Vision, New Horizon." HPI, Honda Cars and Honda Engines jointly host the convention.

1995

The Board leadership is turned over to Amb. Benjamin Sanvictores by Amb. Jose S. Laurel, III. Directors' Meeting of Honda Motor Co., Ltd. is co-hosted by HPI.

1996 The Power Products Dealers Convention features the launch of the GXMega Agri. C100 Dream is launched.

1997

Groundbreaking for Cebu and Davao depots is held. Honda achieves No. 1 position in Motorcycle industry. The UMK431, a Micro 4-cycle engine brushcutter and the new XLR200 motorcycle are launched.

1998 HPI's Authorized Capital Stock is increased from P192M to P700M, with paid-up capital of P641.6M Honda | The Anatomy of Motorcycle

2000 The Wave 110 motorcycle is launched.

2001 The GL 125C and GL 125HA motorcycles are introduced. HPI captures the No. 1 position in the motorcycle industry. 2002
HPI maintains the No. 1 slot. The ANF 125 and NF 100 motorcycles are introduced. The XRM Dual Sports is launched in January.

New EP Generators are introduced

2003

The TMX 125 is launched in January.

The company celebrates 30 years of progressive partnership with the Filipino people.

2004 The XRM 110 has reached its 100,000 unit sales as of September 30 from the date it was introduced in January 2002. Re-launch of the following motorcycle models (supported with AHO safety feature): Wave 125S; XRM 110; XR200. Introduction of Automatic Headlight On (AHO) safety feature. HPI reaches its highest sales record of 21,000 units for the month of July. Honda | The Anatomy of Motorcycle

2005 Honda reaches 1 millionth motorcycle production, February 10, 2005.

Groundbreaking Ceremony at Batangas Plant, February 28, 2005.

2006

Soft Blessing of the New Plant, April 17, 2006 The UMK435T, Micro 4-cycle 35cc engine brush cutter is launched.

Honda | The Anatomy of Motorcycle

Honda | The Anatomy of Motorcycle

Honda Product Design


Honda Design Philosophy

Hondas approach to motorcycle design The steady evolution of Honda's motorcycles over the decades would not have been possible without Honda's distinctive approach to motorcycle design. For example, in pursuit of optimal engine performance, Honda advanced from air-cooled to liquid-cooled engine designs, eliminated the cooling fins once considered essential. While enhancing engine performance, Honda sought also to increase handling stability. The rider has more forwardleaning posture on the bike for easier, more-fluid cornering. This and the addition of a cowl and fairings for enhanced aerodynamic performance make for a stylish design. While Honda's bikes continuously attained new levels of performance, their designs also became more refined and stylish. In both performance and styling, Honda has always been ahead of the times, taking on tough challenges to produce such ground-breaking models as the NR750, the CBR900RR and the RC211V. These are just a few of the ground-breaking models that have exemplified Honda innovation over the years/ Honda | The Anatomy of Motorcycle

The story behind the Hondas motorcycle business A succession of innovative products ultimately set the standard for motorcycles.

In 1949, Honda began production and sales of its first mass-production motorcycle model, the Dream D-Type. Ever since, Honda has consistently offered motorcycles with new values ahead of the times, launching products that have gone on to set new standards. In 1958, the company launched the Super Cub, giving life to the concept of "enabling anyone to ride a motorcycle as a more casual daily tool." Now sold in countries around the world and reaching 73 million units in cumulative sales, the Super Cub went on to become the standard in commuter models. Honda launched the Dream CB750 Four at the dawn of Japan's freeway age in 1969, pioneering a new category of large motorcycles in the domestic market and triggering an unprecedented sports bike boom across the country. Honda continues to create models that exemplify every motorcycle category, running the gamut from scooters to large touring bikes to off-road vehicles. We at Honda envision motorcycles to meet a diversity of customer needs that extend from a convenient means of transportation used in people's daily lives to recreational products for enjoying an exhilarating ride. To help every single customer live a more fulfilling lifestyle, Honda continues to offer the "joy of riding" in a multitude of ways. Honda | The Anatomy of Motorcycle

Honda | The Anatomy of Motorcycle

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