P.O. Box 40109 Soche BLANTYRE 4.

Tel: +265 1 915 120 / +265 999 953 325 / +265 888 953 325 Email: zanakb@yahoo.com DATE: ... ZANAK-B Enterprises is a group of business entities of which one of it is YOKOMA NDIWO CENTRE situated in the central town of Blantyre opposite NEW SPOT-ON Dry Cleaners. YOKOMA NDIWO CENTRE is an outlet shop for a variety of meat products. These range from Chicken Products, Pork Products and Beef Products. Please fill out the form below. The information that you provide to us will be used to serve you better and will be saved in our marketing database. These statistics are collected in aggregate and are anonymous. 1.0 What is your age range? Under 25 25-35 35-45 Over 55 2.0 What is your Sex Male Female 3.0 What is your Marital status Married SingleDivorced Widow/Widower
4.0 What is your Occupation: ____________________________________________

5.0 What is your monthly income range:

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Less than K50,000 K100,000-K500,000

K50,000- K100,000 More than K500,000

6.0 What is your geographical location: ____________________________________________ 7.0 What is your highest level of education: Primary school Bachelor's degree Secondary school Diploma Master's degree Doctorate degree

8.0 What are your favorite hobbies? ___________________________________________________________ ___________________________________________________________ 9.0 What types of entertainment do they like? (Movies, theater, opera, etc.) ___________________________________________________________ ___________________________________________________________ 10 Which of the following products do you buy regularly? a)CHICKEN PRODUCTS Eggs Spare ribs Whole Chicken Drumsticks Chicken Sausage Breast fillet

Giblets(gizzards; hearts; Liver)

b)BEEF PRODUCTS Ox-Tail Offal Liver Steak Kidneys Mince Meat

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Beef Sausage c)PORK PRODUCTS Trotters Beckon Pork Sausage

11 What do you use the products for and what benefits do these products provide to you? ___________________________________________________________ ___________________________________________________________ 12 How often do you purchase these products? Daily Bi-annually Weekly Annually Monthly

13 How loyal are you to the particular product that you purchase? Not loyal (I'll purchase whatever product is available.) Somewhat loyal (I'll usually purchase one product unless another one offers a good deal.) Pretty loyal (I'll always buy one product unless it is out of stock or otherwise unavailable.) Extremely loyal (I would never purchase any other product.)

14 Where else do you normally purchase these items and why? Chitawira Shopping Centre Pork Centre JAK Shoppers Shoprite Zam- Zam Superior Halal Butchery Other ___________________________________________________________
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Qualify :

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15. What is it that we need to do to serve you satisfactorily

___________________________________________________________ ___________________________________________________________

We thank you for your valuable time and cooperation

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