ACKNOWLEDGEMENT

First of all, we would thank ALLAH Almighty, the most beneficent and merciful for giving us the opportunity and strength to work on the report.

We would like to thank our course instructor SIR, RASHID SAEED for his help, guidance, support and cooperation.

We are especially thankful to Mr. Saad Ul Hassan, Brand Manager and Mr. Qazi Saad Ullah Distributor of Shan Foods (pvt) ltd. LAYYAH for taking out time from their busy schedules and addressing our queries.

TABLE OF CONTENTS
S.No.

Contents

Page No.

Executive Summary 1 1.0 Introduction 1.1

INTRODUCTION TO SHAN FOODS

ORGANIZATIONAL HISTORY

Shan Foods came into existence in 1981 when it began operations from a single room. Shan Masala as it was back then, launched full range of spices to cater to local public, due to its popularity. Shan started exporting after few years due to increased international popularity. But after sometime, the need to reposition the brand was felt. It needed to reposition asa a food brand rather than a spice brand. Re imaging the organization necessary for re-positioning of the brand; it was a job well done and led to continued success of Shan on national and international fonts. Now, Shan Foods is well known as a brand of easy to cook mixes for Pakistan food. The name of Shan Foods has become synonymous with highest quality and exquisite taste. It continues to carry on, the tradition of authentic cuisine to farthest parts of the world. There are six broad categories of varieties Shan deals in including recipe mixes, plain spices, dessert mixes, basmati rice, pickles and salts.

Today, Shan Foods has presence in 63 countries. The brand is exported in UK, USA, and Middle East and now to Far East as well.

PAKISTAN FOOD INDUSTRY

Pakistan is the worlds ninth largest market with an estimated 170 million consumers. Experts believe that the food retail market in Pakistan.