Is your business growing fast enough?

When times are tough, only those businesses that have developed a perfect sales system can expect to continue to grow their sales. Not many businesses fall into this camp!

How can we help?

We are specialist sales consultants and are experts in improving sales processes We will look in detail at your customer value proposition, your business processes, and your salesforce capability, before we design a Sales Improvement Plan exclusively for your business. If youd like help and support to implement changes, we will work within your business to deliver the results you need.

Our approach
The challenges that your business faces may be generic to your business sector, though the way that these impact on you, will be unique to your business. Our approach reflects this, making it immediately relevant to your objectives. Typically Developing your Customer Value Proposition with your salesforce so that they can sell value, without focusing on price, or resorting to discounts. Designing and implementing a compelling sales process that will overcome your prospects fear of change, reducing inertia, shortening the length of each sales call, and increasing your sales conversion ratio. Establishing business processes to facilitate the learning of successful sales practice, the maintenance of product knowledge and the sharing of sales tips and tricks. Conducting customer research to establish what it is that customers feel they are buying. Our sales process elicits lower order buying criteria which sales staff can sell to; our customer research uncovers higher order (so much more compelling) customer desires, which we address with powerful influencing language. Reviewing reward system, sales bonus mechanisms, and recruitment processes.
CPV Consulting Ltd. Registered in England Reg. No: 06139674 info@cpvconsulting.com / www.cpvconsulting.com / +44 (0)1953 498116

How do we know all of this?

We know this because we are all experienced sales professionals, with decades of knowledge built from a range of business sectors and informed by marketing and sales theory. What sets us apart is our knowledge of behavioural science which underpins our sales process design. We understand the cognitive processes that buyers use to guide their buying decisions which means we can design compelling sales processes that will work for your customers. We are also qualified trainers and coaches, delivering fast learning exercises in real time so your sales staff wont need to take days away from their sales activity.

Who have we worked with?

We have delivered month on month sales increases of over 50% for some of our customers which include: Monsoon, Oasis, Provident Financial, NFU Mutual, UWG Limited, MENCK GmbH, InterMoor, Claxton Engineering Services, 2H Offshore, WellCut, Team Energy Resources, Giant Pet Store, The NHS, Lotus Engineering, Primus Telecommunications, TUI Travel. And the list is growing

What do our customer say?

I cant believe how quickly Ive made progress with this. Its nice to have an expert with us who can show us the way forward and then help us get there. M I (Sales Director) 2007 "When CPV examined what we thought what was our unique selling proposition by talking to our customers we were staggered. It turned out we didnt really understand what it was they like about our service at all. Now we do know, its a lot easier to make them happy." BG (Managing Director)

MD Profile - Charles Howden

2006 Managing Director CPV Consulting Ltd 1994 2006 Snr Partner Financial Services Sector. Built a franchised insurance agency from 550K to 4.2 million through a twelve year period Academic Qualifications 2002 2005 MBA, with Distinction. University of East Anglia 2006 Train the Trainer. Neuro Linguistics 2004 2005 Master Practitioner Certificate. Neuro Linguistics 2003 & 2004 Language and Behavioural Personality Profiling 2001 2002 Practitioner Certificate in Neuro Linguistics Published Customer Value Creation in Professional Services Relationships: the Case for Credence Goods The Services Industry Journal. Routledge 2008

CPV Consulting Ltd. Registered in England Reg. No: 06139674 info@cpvconsulting.com / www.cpvconsulting.com / +44 (0)1953 498116