Thrilling performance. Breathtaking visuals.

2012 Spring Consumer Sales Guide

Table of Contents

Whats Exciting This Season Whats Possible With A New PC Why the Processor Is Key 2nd or 3rd Generation Intel Core Processors Choosing Mobile Devices with Intel Processors

Choosing Desktop Devices with Intel Processors

Other Great Intel-Enabled Devices Conclusion/Quizzes

Whats Exciting This Season

Ultrabook: Ultra Responsive. Ultra Sleek. Inspired By Intel.

Technology has finally caught up with customers expectations.
Ultrabook devices with 2nd or 3rd gen Intel Core processors let customers experience the joy of performance that keeps up with them.

Ultra Stunning

Ultra Responsive

Ultra Stylish

Ultra responsive to customers needs. Ultra stunning on the screen and on the go.
4

The Only Thing More Amazing Than an Ultrabook Is What Customers Will Do With It

Enjoy
Stay entertained all day with HD movies, shows, and games without needing to stay plugged in.

Create
Customers wont sacrifice power for beauty with an optimal blend of the responsiveness and smart capabilities to capture their favorite life moments.

Explore
Build upon family interests and hobbies with the full richness of the Internet brought to life.

Discover whats possible with an Ultrabook with Intel Inside.

5

Get Ready for 3rd Gen Intel Core Processors

3rd gen Intel Core processors offer better adaptive performance combined with stunning visual performance for a truly immersive experience.

Everything your customers need, built in.

Immerse yourself in next-generation performance with new 3rd generation Intel Core processors.
6

Whats Possible With a New PC

A New PC Lets Customers Rediscover Whats Possible

A lot may have changed since your customer last purchased a new PC. Tell them whats possible. A new PC with Intel Inside allows customers to organize their lives with an array of built-in features. They can do everything they already love, more quickly and easily.

More performance, more possibilities with a new PC with Intel Inside

8

More Ways for Customers to Enjoy What They Love

A new PC with Intel Inside lets customers find new ways to:
a2 + b2 = c2

122

+ = c2 144 + 81 = c2

92

Enjoy
Discover a new world of HD content on a PC or streamed to a TV.

Create
Express and share new creations quickly and easily.

Explore
The PC lets customer grow and learn with knowledge.

Get the best experience yet with a new PC with Intel Inside.
9

With a New PC, Enjoy Entertainment

A new PC lets customers experience entertainment like never before. Customers can:

Enjoy and share exclusive HD movies and shows on a PC or streamed to a big-screen TV. Play games with stunning visuals. Visit rich, interactive web sites.

New ways to experience entertainment is possible with a new PC powered by a 2nd or 3rd generation Intel Core processor.
10

With a New PC, Create Possibilities for SelfExpression

Creative customers will discover new possibilities for self-expression when they:

Create and upload videos to share faster than ever. Blog or upload other online content. Assemble thousands of photos into albums to upload and share with friends and families.

Listen to music seamlessly while making creative masterpieces.

Customers will find new opportunities for creativity and self-expression when they purchase a new PC powered by a 2nd or 3rd generation Intel Core processor.
11

With a New PC, Explore Opportunities to Learn

Customers who want to learn will uncover more opportunities when they:

Stream educational videos to the comfort of a living room TV.5 Take online courses and browse web sites to expand knowledge. Explore onlinesuch as discovering new recipes or seeking home improvement tipsmore quickly than before.

Open new doors to learning and self-improvement, only with a new PC powered by a 2nd or 3rd generation Intel Core processor.
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Why the Processor Is Key

13

What Are the Parts of a PC, and Why Is the Processor Important?
Graphics Card /
Processor Graphics
Processes graphical information and provides connectivity to displays

Memory
Provides temporary storage for instructions and data

Motherboard
The foundation of the PC; connects key components together

Processor
The brains of the PC that perform key operations

Hard Disk Drive

Provides permanent storage for applications and data

Optical Drive
Allows the PC to read data stored on optical discs like CD, DVD, and Blu-ray Discs*

Rediscover whats possible with a new PC with Intel Inside.

14

Understand Customers Expectations For PC Performance

All Other Visual Experience Traditional Performance Criteria Speed of the Computer
Speed of the Processor Memory Size Internet Connection Speed
Least important criteria

Visual Capabilities Data Protection Battery Life Graphics Card Size Brand

Most important criteria

Graphics Card Brand

40 50 60 70 80 90

Speed

Graphic s

Other

Other than price, customers value processor power and performance.

Source: Intel Market Research Global Study 2010

15

2nd or 3rd Generation Intel Core Processors

16

Adaptive Performance Customers Can See and Feel

Enhancing the visual experience

Thanks to built-in visual features,3 2nd or 3rd gen Intel Core processors deliver seamless, immersive, stunning visuals.

Adapting and responding to customers needs

Thanks to Intel Turbo Boost Technology 2.01 and Intels multitask processing, 2nd or 3rd gen Intel Core processors deliver adaptive, responsive performance.

Adaptive performance and visual performance. Now thats visually smart.

17

Adaptive Performance That Responds to Customers Needs

Intel Turbo Boost Technology 2.01 offers extra GHz on demand.

Intel Hyper-Threading Technology2 allows customers to effortlessly move between applications with smart (4-way/8-way) multitasking.

The 2nd or 3rd gen Intel Core processor adds speed when your customers need it1 for smart multitasking.2
18

Updated Built-in Visuals for a Visibly Smarter PC Experience in 2012

Built-in visuals3 offer visual enhancements so customers can enjoy a richer, smoother, faster experience.

Technologies include:
Intel Wireless Display 3.05 Intel Quick Sync Video 2.021 Intel InTru 3D Technology4 Intel Insider14 .and more

Select 2nd gen Intel Core processors deliver stunning media and gaming, thanks to built-in visuals.3
19

Break the Possibility Limit With a PC with Intel Inside

Visibly smart performance starts here

Visibly smart performance with a boost

Visibly smart performance at its best

Performanceand possibilitiesyour customers can see and feel. Thats visibly smart.
20

Which Processor Works Best For You?

Tablet & Netbook

with Built-in Built-

Visuals3
with Intel TURBO

BOOST1 Technology 2.0

Internet

Basic Full, rich Internet

Communication

Messaging and e-mail Video and in-game Chat

Applications

Simple web apps Multitask with demanding software

Music, Photos, and Videos

View, post, and listen Edit, create, and share

Gaming

Basic web games 3D FPS & MMORPG

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Choosing Mobile Devices with Intel Processors

22

Customers Can Have it All With Ultrabook Devices

Visibly smart style and responsiveness start with a new Ultrabook featuring a 2nd gen Intel Core processor:

Great performance for the most demanding tasks

Can be used throughout the day without recharging No-compromise style and responsiveness Wakes up in a flash19in fewer than seven seconds

Visibly smart style and responsiveness start with a new Ultrabook featuring a 2nd gen Intel Core processor.
23

Ultrabook Definition
Categories Features

CPU Z-Height Battery Life Responsiveness

2nd Generation Intel Core processor (ULV)

Baseline:
Less than 21.0 mm for System with greater than 14" screens Less than 18.0 mm for Systems with less than 14" screens

Baseline:
Greater than 5 hours MobileMark* 2007 Recommended: greater than 8 hours

Baseline:
Awaken S4 to KBD: less than 7 sec

Connectivity
Security** SW/OS

Baseline:
Wi-Fi

Baseline:
BiOS/Firmware enables to expose HW features for Intel Anti-Theft and Intel Identity Protection Technology services

Windows*/ Mac OS*

24

Rediscover Whats Possible with a Laptop Featuring a 2nd or 3rd Gen Intel Core i5 Processor

Stunning visual experience Content creation and viewing on a full-size screen

Energy efficiency for great battery life

Get visibly smart performance and stay mobile longer with a 2nd or 3rd gen Intel Core i5 processor.
25

More Intel-Powered Devices to Fit Mobile Lifestyles

Ultrabook
Ultra responsive Sleek design No-compromise performance Long battery life with less weight Visibly smart style and responsiveness for a great PC experience

Laptop
Primary Usage Max functionality and flexibility Reasons to Buy

Netbook
Compact keyboard and screen

Tablet
Small and portable New innovative form factor

Content consumption and creation

Content consumption

Best multi-tasking performance for a wide variety of needs

Performance

Web browsing, Internet-based usages, and basic computing

Web browsing and Internet-based usages

Processor

26

How the Intel Processors Compare for Mobile

Star Rating Intel Turbo Boost Technology 2.01 Built-in Visuals3 Multitask Processing Base Clock Speed Maximum Total
L2/L3 Cache

2nd (or 3rd) GENERATION INTEL CORE PROCESSOR FAMILY

Up to 3.60 GHz (Up to 3.60 GHz)

4-way or 8-way

Up to 2.50 GHz (Up to 2.90 GHz)

Up to 8 MB (Up to 6MB)

Up to 3.30 GHz (Up to 3.50 GHz)

4-way

Up to 2.60 GHz (Up to 2.80 GHz)

3 MB (3MB)

4-way

Up to 2.40 GHz

3 MB

BASIC PROCESSORS

2-way

Up to 2.30 GHz

Up to 3 MB

1-way or 2-way

Up to 2.30 GHz

Up to 2 MB

27

2nd Gen Intel Core i5 Processor for Mobile

faster

faster

faster

Everyday Computing29
What you should tell your customers:

HD Media31
What you should tell your customers:

Mainstream Gaming30
What you should tell your customers:

The processor dials up speed to respond quickly to your needs, so you can spend more time being productive.

Spend clicks versus hours to edit, convert, and share your video now your video is waiting for you, not the other way around.

Enjoy a smoother, vibrant visual experience when playing mainstream games.

vs.
i5-2430M T7250 28

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Choosing Desktop Devices with Intel Processors

29

Just When Your Customers Thought Desktop PCs Couldnt Do More, Now They Do
Desktop PCs featuring 2nd or 3rd gen Intel Core processors provide:

Great multitasking performance for a variety of desktop form factors Built-in visual capabilities3 Seamless experience for game-changing visual performance

Desktop PCs with a 2nd or 3rd gen Intel Core processor give customers a visibly smarter desktop experience.
30

An All-in-One PC with Intel Inside: Big Performance and Style for the Whole Family
2nd or 3rd gen Intel Core processors deliver visibly smart performance to the style, simplicity, and media of All-in-One PCs.

Add style to any room in the house

Minimize clutter Boost visual performance Choose from a variety of models, including touch screen

With All-in-One PCs with Intel Inside, the whole family can enjoy new ways to entertain, create, and share.
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Recommend the Right Desktop PC For Your Customers

Enthusiast Desktop
High-end gaming and media content creation Amazing processor performance Highly customizable Flexible overclocking capabilities (Intel CoreTM i7
processor-2600K; Intel CoreTM

All-in-One
Content Consumption and Creation Space-saving design Simple and convenient Stylish Desktop-class performance for multitasking and rich media experience Primary Usage

Standard Desktop
Content Consumption and Creation Versatile usage Easy to replace parts as needed Multitasking performance for a wide variety of needs

Entry-Level Desktop
Content Consumption

Reasons to Buy

Affordable Easy Great for basic tasks Internet-centric and online usage models

Performance

for great performance and rich media experience

i5 processor-2500K)

Processor

32

How the Intel Desktop Processors Compare

Star Rating Intel Turbo Boost Technology 2.01 Built-in Visuals3 Multitask Processing Base Clock Speed Maximum Total
L2/L3 Cache

2nd (or 3rd) GENERATION INTEL CORE PROCESSOR FAMILY

Up to 3.90 GHz (Up to 3.90 GHz)

8-way

Up to 3.50 GHz (Up to 3.50 GHz)

Up to 8 MB (Up to 8 MB)

Up to 3.70 GHz (Up to 3.80 GHz)

4-way

Up to 3.30 GHz (Up to 3.40 GHz)

Up to 6 MB (6 MB)

4-way

Up to 3.40 GHz

3 MB

BASIC PROCESSORS

2-way

Up to 3.33 GHz

Up to 3 MB

1-way or 2-way

Up to 2.70 GHz

Up to 2 MB

33

Understand the 2nd Gen Intel Core Processor for Desktop

faster

faster

Everyday Computing29
The processor dials up speed to respond quickly to your needs, so you can spend more time being productive.

HD Media21
Edit and share home movies in a flash with Intel Quick Sync Video,21 so you can spend more time on the things that count.

vs
i5-2310

E6550
34

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Other Great Intel-Enabled Devices

35

Devices Featuring Intel Atom Processors

Netbooks
Basic, on-the-go companions with a compact design and great battery life

Tablets
Entertainment in the palm of your hands for Internet browsing, casual gaming and e-reading

Smart TVs
The power of the Internet and TV together in one place

The only thing more amazing than Intel technology is what your customers will do with it.
36

Small, Compact and Affordable Netbooks Start with Intel Inside

The next generation of netbooks includes features and innovations that will deliver new connected experiences to delight consumers.

Enhanced Experiences
Chrome Enhanced battery life Instant-On capability Faster web loads

Form Factor Innovation

>10.20-inch display
Intel-enabled netbooks deliver new, connected experiences.
37

Tablets with Intel Inside Have Smart Built-In for Content Consumption

Fast web page downloads with Flash* support for a smooth, uninterrupted, and uncompromised web browsing experience

High bit rate 1080p video for smooth, immersive visuals while streaming HD content
Low-power design that leaves battery life to spare

With a tablet powered by an Intel processor, customers get the performance they expect and the capabilities they need when consuming content.
38

Intel Brings the Best of TV and Internet Together

Home-theater-quality A/V support with sharp images, deep color, and exceptional video and audio performance

Technology that quickly and seamlessly displays and switches between different media formats12
Performance to support up to 1080p HD video quality, up to 7.1 surround sound, and a wide variety of other audio and video formats12

TV just got a whole lot smarter.

39

How Customers Can Get a Great Smart TV Experience12

Theres a smart TV option for every customer.

Digital TV
Smart TV features built into the DTV

Companion Box or Blu-ray* Player

Connect to the TV, get smart TV features and content

Set Top Box

Smart TV content and features from a service provider

40

Smart TV12 + Intel = Unlimited Internet TV

Tier Level Intel Processor Capabilities

Basic
(App)

Limited apps are pre-installed on TV or set top box . Instantly access content . All the above, plus Open web browser to access web content from various sources. May provide multitasking capabilities, allowing users to simultaneously watch TV and browse the web.

Featured
(App + Browser)

Advanced
(App + Browser + Search Engine)

All the above, plus: A search engine for discovery of content across multiple entertainment providers
(broadcast TV, Internet content, and DVR)

A fully integrated experience

41

Recommend a New PC with a 2nd or 3rd Gen Intel Core Processor

42

Quiz Questions

43