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Other Issues A Dateline NBC report from 2004 picked up the criticism against someA m w a y distributor groups.

Amway subsequently published a website w i t h a response to the Dateline report.S o m e A m w a y d i s t r i b u t o r g r o u p s h a v e b e e n a c c u s e d o f u s i n g cult-liket a c t i c s t o a t t r a c t n e w distributors and keep them involved and c o m m i t t e d . Allegations include resemblance to aBig Brother organization with paranoidattitude to insiders critical of the organization, seminars and rallies resemblingreligious meetings and enormous involvement of distributors despite minimalincomes. An examination of the 19791980 tax records in the state of Wisconsin showed that the Direct Distributors , comprising less than 1% of all distributors,reported a net loss of $918 on average.SociologistDavid G. Bromleycalls Amway a quasi-religious corporation havingsectariancharacteristics. Bromley andShupeview Amway as preaching theG o s p e l o f P r o s p e r i t y . E c o n o m i s t s B h a t t a c h a r y a a n d M e h t a p r o p o s e a n alternativeeconomicexplanation to negative claims, concluding that distributors'c o n t i n u e d i n v o l v e m e n t d e s p i t e m i n i ma l e c o n o m i c r e t u r n r e s u l t s f r o m s o c i a l satisfaction compensating for less economic satisfaction.

CONCLUSION Amway is one of the largest direct selling company in the world. The mainobjectives of Amway are to profit there distributers by eliminating the middlemena n d p r o v i d e t h e p r o d u c t s t o t h e d i s t r i b u t e r s i n c h e a p e r p r i c e . T h e p r o d u c t s o f Amway are world class product quality. They are made up of natural a thing thatswhy they are good for health and environment.Amway covers a wide range of products from beauty care. Health care, toclothing, and daily use products etc. the products are costly as compared to other branded products available in market but if we compare the quantity while usingthe products require less amount and thus can be used for longer time. S uccessful business today depends upon a company's ability to quickly adapt to changes inthe marketplace.At Amway, they pride it selves on knowledge of the dynamic networkingmarket that is quickly becoming central to modern business. This knowledge, andi t s w i l l i n g n e s s t o a c t upon it, has enabled us to become one of the i n d u s t r y ' s technological leaders. Through they continued pursuit of new product ideas, and by consistently refining our existing product line,

they have become one of the top p r o v i d e r s o f c u t t i n g - e d g e n e t w o r k i n g p r o d u c t s i n t h e g l o b a l ma r k e t . I f y o u ' r e l o o k i n g f o r h i g h q u a l i t y p r o d u c t s a n d s o l i d c u s t o m e r s u p p or t a t r o c k b o t t o m prices, then choosing Amway really does make sense.

SUGGESTIONS Trial packs should be used because customer must have to introduce the p r o d u c t . O n c e c u s t o m e r g e t s i d e a a b o u t p r o d u c t h e c o m e s t o k n o w advantages of products. The products should be cheap the home delivery system takes at least twodays to deliver the products so the delivery should be instant. There must be multiple options for purchasing the products for distributerslike online, tale and instant purchasing. In every city, the Amway office should be situated in such a location so thatit is in reach of all distributers.

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