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Forwarding Process
DHL is part of the worlds leading logistics group, Deutsche Post DHL. DHL offers integrated services and tailored, customer-focused solutions for managing and transporting letters, goods and information. DHL comprises of four divisions. These segments operate the control of their divisional headquarters. The group management functions are performed by the Corporate Sector. They have centralized the internal services which support the entire group,including finance operations, IT and Procurement. GLOBAL FORWARDING DHL global forwarding is the leader in the air and ocean freight markets. They transport goods and merchandise to an agreed destination, At a customer specific delivery time and price, providing customized solutions for major logistics projects, as well as comprehensive customer service. DHL freight is one of the largest freight forwarders in the European overland transportation business. They operate national and international full-truck load and less-than-truck load services via rail, road or intermodal transportation.
TYPES OF FREIGHT SERVICES: Air Freight They are the global leaders in air freight carrying 12% of the total world wide market. Their operations are managed from over 150 countries providing a personalized service to and from all key markets. DHL organizes schedules flights and chartered planes from a wide range of carriers, as well as competitive services on their own carrier.
Ocean Freight It is one of the largest Ocean freight service providers for Full Container Load (FCL) and Less-than-Container-Load (LCL) shipments. They are currently handling an excess of 2.7 million TEUs and more than 2 cubic meters of LCL freight online across all continents. Their expertise also includes focused and professional handling of conventional cargo transportation. Road and Rail Freight It is used for overland transport. Mainly trains, taxis and motor cycles are used to carry freight. This type of medium for transport is usually used for national transportation. CUSTOMS, SECURITY & INSURANCE They have an unrivalled network of customs brokerage offices. Their customs brokerage, clearance and compliance service is designed to take complexity out of customs processes.They move the goods around borders and ensure complete security and provide insurance against unforeseen events. They negotiate complex international shipping regulation the customers behalf at offices located at every major global port, airport and border crossing point.
With standard industry liability, DHL provides insurance services that offer customers financial protection against the risk of physical loss or damage from any external cause. DHL Forwarding Cycle
Order processing
Order processing, with the support of various procedures, forms the basis of all logistics activities at a company. This makes it a crucial factor in logistics operations.
Warehouse
Warehouses serve as vital hubs in the flow of goods within a logistics system. They are responsible for efficient storage and supply as well as rerouting of goods.
Inventories
A warehouse is a valuable facility for a company only when it is put to effective use. This requirement leads to the question about the optimal level of inventories in a warehouse.
Packaging
Optimal packaging of a product is a critically important factor in logistics. It serves as a protective layer, a source of information and a prerequisite for efficient and safe storage and rapid transport.
Transport
Goods should be moved from Point A to Point B as efficiently as possible. The specific strengths and weaknesses of each means of transportation within a freight-transport system must be weighed and possibly linked.
DHL, with its bold yellow and red corporate colors, initiated a major marketing campaign about two years ago with the pitch, Competition. Great for you. Bad for them.While some advertisers shy away from attacking their rivals by name, DHL did exactly that. Some television ads showed DHL drivers and trucks out-maneuvering FedEx and UPS. Obviously, DHL believed acknowledging its two larger competitors created an opportunity for the upstart brand to be seen as a credible third member of the pack. DHL has moved into the next phase of its branding campaign with current advertising that focuses on superior customer service. According to BusinessWeek, DHL had about 40 percent market share in both Europe and Asia, but only 7 percent market share in the US before it launched the campaign. Overall awareness of DHL by its target customers in the US is today at 60 percent, according to BtoBOnline.com. All three companies know their business audience well. They each use print ads that target business readers, business-focused online media, and television advertising placed during sports events. Each company also has relationships with major sports.