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INTRODUCTION

The study was conducted to identify the market potential of Maruti Suzuki India Pvt.Ltd in the Trivandrum District. This study included the analysis and interpretation of the data collected through the Primary and Secondary Sources regarding the market positions of different brands of cars, specifically of Maruti.The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes, quality etc.required to become a Market leader.

STATEMENT OF THE PROBLEM The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes, quality etc.required to become a Market leader. The study was entitled as A study on the market potential of Maruti Suzuki India Pvt.Ltd at Indus Motors, Trivandrum

REVIEW OF LITERATURE Market potential means the maximum sales reasonably attainable under given set of conditions within a specified period of time. Market potential is hard to estimate the upper limit or maximum sales. In addition, although managers may perceive potential as a fixed number, It is in fact dynamic and can change dramatically overtime. Market potential or sales potential changes depending on market factors such as average category price or general economic conditions. It seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual growth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a

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potential emerging auto market. The perception of foreign investors has changed, every body wanting to be here. For the first time, in the financial year end in 2007, the total sales of passenger vehicles cars, utility vehicles and multi-utility vehicles crossed the one million work to touch 1.06 million, with the exports of 166,000 vehicles. study days that by 2010 India will take over Germany in sales volumes and Japan by 2012 and by 2050,Indians will buy every sixth car produced in the world. Apart from serving the domestic market, the auto sector has turned as a sourcing base for the global auto majors. The auto component market is also in its full swing. As per the Research of RNCOS, one of the leading industry firms, the Indian automobile component industry is estimated to triple from USD 63 billion within a span of six years by 2012.India is among the fastest growing automobile market and Indian companies are now making their present felt in the world. Production in the automobile sector is likely to exceed 10 million in the next couple of years. Following the success of China as a sourcing location and manufacturer of local cars, amid a environment fraught with difficult issues such as low economies of scale and IP infringements, India comparatively has better regulatory controls, statutory support, a high level of professionalism among its people and is the next big market for almost every industry, from the pharmaceuticals to the automotive. OBJECTIVE OF THE STUDY General Objective: To findout the market potential of Maruti Suzuki India Pvt.Ltd. Specific Objectives: To understand the needs and wants of the customers of Maruti. To identify the plus and drawbacks of Maruti. To make suggestions to improve the Product and to overcome the problem faced by the company RESEARCH DESIGN Sources of Data (a) Primary Data: The data were collected through structured questionnaire method. IMK, KOLLAM 2

(b) Secondary Data: Secondary data were collected from the Organization research, journals, brochures, website of the company etc.

Sampling techniques
(a) Population It covers the entire respondents from whom primary data was collected. (b) Method of sample The method of sampling adopted was convenience sampling. (c) Sample size The total number of sample taken for the study was 100. Tools for data collection The main tools used for the data collection was questionnaire, which were distributed to the population. Tools for analysis The main tools used for analysis of data are the percentage analysis. Tools used for representation of data The tools used for representation of data is through tables, Charts,diagrams and different types of graphs. Scaling techniques The rating scales used for the study are Dichotomous scale and likert scale.

SCOPE OF THE STUDY The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes,quality etc.required to become a Market leader.

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LIMITATION OF THE STUDY Time constraints The study was limited due to its limited period of 45 days,not enabling to conduct a detail study and analysis of market condition,even limiting the sample size to hundred. Bias of the respondents The respondents were hesitant to reveal entire information as required by us and even refused to cooperate,misunderstanding the purpose of study.Most of the respondentswere biased in their opinion by opining their product as superior,though some were unbiased and were ready to provide the real pulse of the market.

CHAPTERISATION The report has been organized into 5 chapters. The first chapter deals with introduction, statement of the problem, review of literature, objectives, research design, scope of the study and limitations of the study.. Second chapter deals with industry profile,which includes world scenario,Indian scenario and history of the automobile industry. Third chapter deals with company profile, which includes Indus motors and maruti Suzuki Pvt.Ltd Forth chapter deals with analysis and interpretation of the collected data. Fifth chapter gives the Findings, Conclusion and suggestions

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INDUSTRY PROFILE
World Scenario Automobile industry is one of the fastest growing industries of the world. With more than 2 million new automobiles rolling out each year, on roads of India, the industry is set to grow further. Automobile industry made its silent entry in India in the nineteenth century. Since the launch of the first car in 1897, India automobile industry has come a long way. Today India is the largest three wheeler market in the world and is expected to take over China as the second largest automobile market, in the coming years.

Indian automobile industry; manufacturing cars, buses, three wheelers, two wheelers, commercial vehicles, heavy vehicles, provides employment to a large number of workforce. The abolition of license raj in 1991opened the doors for international automobile manufacturers. A number of leading global automotive companies entered into joint ventures with domestic manufacturers of India and thus started the large-scale production of automobiles in India. Some of the well-known players of Indian automobile industry include: Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Ford India Ltd., General Motors India Pvt Ltd, Toyota Kirloskar Motor Ltd among others. The production of automobiles in India is mainly for the domestic customers. Cars with 79% of automobiles in India, dominate the automobile industry in India. Automobile Industry, industry that produces automobiles and other gasoline-powered vehicles, such as buses, trucks, and motorcycles. The automobile industry is one of the most important industries in the world, affecting not only the economy but also the cultures of the world. It provides jobs for millions of people, generates billions of dollars in worldwide revenues, and provides the basis for a multitude of related service and support industries. Automobiles revolutionized transportation in the 20th century, changing forever the way people live, travel, and do business. The automobile has enabled people to travel and transport goods farther and faster, and has opened wider market areas for business and commerce. A century later, with automakers

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and auto buyers expanding globally, automaking became the world's largest manufacturing activity, with nearly 58 million new vehicles built each year worldwide. India holds huge potential in the automobile sector including the automobile component sector owing to its technological, cost and manpower advantage. Further, India has a welldeveloped, globally competitive Auto Ancillary Industry and established automobile testing and R&D centers. The country enjoys natural advantage and is among the lowest cost producers of steel in the world. The Indian automobile industry today boasts of being the Second largest two Wheelers manufacturers in the world, World largest Motorcycle manufacturer is in India, Second Largest tractor manufacturer in the world, Fifth largest commercial vehicle manufacturer in the world and Fourth largest Car market in Asia. The automobile history dates back to the late 18th century. Nicolas Joseph Cugnot, a French engineer is credited with inventing the first self-propelled automobile. Cugnot's vehicle used steam power for locomotion. The vehicle found military application in the French army. Cugnot's automobile was never commercially sold. In the beginning automobile industry was dominated by steam-powered vehicles. The vehicles were expensive and difficult to maintain. The incidence of frequent boiler explosions also kept potential purchasers away. Commercial history of automobiles started with the invention of gasoline powered internal combustion engines. The German inventor, Karl Benz constructed his first gasoline powered vehicle in 1885 at Mannheim, Germany. Commercial production of Benz cars started in 1888. Panhard et Levassor of France was the first company to exclusively build and sell motor cars from 1889. The early 1900s saw many automobile manufacturing companies coming into existence in a number of European countries and the United States. The first mass produced automobile in the United States was the curved-dash Oldsmobile. It was a three-horsepower machine and sold 5,000 units by 1904. The economics of the US car market was disrupted by the arrival of Henry Ford and his Model T car. The Model T was the world's first mass produced vehicle- a million units were sold by 1920- a space of 10 years. Indian Scenario IMK, KOLLAM 6

Some facts on Automobile industry in India:


India has the fourth largest car market in the world India has the largest three wheeler market in India India is the second largest producer of two wheelers in the world India ranks fifth in the production of commercial vehicles. Hyundai Motors ranks second in car production in the world.

While human being thought of running faster than the wind and flying higher with his dreams, then the concept of cars came in to his mysterious but solving mind. Since then, unlike many other advanced countries all the Indians have comforted themselves with the convenience of many categories of cars. India gave birth to its first car on the city street anticipated from the beginning of twentieth century. With the varied variety of cars ranging from mid size to big size and from luxury, premium to utility cars, Indian wide street along with the narrow, dark lane is overcrowded with multi tasking, stylish four-wheelers. The birth of the car as we know it today occurred over a period of years. It was only in 1885 that the first real car rolled down on to the streets. The earlier attempts, though successful, were steam powered road-vehicles. The first self-propelled car was built by Nicolas Cugnot in 1769 which could attain speeds of upto 6 kms/hour. In 1771 he again designed another steam-driven engine which ran so fast that it rammed into a wall, In 1807 Francois Isaac de Rivaz designed the first internal combustion engine. This was subsequently used by him to develop the worlds first vehicle to run on such an engine, one that used a mixture of hydrogen and oxygen to generate energy. This spawned the birth of a number of designs based on the internal combustion engine in the early nineteenth century with little or no degree of commercial success. In 1860 thereafter, Jean Joseph Etienne Lenoir built the first successful two-stroke gas driven engine. In 1862 he again built an experimental vehicle driven by his gas-engine, which ran at a speed of 3 kms/hour. These cars became popular and by 1865 could be frequently The next major leap forward occurred in 1885 when the four stroke engine was devised. Gottileb Damlier and Nicolas Otto worked together on the mission till they fell apart. Daimler created his own engines which he used both for cars and for the first four wheel horseless carriage. In the meanwhile, unknown to them, Karl Benz, was in the process of IMK, KOLLAM 7

creating his own advanced tri-cycle which proved to be the first true car. The season of experiments continued across the seas in the United States where Henry Ford began work on a horseless carriage in 1890. He went several steps forward and in 1896, completed his first car, the Quadricycle in 1896. This was an automobile powered by a two cylinder gasoline engine. The Ford Motor Company was launched in 1903 and in 1908 he catapulted his vehicle, Model T Ford to the pinnacle of fame. Continuing with his innovations, he produced this model on a moving assembly line, thus introducing the modern mass production techniques of the automobile industry The modern car, therefore comes from a long list of venerated ancestors, and its lineage will, hopefully grow longer as we progress. With the invention of the wheel in 4000 BC, mans journey on the road of mechanized transport had begun. Since then he continually sought to devise an automated, labor saving machine to replace the horse. Innumerable attempts reached conclusion in the early 1760s with the building of the first steam driven tractor by a French Captain, Nicolas Jacob Cugnot. It was however left to Karl Benz and Gottlieb Damlier to produce the first vehicles powered by the internal combustion engine in 1885. It was then that the petrol engine was introduced, which made the car a practical and safe proposition. The cars in this period were more like the cars on our roads today. With cars came the era of speed. The first ever land-speed record was established about a 100 years back, in 1898. Count Gaston de Chasseloup-Laubat of France drove an electric car (in Acheres near Paris) at a speed of 39.24 miles per hour. This flagged off the era of wheels racing, which lasted till 1964, after which jet and rocket -propelled vehicles were allowed From the singsong rhythm of the bullock cart to the jet-age, India has traveled a long way. An average Indians dream car may not be the design-savvy Honda or the stately limousine, but he sure can dream, and afford, the Maruti now. It was in 1898 that the first motorcar rode down Indias roads. From then till the First World War, about 4,000 cars were directly imported to India from foreign manufacturers. The growing demand for these cars established the inherent requirements of the Indian market that these merchants were quick to pounce upon. 8

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The Hindustan Motors (HM) was set up in 1942 and in 1944, Premier Autobackmobile (PAL) was established to manufacture automobiles in India. However, it was PAL who produced the first car in India in 1946, as HM concentrated on auto components and could produce their first car only in 1949. It was left to another company, Mahindra and Mahindra (M&M) to manufacture sturdier utility vehicles, namely the American Jeep. The protectionist policies continued to remain in place. The 60s witnessed the establishment of the two-three wheeler industry in India and in the 70s, things remained much the same.Since the 80s, the Indian car Industry has seen a major resurgence with the opening up of Indian shores to foreign manufacturers and collaborators. The 90s have become the melting point for the car industry in India. The consumer is king. He is being constantly wooed by both the Indian and foreign manufacturers. Though sales had taken a dip in the first few months of 1999, it is back to boom time. New models like Marutis Classic, Alto, Station Wagon, Fords Ikon, the new look Mitsubishi Lancer are all being launched with an eye on the emerging market. Indian auto industry is experiencing huge shifts in trends. The industry is developing at a fast rate. The roar you hear is of the automobile industry opening the throttle.A growth of 19 per cent in sales of all vehicles combined isnoteworthy; more so the 41 per cent rise in sales of commercialvehicles. It is not surprising then that the annual convention of theSociety of Indian Automobile Manufacturers (SIAM) on Thursday sawcompanies unveiling grand investment plans.Investments totaling Rs 25,000 crore are planned by biggies such asMaruti Udyog, Tata Motors, Honda-SIEL and TVS Motor, put together. Many of these plans are already underway and part of the investmentshave been made. And the buoyant mood is unmistakeable.What's interesting is that Honda Motor and Toyota are closer than everbefore in their plans to enter the small-car market, which appears setto witness explosive growth. At least four new small-cars are likelyto enter the market in the next couple of years from Maruti, Hyundai, General Motors, and Tata Motors, which is working on a platform toreplace the Indica. And, of course, there is the much-awaited Rs1lakh car from Tata Motors. IMK, KOLLAM 9

Three growth drivers Driving these ambitious plans are three major factors. First, thereduction in excise duty on small-cars, effected in the last Budget,which has clearly given a leg-up to sales in that category. Theconcession extended to small-cars has been the catalyst for Honda andToyota to take a serious look at the options available to them in thesmall-car market.Second, the Free Trade Agreement India signed with Thailand two yearsago. As per the agreement, the so-called 82 early harvest items, which include a range of auto components, will be subject to zero duty whenimported from Thailand into India from September 1. Both Toyota andHonda have major operations in Thailand and the FTA will help themintegrate their Thai operations into their India plans. The option of And the final factor is that India is now reckoned as a low-costglobal manufacturing base for small cars; Hyundai has already takenthe lead in this respect. The Korean company's Indian unit is a majorexporter of cars. Exports accounted for 39 per cent of total sales in2005-06 and the stated plan is to take this to 50 per cent once the companys second plant goes on stream in the next couple of years.Maruti is developing a new small-car model for introduction in 2008both in India and abroad. Besides, its global alliance with Nissan isalso set to produce another small-car meant for the global market and the proposed new plant in India will produce this model for sale in India and abroad. Commercial vehicles Meanwhile, the commercial vehicle (CV) segment is also passing through some exciting times and some realignment of forces appears likely. TheCV industry is showing signs of evolving on the global pattern of prime movers consisting of large, multi-axle trucks between cities and small, one-tone trucks for intra-city movement. Even as the Ace from Tata Motors catalyzed this partly, sales of multi-axle, heavy trucksis showing a rising trend. Clearly, the automotive industry is on the cusp of a long, sustained growth cycle and the dips, when they happen, may not be as damaging to the major players as in the past thanks to their growing international operations. Domestic economic cycles of boom and bust will be less ofa bother as these companies increase their revenues from internationaloperations. Whether it is Tata Motors, Mahindra & Mahindra, and TVS

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Motoror Bajaj Auto (to name just a few), all the major players are nowestablishing a strong multinational presence across product segments. History Brazil The Brazilian automotive industry produced almost 3 million vehicles in 2007. Most of large global companies are present in Brazil, such as Ford, GM (Chevrolet , Volkswagen, Fiat, Toyota, Mercedes-Benz, Renault etc, and also the emerging national companies such as Troller, Marcopolo S.A., Agrale, Randon among others.The Brazilian industry in regulated by the Associao Nacional dos Fabricantes de Veculos Automotores (Anfavea), created in 1956, which includes Auto makers (automobiles, light vehicles, trucks and buses)and Agriculture machines with factories in Brazil.Anfavea is part of the Organisation Internationale des Constructeurs d'Automobiles (OICA), based in Paris. Britan The British motor industry has always been export oriented. Today it employs about 850,000 people and produces about 1.5 million cars and 216,000 commercial vehicles per year, 75% of which are exported. The top five UK car producers are Nissan, Toyota, Honda, MINI and Land Rover. However, international competitiveness of UK cars have declined consistently since the 1990s and the country became unable to sustain production on par with Germany or France. Since 2000, motor vehicle production fell from 1,813,894 to 1,750,253 The country was overtaken by fast industrializing economies such as Brazil, India and Mexico. The UK is the 12th largest automobile producer in the world but Russia is poised to overtake it in 2008.

Germany
Daimler-Benz is the industry's oldest firm, building automobiles since the late 1880s; its current structure dates from 1926. In 1998 it bought the American automobile manufacturer

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Chrysler, then sold out in 2007 at a heavy loss as it never managed bring the division to long term profitability. In the popular market, Opel and Volkswagen are most well known. Opel was a bicycle company that started making cars in 1898; General Motors bought it out in 1929, but the Nazi government took control and GM wrote off its entire investment. In 1948 GM returned and restored the Opel brand. Volkswagen is dominant in the popular market; it purchased Audi in 1964. VW's most famous car was the small, beetle-shaped economical "people's car" with a rear-mounted, air-cooled engine. It was designed in the 1930s by Ferdinand Porsche upon orders from Adolf Hitler, who was himself a car enthusiast. However production models appeared only after the war; until then only rich Germans had automobiles. By 1950 Volkswagen was the largest German automobile producer. Germany is famous for its upscale sedans. They feature well-designed suspension systems that provide both a soft ride and good handling characteristics. Many manufacturers limit their automobiles electronically to driving speeds of 250 km/h (155 mph) for safety reasons. Daimler-Benz produces the upscale Mercedes-Benz, long a famous name in racing. BMW (founded 1916), Audi and Porsche are major factors in the luxury market. Porsche formed his own company, which today produces expensive, high-quality sports cars.. In 2008 the Porsche company sought control of the much larger Volkswagen company; Porsche cornered the market for Volkswagen stock and made profits of tens of billions of Euros, while apparently gaining control of the bigger company

Japan
Japan, with its large population squeezed into very high density cities with good public transit, has limited roadways that carry very heavy traffic. Hence most automobiles are

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small in terms of size and weight. From a humble beginning, Japan is now the biggest auto manufacturing country in the world. Nissan began making trucks in 1914, and sold cars under the Datsun brand until it switched to Nissan in the 1980s. It opened its first U.S. plant in Tennessee in the early 1980s and a U.K. plant in 1986. Its luxury models carry the brand Infiniti. Honda, which began with motorcycles, emerged after World War II. Its luxury vehicles are sold under the Acura brand. Toyota began making cars in the 1930s and is now the world's largest producer. Its luxury models carry the Lexus brand. Toyota is famous for its innovative, quality-conscious management style, and its hybrid gas-electric vehicles, especially the Prius, which was launched in 1997. Other major companies include Subaru, Mitsubishi, Mazda, Suzuki, and Isuzu. Japan became the world's leading auto maker in 1980, the first year since 1905 that the United States had been outproduced by any other nation.

SouthKorean automobile industry


Assembly line at Hyundai Motor Company car factory in Ulsan, South Korea.The South Korean automobile industry is today the fifth largest in the world in terms of production volume and the sixth largest in terms of export volume. While 50 years ago, its initial operations were merely the assembling of parts imported from Japan and the United States, South Korea is today among the most advanced automobile-producing countries in the world. The Hyundai Kia Automotive Group is today the second largest automaker in Asia only after Toyota and one of the top five automakers in the world.South Korean car marques have grown to compete with top established European brands and Hyundai operates the world's largest integrated manufacturing facility in Ulsan, capable of producing 1.6 million units every year. Annual domestic output exceeded one million units in 1988. In the 1990s, the industry manufactured numerous in-house models, demonstrating not only its capabilities in terms of design, performance, and technology, but also signalling its coming of age thanks to the heavy investment to infrastructure in the country over the decades, and new car preferred market trends. South Korea overtook France in 2005 as one of the top five automotive manufacturing nations in the world. Chart 2.1

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World motor vehicle production

Top 20 motor vehicle producing countries 2007


Motor vehicle production (1000 units) 60007000 8000 9000

Country

1000

2000

3000

4000

5000

10000 11000 12000 11596 10781 8882 6213 (includes GM Belgium)

Japan United States PR China

Germany

South Korea 4086 France 3019 Brazil 2971 Spain 2890 Canada 2578 India 2307 Mexico 2095 UK 1750 Russia 1660 Italy 1284 Thailand 1238 Turkey 1099 Iran 997 Czech Rep. 939 Belgium 844 Poland 785 Reference: "World Motor Vehicle Production by Country: 20062007". OICA. http://oica.net/wp-content/uploads/all-vehicles.pdf. Retrieved on 2008-03-18.

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Chart 2.2 World Motor Sales Volume

Top motor vehicle manufacturing companies by volume 2007


Total motor vehicle production (1000 units) Group Toyota GM Volkswagen Ford Honda PSA Nissan Fiat Renault Hyundai Suzuki Chrysler Daimler BMW Mitsubishi Kia Mazda AvtoVAZ FAW Tata Motors Fuji Chang'an Isuzu Beijing Dongfeng Chery SAIC Brilliance GAZ Volvo (trucks)
*

1000

2000

3000

4000

5000

60007000 8000 9000 10000 9497754 9349818 6346222 6247506

3911814 3457385 3431398 2679451 2669040 2617725 2596316 2538624 2096977 1541503 1411975 1369330 1286730 735897 690712 588158 585028 543787 532013 454272 437035 427882 313002 293588 248839 236024

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Harbin Hafei Geely JAC Mahindra Paccar Great Wall Changhe Porsche BYD China National MAN Navistar Fujian UAZ Shannxi Auto Kaima

231488 216774 209880 168556 126960 122605 112083 107170 100376 100202 98441 86758 84138 72162 68160 65790 Heavy Commercial VehiclesHeavy Buses

Key

Cars

Light Commercial Vehicles

Total global production: 72178476 Reference: "World motor vehicle production by manufacturer: World ranking of manufacturers 2007". OICA. July 2008. http://oica.net/wpcontent/uploads/world-ranking-2007.pdf.

Table 2.1 Top vehicle manufacturing groups (by volume ) The table below shows the world's largest motor vehicle manufacturing groups, along with the marques produced by each one. The table is ranked by the latest production figures from OICA 2007 for the parent group, and then alphabetically by marque.
Marque Country of Ownership Markets

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origin

1. Toyota Motor Corporation (Japan)


Daihatsu * Hino * Subsidiary Global, except North America and Australia Subsidiary Asia Pacific, Canada, South America and Puerto Rico Global, apart from South America with the exception of Chile and Argentina United States, Puerto Rico and Canada Global

Lexus Scion** Toyota

Division Division Division

2. General Motors Corporation (United States)


Buick Cadillac Chevrolet Daewoo GMC Holden Hummer* Opel* Pontiac Saab* Saturn Vauxhall Division Division Division Subsidiary Division United States, Canada, China, Israel, Taiwan Global Global, with the exception of Australia Asia, Europe, South America, South Africa, Puerto Rico North America, Middle East

Subsidiary Australia, New Zealand, Middle East Division Division Division Global Continental Europe, Ireland, South Africa United States, Canada and Mexico

Subsidiary Global Division United States (excluding Puerto Rico), Canada, Japan, Taiwan

Subsidiary United Kingdom

3. Porsche Automobile Holding SE (Germany)

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Audi Bentley Bugatti Lamborghini Porsche Scania SEAT koda Volkswagen

Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Europe, Latin America, South Africa Subsidiary Global, except North America Subsidiary Global

4. Ford Motor Company (United States)


Ford Lincoln Mercury Troller Volvo (cars) Division Division Division Global*** United States, Canada, Middle East United States, Canada, Middle East

Subsidiary South America and Africa Subsidiary Global

5. Honda Motor Company (Japan)


Acura Honda Division Division United States, Canada, China, Russia Global

6. PSA Peugeot Citron (France)


Citron Peugeot Subsidiary Global, except North America Subsidiary Global, except United States and Canada

7. Nissan Motors (Japan)


Infiniti Division United States, Canada, Middle East, Taiwan,

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Korea, Russia, Europe Nissan Division Global

8. Fiat S.p.A. (Italy)


Abarth Alfa Romeo Ferrari Fiat Iveco Lancia Maserati Subsidiary Global, except United States and Canada Subsidiary Global, Canada (the 8C is sold in the USA) Subsidiary Global Subsidiary Global, except United States and Canada Subsidiary Global, except North America Subsidiary Global, except North America Subsidiary Global

9. Renault S.A. (France)


Dacia Renault (cars) Renault Samsung Subsidiary Europe, Latin America, Asia, Africa Division Global, except United States and Canada

Subsidiary Asia, South America

10. Hyundai Motor Company (South Korea)


Hyundai Division Global

11. Suzuki Motor Corporation (Japan)


Maruti Suzuki Suzuki Subsidiary India, Middle East, South America Division Global

12. Chrysler LLC (United States)


Chrysler Dodge Jeep Division Division Division Global Global Global

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13. Daimler AG (Germany)


Freightliner Maybach Mercedes-Benz Mitsubishi Fuso Smart Subsidiary North America, South Africa Division Division Global Global

Subsidiary Global Division North America, Western Europe, Southeast Asia, South Africa

14. BMW AG (Germany)


BMW MINI Rolls-Royce Division Division Global Global

Subsidiary Global

15. Mitsubishi Motors Corporation (Japan)


Mitsubishi Division Global

16. Kia Motors (South Korea)


Kia Subsidiary Global

17. Mazda Motor Corporation (Japan)


Mazda Division Global

18. AvtoVAZ (Russia)


Lada VAZ Division Division Russia, Finland, Sweden, Europe Russia, Eastern Europe

19. FAW Group (Peoples Republic of China)


Besturn Hongqi Xiali Division Division China China

Subsidiary China

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Jiefang Haima

Division

China

Subsidiary China

20. Tata Motors Limited (India)


Hispano Jaguar Land Rover Tata Tata Daewoo Subsidiary Europe Subsidiary Global Subsidiary Global Division India, South Africa

Subsidiary South Korea

21. Fuji Heavy Industries (Japan)


Subaru Division Global

22. Chang'an Automobile (Peoples Republic of China)


Chang'an/Chana JMC Landwind Division Division Division China, South Africa China China

23. Isuzu Motors (Japan)


Isuzu Division Global except North America

24. Beijing Automotive Industry Holding Corporation (Peoples Republic of


China) BAW Foto Subsidiary China Subsidiary China

25. Dongfeng Motor Corporation (Peoples Republic of China)


Dongfeng Division China

26. Chery Automobile (Peoples Republic of China)


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Chery

Division

China, South Africa, Southeast Asia except Thailand

27. Shanghai Automotive Industry Corporation (Peoples Republic of China)


MG Roewe SsangYong Subsidiary UK Division China

Subsidiary South Korea, South Africa, Europe, Australia

28. Brilliance China Automotive Holdings (Peoples Republic of China)


Brilliance Jinbei Division China

Subsidiary China

29. GAZ (Russia)


GAZ LDV LiAZ Division Russia

Subsidiary Europe Subsidiary Russia

30. Volvo Group (Sweden)


Mack Renault (trucks) Nissan Diesel Volvo (trucks) Subsidiary Global Subsidiary Global Subsidiary Global Division Global

31. Harbin Hafei Automobile Industry Group (Peoples Republic of China)


Hafei Division China

32. Geely Automobile (Peoples Republic of China)


Geely Maple Division Division China China

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33. Anhui Jianghuai Automobile Company (Peoples Republic of China)


JAC Division China

34. Mahindra (India)


Mahindra Division India, South Africa

35. Paccar Inc (United States)


DAF Ken worth Leyland Peterbilt Subsidiary Global except United States and Canada Division North America

Subsidiary Europe Division North America

36. Great Wall Motor (Peoples Republic of China)


Great Wall Division China, South Africa

37. Jiangxi Changhe Suzuki Automobile Company (Peoples Republic of China)


Changhe Division China

38. BYD Auto (Peoples Republic of China)


BYD Division China

39. China National Heavy Duty Truck Group (Peoples Republic of China)
CNHTC Division China

40. MAN AG (Germany)


MAN Division Europe

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CHART 2.3 CUSTOMER SATISFACTION INDEX 2008 India Customer Satisfaction Index (CSI)

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COMPANY PROFILE

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Indus Motors Pvt. Ltd. The authorized Maruti dealers has become No. 1 Dealer in India.With an all time record sale of 22786 Maruti cars in the financial year 2006-07. The No. 1 Maruti dealer in Kerala become No. 1 in India. No other Maruti dealer in India has been able to reach such heights within one year. In the All India Dealers Conference 2007 held at Athens, Greece, Indus bagged 11 awards from Maruti Suzuki including The Over All Excellence Award. And the Award for Highest Car Sales in India. Indus has the sales record in new Maruti cars, True Value cars, Maruti Genuine Accessories, Customer Satisfaction Index and Sales Satisfaction Index that has also contributed to Indus Success. Indus will be committed to provide quality service to all their customers and will maintain the No. 1 position. Indus Motors has 23 service centers across Kerala from Trivandrum to Kasargod. It has extended its service from Kerala to Chennai and its target is to cover all the major cities in South India. Another prestigious Award received by Indus is the No. 1 in Balanced Score Card with Platinum Plus. This performance linked Award is based on operational Excellence, Infrastructure & above all Customer Satisfaction. Achievements Overall Excellence Award 9 (Champion of Champions) Highest Car Sales all India Winner. Highest Pre-owned Car Sales all India Winner Sales Satisfaction Index Winner (South Zone) Innovative Service Marketing Award. Highest MGA offtake all India Winner Highest Maruti SBI sales all India Winner Best HR practice (Runner up) all India CSI non JD power city winner. Highest Sales growth (All model Category B City) Best Market Share in B-Category City Indus Motor Company Private Limited, having its Registered Office at Indus House, Chakorathukulam, Kozhikode and the Corporate Office, Opp. South Gate of Cochin

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Shipyard, Thevara, was incorporated on 11th July, 1984 with the main objective of dealing in motor vehicles in the State of Kerala & Tamilnadu. Indus belongs to the renowned PEEVEES Group promoted by the prominent NRI businessman Mr. P.V. Abdul Wahab, Member Of Parliament. The PEEVEES Group has interests in educational institutions, plantations, civil construction and LPG & Petroleum plant. HOW INDUS IS BETTER... Indus No.1 in INDIA in Car Sales Record sale 22,786 cars in 2006-07 No.1 Platinum Plus Dealer in INDIA Best Dealer Overall Excellence Award 23 Authorized workshops in Kerala Largest service network in India Customer Satisfaction 2nd Best in India 11 Awards from Maruti this year Maruti Dealer since 1986 Sales and Service Indus Motor Company Pvt. Ltd. provides the entire range of products & services available in the Maruti Suzuki stable. Indus Motor Company Pvt. Ltd. has 5 new car sales showrooms, 24 state-of-the-Art Maruti Service Stations, 4 Maruti True Value Outlets, all spread across India. Service stations Indus Motors Service Network is available through Kerala from Trivandrum to Kanhangad for your immediate service work/ Accident repair work. Their workshops are ideally located in all the cities. Induss expertised service personnel will be helping to your Vehicle problems. Induss brekdown accident recovery vehicles are available in all the cities.

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Maruti Suzuki India Ltd-A Corporate profile Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 50 per cent of the domestic car market. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries.Around 1970, Sanjay Gandhi, political advisor and younger son to the then Prime Minister of India, Indira Gandhi, envisioned the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian middle-class. Indira Gandhi's cabinet passed a unanimous resolution for the development and production of a "People's Car". Sanjay Gandhi's company was christened Maruti Limited. The name of the car was chosen as "Maruti", after a Hindu deity named Marut.At that time Hindustan Motors' Ambassador was the chief car, and the company had come out with a new entrant, the Premier Padmini which was slowly gaining a part of the market share dominated by the Ambassador. For the next ten years, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. Sanjay Gandhi was awarded the exclusive contract and licence to design, develop and manufacture the "People's Car". This exclusive rights of production generated some criticism in certain quarters, which was directly targeted at Indira Gandhi. Over the next few years, the company was sidelined due to the Bangladesh Liberation War and emergency.In the early days under the powerful patronage of Sanjay Gandhi, the company was provided with free land, tax breaks and funds. Till the end of 1970s, the company had not started the production and a prototype test model was met with criticism and skepticism. The company went into liquidation in 1977. The media perceived it to be another area of growing corruption. [4] Unfortunately, Maruti started to fly only after the death of Sanjay Gandhi, when Suzuki Motors joined the Government of India as a joint venture partner with 50% share.[5]After his death, Indira Gandhi decided that the project should not be allowed to die. Maruti entered into this collaboration with Suzuki Motors, The collaboration heralded

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a revolution in the Indian car industry by producing the Maruti 800. The car went on sale on December 14, 1983. It created a record by taking 13 months time to go from design to rolling out cars from a production line. By the year 1993 the company had sold up to 1,96,820 cars, mostly by selling its chief product the Maruti 800s. By March 1994, it produced one million vehicles, becoming the first Indian company to cross this milestone. It reached the two million mark in October, 1997 and rolled out its 4 millionth vehicle, an Alto-LX, on April 19, 2003. Maruti Suzuki India Ltd was established in December 1983, Maruti Suzuki India Ltd. has ushered a revolution in the Indian car industry. This car is meant for an average Indian individual which is affordable as well as has elegant appeal. Maruti Suzuki India Ltd. is the result of collaboration of Maruti with Suzuki of Japan. At this time, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. This was from where Maruti took over. Maruti has always spelt trust - be it with the products themselves or with the service standards. They have built trust by aligning theirselves with the needs of customers. See how they have done that over the 25 years The company has crossed the milestone of becoming the first Indian company in March 1994, by manufacturing in totality one million vehicles. It is known for its mass-production and selling of more than a million cars. Maruti Suzuki India Ltd. is the India's largest automobile company which entered in the market with affirmed aim to render high quality fuel efficient and low cost vehicles. Sales figure in the year 1993 has reached up to 1,96,820. Maruti comes in a variety of models in the 800 segment. Its cars operate on Japanese technology, pliable to Indian conditions and Indian car users. By the year 1998-99, the company has modernize the existing facilities and expand its capacity by 1,00,000 units. Recently to ward off the growing competition, Maruti has completed Rs. 4 billion expansion project at the current site, which has raised the total production capacity to over 3,20,000 vehicles per annum. With the coming of each and every year, the total production of the company exceed by 4,00,000 vehicles. In the small car segment it produces the Maruti 800 and the Zen. The big car segment includes the Maruti Esteem and the Maruti 1000. Along with them, the company also

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manufactures Maruti Omni. Other models includes Wagon R and the Baleno. Headquarter in Gurgaon, on 17 September 2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. Both in terms of volume of vehicles sold and revenue earned, the company is India's leading automobile manufacturers and the market leader in the car segment. Sales recorded in June 2008, is Rs. 4,753.58 crores. Since inception, Maruti have produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. Maruti has a strong domestic market presence in India. It has a market share of 47% in the domestic market. The current market share of Indian car industry is given below, Maruti Exports Limited is the subsidary of Maruti Udyog Limited with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignments of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti crossed the benchmark of 3, 00,000 cars. Since its inception export was one of the aspects government was keen to encourage. Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka, Uganda, Chile, Costa Rica and El Salvador are some of the markets served by Maruti Exports. Authorized Service Stations Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations and 30 Express Service Stations on 30 highways across India. Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.

Other Service Provided by Maruti Maruti Insurance

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Maruti Finance Maruti TrueValue Maruti Driving School

Key personnel Initially R.C.Bhargava, was the managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Udyog. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors. After completing his five year tenure, Mr. Bhargava later assumed the office of Part-Time Chairman. The Government nominated Mr. S.S.L.N. Bhaskarudu as the Manging Director on August 27, 1997. Mr. Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager, 1998 as Director, Productions and Projects, 1989 Director, Materials and in 1993 as Joint Managing Director.

PRODUCT PROFILE Till recently whenever we think of Maruthi we think of it as 800 due to the huge sales it achieved. It was like a symbol of luxury for the middle class. Now situations are changing

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and people are looking at Maruthi stable for the wide range of products they are offering. The various models and brands that are sold by Maruthi in the order of their launch are Maruti 800: Launched 1983. Indias largest selling car till 2004 Maruti Omni: Launched 1984 Maruti Gypsy: Launched 1985 Maruti 1000: Launched 1990 Maruti Zen: Launched 1993.Modified 2003 Production to be halted 2006. New generation Zen (First generation MR Wagon in Japan) to be introduced 2006 Maruti Esteem: Launched 1994 Maruti Wagon- R: Launched 1999 Modified 2006 Maruti Baleno : Launched 1999 Maruti Alto: Launched 2000. Currently the largest selling car in India Maruti Grand Vitara: Launched 2003 Maruti Grand Vitara XL-7 Maruti Versa: Launched 2004 Maruti Swift: Launched 2005

Table 4.1 Distribution Showing the age wise classification of respondents

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Age 18-25 26-33 34-41 42-49 Above 50 Total Source: Survey data Inference

No. of respondents 20 36 24 10 10 100

Percentage 20 36 24 10 10 100

The above table shows that, 36 percentage belonged to the age category of 26-33 , 24 percentage belonged to the age category of 34-41 and, 20 percentage of respondents belonged to the age category of 18-25,and, the least percentage of respondents fall under the age category of 42-49 and above 50 respectively. i.e.10 percentage.

Chart 4.1 Diagrammatic representation of age wise classification of respondents

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18-25 26-33 34-41 42-49 above 50

Table 4.2 Distribution Showing the Gender wise classification of respondents Gender IMK, KOLLAM No. of respondents Percentage 34

Male Female Total Source: Survey data Inference

96 4 100

96 4 100

The above table reveals that, 96 percentage of the respondents were male and 4 percentage were belonged to female.

Chart 4.2 Diagrammatic representation of Gender wise classification of respondents

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Male Female

Table 4.3 Distribution Showing the level of Qualification of respondents

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Qualification SSLC Degree PG Others Total Source : Survey data Inference:

No. of respondents 8 42 20 30 100

Percentage 8 42 20 30 100

The above table infer that, 42 percentage of the respondents were belong to the qualification of Degree, 30 percentage of the respondents were belong to the other category, 20 percentage of the respondents were belong to PG and only 8 percentage of the respondents were belong to SSLC.

Chart 4.3 Diagrammatic representation of Qualification of respondents

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SSLC Degree PG Others

Table 4.4 Distribution showing the opinion of respondents regarding Ownership Owners Owing No.of respondents 100 Percentage 100

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Not owing Total Source : Survey data Inference

Nil 100

Nil 100

The above table shows that, all of the respondents were car owners

Chart 4.4 Diagram showing the opinion of respondents regarding Ownership

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Owing Not owing

Table 4.5 Distribution showing the opinion of respondents regarding Brand usage

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Brand Maruti Tata Chevrolet Hyundai Total Source : Survey data Inference

No.of respondents 70 8 10 12 100

Percentage 70 8 10 12 100

The above table shows that,70 percentage of the car owners were using Maruti,and12 percentage of the respondents were using Hyundai and 10 percentage of the respondents were using Chevrolet, and . 8 percentage of the respondents were using Tata ,

Chart 4.5 Diagram showing the opinion of respondents regarding Brand usage

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Maruti Tata Chevrolet Hyundai

Table 4.6 Distribution showing the opinion of respondents regarding Mode of awareness

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Mode Advertisement Dealers Friends Others Total Source: Survey data Inference

No.of respondents 8 19 54 19 100

Percentage 8 19 54 19 100

The above table shows that, 54 percentage of respondents came to know about Maruti through their friends.,signaling its strong market acceptance.19 percentage each came to know about the company through dealers and other modes and 8 percentage respondents became aware about the Maruti vehicles through advertisements.

Chart 4.6 Diagram showing the opinion of respondents regarding Mode of awareness

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Advertisement Dealers Friends Others

Table 4.7 Distribution showing the opinion of respondents regarding Usage of Maruti Vehicles

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Opinion Used Not Used Total Source: Survey data Inference

No.of respondents 89 11 100

Percentage 89 11 100

The above table infer that,89 percentage of respondents have used vehicles of Maruti and only 11 percentage of respondents have not used Maruti motors vehicles yet.

Chart 4.7 Diagram showing the opinion of respondents regarding Usage of Maruti vehicles

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Used Not used

Table 4.8 Distribution showing the opinion of respondents regarding Reason for preffering Maruti vehicles Reasons No.of respondents Percentage

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Brand image Quality Price Others Total Source: Survey data Inference

46 22 12 20 100

46 22 12 20 100

The above table,reveals that, 46 percentage of the respondents preffered maruti vehicles due to its brandimage,22 percentage of the respondents preffered due to its quality,20 percentage of the respondents preferred maruti vehicles for reason in other category such as loading capacity,suitability for long driving etc. and only 12 percentage of the respondents preffered maruti vehicles considering its price.

Chart 4.8 Diagram showing the opinion of respondents regarding reason for preffering Maruti vehicles

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Brand image Quality Price Others

Table 4.9 Distribution showing the opinion of respondents regarding Product range

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Opinion Excellent Good Average Poor Total Source: Survey data Inference

No.of respondents 25 65 10 Nil 100

Percentage 25 65 10 Nil 100

The above table shows that,65 percentage of the respondents felt that the product range of the Maruti vehicles was quiet good and 25 percentage of the respondents were of the opinion that the companys product range was excellent,and only 10 percentage of the respondents were of the opinion that the companys product range was average and none of them were of the opinion that the companys product range was poor.

Chart 4.9 Diagram showing the opinion of respondents regarding Product range

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Excellent Good Average Poor

Table 4.10 Distribution showing the opinion of respondents regarding Product durability Opinion No.of respondents Percentage

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Excellent Good Average Poor Total Source: Survey data Inference

43 57 Nil Nil 100

43 57 Nil Nil 100

The above table infer that, 57 percentage of the respondents were of the opinion that product has good durability period.43 percentage of the respondents said that product has got excellent durability period.None of the respondents were of the opinion that the products durability is average or poor.

Chart 4.10 Diagram showing the opinion of respondents regarding Product durability

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Excellent Good Average Poor

Table 4.11 Distribution showing the opinion of respondents regarding Brand name Opinions Influential No.of respondents 90 Percentage 90

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Non Influential Total Source: Survey data Inference

10 100

10 100

The above table indicates that, 90 percentage of the respondents felt that brand name does influence the sales of Maruti vehicles and only 10 percentage of respondents felt that the otherway that brand name doesnt have much relevance in the sales of Maruti vehicles.

Chart 4.11 Diagram showing the opinion of respondents regarding Brand name

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Influential Non Influential

Table 4.12 Distribution showing the opinion of respondents regarding Most accepted product Products Maruti 800 IMK, KOLLAM No.of respondents 20 Percentage 20 54

Swift Omni Alto Wagon R Versa Esteem Grand Vitara Gypsy Zen Estilo SX4 Baleno Total Source: Survey data Inference

12 10 42 7 Nil 3 Nil Nil 2 4 Nil 100

12 10 42 7 Nil 3 Nil Nil 2 4 Nil 100

The above table reveals that, the most accepted product of Maruti vehicles in the market was Maruti Alto categories as suggested by and the second most accepted maruti vehicle was Maruti 800 as favourd by 20 percentage of the respondents and the least accepted maruti vehicles in the market was Versa,Baleno,Gypsy Grand vitara.

Chart 4.12 Diagram showing the opinion of respondents regarding Most accepted product

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Maruti 800 Swift Omni Alto Wagon R Esteem Zen Estilo SX4

Table 4.13 Distribution showing the opinion of respondents regarding Market Potential Brand Chevrolet Maruti Tata Hyundai No.of respondents 20 45 10 25 Percentage 20 45 10 25

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Total Source: Survey data Inference

100

100

The above table shows that ,45 percentage of respondents quoted that Maruti has got the highest market potential and 25 percentage of the respondents opined Hyundai as the best.20 percentage of the respondents preferred Chevrolet as the better one .and the remaining 10 percentage of the respondents preferred Tata as the best one.

Chart 4.13 Diagram showing the opinion of respondents regarding Market Potential

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Chevrolet Maruti Tata Hyundai

Table 4.14 Distribution showing the opinion of respondents regarding Most Influential Feature of Maruti Vehicles

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Features Price Appearance & Style Fuel efficiency Total Source: Survey data Inference

No.of respondents 12 50 38 100

Percentage 12 50 38 100

The above table reveals that, 50 percentage of respondents felt that the most influential feature of maruti vehicle was its Appearance and Style,38 percentage felt that the fuel efficiency was its most influential feature and the remaining 12 percentage of the respondents quoted that the price of the product was its most influential feature.

Chat 4.14 Diagram showing the opinion of respondents regarding Most Influential Feature of Maruti vehicles

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Price Appearance & Style Fuel efficiency

Table 4.15 Distribution showing the opinion of respondents regarding Appearance leads to increase sales Opinions Improve No.of respondents 82 Percentage 82

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Not improve Total Source: Survey data Inference

18 100

18 100

The above table indicates that, 82 percentage of respondents believed that by improving the appearance and style of the products of the company can improve its sales and only 18 percentage felt the other way that improving appearance and style will not result in increase of sales.

Chart 4.15 Diagram showing the opinion of respondents regarding Appearance leads to increase sales

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Improve Not improve

Table 4.16 Distribution showing the opinion of respondents regarding improved fuel efficiency enhancing the sales Opinions No.of respondents Percentage

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Effect No effect Total Source: Survey data Inference

100 Nil 100

100 Nil 100

The above table we can infer that all the respondents i.e.100 percentage of respondents said that increasing the fuel efficiency will definitely result in increase of sales.

Chart 4.16 Diagram showing the opinion of respondents regarding improved fuel efficiency enhancing the sales

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Effect No effect

Table 4.17 Distribution showing the opinion of respondents regarding Satisfaction level of Maintenance of Maruti vehicles Satisfaction Level IMK, KOLLAM No.of respondents Percentage 64

Highly Satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference

34 56 Nil 10 Nil 100

34 56 Nil 10 Nil 100

The above table reveals that,56 percentage of the respondents were satisfied with the maintenance of maruti vehicles,34 percentage of the respondents had highly satisfied with the maintenance,10 percentage of the respondents were moderately satisfied with the maintenance and none of them were dissatisfied with maintenance of maruti vehicles.

Chart 4.17 Diagram showing the opinion of respondents regarding Maintenance of Maruti vehicles

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60 50 40 30 20 10 0

Highly

Satisfied

Moderately

Dissatisfied

Neither satisfied nor dissatisfied

Table 4.18 Distribution showing the opinion of respondents regarding Satisfaction level of Fuel efficiency of Maruti vehicles

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Satisfaction level Highly Satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference

No.of respondents 13 60 Nil 27 Nil 100

Percentage 13 60 Nil 27 Nil 100

The above table shows that,60 percentage of the respondents were satisfied with the fuel efficiency of maruti vehicles,27 percentage of the respondents had moderately satisfied with the fuel efficiency of maruti vehicles,13 percentage of the respondents were highly satisfied with the fuel efficiency of maruti vehicles, none of the respondent was dissatisfied with the fuel efficiency of maruti vehicles.

Chart 4.18 Diagram showing the opinion of respondents regarding Fuel efficiency of Maruti vehicles

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60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied Neither satisfied nor dissatisfied

Table 4.19 Distribution showing the opinion of respondents regarding Satisfaction level of Pick up of Maruti vehicles Satisfaction level Highly Satisfied IMK, KOLLAM No.of respondents Nil Percentage Nil 68

Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference

32 8 40 20 100

32 8 40 20 100

The above table reveals that,40 percentage of respondents were moderately satisfied with the pickup of maruti vehicles,32 percentage of the respondents had satisfied with the pickup of maruti vehicles.20 percentage of the respondents were dissatisfied with the pickup of maruti vehicles and 8 percentage of the respondents were Neither satisfied nor dissatisfied with the pickup of maruti vehicles.and none of the respondents were highly satisfied with pickup of maruti vehicles.

Chart 4.19 Diagram showing the opinion of respondents regarding Pick up of Maruti vehicles

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40 35 30 25 20 15 10 5 0 Highly Satisfied Moderately Dissatisfied Neither satisfied

Table 4.20 Distribution showing the opinion of respondents regarding Satisfaction level of Price of Maruti vehicles

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Satisfaction level Highly Satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference

No.of respondents Nil 35 Nil 50 15 100

Percentage Nil 35 Nil 50 15 100

The above table indicates that,50 percentage of the respondents were moderately satisfied with the price of maruti vehicles,35 percentage of the respondents were satisfied,15 percentage of the respondents were dissatisfied with the price of maruti vehicles and none of them were highly satisfied with the price of maruti vehicles.

Chart 4.20 Diagram showing the opinion of respondents regarding Price of Maruti vehicles

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50 Highly 40 30 20 10 0 Satisfied Moderately Dissatisfied Neither satisfied

Table 4.21 Distribution showing the opinion of respondents regarding Resale value

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Opinion Getting Not getting Total Source : Survey data Inference

No.of respondents 96 4 100

Percentage 96 4 100

The above table reveals that,96 percentage of the respondents said maruti vehicles had better resale value and only 4 percentage of the respondents opined maruti vehicles had not getting resale value.

Chart 4.21 Diagram showing the opinion of respondents regarding Resale value

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Getting Not getting

Table 4.22 Distribution showing the opinion of respondents regarding satisfaction level of Service availability of Maruti vehicles IMK, KOLLAM 74

Satisfaction level Highly satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference

No.of respondents 26 70 Nil 4 Nil 100

Percentage 26 70 Nil 4 Nil 100

The above table reveals that,70 percentage of the respondents were satisfied with the service availability of maruti vehicles,26 percentage of the respondents had highly satisfied with the service availability of maruti vehicles,4 percentage of the respondents were moderately satisfied with the service availability of maruti vehicles and none of them were dissatisfied with the service availability of maruti vehicles.

Chart 4.22 Diagram showing the opinion of respondents regarding Service availability of Maruti vehicles

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80 70 60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied Neither satisfied

FINDINGS
1. As regards to the level of age in the study area reveals that 36 percentage belonged to the age category of 26-33 , 24 percentage belonged to the age category of 34-41 and 20 percentage of respondents belonged to the age category of 18-25.

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2. As regards to the gender in the study area reveals that, 96 percentage of the respondents were male and 4 percentage were belonged to female. 3. As regards to the level of qualification in the study area reveals that 42 percentage of the respondents were belong to the qualification of Degree, 30 percentage of the respondents were belong to the other category, 20 percentage of the respondents were belong to PG. 4. Regarding ownership, all of the respondents were car owners. 5. Regarding Brand usage, 70 percentage of the car owners were using Maruti,and12 percentage of the respondents were using Hyundai and 10 percentage of the respondents were using Chevrolet, and . 8 percentage of the respondents were using Tata. 6. Regarding Mode of awareness, 54 percentage of respondents came to know about Maruti through their friends, and 8 percentage respondents became aware about the Maruti vehicles through advertisements. 7. Regarding Usage of Maruti Vehicles, 89 percentage of respondents have used vehicles of Maruti and only 11 percentage of respondents have not used Maruti motors vehicles yet. 8. Regarding the reason for preffering Maruti vehicles, 46 percentage of the respondents preffered maruti vehicles due to its brandimage, and only 12 percentage of the respondents preffered maruti vehicles considering its price. 9. Regarding Product range, 65 percentage of the respondents felt that the product range of the Maruti vehicles was quiet good and 25 percentage of the respondents were of the opinion that the companys product range was excellent and none of them were of the opinion that the companys product range was poor. 10. Regarding Product durability, 57 percentage of the respondents were of the opinion that product has good durability period.43 percentage of the respondents said that product has got excellent durability period. 11. Regarding Brand name, 90 percentage of the respondents felt that brand name does influence the sales of Maruti vehicles and only 10 percentage of respondents felt that the otherway that brand name doesnt have much relevance in the sales of Maruti vehicles.

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12. Regarding Most accepted products, the most accepted product of Maruti vehicles in the market was Maruti Alto categories as suggested by and the second most accepted maruti vehicle was Maruti 800 as favourd by 20 percentage of the respondents and the least accepted maruti vehicles in the market was Versa,Baleno,Gypsy Grand vitara. 13. Regarding Market potential, 45 percentage of respondents quoted that Maruti has got the highest market potential and 25 percentage of the respondents opined Hyundai as the best.20 percentage of the respondents preferred Chevrolet as the better one .and the remaining 10 percentage of the respondents preferred Tata as the best one 14. Regarding Most Influential Feature of Maruti Vehicles, 50 percentage of most influential feature of maruti vehicle was its respondents felt that the

Appearance and Style and 12 percentage of the respondents quoted that the price of the product was its most influential feature 15. Regarding Appearance leads to increase sales, 82 percentage of respondents believed that by improving the appearance and style of the products of the company can improve its sales and only 18 percentage felt the other way that improving appearance and style will not result in increase of sales. 16. Regarding of sales. 17. Regarding Satisfaction level of Maintenance of Maruti vehicles, 56 percentage of the respondents were satisfied with the maintenance of maruti vehicles, 10 percentage of the respondents were moderately satisfied with the maintenance and none of them were dissatisfied with maintenance of maruti vehicles. 18. Regarding Satisfaction level of Fuel efficiency of Maruti vehicles, 60 percentage of the respondents were satisfied with the fuel efficiency of maruti vehicles, 13 percentage of the respondents were highly satisfied with the fuel efficiency of maruti vehicles, none of the respondent was dissatisfied with the fuel efficiency of maruti vehicles. improved fuel efficiency enhancing the sales, 100 percentage of respondents said that increasing the fuel efficiency will definitely result in increase

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19. Regarding Satisfaction level of Pick up of Maruti vehicles, 40 percentage of respondents were moderately satisfied with the pickup of maruti vehicles, 8 percentage of the respondents were Neither satisfied nor dissatisfied with the pickup of maruti vehicles.and none of the respondents were highly satisfied with pickup of maruti vehicles 20. Regarding Satisfaction level of Price of Maruti vehicles, 50 percentage of the respondents were moderately satisfied with the price of maruti vehicles, 35 percentage of the respondents were satisfied,and15 percentage of the respondents were dissatisfied with the price of maruti vehicles. 21. Regarding Resale value, 96 percentage of the respondents said maruti vehicles had better resale value and only 4 percentage of the respondents opined maruti vehicles had not getting resale value. 22. Regarding satisfaction level of Service availability of Maruti vehicles, 70 percentage of the respondents were satisfied with the service availability of maruti vehicles and 26 percentage of the respondents had highly satisfied with the service availability of maruti vehicles.

CONCLUSION
As my experience I would like to say that this study was very beneficial for me, I found that the entire experience very rewarding. I could get a good idea about the market potential of Maruti vehicles. This study has given me an insight into the plus and drawbacks of Maruti. The company has a wide range of products and good after sales

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service. It has more customized products and the firm has unbeatable quality checking measures. The company ensures 100% quality in almost all of its products.The study was done with the intend of identifying the market potential of Maruti in the Trivandrum district, with the help of data collected through both primary and secondary sources regarding the market position of different brands of cars, specially of Maruti vehicles and their analysis. Maruti has acquired formidable expertise in designing and developing cars to meet varying customer needs. Their new innovations and brands are well conceived by the customers and have succeeded in achieving a goodwill which other companies have struggled to achieve in a longer span of time.

SUGGESTIONS
1. For increasing the sales, organize customer contact programmes, free service camps, caravans etc. with the help of trained sales executives. 2. Introduce new sales promotion strategy for competing with other brands. 3. Company needs to formulate new strategy for improving sale of its product of versa, Grand Vitara, Gypsy, and Baleno. IMK, KOLLAM 80

4. Make effective utilization of advertising media especially visual media and print media. 5. Company needs to take measures for improving stylish interiors with global safety standards. 6. Company should more often organize social meetings or gatherings with employees for interaction and creating an environment whereby employees get motivated to perform at their best efficiency 7. For increasing the sales, good variants within a product will provide further sale. 8. Company needs to take measure for the diesel vehicles to avoid starting trouble.

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