SECTION I PRODUCT CHARACTERISTICS Herbal soaps are made from extracts of herbs and coconut oil.

Ingredients of Ayurvedic bar soap produced by Medimix Ingredients Dharu Haridra (Breberis aristata) Nimba twak(Melia azadirachta Yashtimadhu(Glycyrrhiz glabra) Sariba(Hemidesmus indicus) Kutaja(Holarrhena antidysentrica) Krishnajeeraka(Nigella sativa) Chitraka(Plumbago rosea) Bakuchi(Psoralea corylifolia) Davadaru(Cedrus cyminum) Jeeraka(Cumminum cyminum) Dhanyaka(Coriandrum sativam) Vacha (Acorus calamus) Usheeram(Andropogan muricatus) Jyothishmati(Celastrus paniculatus) Vidangam (Embelia ribes) Guggulu (Balasamodendron mukul) Chopchini(Smilax ching) Vanardraka(Zingiber zerumbet) Pharmacological action Antibacterial, anti fungal Antiseptic, anti fungal, antibacterial, antidandruff Improves complexion of skin, acts as a sunscreen and also improves hair growth Coolant to skin, prevents itching and removes bad body odour Coolant, prevents excessive sweating Deodorant Excellent antifungal, acts against, antidandruff, also useful in many skin problems Proven medicine against psoriasis, Vitilgo(switram) and improves hair growth Provides pleasant body odour Provides pleasant body odour Provides pleasant body odour Antibacterial, antiviral, deodorant, Repels parasites from body Coolant to body, acts against wet and dry eczema Improves smoothness of skin Effective against all sorts of parasitic organisms An effective antiseptic, antibacterial, antiviral and anti inflammatory agent, deodorant Anti inflammatory drug An effective anti fungal, anti bacterial agent

SECTION II
1

PRODUCT APPLICATIONS Herbal soaps remove dandruff from the hair They prevent prickly heat They have antiseptic properties They act as body deodorizers preventing any foul odour coming from the body They beautify the skin They do not bleach the colour of the hair They are not corrosive to the skin and do not remove the essential oils from the skin

SECTION III INDIAN MANUFACTURERS

2

There are a number of manufacturers of Herbal soap, both in the organised and unorganised sector. The important producers include the following:
* Antelope International 12, Kalpataru, Ghatla Vilage Marg, Chembur, Mumbai - 400 071 Cears Exports Pvt. Ltd. Alappat Cross Road, Kochi - 682 015 Girijan Cooperative Corporation Ltd., Corporatiion Head Office, Opp. New VUDA Park, East Point Colony, Visakhapatnam-530 017, Docras Market Makers Ltd. Cholayil Pharmaceuticals Pvt. Ltd. No.7, M-Block, Anna Nagar (E) Chennai-600 102 Emami Group of Companies 18, R.N. Mukherjee Road, Kolkata - 700 001, Girijan Cooperative Corporation Ltd., Opp. New VUDA Park, East Point Colony, Visakhapatnam-530 017, Hindustan Lever Ltd., Hindustan Lever House, 165/166, Backbay Reclamation, Mumbai-400 020 No.50 & 51, SIPCOT Indl. Complex Hosur-635 126. * Healthy Herbals Factory & Office : S. Duraisamypuram, Sindalakarai Post Ettayapuram Taluk Thookthukudi Dist.-628 902

* *

H V Homeopaths (P) Ltd. Malviya Road, Sitabuldi, Nagpur - 440 012

3

J.D.Corporation 203 Yogeshwar, 135/139 Kazi Sayed Street, Masjid Bunder, Mumbai - 400 003 Jyothy Laboratories Ltd. Post Box No.17440 Andheri (E), Mumbai-400 059 Khoday Ribbon Carbon & Allied Industries A-44, Naraina Industrial Area, Phase - I, New Delhi - 110 028 Medimix Group of Companies Sowparnika Herbal Extracts & Pharmaceuticals (P) Ltd. Office : Cholayil, No.1583 J-Block, 15th Main Road, Anna Nagar, Chennai-600 040 Nagajothi Herbal Soap 27, Chakrapani Street West Mambalam, Chennai S.N. Laboratories Post Box No.2309 Chennai-600 019 Ayurvedic Research Centre 56, Manali Express Road Ernavoor, Chennai-600 057

Simla Chemicals Pvt. Ltd. A-76, Phase-I Naraina Industrial Area, New Delhi - 110 028 Sahayata 166, Jodhpur Park, Kolkata - 700 068, Sri Ramtirth International 41/4 Krishna Nivas, Sir Bhalchandra Road, Dadar (E), Mumbai - 400 014

SECTION IV IMPORT/EXPORT LEVEL

4

4.1.

Sample of individual Imports

Brand name Quantity Value in Rs. 89919 472527 Country MY INS Port Chennai Chennai Date March 2002 June 2002

Name of the Importer

Roshan Commercial DXN 6750 Pcs Traders Pvt ganozhi bath soap Sunshine Enterprises Fruity soap 187200 Pcs

4.2.

Sample of individual exports

Brand name Petmosol soap Soap Chandrika soap Tulsi soap Ayurvedi toilet soap New Thulasi Soap Chandrika soap Medimix soap Chandrika Soap Tulsi soap Medimix soap Shikkai soap Tulsi Soap Medimix soap Chandrika soap Tulsi soap Tulsi soap Medimix soap Quantity 144 pcs 7526 Pcs 288 pac 400 Doz 10000 Nos 95 CTN 30 CTN 150 doz 120 pac 120 pac 270 Pcs 432 Pcs 240 Nos 10 CTN 2800 Pcs 1440 50 CTN 125 doz Value 4469 95094 5363 27896 182144 80115 49266 11240 1164 1164 675 2095 1737 1362 28664 13338 95133 13420 Country Port Kelang Singapore Le Havre Port Kelang Mauritius Singapore MY Port Kelang Port Kelang Port Kelang Manila Port Kelang Port Kelang Gothenburg Port Kelang Port Kelang Port Kelang Port Kelang Port Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Chennai Date January 2002 January 2002 January 2002 January 2002 February 2002 February 2002 February 2002 March 2002 March 2002 March 2002 April 2002 April 2002 April 2002 May 2002 May 2002 May 2002 June 2002 June 2002

Name of the Importer Global Impex Company Afsan Exports A.T. India exports and Imports Haseena International Dorcas Markets Ltd. Jayaco Jayaco Remy Impex Sri Ruthra Exports Sri Ruthra Exports Dorcas Market Makers Ltd. Durga Exports Senthil Kumar Exports Dorcas Market Makers Ltd Al-Awhad Associates Al-Awhad Associates Jayco Kumaran Exports

SECTION V
5

PRICE Price of Herbal soap Rs.11 for herbal soap of weight 75 gms

SECTION VI
6

INDIAN DEMAND 6.1.

45 40 35 30 in Lakh tonnes 28.13 25 20 15 10 5 0 1987 8 2.57 1988 9.15 2.78 1989 10.5 11.75 12.95 14.25 15.75 17.35 21.83 19.15 7.51 7.88 3.8 1992 1993 4.15 1994 4.5 1995 Year 4.8 1996 5.23 1997 5.7 1998 6.21 6.77 8.27 24.89 31.79 Soaps Synthetic Detergents 35.92 37.72 39.96

Production trends for soaps and detergents(synthetic)

3 1990

3.3 1991

3.5

2000

2001

1999

The ratio of powder to bar is 60:40

Bars 40%

Pow ders 60%

Growth rate in demand

2002

Soap Weighted Average annual growth rate in demand Detergents Weighted Average annual growth rate in demand Estimated demand for herbal soap While several units have commenced production of herbal soaps in recent times, the market is still to develop and mature The Soap market is still largely dominated by the organised players producing synthetic products. The present estimated share of the herbal soaps in the total soap market in the country is in the region of 3 to 5% per annum. Likely growth rate in demand 10 to 11 % per annum : 11 to 14% per annum : 7 to 9% per annum

International developments Unilever's New Aloe Vera Laundry Soap Unilever recently introduced a laundry soap called Persil with Aloe Vera that it claims is good for sensitive skin. Persil Aloe Vera was launched in United Kingdom supermarket supported by a 16 million pound sterling (Euro 26 million, $23.2 million) marketing campaign that includes television commercials, billboards, direct-mail samples and in-store promotions. Consumer seems to have fundamental faith in the Aloe Vera plant, the sap of which has long been recognised for its moisturing and soothing properties. Production Five million boxes of Persil Aloe Vera are targeted to be produced by the end of the April 2003.

SECTION VII BROAD OUTLINE OF MANUFACTURING PROCESS 7.1. Process details

The extracts of herbs are made as per the required formulation. Soap stock is prepared by treating pure coconut oil with pure potassium hydroxide. The extracts are mixed as per the required formulation. The soap is allowed to set in the pan and cut to the required wieght and size. It is then wrapped in tissue paper and placed in a paper board carton. 7.2. Source of technology

National Research Development Corporation, (A Government of India Enterprise), Anusandhan Vikas, 20-22, Zamroodpur Community Centre, Zamrudpur, Kailash Colony Extn., New Delhi- 110 048. 7.3. Plant and machinery equipment and suppliers
Cethar Vessels Ltd., No.4, Dindigul High Road, Trichy Firetech Boilers Pvt. Ltd. No.211, 2nd Cross, 38th Main, B.T.M. Layout 2nd Stage, Bangalore-68

Boiler and accessories

Mixing tanks/steel pans

Richard Engineering (Bombay) Pvt. Ltd. 42, IIF, Veerabadran Street Near Valluvar Kottam Nungambakkam, Chennai-600 034 Ganson Ltd. 645, Anna Salai, Chennai-600 006

Packaging unit

E.C. Packaging Pvt. Ltd., 14/7, Mile Stone, Mathura Road, Faridabad-93, Haryana

10

SECTION VIII RAW MATERIAL REQUIREMENTS, UTILITY AND AVAILABILITY Raw material requirements in the Herbal soap formulation Botanical name Acorus Calamus Vetivera zianioides Berberis aristata Cerous deodara Cuminim Cyminum Embli ribes Phyla Nodiflora Plumbago zeylanica Cyamopsis tetragonolob Emblica officianalis Phyllanthus amarus Zinziber officianale Azadirachta indica Common name Vacha Vettiver Dhanuharidra Devadara Jeerakam Vidangam Podutalal Venkodiveli Kothavarai Nellikai Khizzanelli Inji Neem Applications Anti dandruff Anti prickly heat Anti pimples Antiseptic Deodoriser Deodoriser Anti dandruff Anti pimples Anti dandruff Hair conditioner Hair tonic Deodoriser Antiseptic Quantity in mgms 3 3 3 3 3 3 15 300 3 3 3 105 50

Availability The above raw materials are readily available in the country.

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SECTION IX DISCUSSIONS ON ECONOMIC CAPACITY, PROJECT COST AND PROFITABILITY PROJECTIONS Economic capacity in number of soap pieces per annum Project cost Assessment of project cost
Land S.No. 1.1 1.2 Description Cost of land of 0.25 acre at Rs.5.5 lakh per acre Cost of levelling, laying internal roads/fencing and Compound wall Subtotal 2. S.No. 2.1 2.2 3. S.No. 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 Building Description Factory building at Rs.3200 per sq.m. Non-factory building at Rs.4500 per sq.m. Subtotal Cost of Plant & Machinery Description Cost of basic plant and machinery Instrumentation and control Pipelines and valves Structurals for erection Subtotal Octroi, excise duty, sales tax, etc.at 12% Packaging and insurance charges (2%) Transportation charges (2%) Machinery stores and spares (2%) Foundation charges (2%) Installation charges (2%) Total cost of plant and Machinery
12

300000 Rs.49 lakhs

Cost Rs.in lakhs 1.38 0.14 1.52

Cost Rs.in lakhs 6.4 1.8 8.2

Cost Rs.in lakhs 10 0.75 1.00 0.5 12.25 1.47 0.25 0.25 0.25 0.25 0.25 14.95

4. 5. S.No. 5.1. 5.2 5.3. 5.4 5.5. 5.6. 5.7. 5.8 5.9. 6. S.No. 6.1. 6.2. 6.2.1 6.2.2 6.2.3 6.2.4 6.2.5 6.2.6 6.2.7 7. 8. 9. 10.

Technical know-how fees Miscellaneous fixed assets Description Electrification Steam boiler and auxillaries Water storage tank, borewell etc. Fuel storage tank Laboratory equipment Office machinery & equipment Material handling equipment, packaging machinery, weigh balance, etc. Diesel generator Effluent treatment Total Preliminary & Pre-operative expenses: Description Preliminary expenses Pre-operative expenses:Establishment Rent rates and taxes Travelling expenses Interest and commitment charges on borrowings Insurance during construction period Other preoperative expenses and deposits Interest on deferred payment Total Provision for contingency Working capital margin Total project cost Means of finance

Rs. 1.50 lakhs

Cost Rs.in lakhs 1.50 2.50 0.8 0.6 0.4 0.5 0.4 3.6 0.8 11.1

Cost Rs.in lakhs 0.8 0.8 0.6 0.8 2.4 1.5 6.9 Rs.2.58 lakhs Rs.2.18 lakhs Rs.49 lakhs

Promoter's contribution Term loan from financing institutions Total project cost

Rs.20 lakhs Rs.29 lakhs Rs 49 lakhs

Financial statements (Rs. in lakhs)

13

Variable Cost Raw material and utilities Spares and maintenance Selling expenses Total variable cost B Fixed cost 6.00 6.46 2.54 0.99 15.99 24.24 11 33 8.76 65 5.71 0.9 1.65 8.26

Salaries and wages Interest on term loan and working capital loan Depreciation Administrative expenses Total fixed cost C. D. E. F. G. Total cost of production A + B Selling price per kg. (in Rupees) Annual sales turnover (Rs.in lakhs) Net profit before tax (Rs.in lakhs)(E-C)) Breakeven point in %

14

SECTION X SWOT ANALYSIS

Strength Weakness Opportuntiy

Growth in demand Small capacity plants preventing them from carrying out large scale marketing efforts Ready availability of raw material. Eco-friendly nature of the product

Threat

Competition from synthetic product

15

SECTION XI FACTORS INFLUENCING THE POSITION FOR A NEW INDUSTRY AND RECOMMENDATIONS Soaps and detergents have been registering steady growth in demand in the country, in tune with the industrial and economic growth. The Indian per capita consumption of soaps and detergents is still very low, compared to the developed countries. Obviously, this implies that there is substantial scope for increase in demand for the product in the country. Herbal soap has generated considerable interest and enthusiasm amongst the consumers in recent times, due to eco-friendly nature of the product. There is good scope for setting up herbal soap projects in the country. While there is no particular entry barrier from the point of view of technology, adequate market thrust is necessary to competitively sell the product in the market.

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PROFILE ON HERBAL SOAP

CONTENTS
SECTION SECTION SECTION SECTION SECTION SECTION SECTION I II III IV V VI VII PRODUCT CHARACTERISTICS PRODUCT APPLICATIONS INDIAN MANUFACTURERS IMPORT/EXPORT LEVEL PRICE INDIAN DEMAND BROAD OUTLINE OF MANUFACTURING PROCESS

PAGE NO.
1 2 3 5 6 7 10

SECTION

VIII

RAW MATERIAL REQUIREMENTS, UTILITY AND AVAILABILITY

11

SECTION

IX

DISCUSSIONS ON ECONOMIC CAPACITY, PROJECT COST AND PROFITABILITY PROJECTIONS 12 SWOT ANALYSIS FACTORS INFLUENCING THE POSITION FOR A NEW INDUSTRYAND RECOMMENDATIONS 15

SECTION SECTION

X XI

16

17