PROJECT REPORT ON SALES AND DISTRIBUTION MANAGEMENT OF PRODUCTS OF BAYER CROP SCIENCE LTD.

IN AKOLA DISTRICT

A report submitted to Rashtrasant Tukadoji Maharaj Nagpur University, in partial fulfillment of the Award of the Master of Business Administration, Specialization in Marketing Management For the Academic Session 2010-2012

Submitted by: Amol A. Ingle Guided by: Dr. R. K. Cham

DEPARTMENT OF MANAGEMENT STUDIES & RESEARCH, TIRPUDE COLLEGE OF SOCIAL WORK, 1, BALASAHEB TIRPUDE MARG, CIVIL LINES, SADAR, NAGPUR-440001

DECLARATION

The work presented in this project report titled SALES AND DISTRIBUTION
MANAGEMENT OF PRODUCTS OF BAYER CROP SCIENCE LTD. IN AKOLA DISTRICT

has been carried out by me under the guidance of Dr.R.K.Cham Sir during the academic year 2010- 2012.

This Dissertation as one, which is substantially the same as this, has not been submitted by me for any other examination of this part or full for any other course conducted by Rashtrasant Tukdoji Maharaj Nagpur University or any another University.

Date: Place:

Amol A. Ingle

4th Sem. M.B.A.

ACKNOWLEDGEMENTS

Gratitude is the hardest emotion to express and often does not find adequate words to convey the actual feel. It is my proud privilege to register my sincere gratitude for my company guide Mr. Ajay Kuche (Regional Marketing Manager) for giving me the opportunity to work in an organization of such high repute like Bayer crop science ltd, and without whose able guidance and support this project would not have been a learning experience. It was indeed my faculty guide Dr. R. K. Cham who was the guiding spirit behind this report at every phase of its development. The experience of the company is of great importance, and has helped in learning the practical aspects of Marketing. The companys team is one of the most dynamic team to work with, and has helped to gain actual business knowledge and acumen. Last but not the least; I would like to thank all those who directly or indirectly have extended their support and co-operation for the successful realization of this endeavor.

CERTIFICATE

This is to certify that Mr. Amol A. Ingle is a bonafide student of Master of Business Administration course with specialization in Marketing Management, for the session of 20102012 of Department of Management Studies and Research, Tirpude College of Social Work, Nagpur. The candidate has worked under the supervision of Dr.R.K.Cham Sir and has satisfactorily finished his project work, in this academic session. The project submitted by him is his own work, and is complete so as to warrant its presentation for examination. His project work, entitled SALES AND DISTRIBUTION MANAGEMENT OF PRODUCTS OF
BAYER CROP SCIENCE LTD. IN AKOLA DISTRICT

which is in partial fulfillment of requirement

for the above course, and is being forwarded to RTM Nagpur University for examination.

Project Guide

HOD

CONTENTS
Sr. No. Executive summary 1 2 3 4 5 6 7 8 9 Profile of Agro chemical industry Profile of Company Topic Page No. 1-5 6-9 10-15 16-22 23-26 27-28 29-39 40-41 42-43 44-45 46-54 A) References B) Questionnaire Vita 55

Need of study and its background Methodology Objectives and Scope, Hypothesis Data presentation and analysis Findings Conclusion Suggestion Annexure