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PATRICK J.

LELLI
136 Division Ave. South Grand Rapids, MI 49503 (810) 923-7158 patricklelli@gmail.com Skilled creative whose accomplishments reflect effective leadership, an innovative mindset, strong sales and client management skills, and expertise in identifying effective means of company communications

SUMMARY OF QUALIFICATIONS
Forward thinking professional with substantial experience in leadership roles / Demonstrated expertise in new media marketing and strategic planning / Innovative and resourceful with a strong grasp on how to best reach target audiences / Proven record in delivering communications solutions that hit the mark / Able to identify client needs and create costeffective programs that are consistent with company image and style / Valued for vision in finding new and better ways to do business / Progressive in outlook and quick to adapt to new technologies / Capable and creative with great interpersonal skills and an unmatched work ethic

PROFESSIONAL EXPERIENCE
Self Employment : Graphic Design & Video Production - New York, NY 1/09 Present designed various projects for web and print within client guidelines in an efficient and expeditious manner produced or participated in the production of several promotional video projects www.patricklelli.com eMusic.com Inc. : Label Relations Coordinator / Partnership Marketing Manager - New York, NY 9/07 11/08 managed all partnership marketing promotions involving label content directed the label relations affiliate marketing program coordinated company participation in numerous industry events such as CMJ, MIDEM and SXSW supervised and trained team interns www.emusic.com V-Moda Inc : Assistant Marketing Manager - Los Angeles, CA 2/07 7/07 accountable for general marketing operations and development of new promotional strategies graphic design of product promotion materials for packaging 3-D modeling for demonstration displays in retail locations vendor booth event coordination and on site supervision daily completion of various administrative tasks and business functions www.v-moda.com American Apparel : Music Coordinator / Retail Art Production - Los Angeles, CA 9/05 10/06 effectuated the development and retail integration of VIVA Radio responsible for content relevant to in-store music play designed, printed, and installed visual display material for retail stores www.americanapparel.net DIM MAK Records : New Media Development - Los Angeles, CA 4/05 9/05 developed alternative means for distributing online promotional material through social networking websites created and maintained new mailing lists for company sponsored events to then attend and represent the label initiated a number of significant contacts in the music industry while actively fostering new promotional outlets press kit inventory and implementation www.dimmak.com Kramer Entertainment : Sales Representative - Grand Rapids, MI 1/03 5/04 paved the way for potentially lucrative contracts through customer relationship building initiatives and leveraged extensive industry contacts built a broad and loyal customer base by establishing deals that required our services for events, and then following through on commitments led team in sales from 1/03 6/03 www.kramerintl.com

EDUCATION
GRAND VALLEY STATE UNIVERSITY, Grand Rapids, MI 9/01 4/05 Bachelor of Science degree in Communications with emphases in Photography & Studio Arts

TECHNOLOGY SKILLS
Mac / PC Photoshop Illustrator Indesign Word Excel Powerpoint Dreamweaver / HTML

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