Apple App Store Submission Worksheet

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Business Pre-ight Checklist

To ensure a smooth application submission experience use the following checklist to ensure that common issues are avoided on rst submission.

Compliance Tests
Do you have an authorized Apple Developer Account? Is the all of the functionality in the description available in the app? Does your app show price information? Is the apps functionality described in the keywords? Is your apps binary name equal to, or an abbreviated form of the name in iTunes Connect? Does your app comply with Apples Human Interface Guidelines? Is your app free of any pornographic, racist, political, obscene or offensive material? Is your application privacy policy publicly available online? Is your application license agreement publicly available online? Are your application terms and conditions publicly available? Is your application customer support available online and ready to receive requests?

Known Red Flags

Does your app interface look like the UI of native apps from Apple? Does your app include any Apple copyrighted artwork (pictures, icons, etc)? Does your app include any copyrighted artwork (pictures, icons, etc.) Does your app include any brand names, names of well known public gures, registered trademarks or other trademarked material in the description or keywords? Does your app include any music or video (songs, lyrics, TV, lm, etc.) Does your app duplicate functionality from the default iOS apps? Does your app free include any time limited trials? Is the experience of your app limited in any way? for example does more than open a webpage Does your app effect the privacy of your users? Does your app charge users for additional functionality outside the App Store?

Developer Pre-ight Checklist

To ensure a smooth application submission experience use the following checklist to ensure that common issues are avoided on rst submission.

Compliance Tests
Are all data APIs live and tested? Can you use the app without it crashing? Does the app only use documented features of the SDK? Does your app warn the user in case there's no data connection, when accessing the internet? Does your app comply with Apples Human Interface Guidelines? Is your 512 pixel icon the same as your 57 pixel icon in the binary? If the app shows a webpage, is it active? Is the version number of your app 1.0 or higher? Does your app use the appropriate keyboard type? Are your tableviews correctly coded and formatted?

Known Red Flags

Does the app seem slow or sluggish after prolonged use? Does your app include any hidden functionality or Easter Eggs? Does the app use any private libraries, not dened in the SDK? Does your app have to code to utilize unauthorized hardware accessories? Does your app contain a runtime, plugins, or interpreted code layer? Does your app make excessive use of vibration or backlight? Does your app use 'excessive' data over 3G networks? Does your app require capabilities, such as radio, GPS or compass, not supported by the hardware for which it was submitted (for example on an iPod Touch)? Does your app make covert recordings of sound, video or take covert pictures?

Apple App Store Submission Information

The following information is required by Apple to submit an app to the App Store. Think of this information like the product box that will live on a shelf in the store. Customers will decide to buy based on the title, icon, description and screenshots.

Version Number
Should be 1.0 or higher

Description
Describe why the user should download your application in the first 100 words. Write your Application Description with a focus on what makes the functionality or design of your app unique.

What's New in this Version

The details of what's new in this version of your app, such as new features, UI improvements, bug fixes, etc.

Primary Category
Select one primary category for your app. This will be how people will find your application in the store. Books (e.g. iBooks, Kindle, Nook, Audible, Marvel Comics, etc) Business (e.g. Splashtop Remote Desktop, Dragon Dictation, Scanner Pro, Monster.com Jobs, etc.) Education (e.g. Star Walk, TeachMe: 1st Grade, The Stupid Test, Everyday Mathematics, etc.) Entertainment (e.g. Netix, HBO Go, Fatbooth, Pocket God, Moron Test, etc.) Finance (e.g. Bank of America, Chase, PayPal, Mint.com, BillTracker, etc.) Games (e.g. Angry Birds, Tony Wings, Cut the Rope, Words with Friends, etc.) Healthcare & Fitness (e.g. Nike+ GPS, WebMD, iMuscle, Calorie Counter, etc.) Lifestyle (e.g. Groupon, eBay Mobile, Amazon Mobile, Apple Store, Cooking Light, etc.) Medical (e.g. Human Anatomy!, Medscape, iPharmacy, MedCalc etc.) Music (e.g. Pandora, Shazam, TuneIn Radio, djay, Ultimate Guitar Tabs, etc.) Navigation (e.g. MotionX GPS Drive, Geocaching, Garmin StreetPilot, TomTom, etc.) News (e.g. CNN, Fox News, Yahoo!, NPR News, Instapaper, Reeder, etc.) Photography (e.g. Camera+, Hipstamatic, Instagram, iMovie, 8mm Vintage Camera, etc.) Productivity (e.g. Pages, Dropbox, Evernote, Google Voice, Todo, etc.) Reference (e.g. Google Search, WolframAlpha, WhitePages, Merriam-Webster, etc.) Social Networking (e.g. Facebook, Skype, Twitter, Bump, LinkedIn, etc.) Sports (e.g. ESPN ScoreCenter, MLB.com At Bat 11, NFL Mobile, etc.) Travel (e.g. Kayak Pro, Google Earth, OpenTable, TripAdvisor, Urbanspoon, etc.)

Utilities (e.g. Craigslist Mobile, Find my iPhone, Alarm Clock Pro, Barcode Scanner, etc.) Weather (e.g. The Weather Channel, WeatherBug, AccuWeather, Weather+, etc.)

Secondary Category (optional)

Select one secondary category for your app. Books (e.g. iBooks, Kindle, Nook, Audible, Marvel Comics, etc) Business (e.g. Splashtop Remote Desktop, Dragon Dictation, Scanner Pro, Monster.com Jobs, etc.) Education (e.g. Star Walk, TeachMe: 1st Grade, The Stupid Test, Everyday Mathematics, etc.) Entertainment (e.g. Netix, HBO Go, Fatbooth, Pocket God, Moron Test, etc.) Finance (e.g. Bank of America, Chase, PayPal, Mint.com, BillTracker, etc.) Games (e.g. Angry Birds, Tony Wings, Cut the Rope, Words with Friends, etc.) Healthcare & Fitness (e.g. Nike+ GPS, WebMD, iMuscle, Calorie Counter, etc.) Lifestyle (e.g. Groupon, eBay Mobile, Amazon Mobile, Apple Store, Cooking Light, etc.) Medical (e.g. Human Anatomy!, Medscape, iPharmacy, MedCalc etc.) Music (e.g. Pandora, Shazam, TuneIn Radio, djay, Ultimate Guitar Tabs, etc.) Navigation (e.g. MotionX GPS Drive, Geocaching, Garmin StreetPilot, TomTom, etc.) News (e.g. CNN, Fox News, Yahoo!, NPR News, Instapaper, Reeder, etc.) Photography (e.g. Camera+, Hipstamatic, Instagram, iMovie, 8mm Vintage Camera, etc.) Productivity (e.g. Pages, Dropbox, Evernote, Google Voice, Todo, etc.) Reference (e.g. Google Search, WolframAlpha, WhitePages, Merriam-Webster, etc.) Social Networking (e.g. Facebook, Skype, Twitter, Bump, LinkedIn, etc.) Sports (e.g. ESPN ScoreCenter, MLB.com At Bat 11, NFL Mobile, etc.) Travel (e.g. Kayak Pro, Google Earth, OpenTable, TripAdvisor, Urbanspoon, etc.) Utilities (e.g. Craigslist Mobile, Find my iPhone, Alarm Clock Pro, Barcode Scanner, etc.) Weather (e.g. The Weather Channel, WeatherBug, AccuWeather, Weather+, etc.)

Keywords
Keywords cant be edited once app is submitted, and must be under 100 characters

Copyright
The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, "2008 Acme Inc.").

Contact Email Address

An email address where we can contact you if there are problems with your app. This address will not be seen by customers.

SupportURL
A URL that provides support for the app you are adding. This will be visible to customers on the App Store.

AppURL(optional)
Have your application URL take the user to a functioning website with content about and support for your application.

Content Rating
For each content description, choose the level of frequency that best describes your app from None, Infrequent/Mild, or Frequent/Intense. Apps must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apples reasonable judgment may be found objectionable.

Cartoon or Fantasy Violence

none" " infrequent/mild" frequent/intense

Realistic Violence
none" " infrequent/mild" frequent/intense

Sexual Content or Nudity

none" " infrequent/mild" frequent/intense

Profanity or Crude Humor

none" " infrequent/mild" frequent/intense

Alcohol, Tobacco, or Drug Use or References

none" " infrequent/mild" frequent/intense

Mature/Suggestive Themes
none" " infrequent/mild" frequent/intense

Simulated Gambling
none" " infrequent/mild" frequent/intense

Horror/Fear Themes
none" " infrequent/mild" frequent/intense

Prolonged Graphic or Sadistic Realistic Violence

none" " infrequent/mild" frequent/intense

Graphic Sexual Content and Nudity

none" " infrequent/mild" frequent/intense

EULA
If you want to provide your own End User License Agreement (EULA), provide it here. If you provide aEULA, it must meet these minimum terms (http://www.apple.com/legal/itunes/appstore/dev/ minterms/). If you do not provide a EULA, the standardEULAwill apply to your app.

Pricing
Please provide the price in which you wish to offer your app. Be aware that Apple takes 30% of all paid apps and in-app purchases.

Availability
Please specify the date you wish your make your app available to coordinate marketing efforts. If you plan to coordinate a launch date, please allow at least one month from the time the app is submitted for approval.

Markets
Please provide the markets you want your app to be available. All Available Markets Argentina Armenia Australia Austria Belgium Botswana Brazil Bulgaria Canada Chile China Colombia Costa Rica Croatia Czech Republic Denmark Germany Dominican Republic Ecuador Egypt El Salvador Spain Estonia Finland France Greece Guatemala Honduras Hong Kong Hungary India Indonesia Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kuwait Latvia Lebanon Lithuania Luxembourg Macau Macedonia Madagascar Malaysia Mail Mauritius Mexico Netherlands New Zealand Nicaragua Niger Norway Pakistan Panama Paraguay Peru Philippines Poland Portugal Qatar Republic of Malta Republic of Moldova Romania Russia Saudi Arabia Switzerland Senegal Singapore Slovakia Slovenia South Africa South Korea Sri Lanka Sweden Taiwan Thailand Tunisia Turkey Uganda United Arab Emirates United Kingdom United States Uruguay Venezuela Vietnam

App Marketing Best Practices

The following are just some of the marketing best practices recommended by Apple and pinch/zoom.

Naming
The name you select for your app is perhaps one of the most important aspects to marketing your app and can distinguish your app on the App Store. Here are a few things to keep in mind when naming your app or changing the name of your app. Creating a Memorable App Name. A short, concise, and memorable name will leave an impression on potential customers. Let your app name draw attention and use the marketing description to provide the features. Be sure the name you submit in iTunes Connect matches the name within your app. Inconsistent naming of your app can lead to customer confusion and could affect user experience and the quality of reviews submitted for your app. Changing the Name of Your App. You can change the name of your existing app only when submitting an update of your app binary. If you submit an app name which is already in use within the same geography in which your app is sold, you will be prompted to enter another name.

Icons
You have the ability to provide several pieces of artwork that will be visible to customers visiting the App Store. The artwork for the small icon which will be displayed on a user's Home Screen should be similar, if not identical, to the artwork for the large icon that will represent your app on the App Store. If the artwork for these icons are signicantly different, your users may get confused. Be sure to create all of the sizes listed below in their target size. Do not scale images. Keep your application icons free of terms like "sale," "lite," or "free." If you intend to market your application internationally, do not include pricing information in your application name, marketing text, or icon, as it can lead to user confusion.

iPhone and iPod touch

If you are uploading an app to run on iPhone and iPod touch, the binary must include an icon that is 57x57 pixels, which will be displayed on the home screen and the App Store when viewed from the iPod

touch and iPhone. You can also optionally include a hi-res icon that is 114x114 pixels to take advantage of the Retina display on iPhone 4.

iPad
If you are uploading an app to run on iPad, the binary must include two icons: one that is 50x50 pixels and one that is 72x72 pixels, which will be displayed on the iPad home screen and the App Store when viewed on the iPad.

Large Icon
The large icon requirements apply to both iPhone/iPod touch apps as well as iPad. The large icon for iOS apps will be provided separately. This large icon will be displayed for your app on the desktop App Store and, if necessary, will be used to feature your app on the App Store. To be considered for a feature on the App Store, you must provide attractive, original icons. All icons for iOS apps, small and large, must meet the following requirements respectively: It must be at least 72DPIand a minimum of 512512 pixels (it cannot be scaled up). It must be at artwork without rounded corners.

Screenshots
Engaging screen shots can make a signicant inuence on a users perception of your app. This is your opportunity to demonstrate the capabilities, graphics, and usability of your app. When creating screen shots to be posted to the App Store, follow these general guidelines: Make sure the content is legible and appropriate. Consider cultural sensibilities and restrictions. Take screen shots on the target device (not the Simulator). To do this, hold down the Power button and press the Home button. The screen shot is saved to Camera Roll. Always remove the status bar from screen shots. Dont forget to localize screen shots. Set the language for iPhone before taking screen shots by going to Settings General International Language.

iPhone and iPod Touch Screenshots (up to 5)

iPhone and iPod touch Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png le that is 960640, 960600, 640960, 640920, 480320, 480300, 320480, or 320460 pixels, at least 72DPI, and in theRGBcolor space.

iPad Screenshots (up to 5)

iPad Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png le that is 1024768, 1024748, 7681024, or 7681004 pixels, at least 72DPI, and in theRGBcolor space.