Participant Information Sheet

April May 2012 Small Business Experience: Lego Rings, Bracelets & Charms An Invitation My name is ______________ and I am a first-year business student at AUT University. I would like to invite you to participate in a short survey about Lego Rings, Bracelets & Charms. The information will help me and my team write a proposal for a small business that we will run this semester as part of our studies. Your participation is voluntary and you may withdraw from answering the questionnaire at any time. How will my privacy be protected? The questionnaire is anonymous: your name and contact details are not recorded and it will not be possible to trace your responses back to you. How was I identified and why am I being invited to participate in this research? We intend selling our product at the AUT Markets so we are approaching people in the vicinity to take part in the survey. What will happen in this research? The questionnaire should take no longer than about 2-3 minutes of your time. Completion of the questionnaire will be taken as indicating your consent to participate. There will not be any risk or discomfit to you. What are the benefits? It is appreciated that the research is unlikely to benefit you directly, however it is expected that the results will help us to offer products and prices that are suited to consumers needs. Will I receive feedback on the results of this research? No. The results will be used for our study purposes but will not be published. Whom do I contact for further information or if I have concerns about this research? Requests for further information or any concerns regarding the nature of this project should be notified in the first instance to the Project Supervisor, Annette Free annette.free@aut.ac.nz 9219999 ext 7043. Concerns regarding the conduct of the research should be notified to the Executive Secretary, AUTEC, Madeline Banda, madeline.banda@aut.ac.nz , 921 9999 ext 8044.
Approved by the Auckland University of Technology Ethics Committee on 22 July 2010, AUTEC Reference number 10/163.

AUT Marketing Survey Team A - Lego and Charms

Approx time to complete 3minutes

1. In what way do novelty rings and bracelets appeal to you?

2. What is your gender? -Male -Female

3. What is your age? -under 18 18-20 21-23 24+

4. When purchasing novelty jewellery what colour would appeal to you most?

5. What price would you be prepared to pay? $0.00-$0.50 $0.51-$2.00 $2.01-$5.00 $5.01+

6. What types of advertising grab your attention the most?

7. How important do you feel the following characteristics are when buying novelty jewellery? Price Quality Looks 1 1 1 2 2 2 3 4 5 3 4 5 3 4 5

8. How do these following promotions appeal to you?

Buy2Get1Free Higher Quantity=Price Reduction Chance to win..(contest)

1 1 1

2 2 2

3 4 5 3 4 5 3 4 5

9. Are you more likely to purchase a ring or bracelet? - Ring -Bracelet

10. Do you know about the AUT Markets? -Yes -No