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The Cultural Product

Dr. Sandra Browne Craft Development Coordinator BIDC


April 10-2012

Cultural Product Defined


Cultural products are the output of cultural practitioners. They include cultural goods:
Books and other literary items Paintings, Sculpture and other visual artistic works Videos, Film, CDs and other IT works Music Architecture Crafts

Cultural Importance of Crafts


Preservation of heritage Preservation of traditional skills Transfer of cultural knowledge Use of indigenous raw materials/sustainable High potential for export High employment potential/minority groups Low capital investment

Exportable Cultural Products


Pottery select best small line Textiles/Sea Island Cotton yardage/garments Leather-work sandals/slippers Basketry Jewellery Woodwork Dolls Glasswork

Variety of Cultural Products

Cultural Products Cont

Domestic Exports of Craft Commodities to the European Union by Country: 2005 - 2011
BDS $ fob

Country Code and Name BELGIUM GERMANY SPAIN FRANCE UNITED KINGDOM IRELAND ITALY LUXEMBOURG LATVIA NETHERLANDS PORTUGAL SWEDEN
TOTAL Source: Barbados Statistical Service

2005

2006

2007 40

2008 3,230

2009

2010

2011 138

340

8,924 3,188

623 1,550 200 29,008 385 270 82,011 7,404 631 205 20

501

1,000 70

280 30,322 3,000

7,265 82,420 10

100 4,586 74 9,835 7,319

8,891 1,425

918

55,102 2,000

9,457

200 243 740

44,258

102,725

87,378

104,758

5,261

11,845

7,700

Access to EU States
Products specially developed for the market new or reworked do research Considerations
Linguistic barriers not really, English universal Barriers due to small economies, uncompetitive Lack of organisation of producers Lack of clusters to consolidate orders

Standards materials finishes-

Important Checklist for Export to EU


Know labeling and packaging requirements check Customs/BNSI/BIDC/.
Item must have product code Name of Producer Sizes in collection Picture of product Materials used

Where applicable sanitary/phyto-sanitary requirements Issues re insects, organisms in wood, seeds, fibres

Chain Saw Bowls with Insect damage

Other Concerns
Issues re chemicals used, e.g. in tanning hides no chrome Issues re glazes used in pottery no lead (1974 case) Get familiar with the EU Export Help Deskwww.exporthelp.europa.eu Where wood will come into contact with food then FDA regulations will factor in. (Salad bowls, wooden spoons etc.) There is a Food Safety Modernization Act (FSMA) FDA.gov

Detail, Detail, Detail


Quality Control
Tape measure size matters Scale consistency in formulae

Drying
Wooden products stressed by climate change Lids wont fit; drawers wont close

Sourcing Raw Material


Consider seasonality

Storage of raw Material


Consider infestation; mold growth

Case studies
New Caribbean Design, Initiative between Caribbean Export, BIDC, TFO Canada. Promoting CARIFORUM Creative Industries Initiative of International Trade Centre (ITC) partnering with Caribbean Export, BIDC, JAMPRO, NEDCO, Femme en Democratie and WIPO

NCD -Cultural Products

ITC CARIFORUM Products

THANK YOU!

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