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Individual Assignment

Level 2

1.0 Executive Summary

A mouse as we all know is a hand controlled electronic device that is used to control coordinates of a cursor on your computer screen, as you move it around on what is called a mouse pad. On the bottom of the device is a trackball that rolls on the surface of the mouse pad. Over the years the laser mouse was designed to use a laser beam instead of a ball to track the movements of the users hand. Although this piece hardware serves the purpose (controls coordinate) when using a PC/ Laptop, it also causes serious issue such as repetitive strain injury. This usually occurs due to long hours of mouse usage, or usage of the mouse on a daily basis. In order to solve this problem I believe that the four arms, palms and the wrist should attain a resting position when using a mouse. A solution to this would be what I call the Hand held wireless sensor mouse.

2.0 Objective Statement

The Hand held wireless sensor mouse would be designed in a manner where the users would be able to use a mouse for long hours on a daily basis and prevent/ reduce unnecessary physical injuries.

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3.0 Competitor Analysis

Competitor 1 : Microsoft Arc Touch Mouse Microsoft Arc Touch mouse Image

[Source: Technology Daily, Date: 2010] Technical specifications: Connectivity Technology: Wireless Interface: 2.4 GHz Max Operating Distance: 30 ft Movement Detection Technology: Laser Buttons: 4 Features: Battery indicator, scrolling wheel Interfaces: 1 x USB - 4 pin USB Type A

Target market: Microsoft aims to sell the Arc Touch mouse to users of all age categories who are fans of Microsoft products, although its main targeted users are mobile computer users. Identified alternatives: Heated Mouse Contour Limitations: It is costly compared to other mouse devices. Requires Battery change every six months. Users complain about the poorly functioning touch scroll system The pointer moves erratically due wireless system.

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The pointer takes a few seconds to respond to movement.

Technologies used: The Arc mouse uses a capacitive sensing technique and sensor pads. The strip corresponds to each and every position and velocity change in order to give the users accurate positioning or controlled scrolling of the point, no matter how fast or slow the movement is. The strip also has three tap buttons for different functionalities (page up, page down and middle click), which could also be reprogrammed to whatever the mouse function required by the user.

Competitor 2: 3D Flat Mouse

[Source: Gadget Venue, Date: ND]

Technical specifications
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Type: mini flat mouse Style: optical mouse Application: Desktop Laptop Type: Wired Interface Type: USB DPI: 800 Tracking Method: Optical Compatible: windows 98/me/2000/NT/XP DPI: 800 or 1000 DPI Port: USB, PS/2 or U+P
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Target market The mouse is mainly aimed to be sold to users who use their Laptops while travelling. Identified alternatives Laptop optical mini flat mouse Their uniqueness When travelling it gets frustrating to use a touch pad on the laptop for long periods of time. Carrying a mouse could also be a bit of a pain too making sure you have all the parts needed to make it work such as the receiver, batteries and the mouse itself. The 3D mouse is very flat at just 5 mm thickness and it is small enough to be stored in your card slot on your laptop. It is an optical mouse with a scroll wheel that is touch sensitive allowing the user to scroll up and down with just a touch. It has a Unique Design and very Slim Structure. When storing the mouse in the card slot it folds up into a flat shape. The mouse could be taken outs and flipped open in order to be used. A palm rest is also available once the mouse is opened up. The USB cable roles up into the mouse when not in use. Limitations Quite expensive Requires experience in order to be used Slightest drop could result in damage Limited scroll lifespan (200,000 cycles)

Technologies used The mouse is USB powered and runs on Optical Technology. It has a Unique Design and very Slim Structure.

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4.0 Laddering Technique

Clinical Psychologists first introduced the laddering technique in the 1960s, in order to understand the peoples major values and beliefs. The technique uses a simple and systematic method of establishing an individuals important set of constructs as to how they view the world.

4.1 Three levels of Hierarchies

A way in which a computer mouse could be used for long hours on a daily basis, with fewer injuries caused.

Why is it a risk to use a computer mouse for long hours? How can this problem be solved with an excessive usage of the computer mouse?

A comfortable position to the wrist would prevent the user from having injuries such as repetitive strain injuries.

Good structure of the Mouse

Good Safety and long usage period.

Basic technical requirements

Affordable Cost (Production cost/sales price)

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4.2 Problem Statement

Long usage of a computer mouse results in strain injuries. Most people who sit on their Pcs or laptops all day having to use the computer mouse are affected by strain injuries. For example: Gamers, programmers.

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5.0 IDEA GENERATION

5.1 Attribute Listing
Attribute listing are new methods of finding good techniques for exploring new combinations of products or services. The two methods of analyzing attribute listing are Morphological analysis and Matrix analysis. They are sufficiently similar to be discussed together. 5.1.1 Illustration of Attribute Listing Power Source Battery USB Solar Electric Charger Gas Petrol Movement Type Laser Motion Sensor Mouse Ball Wheels Tracker Ball Size Very Large Large Medium Small Very Small Style Hand Held Put On Touch Motion Grip Finish Black White Gray Red Enamel Surface Type Vinyl board cove silicone rubber Fabric Rubberized roller-ball Desk Transparent / Reflective Material Plastic Fabric Wood Rubber Glass Ceramic

5.1.2 Outcome of Attribute Listing Interesting Combinations would be: 1. A hand held, black laser mouse that works on battery which is made of plastic, would be a cheap mouse which could be easily commercialized for all categories of people. 2. A USB mouse that could be put on, which consists of a motion sensor and is made of fabric which would work on silicone rubber surfaces- An interesting product for gamers who could use it for long hours. 3. Solar powered, medium sized, touch mouse which is made of wood and works on fabric surfaces- An inexpensive product which could be used by businessmen where the mouse would look classy and also serve the purpose.

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5.2 Force Fitting Triggers

Force Fitting triggers is a method of providing visual stimuli to help spark off ideas in peoples mind. The idea is to force-fit combinations or various attributes that one associates with an unrelated object to the problem. It requires the combination of items one would not think about combining together for new possibilities, where at first glance the items have nothing to do with the problem. In short it is looking at one thing and seeing something else.

5.2.1 Illustration of Force Fitting Triggers The following are the level of importance for the words related to the problem, which are indicated next each word in brackets. 1 Very Poor OWL 2 - Poor 3 - Average BUILDING 4 - Good 5 Very Good PIZZA

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Feathers [3] Hollow [4] Trees [2] Legend of the Guardians (movie)[3] Branch [2] Good Eyesight [4] Wings [2] Mice [5] Facial Disk [3]

Bricks [3] Foundation [2] Infra structure [4] Business [3] Technology [5] Engineering [3] Paint [4] Lift [3] Cable [3] Stability [4]

Pan [3] Pizza hut [1] Delivery [2] Hungry [1] Taste [1] Sauce [1] Table [3] Chair [3] Box [3] Call centre [3]

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Problem to be solved:

Durable [4]

Computers [4]

A safe method for computer users to prevent injuries such as RSI when using a computer mouse for long hours on daily basis.

5.2.2 Outcome of Force Fitting Triggers 1. Hollow + Technology + Pan A technology that uses a hollow like compartment to rest the wrist and a pan like surface area to relax the palm, while being able to navigate the mouse pointer. The following diagram illustrates the wrist having support and the palms at rest. The movement of the figures would enable navigation of the mouse pointer as the pan like surface area would work like a touch pad.

2. Good Eyesight + Cable+ Computers A cable which connects to a computer that detects long hours of mouse usage and reduces eye strains which would help the user attain a good eye sight.

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3. Mice + Stable+ Chair A joystick mouse that is stable and connected to the chair would allow the user to relax his entire forehand and wrist while using the mouse. This would not only reduce injuries that could be caused but would also allow paralyzed people to use a computer while seated in their wheel chairs. The following image is an example of how it could work.

[Adjusted From: Floss books, Year: 2009]

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5.3 Mind mapping

Mind mapping is a highly effective methodology of getting information in and out of a persons brain. It extracts the creative and logical means of note taking and note making where by ideas are literally mapped out.

Mind maps have natural organizational structures that radiates from the centre and use lines, symbols and words according to simple, brain friendly concepts. Mind maps convert long lists of boring information into a colorful, memorable and highly organized diagram that works alongside an individuals brains and ways of doing things.

5.3.1 Illustration of Mind Mapping The following diagram illustrates the mind mapping technique used to generate ideas for a computer mouse.

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5.3.2 Outcome of Mind Mapping 1. A computer mouse where by the user uses the mouse and secures his/her wrist. The mouse should allow the user to place their hands in neutral position. 2. A computer mouse that allows an individual to where a wrist guard while using the mouse. These types of mouse could be used mostly by gamers who use computer mice for long hours continuously. 3. A methodology where a user could stretch his figures and rest his hands while using the computer mouse. This would allow users to refrain from repetitive strain injuries.

5.4 Concept fans

The concept fans a way of finding different approaches to a problem when all the other obvious solutions have been rejected. It develops the principles of taking a step back to get a broader perspective of the problem. This technique was developed by Edward de Bono where by the obvious ideas didnt really help. The idea was to get a broader perspective to the problem and so there will be a new view to the problem and new ways of solving the problem.

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5.4.1 Illustration of Concept Fans

Wear a wrist guard

Protect your wrist

Place wrist in resting position

Change position of arms frequently.

Stretch your arms and fingers every now and then

Have constant movement in fingers.

How could you reduce RSI when using a computer mouse for long hours?

Take regular breaks

Use Alternatives such as keyboards Reduce Mouse clicking Voice recognition Touch Pad mouse.

Use touch screen monitors Rest your palm Foot pedal clicking Palm rest. Graphics tablet pen taps

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5.4.2 Outcome of Concept Fans 1. In order to protect ones wrist when using a mouse, one should wear a wrist guard that will enable to position the wrist in resting position. 2. The fingers should also be in constant movement, whereby there would be more motion n stretching going on that would help the user reduce the chances of RSI when using a computer mouse. 3. A way in which the user can rest his/her palm while using the computer mouse would be to use the foot pedal clicking mouse. Where the feet are used to navigate and click the mouse pointer.

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5.5 Evaluation
The techniques that were used in order to generate ideas were attribute listing, force fitting triggers, mind mapping and concept fans. These techniques helped me gain ideas to a better solution in order to come with an innovative solution. Attribute listing was quite effective and laid out various combinations of ideas in order to come up with solutions. Force fitting triggers didnt really help me generate sufficient innovative ideas although it may have provided valid ideas for a final product. Mind mapping on the other hand guided me in direction and opened up solutions to the specific problem. Concept fan was a very effective technique as it magnifies the problem and allowed me to look for ideas beyond solutions. According to the problem these four techniques were very useful and came in handy to find solutions, where as the Lotus blossom and Scamper methods were not really convincing to satisfy the problem statement.

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5.6 Idea Summary

Technique Used Attribute Listing Ideas Generated 1. A hand held, black laser mouse that works on battery which is made of plastic, would be a cheap mouse which could be easily commercialized for all categories of people.

2. A USB mouse that could be put on, which consists of a motion sensor and is made of fabric which would work on silicone rubber surfaces- An interesting product for gamers who could use it for long hours. 3. Solar powered, medium sized, touch mouse which is made of wood and works on fabric surfaces- An inexpensive product which could be used by businessmen where the mouse would look classy and also serve the purpose. Force Fitting Triggers 1. Hollow + Technology + Pan A technology that uses a hollow like compartment to rest the wrist and a pan like surface area to relax the palm, while being able to navigate the mouse pointer.

2. Good Eyesight + Cable+ Computers A cable which connects to a computer that detects long hours of mouse usage and reduces eye strains which would help the user attain a good eye sight. 3. Mice + Stable+ Chair A joystick mouse that is stable and connected to the chair would allow the user to relax his entire forehand and wrist while using the mouse. This would not only reduce injuries that could be caused but would also allow paralyzed people to use a computer while seated in their wheel chairs.
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Mind Mapping

1. A computer mouse where by the user uses the mouse and secures his/her wrist. The mouse should allow the user to place their hands in neutral position. 2. A computer mouse that allows an individual to where a wrist guard while using the mouse. These types of mouse could be used mostly by gamers who use computer mice for long hours continuously. 3. A methodology where a user could stretch his figures and rest his hands while using the computer mouse. This would allow users to refrain from repetitive strain injuries.

Concept Fans

1. In order to protect ones wrist when using a mouse, one should wear a wrist guard that will enable to position the wrist in resting position.

2. The fingers should also be in constant movement, whereby there would be more motion n stretching going on that would help the user reduce the chances of RSI when using a computer mouse. 3. A way in which the user can rest his/her palm while using the computer mouse would be to use the foot pedal clicking mouse. Where the feet are used to navigate and click the mouse pointer.

Final Idea A combination of ideas from all the four techniques were used in order indentify the final idea. The final idea is to create a hand held wireless mouse that provides safety for the palms, wrist and the entire arm. Its a glove worn and used like a mouse with all safety enhancements whereby the users can reduce the risk of RSI. The mouse has a wrist guard and allows the user to position his wrist in neural position. The wrist could be at rest when the mouse is being used. The fingers are in constant movement and are being stretched when being used. This would help the reduction of RSI.

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6. Product Description and Marketing Identification

Product Name Price Product Image Hand Held Wireless Mouse RM 80

Technologies 1. Touch pads

Description Each figure will consist of a touch pad provided with the 3 different main functions used by the computer mouse (right click, left click and scroll)

2.

Palm rest

This part of the glove consists of a cushion inside that provides comfort for the users palms while using the mouse for long hours.

3.

4. 5.

Wireless USB receiver pocket. Sensor disk Wrist Guard

This pocket is to store the wireless USB receiver.

The disk that enables movement and contains the sensor inside of it. The wrist guard protects the wrist from an uncomfortable position and helps the user safe guard his wrist from being injured when using the mouse for long hours. Receives signals from the sensor and analyze the users movements.

6.

Wireless USB receiver

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7. 8.

Sensor Timer

The sensor mouse that detects movement on any surface types. It detects long hours of usage and would reduce the contrast of the screen via the software installed and reduce eye strains for the user.

How does it work? The hand held wireless mouse is a glove that contains a mouse in it. The fingers are slid into the glove placing the mid phalanges to perform the tasks of right click, left click and scroll. The centre three fingers would be performing the tasks where by the user can allocate the task for the specific fingers with the provided software. The palm rest allows the user to relax his palm when using the mouse, as the palm will have to move around while placed in a relaxing and comforting position. The user would be required to wear the wrist guard when using the glove as it would keep the wrist at rest. The glove could be worn and the top will be open where by the user can still type while having the mouse on. A timer has been placed to detect long hours of use and automatically reduce the contrast of the screen in order to reduce eye strains. It could be deactivated through the installation which is not required but would be advisable. A uniqueness of this mouse is that it uses solar power and therefore does not require any means battery or charging. Small batteries could be used provided the mouse runs out of power. Purpose: This mouse has been designed for the users safety in every aspect when using the mouse for long hours. It not only reduces strain and pains for the arms and wrist but it also helps the user avoid eye strains. The purpose of the mouse is to avoid RSI for users who use the computer mouse for long hours. Target users Gamers Software Engineers End users

Note: Considering the users, the price is set at a very affordable price, for all required users which could be afforded by any average income holder.
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Comparison on the Competitors The hand held wireless mouse features various safety methods for the user where as the competitor computer mices fail to do so. The Microsoft arc mouse allows users to track on any virtual surface and provides the first scroll strip where as the hand held wireless mouse provides that as well as better safety for the user. Unlike the 3D mouse which could be used for travelling and is small enough to be stored in card slots, the hand held wireless mouse may not be so small but can be worn and allow the user to type while navigating the mouse pointer. The hand held wireless mouse use solar power whereby there wouldnt be an additional charge for batteries or USB cable to connect to the PC. The first wireless mouse with free means of power, a feature none of the competitors use. The hand held wireless mouse is a free size and comes in different sizes where by any user can purchase the product according to their fit. It has its own custom designs, themes and offers a variety to pick from for the users. The competitive mouse consists of limited designs and themes and has only a few ranges of choice to be chosen from for their customers.

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6.1 DICE Concept

Concept 1. Deep Benefits to Customers When end users use a computer mouse they fail to realize the consequences of Repetitive strain injuries they can face. The hand held wireless mouse provides a wrist guard and a palm rest for users to prevent from excessive RSI. They could use it for long hours on a daily basis and prevent themselves from being injured. One functionality no other mouse would provide to their users. 2. Intelligent Customers who buy products such as a wireless mouse fail to understand that a battery change is either required every 3 weeks or 6 months. The cost of using that mouse is high on the long run. The hand held wireless mouse extracts energy from the suns heat and saves battery power to enable users to use for long hours. We all know sun light is a free source of energy and does not require any cost. This would be a sensible option to save money on the long run when using a wireless product. 3. Complete A new experience for users such as gamers where multi tasking would be very easy. Typing and using the mouse would be faster as the mouse is worn in the users hands. 4. Elegant Its very simple to use and could be designed in a very stylish way where themes could be used according to the customers requirement. Comes in different styles and shapes. A different glove, a different mouse and an entirely new experience for the customers.

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7. IDEA EVALUATION
7.1 Force Field Analysis
Score break down 1. Poor Weak 2. 3. Average 4. Good Strong 5.

7.1.1 Recommendations for improvement Forces for change Score Forces Against change Safety Aspects Score

Good Material

Cost for average users 4

Different Sizes

Improvements on the hand held wireless computer mouse.

Technical aspects

Cost for commercialization Maintenance cost (for example Battery power) Total score

Different themes according to customers interest Total Score

14

16

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7.1.2 After Recommendations Forces for change Score Forces Against change Good Material Score

Wrist protection

Power Lasting period.

Plan: Upgrade the Outlook of the computer Mouse

Comfortable Fitting

Speed and efficiency

Different Sizes

Added Safety

Different themes according to customers interest Total Score

Total Score

10

14

Product after Recommendations

The product with added themes and different sizes.

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7.2 Plus-Minus-Interesting (PMI) Analysis for Hand Held Wireless Mouse

Plus Safety from RSI (+5) Easy to Use (+3) Cost (+3) Minus Uncomfortable (-4) Should when worn at all time when in use (-4) Cost for average Users (-3) Interesting A unique experience (+3) The first mouse with safety aspects (+2) Design and outlook (-2)

(+11)

(-11)

(+3)

According to the PMI Analysis a user who is dependent on the safety aspect when using a mouse could buy the product. Although it may be expensive for average users most users who are involved with computing could afford to spend on a unique and safe product. The product isnt very complicated when having to be used although it requires to be worn at all times when in use. This may get irritating for the user after certain hours of usage.

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8. Conclusion
The hand held wireless mouse has been designed after the consideration of all the safety tips provided by qualified doctors. The sole purpose of the mouse is enhancing a safe usage technique for the user with comfort and a continuous use for long hours on a daily basis. The product consists of different functionalities and purpose and I believe that Eureka would be able to commercialize this product with good marketing skills. In order to accomplish and generate this idea of a unique method to reduce the RSI for end users, various idea generating techniques were used. Most Ideas generated were highly successful and allowed me to come up with a successful final product. These techniques are highly beneficial and very effective if they are used in the correct manner.

Note: The Number of words used for this assignment excluding all tables are 1,833

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9. REFERENCES
Anon. (ND). Adventures in Personal Computing Glossary of Computing Terms. Available: http://www.adventuresinpc.com/glossary.htm. Last accessed 20th Jan 2011. Anon. (2010). Carpal Tunnel Mouse and Keyboard Issues. Available: http://www.all4naturalhealth.com/carpal-tunnel-mouse.html. Last accessed 25 Jan 2011.

Anon. (2011). Microsoft Arc Mouse (black). Available: http://reviews.cnet.com/mice/microsoftarc-mouse-black/4507-3148_7-33187155.html?tag=contentBody;compare. Last accessed 26 Jan 2011.

Microsoft . (2010). Anon. (2011). Microsoft Arc Mouse (black). Available: http://reviews.cnet.com/mice/microsoft-arc-mouse-black/4507-3148_733187155.html?tag=contentBody;compare. Last accessed 26 Jan 2011. . Available: http://www.techmagdaily.com/microsoft-arc-touch-mouse.html. Last accessed 28th Jan 2011. Albion. (2011). 10 Simple RSI Prevention Tips. Available: http://www.rsiprevention.com/rsi_prevention.php. Last accessed 25 Jan Thomas M. Graham. (2006). Tools for creating new products and services. Available: http://www.mindtools.com/pages/article/newCT_03.htm. Last accessed 29th Jan 2011. Saad H. (2007). Enhance Computing with the 3D Flat Mouse. Available: http://www.sizlopedia.com/2007/06/12/enhance-your-computing-with-the-3d-flat-mouse/. Last accessed 20th Jan 2011. Floss B. (2009). Who Invented the Wheelchair? . Available: https://www.mentalfloss.com/blogs/archives/22329. Last accessed 26 Anon. (2007). Tips for Using a Computer Mouse. Available: http://www.ehs.pitt.edu/workplace/mouse.html. Last accessed 3rd Feb Edward B. (N.D). Plus, Minus, Interesting. Available: http://www.mindtools.com/pages/article/newTED_05.htm. Last accessed 29th Jan 2011.
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10. APPENDIX

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BUSINESS CREATIVITY AND INNOVATION: QUESTIONNAIRE

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Table of Contents
1.0 Executive Summary .................................................................................................................. 1 2.0 Objective Statement .................................................................................................................. 1 3.0 Competitor Analysis ................................................................................................................. 2 4.0 Laddering Technique ................................................................................................................ 5 4.1 Three levels of Hierarchies ................................................................................................... 5 4.2 Problem Statement ................................................................................................................ 6 5.0 IDEA GENERATION .............................................................................................................. 7 5.1 Attribute Listing .................................................................................................................... 7 5.1.1 Illustration of Attribute Listing....................................................................................... 7 5.1.2 Outcome of Attribute Listing ......................................................................................... 7 5.2 Force Fitting Triggers............................................................................................................ 8 5.2.1 Illustration of Force Fitting Triggers .............................................................................. 8 5.2.2 Outcome of Force Fitting Triggers ................................................................................. 9 5.3 Mind mapping ..................................................................................................................... 11 5.3.1 Illustration of Mind Mapping ....................................................................................... 11 5.3.2 Outcome of Mind Mapping .......................................................................................... 12 5.4 Concept fans ........................................................................................................................ 12 5.4.1 Illustration of Concept Fans ......................................................................................... 13 5.4.2 Outcome of Concept Fans ............................................................................................ 14 5.5 Evaluation............................................................................................................................ 15 5.6 Idea Summary ..................................................................................................................... 16 6. Product Description and Marketing Identification ................................................................... 18 6.1 DICE Concept ..................................................................................................................... 21 7. IDEA EVALUATION .............................................................................................................. 22

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7.1 Force Field Analysis............................................................................................................ 22 7.1.1 Recommendations for improvement ............................................................................ 22 7.1.2 After Recommendations ............................................................................................... 23 7.2 Plus-Minus-Interesting (PMI) Analysis for Hand Held Wireless Mouse ........................... 24 8. Conclusion ............................................................................................................................. 25

9. REFERENCES ......................................................................................................................... 26 10. APPENDIX ........................................................................................................................ 27

BUSINESS CREATIVITY AND INNOVATION: QUESTIONNAIRE ................................. 28

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