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Marketing Research Report On

Measuring perception of consumer to Banglar mela panjabi

Measuring perception of consumer to Banglar mela panjabi Prepared For:

Mr. Golam Mohammad Forkan Assistant Professor Faculty of Business Administration

Prepared By:
Group Name Ambitious
Mohammad Shahriar alam ID No:082200087 Md. Golam Mostafa ID No:082200044 Howlader Md. Sujauddin ID No:082200024

5th May,2012

May 5, 2012 Mr. Golam Mohammad Forkan Assistant Professor Eastern University Dhaka 1205. Subject: Letter of transmittal Dear Sir: The report at your hand is on Measuring quality level of products of Banglar Mela: Measuring perception of consumer to Banglar mela panjabi.. You assigned us to prepare this report as a part of Marketing Research (MKT-463). While writing this report, we have tired to follow your instructions. We sincerely hope that this report meets your approval and its appraisal will demonstrate our ability to prepare formal report. We will be glad to furnish you with any clarification if required.

Sincerely yours, (Mohammad Shahriar Alam) ID: 082200087 Program-B.B.A. (Md.Golam Mostafa) ID: 082200044 Program-B.B.A.

(Howlader Md. Sujauddin) ID: 082200024 Program-B.B.A.

ACKNOWLEDGEMENT
First of all we pay our tribute to Almighty Allah for giving us the opportunity to complete this report. We are grateful to our course instructor Mr. Golam Mohammad Forkan for his coordination. Without his assistance we will not be able to do such report. He gave us all the directions that how we can get information to prepare such kind of report. Mr. Golam Mohammad Forkan have taught us that how to write a good report. Again want to thank him that the knowledge of write a report which is helps us in this semester and I hope that it will be also helping us in every semester as well as in our job lives.

Executive Summary
Panjabi is a thing that makes us more beautiful and it represents our personality in a same way. We are conducting a research about shirt and its impact of our life. Normally the consumers of todays era are more focusing on the branded Panjabi rather than non-brand panjabi. Branded shirts give us the more prestige and more comfort. It also last for a long life. For this reason, we are conducting a research on the shirt and its impacts. Our topic is Measuring perception of consumer to Banglar mela panjabi. To find our findings we have divided our objectives into two parts. These are broad and specific objectives. The source of our data is based on both primary and secondary sources. Most of the method we have used is primary data method. The secondary data, we have used are from internet and the journal that are based on shirt industry. For our research topic, we have chosen ultimate customers in urban area because we think they are the biggest group of people who are purchasing regularly panjabi. For that reason, they can be a good reprehensive and these are the sampling frame. Our total sample was 100. For the research purpose we have selected a sample size. After that we have made a questionnaire and collected information from the respondents. For data representation and analysis we have used SPSS software. At first, we found out the CronBachs alpha, which shows the reliability of the 4p related questions. After that we found the frequency analysis. From which we can get the mean, median, mode, standard deviation, variance, maximum and minimum. At last, we did the cross tabulation. The findings are presented mainly in the form of self-explanatory tables with some introductory highlights and conclusions. Reliability statistics showed the reliable of questions consistency. This is the reflection of brand Banglar mela users of Bangladesh.

Table of Contents
Topics Page

Executive Summary..) Chapter 1: ..7-8 Chapter 2: ...09 2.1-..09 Chapter 3: .....10 3.0- ....10 3.1- .10 Chapter 4.11 Chapter5:.28 Chapter 6:.30

1.Introduction
Established in 1982, Banglar Mela is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged urban and rural people by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewellers, jute workers, basket weavers, wood carvers, leather workers and more, Banglar Mela embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Banglar Mela has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nations handicraft industry on a world platform of appreciation and acknowledgement.

1.1.Background of research
Banglar Mela has become very popular after the 1985s. People are now trendier about local events & festivals like Pahela Falgun, Pahela Baisakh, Victory day, Independence Day etc and they buy new and special products for these events. People who want to buy quality full and exclusive collection they like Banglar Mela panjabi. People who have no enough time to find out more design they always go Banglar Mela. Because there have lot of collection. And every type of people like this. It is very much popular for quality of the cloth.

Statement of the problem

PROBLEM DEFINITION Management Decision Problem: Should Banglar Mela focus on the price, brand, customer service, product variety and design to improve Panjabi quality. Marketing Research Problem: To determine the influence of price, brand, customer service, product variety and design to know the perception of the shoppers about Banglar Melas Panjabi quality.

People search for quality while buying any apparel. Panjabi is both occasional and continuous buying apparel. But what is the perception of Quality Panjabi in peoples mind? Do they consider brand or price or some other attributes and what are those? Does it brand vary between female and male choice? If they consider a number of attributes, do they really have any impact on existing Panjabi brand retails?

Several curiosities lead to a simple question, what is peoples perception about quality Panjabi considering price, brand, design, and customer service and product variety? To know if these attributes have any impact on brand retail, we choose Banglar Mela to testify its perceived quality among customers considering the following attributes.

2.Objectives of the study:

This research is for educational purpose only. It is demanding for Marketing Research, code-461 course. So we can say the primary objectives of t his research is to know how to conduct marketing research and also know how to write formal report. . Broad objective : Broad objective of this research is to find out the report has been done to identify perceive quality regarding buying Panjabi and compare it to the renown Panjabi seller Banglar mela.

Specific objectives:
Our specific objectives can be described as follows #Buying decision of the panjabi #Consumer preference of different companies Panjabi #Consumers preference on quality #The purchase pattern #The pricing consideration of Banglar Mela pangabi #People think about the price and design of the Banglar Mela panjabi #People perceptions on availability of the product #How they get information about washing powder

2.1 SCOPE OF THE STUDY

The intent of the research is to understand how shoppers of Panjabi perceive the quality of Banglar Melas Panjabi and their general perception of Panjabi quality.

Scope and Limitation:

We can work better and also give more emphasize on this research but there are some limitation we could not do that. The limitations are : #Short period of time #Cost of doing research #Unavailability of desired information #Lack of respondents response #Inaccuracy of data #Lack of analyzing power

3.Methodology
Research Design: We make our report on the basis of conclusive research. Our report is related with the quality of the panjabi and the customer perceptions of the different segment of customer. To estimate the percentage of units in a specified population of exhibiting a certain behavior and to determine the perceptions of the product characteristic we make report under conclusive research. Sample design: Sample refers a portion of total population. It is a portion of the total population carefully selected to represent that population. For our research we have selected Banglar Mela. For our research we have taken some days randomly to get a whole picture of the company to analyze the data. We have chosen shoppers of Dhaka as our population sample (100 respondents). The respondents were selected based on simple random sampling technique, which is choosing the respondent according to researchers choice. By taking the samples we have the whole idea about Banglar Melas Panjabi quality and general perception about Panjabi Quality

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Sampling technique:
We took samples on the basis of simple random sampling method. We surveyed respondents randomly. There were some refusals during the interviews in Banglar Mela outlets,where a few people refused to participate in the survey either because they were in a hurry or because they were unwilling to do so. In such instances, we politely apologized for interrupting them and looked for other possible respondents. To identify the interest of people from different age and income groups.

Sample size:
This type of research requires a vast sample size, but in short scale research we could not take a vast sample. The sample size we used when we took our survey was 100. The science of choosing sample size is dependent on many factors such as population size, confidence level, error level etc. For our survey determining to simplify things we took, a convenient sample size because its benefits in this case out weights the problems it may cause. Having a 100 respondent survey helps in simplifying many of the complications in statistical analysis

3.1.Methods of data collection:

We have used some procedure for collecting our data. Hence, we have used two types of data such as primary data & secondary data. Primary data Primary refers core data. Which we get from primary sources for instance questionnaire, standardized tests, observational forms, laboratories notes which are also called raw data. We used a sample questionnaire which is made up by our group and under the observation of our faculty. Secondary data Secondary data refers literature studies made by others for their own purpose. Secondary data helps current researchers while working on related fields. While doing this research we have taken some secondary data which helped us to make our concept understandable. As secondary data we have collected our relevant information from the internet. We accessed internet for reviewing the information that provide us some useful information about Banglar Melas Panjabi and about the research related information.

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4.0 Analysis and Discussions

4.1 Introduction: Quality product means the collection of features and
characteristics of a product that contribute to its ability to meet given requirements. People search for quality while buying any apparel. Panjabi is

both occasional and continuous buying apparel. But what is the perception of Quality Panjabi in peoples mind? Do they consider brand or price or some other attributes and what are those? If they consider a number of attributes, do they really have any impact on existing Panjabi brand retails? Frequency distribution, pic chart and Cronbachs alpha test are discussed below.

4.2 Summary Statistic:

How much do you think that a "qualit y "panja bi should cost? 100 0 2.43 2.00 2 .856 3 1 4 Color combi nation of Bangl ar Mela s panja bi is good 100 0 2.45 2.00 2 1.192 4 1 5 Packa ging od Bangla r Melas pajabi is nice lookin g 100 0 2.55 2.00 2 .978 4 1 5

Valid Missin g

Do you go to brand shops to buy panjabi ? 100 0 1.10 1.00 1 .302 1 1 2

Bangla r Melas panjab i color variati on is execell ent 100 0 2.58 2.50 3 1.232 4 1 5

Design of Bangla r Melas panjabi is good 100 0 2.41 2.00 2 1.074 4 1 5

Banglar Melas panjabi is comforta ble to ware 100 0 2.51 2.00 2 .990 4 1 5

Bangla r Melas panjabi is soft 100 0 2.55 3.00 3 .957 4 1 5

Yarn of Bangla r Melas panjabi is good 100 0 2.97 3.00 3 .969 4 1 5

Bangla r Melas panjab i is long lasting 100 0 3.09 3.00 4 .965 4 1 5

Lebelin g of Banglar Melas panjabi is informat ive 100 0 2.99 3.00 3 .927 4 1 5

Packagi ng of Banglar Melas panjabi of function al benefit 100 0 2.80 3.00 3 1.025 4 1 5

Mean Median Mode Std. Deviation Range Minimum Maximum

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4.3 Frequency and Pic Chart:

4.3.1. Do you go to brand shops to buy panjabi?

Cumulative Percent 90.0 100.0

Valid

yes no Total

Frequency 90 10 100

Percent 90.0 10.0 100.0

Valid Percent 90.0 10.0 100.0

D you go to brand shops to buy o panjabi ?

yes no

From the chart we can see that, 90% people go to branded shop for buying Panjabi and 10% people do not go to branded shop for buying Panjabi.

Frequency Table
N Valid Missing Mean Median Mode Std. Deviation 100 0 1.10 1.00 1 .302

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The mean is 1.10 so it represents average respondents strongly agree with the statement go to brand shops to buy Panjabi. Median is 1 so it represents average respondents strongly agree with the above statement. It is close end distribution. Mode is 1 that represents respondents are strongly agree and as it is negatively skew so mean may be smaller. Finally std. deviation is .30, 27.27% of mean so mean represent accurate data.

4.3.2. How much do you think that a "quality "panjabi should cost?
Frequency Valid less than 1500 1501-2500 2501-3500 above3500 Total 13 42 34 11 100 Percent 13.0 42.0 34.0 11.0 100.0 Valid Percent 13.0 42.0 34.0 11.0 100.0 Cumulative Percent 13.0 55.0 89.0 100.0

How much do you think that a "quality "panjabi should cost?

less than 1500 1501-2500 2501-3500 above3500

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From the chart we can see that, 13% people think that quality Panjabi price should be less than tk.1500, 42% people think that quality Panjabi price should be tk.1501-2500, 34% people think that quality Panjabi price should be tk.2501-3500 and 11% people think that quality Panjabi price should be above tk.3500.

4.3.3. Color combination of Banglar Melas panjabi is good

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 23 39 13 20 5 100 Percent 23.0 39.0 13.0 20.0 5.0 100.0 Valid Percent 23.0 39.0 13.0 20.0 5.0 100.0 Cumulative Percent 23.0 62.0 75.0 95.0 100.0

Color combination of Banglar Melas panjabi is good

Strongly Agree Agree can't decide Disagree Strongly Disagree

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From the charts we can see that, 23% respondent are strongly agree with the statement Color combination of Banglar Melas panjabi is good, 39% respondent are agree with the statement, 13% respondent are can't decide with the statement, 20% respondent are disagree with the statement and 5% respondent are strongly disagree with the statement.
Frequency Table
N Valid Missing Mean Median Mode Std. Deviation 100 0 2.45 2.00 2 1.192

The mean is 2.45 so it represents average respondents agree with the statement Color combination of Banglar Melas panjabi is good . Median is 2 so it represents average respondents agree with the above statement. It is close end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller.. Finally std. deviation is 1.19, 45.57% of mean, so mean do not represent accurate data.

4.3.4. Design of Banglar Melas panjabi is good

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 21 37 26 12 4 100 Percent 21.0 37.0 26.0 12.0 4.0 100.0 Valid Percent 21.0 37.0 26.0 12.0 4.0 100.0 Cumulative Percent 21.0 58.0 84.0 96.0 100.0

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Design of Banglar Melas panjabi is good

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 21% respondent are strongly agree with the statement Design of Banglar Melas panjabi is good, 37% respondent are agree with the statement, 26% respondent are can't decide with the statement, 12% respondent are disagree with the statement and 4% respondent are strongly disagree with the statement.

Frequency Table
N Mean Median Mode Std. Deviation Valid Missing 100 0 2.41 2.00 2 1.074

The mean is 2.41 so it represents average respondents agree with the statement Design of Banglar Melas panjabi is good. Median is 2 so it represents average respondents agree with the above statement. It is close end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller. Finally std. deviation is 1.07, 44.40% of mean so mean do not represent accurate data.

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4.3.5. Banglar Melas panjabi is comfortable to ware

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 13 43 27 14 3 100 Percent 13.0 43.0 27.0 14.0 3.0 100.0 Valid Percent 13.0 43.0 27.0 14.0 3.0 100.0 Cumulative Percent 13.0 56.0 83.0 97.0 100.0

Banglar Melas panjabi is comfortable to ware

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 13% respondent are strongly agree with the statement Banglar Melas panjabi is comfortable to ware, 43% respondent are agree with the statement, 27% respondent are can't decide with the statement, 14% respondent are disagree with the statement and 3% respondent are strongly disagree with the statement.
Frequency Table
N Valid Missing Mean Median Mode Std. Deviation 100 0 2.51 2.00 2 .990

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The mean is 2.51, so it may be 3, so it represents average respondent can't decide with the statement Banglar Melas panjabi is comfortable to ware. Median is 2 so it represents average respondents agree with the above statement. It is open end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller. Finally std. deviation is 0.99, 39.44% of mean so mean do not represent accurate data.

4.3.6. Banglar Melas panjabi is soft

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 13 35 40 8 4 100 Percent 13.0 35.0 40.0 8.0 4.0 100.0 Valid Percent 13.0 35.0 40.0 8.0 4.0 100.0 Cumulative Percent 13.0 48.0 88.0 96.0 100.0

Banglar Melas panjabi is soft

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 13% respondent are strongly agree with the statement Banglar Melas panjabi is soft, 35% respondent are agree with the statement, 40% respondent are can't decide with the statement, 8% respondent are disagree with the statement and 4% respondent are strongly disagree with the statement.

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Statistics
N Valid Missing Mean Median Mode Std. Deviation 100 0 2.55 3.00 3 .957

The mean is 2.55, it may be 3, so it represents average respondent can't decide with the statement Banglar Melas panjabi is soft . Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 0.95, 37.25% of mean so mean do not represent accurate data.

4.3.7 Yarn of Banglar Melas panjabi is good

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 3 31 40 18 8 100 Percent 3.0 31.0 40.0 18.0 8.0 100.0 Valid Percent 3.0 31.0 40.0 18.0 8.0 100.0 Cumulative Percent 3.0 34.0 74.0 92.0 100.0

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Yarn of Banglar Melas panjabi is good

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 3% respondents are strongly agree with the statement Yarn of Banglar Melas panjabi is good, 31% respondents are agree with the statement, 40% respondents are can't decide with the statement, 18% respondents are disagree with the statement and 8% respondents are strongly disagree with the statement.

Statistics
N Mean Median Mode Std. Deviation Valid Missing 100 0 2.97 3.00 3 .969

The mean is 2.97 that is nearly 3, so it represents average respondent can't decide with the statement Yarn of Banglar Melas panjabi is good . Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are agree and it is symmetric distribution. Finally std. deviation is 0.96, 32.23% of mean so mean do not represent accurate data.

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4.3.8 Banglar Melas panjabi is long lasting

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 4 26 31 35 4 100 Percent 4.0 26.0 31.0 35.0 4.0 100.0 Valid Percent 4.0 26.0 31.0 35.0 4.0 100.0 Cumulative Percent 4.0 30.0 61.0 96.0 100.0

Banglar Melas panjabi is long lasting

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 4% respondents are strongly agree with the statement Banglar Melas panjabi is long lasting, 26% respondents are agree with the statement, 31% respondents are can't decide with the statement, 35% respondents are disagree with the statement and 4% respondents are strongly disagree with the statement.

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Statistics
N Valid Missing Mean Median Mode Std. Deviation 100 0 3.09 3.00 4 .965

The mean is 3.09, so it represents average respondent can't decide with the statement Banglar Melas panjabi is long lasting. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 4 that represents respondents are disagree and it is positively skew so mean may be larger. Finally std. deviation is 0.96, 31.06% of mean, so mean do not represent accurate data.

4.3.9. Labeling of Banglar Melas panjabi is informative

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 4 26 42 23 5 100

Percent 4.0 26.0 42.0 23.0 5.0 100.0

Valid Percent 4.0 26.0 42.0 23.0 5.0 100.0

Cumulative Percent 4.0 30.0 72.0 95.0 100.0

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Lebeling of Banglar Melas panjabi is informative

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 4% respondents are strongly agree with the statement Banglar Melas panjabi is long lasting, 26% respondents are agree with the statement, 42% respondents are can't decide with the statement, 23% respondents are disagree with the statement and 5% respondents are strongly disagree with the statement. Statistics
N Mean Median Mode Std. Deviation Valid Missing 100 0 2.99 3.00 3 .927

The mean is 2.99 that is nearly 3, so it represents average respondent can't decide with the statement Labeling of Banglar Melas panjabi is informative. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 0.92, 33.76% of mean so mean do not represent accurate data.

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4.3.10. Packaging of Banglar Melas panjabi has functional benefit

Cumulative Percent 11.0 37.0 77.0 95.0 100.0

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 11 26 40 18 5 100

Percent 11.0 26.0 40.0 18.0 5.0 100.0

Valid Percent 11.0 26.0 40.0 18.0 5.0 100.0

Packaging of Banglar Melas panjabi of functional benefit

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 11% respondents are strongly agree with the statement Packaging of Banglar Melas panjabi has functional benefit, 26% respondents are agree with the statement, 40% respondents are can't decide with the statement, 18% respondents are disagree with the statement and 5% respondents are strongly disagree with the statement.

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Statistics
N Mean Median Mode Std. Deviation Valid Missing 100 0 2.80 3.00 3 1.025

The mean is 2.80 that is nearly 3, so it represents average respondent can't decide with the statement Packaging of Banglar Melas panjabi has functional benefit. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 1.02, 36.42% of mean so mean do not represent accurate data.

4.3.11. Packaging of Banglar Melas pajabi is nice looking

Cumulative Percent 13.0 53.0 80.0 99.0 100.0

Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 13 40 27 19 1 100

Percent 13.0 40.0 27.0 19.0 1.0 100.0

Valid Percent 13.0 40.0 27.0 19.0 1.0 100.0

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Packaging od Banglar Melas pajabi is nice looking

Strongly Agree Agree can't decide Disagree Strongly Disagree

From the charts we can see that, 13% respondents are strongly agree with the statement Packaging of Banglar Melas pajabi is nice looking, 40% respondents are agree with the statement, 40% respondents are can't decide with the statement, 27% respondents are disagree with the statement and 1% respondents are strongly disagree with the statement. Statistics
N Mean Median Mode Std. Deviation Valid Missing 100 0 2.55 2.00 2 .978

The mean is 2.55, it may be 3, so it represents average respondent can't decide with the statement Packaging of Banglar Melas pajabi is nice looking . Median is 2 so it represents average respondents agree with the above statement. It is open end distribution. Mode is 2 that represents respondents are agree and it is negatively skew. Finally std. deviation is 0.97, 37.85% of mean so mean do not represent accurate data.

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4.4. Coefficient Alpha Analysis:

Reliability Statistics Cronbach's Alpha .831

N of Items 12

Item-Total Statistics Scale Variance if Item Deleted 47.173 47.535 Corrected Item-Total Correlation .291 .017 Cronbach's Alpha if Item Deleted .833 .850

Scale Mean if Item Deleted Do you go to brand shops to buy panjabi ? How much do you think that a "quality "panjabi should cost? Color combination of Banglar Melas panjabi is good Banglar Melas panjabi color variation is excellent Design of Banglar Melas panjabi is good Banglar Melas panjabi is comfortable to ware Banglar Melas panjabi is soft Yarn of Banglar Melas panjabi is good Banglar Melas panjabi is long lasting Lebeling of Banglar Melas panjabi is informative Packaging of Banglar Melas panjabi of functional benefit Packaging od Banglar Melas pajabi is nice looking 29.33 28.00

27.98 27.85 28.02 27.92 27.88 27.46 27.34 27.44

36.727 36.917 38.909 38.983 40.167 40.453 43.176 41.643

.714 .670 .628 .688 .609 .574 .344 .499

.797 .801 .806 .802 .809 .811 .829 .818

27.63

42.801

.344

.830

27.88

41.763

.455

.821

Coefficient alpha or Cronbachs alpha, is the average of all possible splithalf coefficients resulting from different ways of splitting the scale items. This Coefficient varies from 0 to 1, and a value of 0.6 or less generally

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indicates unsatisfactory internal consistency reliability. An important property of coefficient alpha is that its value tends to increase with an increase in the number of scale. From the table we can see that the value of alpha is 0.83. As it is greater than 0.6 and between 0 to 1 so we can easily say that internal consistency reliability is satisfactory.

5.0 Summary of Findings

From our analysis summary of findings are given below. 5.1 Frequency Analysis Go to brand shops to buy panjabi with this statement 90% people say Yes and 10% people say No. Quality cost should with statement 13% people think that quality
Panjabi price should be less than tk.1500, 42% tk.1501-2500, 34% tk.25013500 and 11% above tk.3500. Color combination of Banglar Melas panjabi is good with this

statement mean is 2.45, medina is 2 and mode is 2 and std. deviation is1.19. Design of Banglar Melas panjabi is good with this statement mean is 2.41, medina is 2 and mode is 2 and std. deviation is1.07. Banglar Melas panjabi is comfortable to ware with this statement mean is 2.51, medina is 2 and mode is 2 and std. deviation is 0.99.

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Banglar Melas panjabi is soft with this statement mean is 2.55, medina is 3 and mode is 3 and std. deviation is 0.95. Yarn of Banglar Melas panjabi is good with this statement mean is 2.97, medina is 3 and mode is 3 and std. deviation is 0.96. Banglar Melas panjabi is long lasting with this statement mean is 3.09, medina is 3 and mode is 4 and std. deviation is 0.96. Labeling of Banglar Melas panjabi is informative with this statement mean is 2.99, medina is 3 and mode is 3 and std. deviation is 0.92. Packaging of Banglar Melas panjabi has functional benefit with this statement mean is 2.80, medina is 3 and mode is 3 and std. deviation is 1.02. Packaging of Banglar Melas pajabi is nice looking with this statement mean is 2.55, medina is 2 and mode is 2 and std. deviation is 0.97.

5.2. Coefficient Alpha Analysis Value of Coefficient alpha or Cronbachs alpha is 0.83. So internal consistency reliability is satisfactory.

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6.0 Conclusion:
People who shop in Aaron dont think that the designs, color combination, design, labeling, packaging etc are the pure indicator of Panjabi quality. They also think that Banglar Mela does not have very attractive designs for Panjabi; however, they shop because they think represents aristocracy. Shoppers of go to the stores because they perceive that maintains a supreme quality in their customer service. They also believe the designs are not as attractive as other competing brands.