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loCation Pre-ConferenCe WorkshoPs main ConferenCe Post-ConferenCe exerCise Day

Charing Cross Hotel, London

26th June 2012

27th-28th June, 2012

29th June 2012

toP reasons to attenD information oPerations Global: v Gain a holistic view of the latest issues facing the information operations community, with four individual themes structured to provide briefings on strategic, tactical and nonmilitary approaches to communication and influence campaigns v Examine how social media influenced the events of the Arab Spring and how your command could be better utilising this medium for greater reach and audience understanding v Assess what role information operations should play in contingency planning and how such communications can be used in conjunction with local outreach teams to prevent conflict v Take full advantage of the best attended, most influential IO event in the world with new dedicated summary discussion sessions and extended networking breaks

featureD international sPeakers inCluDe:

Conference Chair: Simon Bergman, Director, M&C Saatchi World Services Air Commodore Ian Wood, Head of Targeting and Information Operations, UK MoD [Pending final UK MoD Approval] Brigadier Iain Harrison, Former Chief of Joint Fires and Influence Branch, NATO ARRC Brigadier Mark Milligan, Director Influence and Outreach, HQ ISAF Colonel Richard Samuels, Deputy Commander, SOCAFRICA Colonel Christopher Naler, Commanding Officer, Marine Corps Information Operations Command, USMC Colonel Sandy Wade, Military Advisor, European Union Delegation to the African Union Lieutenant Colonel Kevin Stratford-Wright, IO Officer, TIO, UK MoD Master Sergeant Samuel Colon-Escobar, USRPAC G7, US Army Sergeant First Class Chris Heidger, EUCOM, US ARMY Bill Balkovetz, Media Advisor, Leonie Industries Jeff Brown, Program Manager/Senior ORSA, Leonie Industries Simon Haselock, Co-founder and Director, Albany Associates Giulia Aubry, Social Media Project Manager and Strategist for Italian Governmental Institutions, Cultural Intelligence trainer for Italian MoD, Independent Researcher Chris Dufour, Chief Digital Officer of Formidable IdeaWorks Lynton Crosby, Director, Boris Johnson London Mayoral Campaign Tony Quinlan, Chief Storyteller, NARRATE John Iadonisi and Tim Newberry, White Canvas Group

easiLy The BesT io conference, perioD

wiLLiam eTTinger, 1sT io commanD, us army

This conference is aLways vaLuaBLe as iT is a unique forum in which To Learn how io is Doing anD where we are heaDing.
major simon coTe, DepuTy DirecTor, psyops, canaDian forces

Pre-ConferenCe WorkshoPs | 26th June 2012

Workshop A, 09:00-11:30 Understanding Strategic Communications and Creating Cohesive Narratives Led By: Dr Steve Tatham, Commander, Royal Navy Workshop B, 12:00-14:30 Developing Information Operations for Contingency Planning and Conflict Prevention Led By: Lieutenant Colonel Ulrich Janssen, IO Course Director, NATO School Workshop C, 15:00-17:30 WORKING EXERCISE Utilising currently available social media tools to expand understanding of audiences and coordinate people traffic Led By: Chris Dufour, Chief Digital Officer of Formidable IdeaWorks

Post ConferenCe exerCise Day 29th June 2012

The Turkish flotilla as a strategic communication challenge: What role could IO have played in mitigating the fallout from this crisis? Designed by: Lt Col Saar Raveh, IDF Reserve, Owner Mikud Consulting Group

ConferenCe Partner

session sPonsor

www.informationoperationsevent.com

loCation

Charing Cross Hotel, London

Pre-ConferenCe WorkshoPs

main ConferenCe

27th-28th June, 2012

Post ConferenCe exerCise Day

26th June 2012

29th June 2012

Dear Colleague, A very warm greeting to the Strategic Communications, Information Operations and wider community; I trust you have all been working hard and having success. It has been an interesting and challenging year with much change and development in relation to our disciplines and I know we all have a lot to share. I would like to welcome you to the Information Operations Global conference we are planning for London in June. This year, we have extended the scope of our conference beyond Europe and I am looking forward to introducing an agenda that is far broader than previous years in relation to our line of business. We have an exciting and extensive scope of topics & areas that we want to cover and I would like us all to consider the following issues and questions during the event, as I think they are significant in terms of what policy makers are spending time thinking about. More importantly however, they are also where the practitioners are currently engaged, and I hope we can all learn something from them. I would like us to consider what role the Information Operations community should play in combatting the influence of violent extremist ideology and what can be done to mitigate radical and non-peaceful narratives. This is particularly important in relation to the changing landscape of this threat with regards to organisations like Al Qaeda, Al Shabab and other emerging threats. I would also like us as a community to consider how the continued growth of social media and developments in technology are influencing Information Operations and how can these capabilities best be utilised to support greater reach and understanding of audiences. I intend to run an experiment at this years event with some cutting edge Social Media technology and I hope you can all take part, I know it will be of great value. Much has been discussed about getting the message out, but I would like us to consider how and if we should be attempting to create an overarching strategic narrative that can be used to derive multiple, non-contradictory stories for a variety of audiences, and whether this premise has value in relation to current and emerging requirements. This is a lot to consider, but a question and premise that needs to be tested and answered. And finally, it will have considerable value for us all to spend some time thinking about what role Strategic Communications, Information Operations and Psychological Operations should contribute to contingency planning and conflict prevention. This emerging area is something that is causing a lot of us deep thought, particularly in light of the Arab Spring and enduring conflicts across the world. I look forward to meeting you in London.

Simon Bergman Conference Chairman Director, M&C Saatchi Worldwide

PS: Save up to 800 if you 12 register and pay by 04/05/

thematiC struCture anD DeDiCateD summary DisCussion sessions

Information Operations Global seeks to provide the worlds leading forum for influence professionals to discuss their experiences and facilitate information exchange. Consequently, we are excited to introduce a new format for the event, focusing on four specific themes. These are: 1. 2. 3. 4. What role should the Information Operations community play in combating the influence of extremist groups and how can progress in this arena best be monitored? How has the growth of social media and technology influenced Information Operations and how can this development best be utilised to support greater reach and understanding of audiences? How can we create a cohesive, overarching strategic narrative that can be used to derive positive stories for multiple audiences without contradicting itself? What role should Information Operations play in contingency planning and conflict prevention? Each of these themes will feature presentations from military and non-military subject matter experts, providing a fantastic opportunity for the crosspollination of ideas between sectors. This will be reinforced by the introduction of dedicated discussion sessions at the end of each theme, which will help to summarise the learning outcomes. Within these sessions each table at the event will be asked to construct answers to a number of questions, based on information gleamed from the previous presentations and individual experiences. Each table will then briefly explain their answers to the other delegates, also stating who is represented at their table (i.e. military / industry and their home nation). The end result will be to not only facilitate great discussion, but also to gain an understanding of how different nations and sectors view the challenges facing the io community.

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www.informationoperationsevent.com CONFERENCE AGENDA DAY ONE 27TH JUNE 2012

08.30 09.00 09.10 Coffee & reGistration Chairmans oPeninG remarks 10.30 11.00 Coffee & netWorkinG the latest thinkinG in effeCts baseD CommuniCations from the CommerCial anD PubliC seCtors: hoW it Can helP Combat raDiCal islam anD DeliVer a steP ChanGe in information oPerations v Audience insight and communications strategies: latest tools, techniques and processes to achieve breakthrough ideas and better plan for effectiveness v Media targeting and messaging: recent trends in user adoption & platform development and how they will impact on our target audience over the next 3-5 years v Creative execution and product innovation: using brilliant creativity to accelerate change and significantly improve return on investment Nick Leason, Subject Matter Expert, M&C Saatchi World Services enhanCe information oPerations metriCs by leVeraGinG analytiCs teChniQues anD Visualization in Combat anD soCial meDia enVironments v Operational Unit Support (Tools and Techniques) v Geospatial analytics to support intelligence analysis and the provision of Operational Visualization v Effects assessments of planned operations and products, with detailed analysis of medial consumption polling for extremely hard to reach audiences v Social Network/Media Analytics (Tools and Techniques) v Detect, classify, measure and track v Persuasion and influence, along with countering adversarial messaging v Measure effects of persuasion campaigns v Situational awareness and Course of Action Bill Balkovetz, Media Advisor, Leonie Industries Jeff Brown, Program Manager/Senior ORSA, Leonie Industries summary DisCussion session DisCussion to reVolVe arounD key Questions, inCluDinG: v Does countering radicalisation still provide the core remit of information operations? What other challenges exist (and are likely to evolve) over the next decade? v To what extent can non-military frameworks be applied to military information operations? What limiting factors exist in trying to transfer these models? v To what extent should local security forces be utilised as the face of disseminated communications? How can we mitigate the risk that such forces are not seen as puppets? netWorkinG lunCh

oPeninG keynote aDDress the future of information oPerations Within the armeD forCes: strateGiC CommuniCations as one Part of a unifieD aPProaCh to military oPerations v Assessing the role the IO community plays in combating the influence of radical Islam and other HOME NATION extremist groups KEYNOTE v Broader issues surrounding IO in the Armed Forces: Continuity, unity of effort, and outlook v Achieving national desired outcomes through full spectrum targeting including integration of Information Operations, STRATCOMs and nonkinetic effects as part of our influence tool set Air Commodore Ian Wood, Head, Targeting and Information Operations, UK MoD [Pending final UK MoD Approval]

11.30

What role shoulD the information oPerations Community Play in CombattinG the influenCe of extremist GrouPs anD hoW Can ProGress in this arena best be monitoreD?
CounterinG extremist influenCe in afriCa: reGional ChallenGes, DeVeloPments in tarGet auDienCe analysis anD measurement of effeCt v Understanding the role information operations plays SOCOMS EXPERIENCES in fulfilling Special Operations Commands mission IN AFRICA in Africa v Regional challenges and the nature of extremist groups operating in Africa both at a national and multinational level v Models, frameworks and methodologies currently utilised to carry out target analysis and measure effectiveness v Lessons learned from the Arab Spring and opportunities to further develop IO expertise Colonel Richard Samuels, Deputy Commander, Special Operations Command Africa, US Army 10.00 somalia: the ComPrehensiVe CommuniCations moDel v Looking to the future of counter-insurgency operations we can see a trend towards small military footprints, surgical long-range strikes and an increasing reliance upon elements of soft power. v During a time of financial constraints and as informational power has been demonstrated in the Middle East, foreign policy should increasingly rely on information strategies, as opposed to hard power, to achieve policy objectives - To achieve this, communication capabilities will also have to be Smart, will have to be Comprehensive. v Models allowing comprehensive communications must be encouraged: examining the AU/UN IST case study in Somalia a comprehensive communications model (multi-spectral, multilayered, independent, top-down/bottom-up, holistic, short-long term, local-global) and its advantages in terms of rapid response, flexibility and cost. Simon Haselock, Co-founder and Director, Albany Associates 09.30

12.00

12.40

CONTINUED OVERLEAF

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www.informationoperationsevent.com CONFERENCE AGENDA DAY ONE 27TH JUNE 2012 CONTINUED

hoW has the GroWth of soCial meDia anD teChnoloGy influenCeD information oPerations anD hoW Can this DeVeloPment best be utiliseD to suPPort Greater reaCh anD unDerstanDinG of auDienCes?
after the Dust has settleD: hoW muCh Was the arab sPrinG really influenCeD anD faCilitateD by soCial meDia anD teChnoloGy? v Examining Libya as a specific case study regarding the role of social media in the Arab Spring: Insight SOCIAL MEDIA IN THE LIBYAN from field research with young Libyan REVOLUTION communication practitioners v The Domino Effect: How the images of the revolutions in Maghreb had an impact on Libya Revolution. v The perception of Tunisian revolution in Tripolitania and of Egyptian revolution in Cirenaica. v Government censorship of social media: The construction of a myth and the importance of other form of social media - from graffiti to video sharing on cell phones. v What social media says about our audience: The use of the narrative in social media; Propaganda in social media and the importance of social media reliability v Hypothesis on future development: the cell phone as the key for communication sharing in Africa and Middle East. After the Web 2.0: whats next? Giulia Aubry, Social Media Project Manager and Strategist for Italian Governmental Institutions, Cultural Intelligence Trainer for Italian MoD, Independent Researcher 14.20 ChanGinG behaVior oVer time: lessons learneD from setimes faCebook efforts v We currently lack examples of social media being used as an influence platform from an IO perspective. This brief intends to help fill this void. v A background of SETimes and the associated Facebook efforts that ran parallel with this v Measures of performance/effectiveness highlighting the validity of social media as an influence and crisis communication platform v What lessons have been learned from both a legal and best practice perspective? SFC Chris Heidger, 4th Military Information Support Operations Command (MISOC), US ARMY Coffee anD netWorkinG 13.50 15.20 Whats next for io in the DiGital realm: unloCkinG untaPPeD Potential in the here anD noW v Reviewing emerging technology and business practice trends in digital media. v Discussion of a range of topics, including gamification, social business, location-based services, experiential marketing, online listening, and netnography. v Emerging big thinking from digital luminaries and events like South by Southwest. v Explaining why IO professionals should pay attention to these emerging trends and how they could possibly fit into IO campaigns of the future. v Chris Dufour, Chief Digital Officer of Formidable IdeaWorks

DiGital terrain teams anD Why ViDeo soCial meDia matters the most v Its in the data are we on a path towards Digital Ubiquity? v YouTube matters not just a social media site its a search engine v Case studies demonstrating recruitment, funding, radicalization, and propaganda methods v Navigating the data deluge - proposed strategies and operations to affect this space you cant delete UNDERSTANDING HOW EXTREMISTS 36hrs per minute of uploaded content USE VIDEO Jon Iadonisi and Tim Newberry, White Canvas Group 16.20 summary DisCussion session DisCussion to reVolVe arounD key Questions, inCluDinG: v Has social media replaced traditional information distribution mediums as the primary focus of information operations and psychological operations? If not, can you foresee a time when this will happen? v Do messages need to be tailored differently to resonate through social media? Does the technology used to view the message also have an impact on the messages effect? v Does the utilisation of social media and technology provide any additional difficulties for measuring effect? Chairmans ClosinG remarks anD enD of Day one Drinks reCePtion sPonsoreD by leonie

15.50

17:00 17:30

14.50

The conference was ouTsTanDing! mosT of The Topics were reLevanT To my joB anD The speakers were worLD cLass. The comBinaTion of speakers anD The aBiLiTy To meeT anD neTwork wiTh our inTernaTionaL parTners aLLoweD me To gain monThs worTh of knowLeDge anD experience in jusT 4 Days.
scoTT weTzeL, usaf

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Register now @ www.informationoperationsevent.com

www.informationoperationsevent.com CONFERENCE AGENDA DAY TWO 28TH JUNE 2012

08.30 09.00 Coffee & reGistration Chairmans reCaP 11.40 summary DisCussion session DisCussion to reVolVe arounD key Questions, inCluDinG: v Given the unique nature of the Afghan audience, how much can be learnt from communication operations in Afghanistan and applied to future areas of operation? What would be the key take aways from this theatre? v Is the notion of a universal strategic narrative, applicable to all segments of society, unobtainable? If not, what have been the limiting factors in achieving such a narrative to date? v How can we best ensure the strategic level narrative is effectively distilled across all levels of operations? v Does the level of cooperation between those working on kinetic and non-kinetic operations need to be improved? netWorkinG lunCh

hoW Can We Create a CohesiVe, oVerarChinG strateGiC narratiVe that Can be useD to DeriVe PositiVe stories for multiPle auDienCes Without ContraDiCtinG itself?
09.10 uPDatinG the outreaCh anD influenCe strateGy for isaf: DeVeloPinG a narratiVe baseD CommuniCation strateGy v The need for, and form of, a core narrative v Using the narrative to shape ISAFs new communication strategy v Implementation and management of the ISAF communication strategy - particularly harmonising all communication means v Challenges identified and lessons learned Brigadier Mark Milligan, Director of Outreach and Influence, HQ ISAF Brigadier Iain Harrison, Formerly Chief of Joint Fires and Influence Branch, STRATEGIC AND NATO ARRC

12.20

09.40

DeliVerinG CommuniCations obJeCtiVes anD DesireD effeCts easier to say than to Do v Afghanistan Regional Command South West (RC(SW)) Information Campaign Mar 2011 - Mar 2012 v Enemy Information Operations and an offensive approach to IO v Some of the tools available and how they can/should be used v How did we do, and how could we have done it better? Lieutenant Colonel Kevin Stratford-Wright, IO Officer, TIO, UK MoD Coffee & netWorkinG usinG loCal narratiVe, not CounterinG it v The role of narrative in social dynamics, decisionmaking and human influence v The need for non-linear approaches to complex situations such as CT and COIN v Identifying dominant narratives and the alternative emergent narratives that may shift audience perceptions v Avoiding the risks inherent in direct counter- messaging v New narrative-informed decision-making to reveal opportunities for effective interventions Tony Quinlan, Chief Storyteller, NARRATE IMPORTANCE unDerstanDinG What PolitiCs Can brinG to military information oPerations: hoW to aPPeal to multiPle auDienCes With a sinGle, unifyinG messaGe v Knowing your targets and understanding how to change or reinforce the way they think or behave v Understanding why they think the way they do not just what they think v Measuring, monitoring and adjusting the impact of your message Lynton Crosby, Co-Founder CTF Partners political and campaign consultant and Director, Boris Johnson London Mayoral Campaign
OF REINFORCING LOCAL NARRATIVE, NOT FIGHTING IT

TACTICAL LEVEL IO UPDATES FROM AFGHANISTAN

What role shoulD information oPerations Play in ContinGenCy PlanninG anD ConfliCt PreVention?
usinG information oPerations to PreVent ConfliCt: PremPtiVe loCal CommuniCations CamPaiGns v Understanding the Centres role in countering US STATE DEPARTMENT terrorism: Providing direction to MISO and embassy PRE-EMPTIVELY COUNTERING teams throughout the world RADICALISATION v Methods for utilising information operations to identify individuals at risk of radicalisation and effectively target messages towards these individuals v Providing persistent local messaging to prevent conflict from arising and assist in contingency planning Ambassador Alberto Fernandez, Director, Centre for Strategic Counter-terrorism Communication, US Undersecretary of State *Pending final confirmation * 14.00 CounterinG extremism in the PaCifiC reGion: enGaGinG With loCal Communities anD CreatinG exerCises to train reGional io PraCtitions v OEF-Philippines -- IO coordination/de-confliction and MISO training and support of the AFP (Armed Forces of the Philippines) v Military Support to Public Diplomacy (MSPD)Thailand -- MISO support in Thailands efforts in the southern regions v Military Information Support Teams (MIST) in the PACOM AOR, a quick view of the many MIST in PACOM and some of their efforts in support of the U.S. Embassy, Military Groups, and Country teams v The many exercises we (USARPAC) are involved in, some of the strategic messages and its country specific, regional, and global impacts Master Sergeant Samuel Colon-Escobar, Senior MISO NCO, USARPAC G7, US Army 13.30

10.10 10.40

11.10

CONTINUED OVERLEAF
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PHONE: +44 (0)207 368 9737

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www.informationoperationsevent.com CONFERENCE AGENDA DAY TWO 28TH JUNE 2012 CONTINUED

14.30 15.00 Coffee & netWorkinG / feeDbaCk from WorkshoP C soCial meDia exerCise 16.00 summary DisCussion session DisCussion to reVolVe arounD key Questions, inCluDinG: v Given the fluid nature of perceptions and the many factors influencing them, is there value in creating contingency plans that include information operations when the latter need to be created with the most current information possible? v Should communications and information operations be standardised in some way to facilitate multinational operations, or would this risk imposing an unnecessary rigid framework that would hinder efforts? v Can pre-emptive information operations be conducted by embassy teams alone, or is local buy-in vital for success? If so, what form of buy-in is needed? Chairmans ClosinG remarks anD enD of main ConferenCe

CoorDinatinG information oPeration efforts betWeen the euroPean union anD afriCan union: ensurinG eVeryone is WorkinG from the same Playbook v Facilitating multinational campaign planning: COORDINATING IO Understanding what each actor is trying to achieve EFFORTS BETWEEN through IO and bridging the cultural divide MULTIPLE NATIONS v Utilising strategic communications for conflict prevention with the African Union v Examples of successful campaigns and the lessons extracted from these operations Colonel Sandy Wade, Military Advisor, European Union Delegation to the African Union 15.30 information oPerations in the littorals: inteGratinG aCross the sPeCtrum from effeCtiVe enGaGement to Crisis resPonse v Maturing the role of IO within the Navy-Marine Corps team: Engaging with new and established partners as we re-focus on the Maritime Domain. v Responsive IO requires both virtual and resident capabilities to comprehend the regional complexities within a crisis environment v Message, Messenger, and Medium: Identifying the Socio-Cultural dimensions within Littorals and discerning the human characteristics inherent in this troika. v Understanding the Interagencys decisive and persistent role in Littoral Crisis Response. Colonel Christopher Naler, Commanding Officer, Marine Corps Information Operations Command, USMC 16.40

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www.informationoperationsevent.com PRE CONFERENCE WORKSHOPS 26TH JUNE 2012

At this years information operations Global event our pre-conference workshops have been specifically tailored to address the themes of our conference, providing participants with a detailed insight into the key aspects of each topic before the main two day event. Being hosted by experts in their field, these workshops provide an ideal opportunity to not only learn from SMEs but also to contribute to the discussion and have your questions answered in a highly interactive forum. Delegates will also have the opportunity to put everything that they have learned into action courtesy of our post-conference exercise day. Using the Gaza peace flotilla as the basis for the scenario, participants will split into teams and attempt to create an IO campaign that to achieve the objective of their assigned nation. It is a fantastic opportunity to solidify the learning outcomes over the previous 3 days and gain a thorough understanding of how the theory can be put into practice.

WorkshoP a, 09:00-11:30 unDerstanDinG strateGiC CommuniCations anD CreatinG CohesiVe narratiVes Led By: Dr Steve Tatham, Commander, Royal Navy & Author Behavioural Conflict: Why Understanding Peoples Motivations Will Prove Decisive in Future Conflict
Over the last ten years or so the term Strategic Communication has featured more and more prominently in governmental communication structures and on the field of conflict. And yet, certainly across UK governmental departments, and in Europe too, there is no real consensus on what Strategic Communication actually is: The communication of a national strategy?; A strategy for national and international communications?; The linking together of disparate communication activities? All, some or none? To compound confusion there now exists a plethora of related but not always complimentary terminology: Information Operations, Information Activities, Public Affairs, Media Operations, Influence Activities, Psychological Operations et al. Where, or even does, such terminology sit within a strategic communication ecology? workshop participants will be asked to juxtapose these discussions against the emerging consensus of the requirement for compelling and convincing narrative(s) and the work shop will consider, in particular, the role of the strategic corporal in the delivery of strategic communication objectives in what academics Andrew Hoskins and Ben OLoughlin have described as diffused war.

WorkshoP b, 12:00-14:30 DeVeloPinG information oPerations for ContinGenCy PlanninG anD ConfliCt PreVention Led By: Lieutenant Colonel Ulrich Janssen, IO Course Director, NATO School
How well we do in Military Information Operations is highly depending on the quality of information we have to anticipate the behaviour of approved audiences. That requires reliable information in time on options to, and the likelihood of, changing behaviour. Therefore the early analysis of audiences in a potential crisis area is key to success should a military engagement become necessary. The better we know in advance why people do what they do, and what relationships different actors have to other elements that determine the status, behaviour and dynamics of a system, the more effective Info Ops can be. A challenging global engagement space on one hand side, and the opportunities given by a revolution in technology and enhanced connectivity on the other side enable access to, and analysis of, information from a broad variety of sources around the globe and within near real time. In order to improve understanding of systemic relations in a complex world research is required and a lot of data need to be collected, structured, analyzed, and assessed. The earlier we begin the better we will succeed. Dont waste time anymore, get started now! This workshop will discuss requirements, opportunities, challenges, and maybe risks of the military staff function called Information Operations in gaining situational awareness and improving knowledge on potential crisis areas in support of contingency planning and conflict prevention.

E ET TH N RG R HE FO FO W OR ! T P S F E N U OP NG NC DO IGN SH ERI ERE S K T F TO OR GIS ON C W RE HE T

WorkshoP C, 15:00-17:30 WorkinG exerCise usinG soCial meDia to moVe your auDienCe Led By: Chris Dufour, Chief Digital Officer of Formidable IdeaWorks
Location-based services offer a new and exciting opportunity for IO professionals to influence audiences directly on the ground. This workshop will describe how one such service - Foursquare - can work for IO pros by immersing participants in a virtual-to-physical hunt through downtown London. Participants will download the Fousquare app to their smartphones and be given a quick tutorial on how the service works. Once completed, participants will receive a mission briefing: A protest is scheduled to happen somewhere in London near the conference location. Participants must find the location to the protest by checking into multiple venues and following clues left by the protests organizers in Foursquares tips system. workshop participants will split into teams to accomplish this goal and undertake the hunt to find the protest during the entire length of the conference. At the conclusion of the conferences last day, team scores will be presented during the final coffee & networking break along with comments and a discussion of what everyone has learned during the exercise. By immersing themselves in Foursquares mechanics, participants will learn how the system can be employed for location-based influence of crowds around events in a certain time and space.

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www.informationoperationsevent.com POST CONFERENCE ExERCISE DAY 29TH JUNE 2012

WorkshoP D: Post-ConferenCe exerCise Day, 0900-1700 the turkish flotilla as a strateGiC CommuniCation ChallenGe: What role CoulD io haVe PlayeD in mitiGatinG the fallout from this Crisis?
Designed by: Lt Col Saar Raveh (Res), IDF reserve, Owner, Mikud Consulting Group, Dr. Barak Ben-Tzur (Res), IDF

The Turkish flotilla consisted of six humanitarian ships, organized by the Turkish movement I.H.H in order to break the siege on Gaza strip. The flotilla was supported by Turkish government who warned Israel not to confront the ships during their voyage to Gaza. The impact of the military take over of the Flotilla was bad for all sides involved and the consequences of the incident can still be felt in the relationship between Israel and Turkey. This two-phase exercise will use this unique scenario as context to assess whether a better strategic communications campaign could have helped to prevent conflict, mitigate the negative impact of the event, and whether strategic communications can function at all in such a lose-lose situation. Delegates will leave the workshop having put into practice everything they have learnt over the previous 3 days, consolidating take aways with practical, hands on implementation and the resulting feedback. the day will take the following format: PHASE ONE 08:30-09:00 Looking at the structure of hybrid organisations characteristics, threats and modus operant 09:30-10:00 The arena What are the main trends and who are the players willing to act in order to achieve their strategic goals 10:00-11:30 We will divide the participants into several groups : (Israel, Palestine, N.G.OS,, Turkey, Egypt) and every group will have to build a strategic communication campaign in order to achieve the national goals that the group has been provided with 11:30-13:00 Each team will have 10-15 minutes to present their campaign to the group. These will then be discussed between participants, with the aim of understanding alternative view points and strategies for organising IO campaigns 13:00-13:45 Break for lunch PHASE TWO 13:45- 14:15 Examining the Turkish Flotilla What has happened and what went wrong 14:15- 15:30 Break into four groups (Israel, Egypt. Turkey and Palestine) to assess how we can we control the communication arena in order to deliver our narrative after the event has taken place 15:30-16:30 Feedback information to the group and discuss the results 16:30-17:00 Assess what lessons and take always can be drawn from the incident and the exercise as a whole

E ET TH N RG R HE FO FO W OR ! T P S F E N U OP NG NC DO IGN SH ERI ERE S K T F TO OR GIS ON C W RE HE T

information oPerations Global DoWnloaD Centre

The information operations global website provides regularly updated podcasts, speaker interviews and articles coordinated with the Information Operations series. These free resources enable you to start the learning process before, during and after the conference heres a sample: Brigadier general ed j. Burley discusses his command of all psyops in iraq last year, and his current work with cimic. from the upswing of priority for io in modern military engagements to the efforts to reach out to local populations, he sums it all up: if we can use io instead of bombs, how much better is that...its a win-win situation for everyone. PHONE: +44 (0)207 368 9737 FAx: +44 (0)20 7368 9301 EMAIL:DEFENCE@IQPC.CO.UK

www.informationoperationsevent.com SPONSORS & MEDIA PARTNERS

sPonsors
CONFERENCE PARTNER Leonie is a woman-owned strategic communication company specializing in reaching target audiences in challenging locations through global media solutions designed to achieve our clients desired effects. Our ability to achieve success is directly related to our region-specific research and planning capabilities, our worldwide media production and distribution channels, our diverse digital media and creative services, and our proven cultural advisory capabilities. www.leoindus.com Established in 2004, Albany has led the way in providing full-spectrum communications services in parts of the world others simply cannot reach. We have established a formidable reputation for getting the job done using highly sophisticated, effective and creative strategies in some of the most difficult, demanding and dangerous places on the planet. Among us we have seven decades of experience in strategic communications and media regulation and development in countries including Iraq, Somalia, Sudan, Lebanon, Jordan, Bosnia and Kosovo. Networks are at the heart of what we do, wherever we work, from grass-roots outreach and influence in the heart of an insurgency to high-level public diplomacy in the corridors of international power. At a time when SMART communications matter more than ever, we help our clients navigate successfully through exceptionally challenging situations and achieve their ultimate objectives www.albanyassociates.com

SESSION SPONSOR

sPonsorshiP oPPortunities
Thought Leadership: With an expected audience of senior military customers and decision makers from across the globe, Defence IQ events enable you to build your reputation as a market leader in your chosen domain through speaking sessions and subject specific conference streams, workshops and focus days Branding: We bring together buyers and suppliers in a tailored location with unbeatable facilities for on-site branding and exposure. Furthermore, our dedicated marketing team can help you achieve your promotional aims in the months leading up to the conference with dedicated mailings to cover 50,000 contacts through brochure drops, extensive e-mail campaigns and tailored web coverage Featured Networking Events: Focused and high level, our events will provide you with the perfect environment to initiate new business relationships and achieve face-to-face contact that overcrowded tradeshows cannot deliver. Sponsorship opportunities range from exhibition stands to sponsored lunches, cocktail receptions, gala dinners and a host of informal social networking events.

if you would like to sponsor or exhibit at the event call: +44 (0) 207 368 9857 or email: sponsor@iqpc.co.uk. alternatively visit www.informationoperationsevent.com

meDia Partners

Countries rePresenteD at the 2011 eVent: attenDee Job funCtion:

canaDa norway hoLLanD uk BeLgium uniTeD sTaTes singapore souTh africa ausTraLia sweDen Denmark germany

y Analyst/Advisor/ 11% Consultant y Attach/Liaison Officer 2% /Other Military Title y Operational Commander/ 11% Project Head y Director 15% y Assistant Head/Deputy 3% Director y Information Operations/ 27% Strategic Communications Officer/Director y Media & Communications 4% Professional y Professor/Researcher/ 6% Scientist y Programme Manager 8% y Staff Officer 13%

FOR YOUR BOOKING ENQUIRIES EMAIL DEFENCE@IQPC.CO.UK

Pre Conference Workshops: 26th June 2012 Main Conference: 27th-28th June 2012 Post Conference Exercise Day: 29th June Charing Cross Hotel, London To speed registration, please provide the priority code located on the mailing label or in the box below. My registration code

COMPLETE THE FORM AND CLICK SUBMIT 5 WAYS TO REGISTER

PHONE: +44 (0)20 7368 9737 FAx: +44 (0)20 7368 9301 POST: YOUR BOOKING FORM TO IQPC, 129 WILTON ROAD, vICTORIA, LONDON, SW1v 1JZ EMAIL: DEFENCE@IQPC.CO.UK WEB:

PDFW

Please contact our database manager on +44(0) 207 368 9300 or database@iqpc.co.uk quoting the registration code above to inform us of any changes or to remove your details.
sector** miltiary/Govt/Public sector conference ++ 2 Workshops conference 3 workshops + exercise Day FuLL PacKaGe main conference + exercise Day conference + 1 Workshop* main conference only conference add Workshop*** book and Pay by book & Pay by 4th may 2012* 27th January 2011* 700 saVe 300 1,299+VaT 599+VaT saVe 300 350 499+VaT 749+VaT saVe 200 250 399+VaT 449+VaT saVe 100 200+VaT book and Pay by book & Pay by 4th may 2012* 27th January 2011* 800 saVe 300 2,599+VaT 599+VaT saVe 300 499+VaT 1,999+VaT saVe 200 399+VaT 1,599+VaT saVe 100 300+VaT book and Pay by book & Pay by 1st June 2012* 24th february 2011* 500 saVe 150 1,499+VaT 749+VaT saVe 150 649+VaT 949+VaT saVe 100 499+VaT 599+VaT saVe 50 250+VaT book and Pay by book & Pay by 1st June 2012* 24th february 2011* 500 saVe 150 2,899+VaT 749+VaT saVe 150 649+VaT 2,149+VaT saVe 100 499+VaT 1,699+VaT saVe 50 350+VaT standard Price 1,999+VaT 899+VaT 799+VaT 1,099+VaT 599+VaT 699+VaT 300+VaT

industry Rates miltiary/Govt/Public sector conference ++ 2 Workshops conference 3 workshops + exercise Day FuLL PacKaGe main conference + exercise Day conference + 1 Workshop* main conference only conference add Workshop***

standard Price 3,399+VaT 899+VaT 799+VaT 2,299+VaT 599+VaT 1,799+VaT 400+VaT

WWW.INFORMATIONOPERATIONSEvENT.COM

Team DiscounTs*
IQPC recognises the value of learning in teams. Groups of 3 or more booking at the same time from the same company receive a 10% discount, 5 or more receive a 15% discount, 7 receive a 20% discount. Only one discount available per person.

***Please select you choice of workshop(s): a 6 B 6 c 6 * To qualify for discounts, bookings must be received with payment by the discount deadline. Only one discount/offer applicable per person. ** Military and government discounted rates apply to serving military officers, government and university personnel only. UK VAT is charged at 20%. VAT Registration #: GB 799 2259 67 All serving General / Flag officer 1 Star and above may attend the conference free of charge. Please contact defence@iqpc.co.uk for further details. This offer cannot be combined with any others and is non transferrable.

Venue & accommoDaTion

DeLeGaTe DeTaiLs - SimPly comPlete thiS form and click Submit

Please photocopy for each additional delegate Mr Mrs Miss Ms Dr Other Rank Family Name Tel No. Email Yes I would like to receive information about products and services via email First Name Job Title

Charing Cross Hotel, The Strand, Charing Cross, London WC2N 5HX, Tel: +44 (0)871 376 9012 Web: www.guoman.com/Charing-Cross Travel and accommodation are not included in the conference fee; however we have put together a HotelMap that displays discounted accommodation for hotels in the area near to the Charing Cross Hotel. The map displays live availability and allows you to book directly with each hotel: www.HotelMap.com/M5452. Alternatively, if you would like to book your accommodation by phone, please call Daniel Spinner, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M5452. He will be happy to help you with your hotel booking and provide assistance organising your time in London.

DiGiTaL conFeRence on cD-Rom

Organisation Nature of business Address Postcode Country Telephone A digital version of the conference proceedings, including all presentations, is available to buy. Recent digital conferences available 599+VAT each Cyber Warfare Cyber Security Electronic Warfare Information Operations 2011 I have filled out credit card details below For further information Please call: 0207 368 9300 or email: knowledgeb ank@iqpc.co.uk To search IQPCs archived conference documentation visit: www.iqpcknowledgebank.com

Approving Manager Name of person completing form if different from delegate I agree to IQPCs cancellation, substitution and payment terms Vegetarian Non-dairy Other (please specify) Special dietary requirements: Please indicate if you have already registered by: Phone Fax Email Web Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking.

TeRms anD conDiTions

Please read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Payment Terms: Upon completion and return of the registration form, full payment is required no later than 5 business days from the date of invoice. Payment of invoices by means other than by credit card, or purchase order (UK Plc and UK government bodies only) will be subject to a 49 (plus VAT) per delegate processing fee. Payment must be received prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received. iQPc cancellation, Postponement and substitution Policy: You may substitute delegates at any time by providing reasonable advance notice to IQPC. For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances. IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour strike, extreme weather or other emergency. Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible. Discounts: All Early Bird Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any discounts offered by IQPC (including team discounts) also require payment at the time of registration. Discount offers cannot be combined with any other offer.

PaymenT meTHoD
Total price for your Organisation: (Add total of all individuals attending): Card Number: VISA M/C AMEX

CONFERENCE CODE: 11591.006

Exp. Date: Name On Card:

City/County/Postcode

Cheque enclosed for:

(Made payable to IQPC Ltd.)

(Please quote 11591.006 with remittance advice) Bank account details (GBP): account name: international Quality & Productivity centre Ltd. Bank: HsBc Bank Plc 67 George street, Richmond surrey TW9 1HG, united Kingdom account number: 51304143 sort code: 40 38 18 iBan: GB59 miDL 4038 1851 3041 43 sWiFT: miDLGB2112V

cLicK HeRe To suBmiT FoRm noW Via emaiL

PaymenT musT Be ReceiVeD PRioR To THe conFeRence