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Press Release Fire

By Brad Callen

Press Release Templates


On most press release writing or distribution websites, you can find a decent template for formatting your press release. Usually, the press release format is the one currently being used by the distribution service itself. So why publish a few pages on Press Release Templates? The purpose here is twofold: To identify the main elements of a press release (a recap from Chapter 2: How to Write a Press Release), and to give you a few plug-in-play options in case you have to make a personalized approach to the media. While the components of a press release are discussed on this report, to access the templates youll have to use the MS Word documents press release template-1.doc and press release template-2.doc that come with this package.

The Bits and Pieces


The full explanation of these components is in Chapter 2: How to Write a Press Release. Here, Ill try to summarize the main parts of every press release. The rest is merely formatting, and you can pick that up from the two templates with this bonus report. In addition, if you are using a distribution service, they will most likely have their own format, in which case you need to know how to separate the components of your press release.

Headline
Should be short think newspaper style headlines. This is critical to attracting the attention of the reader.

Summary
A bit longer than the headline, used to flesh-out the story in the headline. Some press release distribution services may not require it, but it is an absolute must otherwise.

Lead
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Press Release Fire


By Brad Callen

The first paragraph, it serves to give your reader a quick summary of what you are trying to say in your press release. The lead covers the 5 Ws (who, what, when, where, why) and the how as well.

Body
The rest of your press release, it should develop the story completely, including the indirect promotion of your company. Remember to include quotes, either from customers or industry experts.

Boilerplate
This is a 3-4 line description of your company and what it does. Not always called boilerplate, it is also referred to as company information. Usually does not need to change from press release to press release (unless you choose to update it).

Contact Information
Information on the designated contact person for the press release. Should include at least the name, title, email address and phone number. If possible, include the fax number as well. Make sure that this person is the one that has the most information, and is available most of the time (you might consider giving your cell number as well).

If you can prepare your press release according to the guidelines in Chapter 2: How to Write a Press Release and Chapter 6: Advanced Press Release Secrets, and you understand the core components of a press release as described here, formatting becomes a formality. Yet formatting mistakes are one of the most common reasons for press releases being rejected by distribution services. Make sure you find out if the service uses a particular format, and follow it to the letter. If you are unclear about anything, just ask them. Next, you have two press release templates to choose from for your next press release.

Copyright 2005 Pressreleasefire.com. All Rights Reserved 2

Press Release Fire


By Brad Callen

(Brought to you courtesy of PRWeb)

Headline Is in Title Case and Short, Ideally Not More Than 170 Characters; This Headline Is 138 Characters Long and Does Not Take a Period
While the headline uses title case, capitalizing every word except for prepositions and articles of three words or less, the summary paragraph is a little longer synopsis in regular sentence form. It doesnt merely repeat the lead. It just tells the story in a different way. City, State (PRWEB) Month 1, 2005 -- The lead sentence contains the most important information in 25 words or less. Grab your readers attention here. And dont assume that your reader has read your headline or summary paragraph; the lead should stand on its own. A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover the who, what, when, where, why and how questions. The rest of the news release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing. The final paragraph of a traditional news release contains the least newsworthy material, said Mario Bonilla, customer service representative for PR Web. But for an online release, its typical to restate and summarize the key points with a paragraph like the next one. For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Mary Smith or visit www.smith.com. You can also include details on product availability, trademark acknowledgment, etc. here. About XYZ Company: Include a short corporate backgrounder about the company or the person who is newsworthy before you list the contact persons name and phone number. Do not include an e-mail address in the body of the release. Your e-mail address goes only in the "Contact e-mail" box when you first upload your press release. Contact:
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Press Release Fire


By Brad Callen

Mary Smith, director of public relations XYZ Company 555-555-5555 http://www.YourWebAddress.com Include safe harbor statement (if applicable). ###

(Brought to you courtesy of PRWeb)

Copyright 2005 Pressreleasefire.com. All Rights Reserved 4

Press Release Fire


By Brad Callen

(Brought to you courtesy of Press Release Writing)

FOR IMMEDIATE RELEASE: Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address Headline City, State, Date Opening Paragraph (should contain: who, what, when, where, why): Remainder of body text - Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers. If there is more than 1 page use: -more(The top of the next page): Abbreviated headline (page 2) Remainder of text. (Restate Contact information after your last paragraph): For additional information or a sample copy, Contact: (all Contact information) Summarize product or service specifications one last time Company History (try to do this in one short paragraph) ### (indicates Press Release is finished)

(Brought to you courtesy of Press Release Writing)

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