Академический Документы
Профессиональный Документы
Культура Документы
INDEX
INTRODUCTION
How to use the ekse Manual
1. IDENTITY ELEMENTS
1.1 Corporate Signature 1.2 Signature Symbol 1.3 Signature logotype & slogan 1.4 Signature Space & Proportion 1.5 Signature Colours_ standard colours 1.6 Signature Colours_ black & white 1.7 Signature Colours_grayscale 1.8 Signatue Colours_ background colour 1.9 Colour Palette 1.10 Corporate Typeface
2. STATIONERY
2.1 Bussiness Card 2.2 Recharge Voucher 2.3 Letterhead 2.4 Simcard Holder 2.5 Simcard 2.6 Simcard Package 2.7 Simcard Booklet 2.8 Flyer
3. OTHER APPLICATIONS
3.1 Email Signature 3.2 Stuff t-shirts 3.3 Shopping Bag 3.4 Usb Moderm 3.5 Cellphone Wallpaper 3.6 Ettkse Stores
INTRODUCTION
The ekse corporate signature is our single most important identifier. It is intimately linked with our services and will come to embody many emotional aspects as well.
The corporate signature comprises of 3 elements, the logotype and symbol and the slogan, all which appear in specific proportional arrangements, and spacing and size relationships.
As such, the should be no attempt to alter the proportional arrangements of the signature elements, either by spacing or resizing
SIGNATURE SYMBOL
The unique Ekse symbol stands fo balance and harmony, and our commitment to quality and wholeness. It represents our tradition of integrating diverse ideas and solving complex problems
The tilt c shapes on top are basiccly and illustration of how fluent our nework is. When the shapes they make are a
Please note the illustration at the top bar are only the origin or the histor y of how the symbol came to be
The illustrations may never be confussed with tthe symbol, in addition the will be no manipulation of the symbol
combined
The logotype is a comic sans ms typeface simply, its a playfull typeface thus our tagert audience will find it appealing.
The slogan is centur y gothic regular typeface, This typeface is clean, simple,its qualities will reflect on the brand
As such it should never be replaced or changed The same goes for logotype.
The corporate signature comprises of 3 elements, the logotype and symbol and the slogan, all which appear in specific proportional arrangements, and spacing and size relationships.
Clear
space
refers
to
minimum to
clear has
It is essential that the ekse signature remains free of all graphics, taglines, identities, and typography.
distance of X, as a unit of measurement, surrounding each side of the ekse signature. X equals 9.904 mm.
requirement established
ensure
minimum size of the signature with a slogan. the logo with a slogan cant be smaller than this size
minimum size of the signature without a slogan. the logo cant be smaller than this size
COLOUR PALETTE
CORPORATE TYPEFACE
As with the corporate colours, the fonts are an integral part of our visual identity. The following fonts are to be used in all official documents or communications.
PRIMARY TYPEFACE
Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Comic Sans MS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 0123456789
Myriad Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Kalinga
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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This page shows a typical layout for a business card as an example. Actual size: 90 x 50mm. Shown here at 40% of the actual size. The business card must always be printed in full colour.
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This page shows a typical layout for a recharge voucher card as an example. Actual size: 54 x 63 mm. Shown here at 60% of the actual size. The recharge voucher card must always be printed in full colour.
front cover
back cover
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This page shows a typical layout for an A4 letterhead as an example. Actual size: 210 x 297mm. Shown here at 55% of the actual size. The letterhead must always be printed in full colour.
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SIMCARD HOLDER
This page shows a typical layout for a simcard holder as an example. Actual size: 84 x 54 mm. Shown here at 100% of the actual size. The simcard holder must always be printed in full colour.
front side
back side
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SIMCARD
This page shows a typical layout for a simcard as an example. Actual size: 2.8 x 1.8 mm. Shown here at 400% of the actual size. simcard must always be printed in full colour.
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SIMCARD PACKAGE
This page shows a typical layout for a simcard package as an example. Actual size: 100.9 mm x 82.855 mm. Shown here at 67% of the actual size. The simcard package must always be printed in full colour.
back side
front side
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SIMCARD BOOKLET
This page shows a typical layout for a simcard booklet as an example. Actual size: 92 mm x 82mm. Shown here at 56% of the actual size. The simcard booklet must always be printed in full colour.
front side
back side
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FLYER
Actual size: 128 mm x 170 mm. Shown here at 70% of the actual size.
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EMAIL SIGNATURE
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This page shows a typical layout for a shopping bag as an example. Please not this is not the actual size.
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Ekse Stores
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