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2010 Marketing Calendar

Month

January

February

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics 29 4

1250 units 11 18 25 1 8 15 22

This is a template for a marketing calendar. Weeks start on Monday.

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2010 Marketing Calendar

Month

March

April

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics 1 8 15 22 29 5 12 19 26

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2010 Marketing Calendar

Month

May

June

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics 3 10 17 24 7 14 21 28

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2010 Marketing Calendar

Month

July

August

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics 5 12 19 26 2 9 16 23 30

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2010 Marketing Calendar

Month

September

October

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics 6 13 20 27 4 11 18 25

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2010 Marketing Calendar

Month

November

December

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics 1 8 15 22 29 6 13 20 27

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2010 Marketing Calendar

The example below show how a completed plan for the month of January might look

Month

January

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions 29 New Years 4

1250 units 11 18 25 Industry Martin Luther Conference King Day

Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics Teaser for XYZ Campaign Email Customer Satisfaction Survey Campaign Analysis XYZ Campaign XYZ Campaign XYZ Campaign Promote Conference Online Auction & Stores Online Directory Listings & Classified Affiliate Recruitment Incentive Program Facebook Pre Conf Announce Tweets Visit us at conference and receive free gift Visit us at conference and receive free gift Visit us at conference and receive free gift Post Conf. Tweets Upcoming Sls Promo Upcoming Sls Promo Upcoming Sls Conf Promo Highlights Keyword/Search Advertising Pre Conf Industry Conference Post Conf.

Sales Promo (Offer)

Live Tweets Daily Conf. Recap

XYZ Tweets

Online coupon

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2010 Marketing Calendar

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions

Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics

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2010 Marketing Calendar

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions

Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics

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2010 Marketing Calendar

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions

Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics

5/9/2012 7:49 AM Page 10 of 12

2010 Marketing Calendar

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions

Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics

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2010 Marketing Calendar

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions

Sales Promotions Public Relations Programs & Events Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Advertising TV Radio Print Outdoor Research Customer Surveys Analytics

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