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Monday, July 28, 2008 6:34:54 PM by IANS ( Leave a comment ) Kolkata, July 28 (IANS) Biscuit and dairy product major Britannia Industries Ltd, embroiled in a bitter intellectual property right (IPR) violation litigation with French partner Groupe Danone, is interested in an out-of-court settlement, a senior company official indicated here Monday. We are also simultaneously talking to Danone for settlement of dispute, Britannias chief financial officer Durgesh Mehta said at the annual general meeting, indicating his company was open to an out of court settlement. The relationship between Danone and the Nusli Wadia-led Britannia soured after the Indian company charged the French partner with using its Tiger trademark, a key intellectual property, in the overseas market without prior consent. The two companies moved court for arbitration last year in Singapore and Malaysia. Britannia chairman Wadia said the IPR issue was still pending, adding: We hope it will come near to a resolution sooner rather than later. Tiger is the most popular Britannia brand, accounting for about 20 percent of its total sales, followed by its Good Day dairy product brand. As for Britannias other plans, Wadia said the West Asian operations of its subsidiaries - Strategic Foods International in Dubai and Al Sallan Food Industries in Oman - would be consolidated and based in Oman. Instead of having businesses in two locations, we are putting them in one location, he said. Referring to Britannias acquiring a strategic stake last year in Daily Bread, a loss-making Bangalore-based manufacturer and retailer of high-end bakery products, Wadia said: We are re-looking at our investment. At the same time, the company is looking at inorganic overseas expansion. We are interested in any country which will provide us with better margins, chief financial officer Mehta said. Britannia also plans to invest between Rs.750 million to Rs.1 billion for buying equipment, capacity expansion and development this year, he added. It had invested Rs.2 billion in the past 18 months. Mehta said in view of inflationary trends and rising input costs, the company needed to reduce operational cost by two percent, in addition to raising product price. It will be a big challenge to protect our margins, he conceded. Last year, Britannias margin was about nine percent. The total market for biscuits in India is valued at Rs.80 billion, with Britannia accounting for a lions share of 31 percent. In the last three years, there has been around two percentage points decline in market share due to the entry of new players, Mehta said.
Last year, Britannia launched 20 products including variants. The bread, cake and rusk business crossed the Rs.2.70 billion-mark last fiscal, doubling its revenue in two years. At present, Britannia depends heavily on contract manufacturers, who account for as much as 85 percent of its total production. Related Stories
Britannia settles 'Tiger' brand tangle with US firm - Aug 31, 2009 Britannia to invest over Rs.200 crore this fiscal (Lead, superseding earlier story) - Jul 02, 2011 Britannia to invest over Rs.200 crore in new plants - Jul 02, 2011 Britannia targets women with new biscuit - Jul 16, 2011 French Danone to exit Britannia by selling stake - Apr 06, 2009 Britannia planning greenfield projects - Aug 09, 2010 Britannia to foray into diabetic-friendly products - Aug 06, 2011 Competition watchdog approves Danone's acquisition of Wockhardt arm - Sep 18, 2011 Britannia plans to import sugar - Aug 31, 2009 French dairy major Danone forays into Bangalore market - Jul 06, 2011 Britannia for major advertising campaign to promote brand name - Sep 29, 2008 From humble loaf to slice of multi-grain joy (With Images) - Mar 11, 2011 Danone Declines Ever Approaching Aishwarya - Sep 10, 2010 GSK to decide on rural drink after test marketing results - Oct 06, 2010 Aishwarya Refuses To Be Brand Ambassador Of Danone - Aug 31, 2010
Tags: annual general meeting, asian operations, bakery products, britannia, capacity expansion, chief financial officer, court settlement, daily bread, dairy product, food industries, french partner, groupe danone, industries ltd, intellectual property right, kolkata, mehta, nusli wadia, overseas expansion, rs 1, sallan Posted in Business |
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Added managing director Vinita Bali: There is a shortage and a scramble for sugar in the domestic market, so we need to secure our supplies from domestic as well and as overseas markets. However, they declined to say how much sugar would be imported and when. Regarding the price rise of biscuits, Bali said: In the past six months, we have raised prices by 5-12 percent depending on brands. Without specifying how much hike could be expected in the future, she said, We are raising price all the time according to the need and will continue to adjust prices. Bali said prices of skimmed milk have gone up 35 percent, which has also impacted margins, adding: Given the drought situation, we expect milk yield to go down during the year. At the same time, she said the companys dairy business would be its growth vector. In the coming days, you will see several new launches and they would be differentiated dairy business. Talking on Britannias plans on inorganic growth, Bali said it was open to acquiring the right brand at right value at the right time. The companys profit after tax in 2008-09 fiscal was Rs.180.4 crore.
were only promoting our singular products like Tiger biscuits or Good Day biscuits, Britannia category director Anuradha Narasimhan told reporters here Monday evening. However, this was part of our marketing strategy. At first, we wanted to strengthen the image of the products that we are offering in the minds of the spectators. And now, we will work for the image building of Britannia brand by launching two commercials on television, Narasimhan said. In India, Britannia biscuits are leading with over 33 percent of the market share. Britannia has its manufacturing units at 70 locations across the country. Presently, Britannia is offering biscuits, cakes and breads under the brand. The latest addition in their offering is Britannia daily fresh curd that was launched in Feb 2008 in some parts of the country. In India, packed food market is of about Rs.600 billion ($13 billion) of which the biscuit market accounts for Rs.80 billion. In 2007, Britannias share in the biscuits market was Rs.27 billion, Narasimhan said. She added that in India, the average per capita consumption of biscuits per year is 800 grams whereas in the developed countries it is over 2.4 kilograms. We are increasing our market operations throughout the world as Britannia biscuits were launched in Sri Lanka last month. In 2007, we had acquired two companies in the Middle East, she said.
Groupe Danone sold its biscuit business to Kraft Inc in December 2007. Talking about its bread arm Daily Bread Gourmet Foods (India) Pvt Ltd, he said the wing has not performed as per the companys expectations. We are now reinventing the company. We will be looking at city-wise bread business, he said. It closed its bread operations in Hyderabad and Delhi in December 2008 with a view to growing its business in Bangalore, where the brand has been available for six years. It is our clear intention to grow our Daily Bread business in India, he said. Wadia said the Middle-East business has not performed well, primarily because of huge surge in raw material prices. We have a lot of hope for Middle-East business. Surge in flour, sugar and oil prices impacted us adversely in the Middle-East. We are consolidating our business in the Middle-East, and currently we will be concentrating on Oman, he said. Apprehending that the current year will be a tough one, Wadia said poor monsoon would affect input prices of the companys products. But we are quite clear that we will drive our cost down and protect our margin, he added. The profit after tax in 2008-09 fiscal was Rs.1,804 million. Last year, our topline has grown 20 percent despite an all-round increase in input prices and our power brand also grew by 20 percent. So it was a good year despite the volatility in prices. Our bread, cake and rusks business has grown three times in the last three years and is now worth Rs.380 crore, he said.
Talking about the companys investment in the current fiscal (2010-11), Bali said: Every year we invest around Rs.70-80 crore. This year also we will do the same. Britannia could raise biscuit prices between 5-10 percent depending on products to mitigate the impact of commodity price inflation. Bali, however, said it could be difficult to go for a hike second time this year due to competitive nature of the industry. It has already increased price during the first quarter (April-June) of the current fiscal. While our volume growth has been 20 percent in April-June, value growth was 26 percent, she said. Wadia in his address to the shareholders said: We are yet to overcome the impact of inflation push hopefully we will pass on the impact of commodity inflation as biscuit industry is the only one which is yet to raise prices. Prices of key ingredients for biscuit like wheat, sugar and milk have gone up substantially. Britannia will focus more on differentiated products where there is less competition and we would be able to raise prices, Bali said. About the rent-hike dispute between the company and the Kolkata Port Trust regarding its Taratalla premises, Wadia said the company has adopted two-pronged strategy to resolve the matter. It has moved court and simultaneously it is trying to negotiate and settle the matter with the KoPT through dialogue. Bali confirmed the factory operations are in full-swing in Taratala premises, in the southern outskirts of the city. Regarding the companys foreign operations, Wadia said: The Middle East business continued to be adversely impacted by the challenging global economic uncertainty and a real population decline in the UAE, where it has a sizeable presence. Despite this, it revamped its marketing strategy and made significant brand investments that strengthened its competitive position, resulting in a market share increase in the GCC (Gulf Co-operation Council). Operations in Sri Lanka were discontinued as they were not viable and Britannia will continue to export some of its differentiated brands in Sri Lanka. We are entering into Saudi Arabia market, Bali said. The company declared its first quarter result Monday. It posted net profit of Rs.32.8 crore against Rs.47.3 crore posted during the corresponding period a year ago.
With Actimind, the new product, Britannia will have a presence in the milk-based health drink category but away from the competitive brown or white drinks segment where brands like Boost, Complan and Horlicks are fighting it out. The advantage is it is ready-to-drink and can be had anywhere including in a school with or without refrigeration, Bali said, adding that the beverage had a shelf life of six months. Britannia will initially launch the product in Tamil Nadu and look at rolling out in other parts of the country later. We dont have any specific plans now for a national rollout, Bali said. According to her, the company has been focussing on value-added dairy products like low-fat cheese and fat-free processing milk after exiting the commodity milk business around seven years ago.
The net sales stood at Rs.1,106 crore as against Rs.911.5 crore during the like period of the 2010-11, the company said in a regulatory filing. At the Bombay Stock Exchange, the shares of the company closed 1.89 percent lower at Rs.469.3.