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What a potential customer "nds inside a store sets the di#erence between a successful sale and a lost sale. Brands want visibility for their products, Retailers want a perfect customer experience.!
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Is the shelf layout as agreed?! Is our promotional display set up in the stores? !
Is the new product available on the shelves?! How is my brand visible compared to competitors? !
Traditional store checks and mystery shopping are currently so expensive and time-consuming to be justi"ed only in limited circumstances and locations.!
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BeMyEye is the innovative service for crowdsourcing store checks, mystery shopping and other observations from the "eld. !
Thanks to a widespread network of over 23,000 Eyes (on-demand workers using an iPhone app), BeMyEye can provide images and data from thousands of locations in Italy in few days and at reasonable prices.! 4!
BeMyEye's solutions!
StoreView. Presence check for POPs, promotions, out of stock, price,
shelf layout and much more.!
Some examples!
Supermarkets! Bars!
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The customer can check the results through charts, galleries of pictures and granular data.!
! The campaign manager at BeMyEye validates the jobs received and invites the customer to see the results.! !
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BeMyEye app alerts Eyes in the vicinity of a job. If we dont have enough Eyes close to a location we hire them with geo-localized ads on Facebook.! !
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It works like a TAXI call. The "rst Eye that picks the job, goes to the location, completes the tasks and uploads the results. The app ensures the quality of data through control mechanisms.!
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Shelf layout!
585cr , time by car: 00:18!
Pick!!
I'll be there within 60 minutes!
Check-in!
Remaining time: 00:59!
Upload!
Remaining time: 02:24: 1,6 MB!
The Eye sees in the iPhone app the Jobs posted in his area. Each campaign has a di#erent pay and a di#erent color.!
The Eye opens one of the jobs and, if its interesting, he reserves it.!
He goes to the location, checks in via GPS, and completes the tasks answering questions and including pictures and videos.!
Online analytics!
The customer logs to a reserved area on BeMyEye.com to check the results!
Link to online analytics!
Link to the single rerport for each Job! Each campaign appears as an expandable line that contains N Jobs!
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Online analytics!
Customers can see aggregated results for each task of the questionnaire and quickly jump to the single report of a problematic store. !
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Who we are!
BeMyEye incorporated in 2011 in Milan (Italy) and became fully operational in October 2012. The company is backed by a primary venture capital, 360 Capital Partners.! ! Team members are 10:! - 2 for Biz Development and Sales! - 6 for Product Development! - 2 for Operations! ! BeMyEye won the "Best outsourcing Project" award in 2012 (Accenture-Il Sole 24 Ore)! ! http://www.bemyeye.com/it/in-the-news!
Gian Luca Petrelli, Founder & CEO! Bachelor in Economics, Business Developer in Motorola and, later, entrepreneur in FMCG . !
Luca Antonietti, Co-CEO! Bachelor in Engineering, Management Consultant at Galgano Group and, later, 15 years as Executive at GFK London.!
Stefano Falsetto, Chief Technology O$cer! Software engineer, IT professor, Project manager at Tipic, Dada and Blogo. !
Marcantonio Magnarapa, Chief Mobile O$cer! iOS senior developer with deep knowlege of other programming evironments including Android. Former IT manager for Celada Group and Ogilvy Interactive.!
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