PROJECT PROPOSAL

200. GENERAL INFORMATIO N

TITLE OF THE PROJECT : WORKSHOPS ON SCIENCE COMMUNICATION THROUGH DIGITAL MEDIA IN ANDHRA PRADESH 202. SUMMERY THE PROJECT In the year 2010-11, JAGRUTHI YOUTH ASSOCIATION, A popular NGO in the state of Andhra Pradesh has organised a Series of Workshops on SCIENCE COMMUNCATON THROUGH DIGTAL MEDIA with the support of NCSTC and there has been a tremendous response from the science graduates and journalists on this topic. Many Science Graduates are coming forward to take up Science Communication activities and they are showing interest to get Training in this area and they wish to take up science communication through Digital Media for their Careers. To continue the Science Communication Training Activities and Communication activities in the state of Andhra Pradesh, JAGRUTHI is planning to organize a series of Six Workshops on Science Communication through Digital Media at Guntur, Ongole, Nellore, Thirupathi, Rajhamandri, Vijaya Nagaram during the years 2012 and 2013. The prime objective of these Workshops is to educate/ train the young science graduates, journalists and computer graduates to develop their skills in SCIENCE COMMUNICATION AND SCIENCE AND TECHNOLOGY POPULARISATION using Digital Technologies like Web Sites and Portals Digital Media, Social Networkings as the MEDIA. We are proposing to organize these Six workshops under the guidance of RVPSP. We have selected six regions mentioned above, where there is a huge scope for the science communication promotional activities. The areas selected are centered to hundreds of Computer literates where the fruits of these workshops will be penetrated at a massive level in to the Public. The OF

201.

PROPOSED

trained science communicators will be encouraged to work in the area of science communication and educate people using Digital information technology. This is the age of Computers and Digital Technologies. Since last two decades, the computer literacy in India, especially an Andhra Pradesh, has highly increased, even at Rural Areas. This effect in producing many computer educated both in Urban and Rural areas. Still there is a shortage of popular science communicators in the Digital Media who can influence general public by their style of science presentation. Hence it becomes imperative to take up many activities in the area of Science Communication through Digital/ Web media. Popular science communication through Digital media is one of the effective methods to convey science effectively to the public at a massive level. We can generate a huge demand for science communicators through digital media for meeting the requirements of this modern era. This campaign includes the involvement of all those dealing with science in Press, Visual and Digital media, Social Networks, educational and research institutes, E Learning Centres across the Country, general public and experts from media etc. With this background, JAGRUTHI YOUTH ASSOCIATION, A Popular voluntary Organization, involved in the field of science and technology communication for social development for the past ten years, envisages to conduct Six workshops on popular Science Communication through Digital Media in the state of Andhra Pradesh. These workshops will be held during the years 2012 and 2013 at Guntur, Ongole, Nellore, Thirupathi, Rajhamandri, Vijaya Nagaram, where a huge scope for the workshops. It is planned as a rendezvous of young science graduates interested in digital and visual science communications, existing armature science communicators, experts from digital and visual media, and editors of other media and Personnel from NCSTC. Keeping the tremendous interest among the young science communicators in this field, 100 members will be trained through each workshop and each workshop will be held for five days. A total number of 600 young Science Communicators will be trained and developed after these workshops and these will be given a continuous monitoring for a decade time and help them to carry out this mission of science communication through Digital Media. This will further benefit lacks of people who use the web/ digital media as well as other modern media. Availability of Softwares for film editing and other post production process and the possibility of film less recording using digital cameras, make handling of audio-video, visual media quiet handy for those with creative spirit.

The participants in the workshop will include youngsters interested in science communication through Digital media, science graduates, journalists and scientists, students interested in science communication, researchers and teachers. Experts from Electronic media & print media also would participate. These proposed workshops- each for five days on popular science communication through Digital Media will include training, practical in Digital science communication, Preparation of Video Documentary for presentation, interaction with the editors of print and electronic media and popular science communicators in Digital and Visual media, field visit to scientific institutes and T.V Studios and AIR Stations, enhancing skills in developing documentaries and web portals, meeting with stalwarts in the field of science communication and project works. Preparation of scripts popular science communication through Digital/ Visual media, incorporating the discussion in the workshop, is also planned. As a follow up program, progress of the participants will be observed for one year based on their contribution to popular science communication, and will be given advanced training later on. A thorough training will be provided in developing scripts in preparing Digital Documentaries, Audio Visual Programmers etc. for science communication. 203 OBJECTIVES OF THE PROJECT

To encourage young journalists and science graduates and train them with the skills of science communication in the Digital Media. (E Journalism and Web portal, Social Net workings) To encourage the young Journalists and science graduates to take up career in science communication in digital and visual media and train them thoroughly. To identify the young science communicators in digital media and to give them in depth training in popular science communication. To arrange debates, discussions with stalwarts in the field of digital and visual science communication, for the benefit of the science communicators. Preparing the scripts for science communication through visual/digital media. Training young journalists in developing the digital, video and animation documentaries based on science informations and enhancing their presenting skills. Encouraging scientists to prepare some scripts and programmers for general public and present through the visual/digital media. To influence editors of print and electronic media to provide more space/time for science communication and provide a platform for presentation of this idea.

 To help delegates to enhance skills in various computer applications like animation, web designing and other latest portal management aspects. To develop a group of Science Communicators who effectively can utilize the Digital Media, so that they can enlighten the society with latest information.

204. TARGET GROUP(S) WITH LOCATION SPECIFIC INFORMATION Science Graduates, Young Journalism Students and Journalists involved in Science Communication, Science Reporters in Digital/Visual Media, Researchers, Scientists, and Science Graduates interested in Popular Science Communication. The participants will be selected from all over Andhra Pradesh and preference will be given to those who are in the beginning their career as popular science communicator rather than those who have no contribution in this field. Expertise in Computer and digital technology is also welcome. 205. DURATION OF THE PROJECT

Each workshop with duration of Five days and totally Six Workshops will be held during 2012 and 2013. 1. First Workshop at Guntur 2. Second Workshop at Ongole 3. Third Workshop at Nellore 4. Fourth Workshop at Thirupati 5. Fifth Workshop at Rajahmandry 6. Sixth Workshop will be held at Vijaya Nagaram district (Any how the dates are finalized with the approval of NCSTC only)

206.

PROJECT BACKGROUND

The massive growth of computer literacy over the past two decades have made the majority of the society to use the web and digital media at a larger scale. Popular science communication through Digital media in the regional language is one of the effective methods to convey science effectively to the public. It is very essential to educate and sensitize people about the general education, healthy and hygienic living, need to improve the living conditions, general education and employment etc. It is very much appropriate to train some young Journalists and Science Graduates and develop them as Effective Science

Communicators, so that in future they will take up all developmental issues among people and governments and contribute for the societal development in the state of Andhra Pradesh. The selected areas are very advanced in computer literacy areas and there is a very good scope to develop the top class science communicators from here. Hence we have selected the Project Area for organizing the workshops. 207. EXPERIENCE The Jagruthi Youth Association is a popular organization in the state of Andhra Pradesh focusing on the development of Basics like Education, Healthcare, Infrastructure, Sanitation, Better Living conditions, Employment generation and Poverty alleviation. It is committed for the integrated development of our villages, cities, all together the entire nation. Jagruthi takes the path of popularization of Science and Technology popularization and science communication as its prime tools to achieve these areas. It strives to bring a change in society. Jagruthis motto is Educated People and Developed Nation. Jagruthi is well supported by hundreds of educates, inclusive of scientists, researchers, technocrats, professionals, teachers at school and higher education level, social workers and volunteers. Since the year 2010, JAGRUTHI YOUTH ASSOCIATION has been organizing a series of Workshops on SCIENCE COMMUNICATION THROUGH DIGITAL MEDIA with the association of NCSTC, Dept. of Science and Technology, GOI. Details: ADVANCED WORKSHOP ON SCIENCE COMMUNICATION THROUGH

DIGITAL MEDIA: Jagruthi Youth Association had conducted the Advanced Worshop on Science Communication through Digital Media during 30-12-2011 to 03-01-2012 at Nakrekal, Nalgonda and 50 Delegates have participated in it. Dr. Manoj Patairiya, Director, NCSTC, Dept. of Science and Technology has inaugurated the Workshop and trained the delegates on the Science Communication and its relevance for the Societal Development. He beautifully explained the various aspects of Science Communication and interacted with Delegates. The Workshop was held for Five Days and Dr. Konda Venkat Reddy, Popular Journalist, Sri. Venkateshwar Rao and several others have provided the training to the delegates. All the Delegates were thoroughly trained in Script preparation using Digital Technology, Learning basics of Web Journalism, Introduction to Yahoo, Rediff and other popular Portals, some basic Computer languages and

Mass Communication etc. The Workshop was concluded on 03-01-2012 with the Valedictory at 3 PM.

Three Workshops have been held in the year of 2010-11 and the report is given below. I WORKSHOP ON SCIENCE COMMUNICATION THROUGH DIGITAL MEDIA The First Workshop was organized during 10-03-2011 to 14-03-2011 at the NAKREKAL, NALGONDA, Andhra Pradesh. 50 delegates have participated in this 5-Day workshop and they were imparted training about the basics of Science and Technology Communication using Digital Media. Various aspects of Science Communication for the benefit of public, creating awareness on various issues of Science & Technology, Science Popularization using the Digital Technology, Basic Programs of Computer Software which can be used for the purpose of Science Communication, Science Communication - Career etc. have been thoroughly discussed and the workshop was successful in enlightening the delegates about the Science Communication through Digital Media. The Workshop had begun at 11am on 10-03-2011 with Registration and Inaugural Function. The Inauguration was done by Dr.Kandagatla Venkateshwarlu, Principal of Vasavi Degree & PG college, Nalgonda and renowned Media Personal. He was emphasizing the need of Science Popularization using latest technologies likes Web Media, Digital Media. He mentioned that in the context of Globalization, Mass Communication at a very high Speed which can reach Millions within a short time is becoming the need of the hour; and it can be possible only with Digital Communication as the Prime Media. He expressed that this workshop will help the participants to get thorough training in learning the basics of Science Communication, using Digital Media and Web Media as the Prime tools in this purpose. He had advised the delegates to take Science Communication for their careers and requested them to take various pubic issues and sensitize the Educated Fraternity. The workshop was held for 5 days and the delegates were trained in various aspects of Science Communication by expertise in Media like Dr.K.Venkateshwarlu, Shri.M.Rambabu (EENADU News Paper), Shri.S.Sudhakar(HMTV) and other experts in media and digital technologies. A detailed schedule of the workshop is attached. Each

delegate was distributed with one Computer and they were trained in various aspects of Digital Technologies which can be used in Online Web Portals by expertise in Digital Technologies. They were also trained in preparation of Digital Scripts and Monitored for the 5Days. Each delegate had prepared a Digital Script and made the Presentation. The program was concluded on 14th at 4o clock with the certificate distribution. All the delegates were provided Food and Accommodation and Travel Expenses by the Organizers. II WORKSHOP ON SCIENCE COMMUNICATION THROUGH DIGITAL MEDIA The Second Workshop was organized during 20-05-2011 to 24-05-2011 at the SURYAPET, Andhra Pradesh. 50 delegates have participated in this 5-Day workshop and there was a very good interaction among the delegates, who are mainly science graduates and computer science graduates. A thorough training session was organized in preparing the Topic for the Script, Digital Script Presentation using digital technologies, and Presentation and finally all the delegates have presented good digital scripts and submitted. We had organized a one day training camp on Online Web Presentation and how to prepare a Digital Science News. All the delegates shown interest in this and got the sufficient knowledge how to make DIGITAL PRESENTATION OF A SCIENCE NEWS. The Workshop had begun at 10.00 am on 20-05-2011 with Registration and Inaugural Function. Shri. B. Shyamsunder, a popular Editor, Andhra Prabha Daliy and Expert in Online Edition Andhra Prabha Portal.He mentioned that the Web Media is a very emerging trend in this 21st Century and the contents on Science Reports and Science Information are to be enhanced. He was very happy to be associated with this Workshop and assured to give a thorough training to the delegates for all the five days. There were five speakers and 8 local experts in Computer technologies have imparted training in this Workshop. Topics like Science Popularization using latest technologies likes Web Media, Digital Media, Basics of Science and Technology Communication using Digital Media; Various aspects of Science Communication for the benefit of public creating awareness on various issues of Science & Technology, Science Popularization using the Digital Technology, Basic Programs of Computer Software which can be used for the purpose of Science Communication, Science Communication - Career etc. have been thoroughly discussed and the workshop was successful in enlightening the delegates about the Science Communication through Digital Media. All the delegates were distributed with online support of Computer and they were trained in various aspects of Digital Technologies Web Portals. They were also trained in

preparation of Digital Scripts and Monitored for the 5Days. Each delegate had prepared a Digital Script and made the Presentation. The program was concluded on 24-05-2011 AT 4 PM with the Valedictory Function and certificate distribution. OUTPUT OF FIRST TWO WORKSHOPS 100 Delegates were trained in various aspects of Science Communication through Digital Media and they all are in touch with the Jagruthi Youth Association, More than 70 members are now going through the digital science journalism programme for their career and Jagruthi is planning to for a Forum, where all these 70 members will be members and we will coordinate with various Web Portals and will try to inculcate the Science Aspects, some of them are already working with various science scripts.

As part its annual events and occasional programmes, Jagruthi has organized many events as following.. We have organized several developing programs to promote public awareness, physician education and patient advocacy for the prevention, diagnosis and treatment of cardiac arrhythmias. The Foundation will engage the Society physician and other healthcare professional members in a crusade to educate patients about heart disease, beginning with sudden cardiac death, which kills. The objective of this program is to improve the care of patients by promoting research, education and optimal health care policies and standards. Science Fare: Jagruthi has conducted science fare programme in Nakrekal and Gowraram Mandal. In that event students from 50 high schools have and 20 colleges has participated and demonstrated many experiments. Some interesting exhibits at the science fair attracted students from various schools in thousands. The MLC Nethi Vidya Sagar said teachers should strive hard to bring out hidden talent among children studying in rural areas. He wanted science teachers to participate in large numbers in the committees to oversee the preparations. Zilla Parishad chairperson Kasireddy Narayana Reddy and Munugode MLA Palla Venkat Reddy also took part in the inaugural function.The response for the fair is overwhelming. It can help create scientific temper among children across the district," Agricultural Our Organization has conducted programmer for using latest technology for agriculture The global initiative to enhance sustainable agricultural development and food security by improving the use of information, communication, and associated technologies in the sector.

Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes.More specifically, agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to use information and communication technologies (ICT) in the rural domain, with a primary focus on agriculture. Agriculture is a relatively new term and we fully expect its scope to change and evolve as our understanding of the area grows. Application of different IT tools has brought in a revolution in agriculture. Agricultural professionals need to use IT developments for effective use and management of information and data, and for planning and decision-making. Keeping this in view, a three-week refresher Course on Information Technology in Agriculture was organized from February 3 to 23, 2008, to empower scientists and teachers with the knowledge and skills in the use of internet and other information technologies and to make them aware of the emerging IT-based agriculture. Environmental Education: Jagruthi organizes the environmental awareness programmes at very regular intervals for the benefit of school children. It was the Nodal Agency for Nalgonda district for the year long Green India Campaigning. Emergency Ambulance Services: The Jagruthi organizes training programmes on regular basis for people on Emergency Ambulance Services in rural areas of Nalgonda and Nakrekal .regarding the services, particularly in emergency situations, by pregnant women, neonates, parents of neonates, infants and children (in situations of serious ill-health condition), and any other health emergencies in the general population; and thereby help the state to achieve the critical Millennium Development Goals in the health sector, i.e., reduction of Infant Mortality Rate, and Maternal Mortality Ratio, and in general improve the health-confidence in the people through improving their ability to access healthcare service in case of emergencies. Emergency Service not only provided health but also police and fire services. The Jagruthi has given training on calling the 108 no on any communication service and how to provide the details for that situation and recommended not to miss use the service for unwanted things. This service will rush accident victims to the nearest hospital first and if necessary take them to headquarters hospital within no time at free of cost.

Water and Sanitation: Jagruthi has visited many rural areas in Nalgonda and Nakrekal to educate people on to keep environment clean. The association has given some tips to reduce the florine content in the water especially in the rural areas of Nalgonda District. It has Conducted a camp with the help of doctors to educate them on the basics precaution to be followed while drinking water. Doctors has given treatment for the people who has already affected with that disease .Doctors has given demos on the symptoms of the disease and how to avoid it. Blood Camp: Jagruthi conducts blood camp once in four months in selected areas all over Andhra Pradesh for donating the blood who are in need. Jagruthi creats awareness among people about the benefits of donating the blood and also provides fruits and juices for the donors for the energy. In these camp the enthusiasm of the female donors was very encouraging, as large number of female donors turned up. Our intention is not only to donate blood but also sensitize people on blood grouping and donation at the rural level, so that more and more people could be prepared as blood donors. It will also support our concept of Help at Neighborhood. Since human blood is found with presence of human beings, so making availability of blood by motivating people is our concern. Anti Ragging: Anti Ragging is one of the important awareness educations for Engineering Students. Jagruthi has conducted a programme for engineering students and explained the rules passed by the government for committing the ragging. Ragging is a crime and the person who commits the raging will be punished severally and with penalty. In medical and engineering colleges, students often face different types of college ragging situations. Most of the time senior students do this kind of activities only for the sake of fun. But, the students who are being ragged often oppose their seniors and become the victim of immense torture and humiliation. Though ragging has ruined the lives of many, resistance against it has grown up only recently. Several Indian states have made legislatures banning ragging, and the Indian Supreme Court has taken a strong stand to curb ragging. Ragging has been declared a "criminal offence". No smoking awareness in youth: Jagruthi has conducted an awarness program on 23rd April 2008. The association has conducted rally with a war cry with saying Smoking is Injurious to health. In the awarness programme the association has explained the health problems caused by smoking.

Today major people are suffering from lung cancer due to smoking. The life time span of the people has reduced from 60 to 50 due to smoking. The association has announced that the camp is not only for youth but also for the people who smokes daily. Government has announced that smoking is a crime and the persons who smoke in the public areas will be punished with penalty and will be prisoned to jail. Accidents and deaths on National Highway NO 9: Now a days the traffic has become a major problem for the people not only in cities and also in National Highways. Today the major accidents are occurred on National Highway Which leads to death of many people. Jagruthi has analysed the accidents occurred in National Highway. and came to conclusion that the National Highway should be in broad way so that the accidents can be reduced.Jagruthi has conducted a programme for all the people to take precautions while traveling on the highways. Self Employment: Jagruthi strives for generation of employment opportunities in rural as well as urban areas of the country through setting up of new self-employment ventures/projects/micro enterprises using the innovative science and technology methods. Through this we aim to achieve the widely dispersed traditional artisans/ rural and urban unemployed youth and give them self-employment opportunities to the extent possible, at their place, to provide continuous and sustainable employment to a large segment of traditional and prospective artisans and rural and urban unemployed youth in the country, so as to help arrest migration of rural youth to urban areas, and to increase the wage earning capacity of artisans and contribute to increase in the growth rate of rural and urban employment. Jagruthi has been conducting regular entrepreneurship development camps for the benefit of backward classes. Population Growth: It is the educational process in which a basic awareness about population problems and favourable attitudes towards a small family size are developed. The teacher educators, the teachers who are already in the schools and the future teachers need to be oriented to the population problem that the country is facing today and which is likely to become even more critical within next few decades. The student teachers are the pivots of social structure, so it becomes utmost important to analyse their level of awareness first. Further it is generally accepted that the students with science background are better aware regarding the population explosion problems as compared to the students with arts background. Hence the need to study the difference in the level of awareness regarding population problem between the science and arts student teachers.

The relationship between population growth, poverty and environmental degradation is complex and not really, as is often posited, a simple equation of 'high population plus poverty equals environmental degradation'. Anti Corruption Money to Heart Patients Children: Jagruthi has presented some promos to help heart patients by anticorruption and called as helping hands in which the country will develop. Programme engages youth through several activities, including debates, street theatre, poster and sticker campaigns, and cartoons. TI Bangladesh has also used music to spread the anti-corruption message among young people. Fighting corruption has emerged as a key development issue in India in recent years. More and more policymakers, businesses, and civil society organizations, have begun to confront the issue openly. At the same time the general level of understanding about corruption has risen markedly. Until recently, it was not uncommon to hear someone discuss anti-corruption strictly in law enforcement terms. By contrast, most people working in the field today acknowledge that public education and prevention are equally important. The field has also come to appreciate how critical the role of civil society is for effective and sustained reform. 208. JUSTIFICATION FOR UNDERTAKING THE PROPOSED PROJECT Storytelling is changing drastically and the media has a range of new methods to measure reactions and feedback from the public. Together, these changes have the potential to improve the quality of all forms of journalism. Blogs are evolving into a powerful medium. The biggest advantage of blogging is that it can renew journalism by bringing in new voices, ideas and concepts Both print and digital journalists are yet to discover the power that the effective use of search engines may unleash. The World Wide Web has valuable sources of information that are never used by the media. Many citizens are experts in various fields and would love to take part in public debate. Journalists researching for news stories can find new and authentic sources on the Net, especially in the blogosphere. The web as a potential and reliable source of information has drastically changed the way journalists think and work. The journalistic work process is updated and revolutionised by the digital media. Storytelling is changing drastically and the media has a range of new methods to measure reactions and feedback from the public. Together, these changes have the potential to improve the quality of all forms of journalism.

Constant evaluation Thanks to the Internet, journalists may find and verify their stories easily at work. The readers are constantly evaluating the stories published in the digital media and are adding more information or pointing out mistakes or improvements. The most important change, however, is from bloggers and citizen journalists who share information and knowledge. They update news and information instantly, for example, through Twitter, a micro-blogging service. After the story has been published, journalists look for the number of hits their story has got to see how popular it is with readers. By reacting to mistakes or inaccuracies, readers help to make news stories read better and better. Such is the potential of digital journalism. Blogs are evolving into a powerful medium and in countries such as Iran and Syria, they are the only reliable source of information. But even in India and in Europe, blogs are supplementing the established news media. Today, it is not very uncommon to see bloggers becoming journalists or newspapers inviting bloggers to write columns. This trend is precisely due to the immense popularity of some of the bloggers. The biggest advantage of blogging is that it can renew journalism by bringing in new voices, ideas and concepts. Internet gives journalists access to citizen voices that are new and fresh, and therefore has a democratising effect,For the development of society, science communication plays a very important role. Science education to masses is a very important aspect in social welfare and science communication can play a vital role to fulfill this. Today science communication has been accepted as a full fledged branch of science curriculum. Scientific knowledge is still confined to class rooms and laboratories mainly because of language and communication problems. The two main objectives of science communication are to impart scientific informations among masses and inculcate scientific temper among them. In this context, JAGRUTHIYOUTH ASSOCIATION, A popular voluntary Organization in the state of Andhra Pradesh, involved in the field of science and technology communication for social development for the past five years, envisages to conduct five workshops on popular science communication through Digital Media at different places in Andhra Pradesh. These workshops will be held during 2012-13 at Guntur, Ongole, Nellore,

Thirupathi, Rajhamandri, Vijaya Nagaram. These selected areas are well surrounded by many science and technology centers and R&D Organizations. It is planned as a rendezvous of young science graduates interested in digital and visual science communications, existing armature science communicators, experts from digital and visual media, and editors of other media and Personnel from NCSTC as well as experienced scientists. 50 members will be trained through each workshop and each workshop will be held for five days. This effort is expected to develop some young science graduates and journalists to develop skills in science communications in Digital Media, encourage people with creative spirit in digital and Electronics media to enhance their skills towards science communication and orientation towards popular science; and encouraging scientists to develop scripts in popular science and present through Digital media.

300. WORKPLAN
301. Approach and Methodology: JAGRUTHI YOUTH ASSOCOIATION is a popular organization working for the integrated development of the society with the help of science and technology inputs. We are

proposing to organize these five workshops on Science Communication through Digital Media at Guntur, Ongole, Nellore, Thirupathy, Rajahmandry and Vijaya Nagaram Districts of Andhra Pradesh, in association with NCSTC. These selected areas are well surrounded by many science and technology organizations and hence we can get a good group of experience scientists for training the delegates. The dates will be confirmed in consultation with the NCSTC preferably in the year of 2012-13. We will seek the support from Andhra Pradesh State Council for Science, Technology in mobilizing delegates and resource persons. We shall also seek the support of Osmania University and NIT, Warangal for faculty support. For conducting these five proposed workshops, the full administrative support and man power will be provided by JAGRUTHI YOUTH ASSOCOATION. Organizers will also contact local popular science communicators in various media, especially Digital and Electronic media, experts in computer programming like animation etc. The participants of the workshop will be selected based on their interest in the field. Those at the beginning of their career as science communicators and science graduates and journalists will be given priority. The participation of reporters/ communicators of print and electronic media who are in charge of the science section, artists in Visual Media will also participate in the programmed. We will approach all Journalism Colleges for young journalists to attend these workshops. We will also give Paper Advertisement for getting young science graduates to attend the camp. We will approach all Television Channels and All India Radio for getting some armature young communicators as well as Resource Persons. Resource persons from RVPSP will be invited for training the delegates. We will also contact popular Science Writers from major S& T Organizations like CSIR, ICAR, ISRO and DAE for resource persons. The training programmer will be a residential type one so that the participants will get more opportunities to interact and prepare projects (preparation of articles and their evaluation by experts). The workshop will have the following components: Lectures on various aspects of popular science communication Introduction to Digital Media. Preparing programmers and developing scripts for Digital media. NCSTCs initiatives in science popularization: Representative of NCSTC State S & T Councils role in science popularization: Representative of APCOST Demonstration of classical science video/ CDs

Developing a Digital documentary by each delegate and to present Thorough training in documentary making Face to Face with stalwarts in science communication and popular Digital Science Communicators and Science Reporters. Lecture by a language expert on the scientific usage of language in popular articles Visit to a scientific institute, TV Channels and analysis of their science communication initiatives. Discussion with the editors of print and electronic media. Project Work: Presentation of works by the participants and discussion.

302. Organisation of Work Elements: The programme will be implemented with a time schedule by JAGRUTHI YOUTH ASSOCIATION, with the approval of NCSTC. The participation and involvement of NCSTC and Andhra Pradesh State Council for Science, Technology is also envisaged. Also the participation of major print and electronic media will be ensured for programme. 303. Time schedule of activities giving milestones: These five workshops will be conducted as per the following schedule. 1. First Workshop at Guntur in 2012-13 2. Second Workshop at Ongole in 2012-13 3. Third Workshop at Nellore in 2012-13 4. Fourth Workshop at Thirupathy in 2012-13 5. Fifth Workshop at Rajahmandry in 2012-13 6. Sixth Workshop will be held at Vijaya Nagaram district in 2012-13 (Any how the dates are finalized with the approval of NCSTC only) The following will be the activities for each workshop: First circular and advertisement in News Papers and Televisions, inviting Delegates and interste people Invitation of articles for the manual and guest speakers. Second advertisement and invitation of applications. First discussions with editors of print and electronic media. Finalization of list of participants.

 304.

Beginning of Survey in the areas of science communication through Digital and media. Circular for participants and chief guest. Final circular about the workshop. Advertisement in local newspaper and media. Conduct of each workshop Post workshop analysis of the progress of participants will continue for one year. Description of the target area, target groups along with their socioeconomic status. The target area Guntur, Ongole, Nellore, Thirupathi, Rajahmandry and Vijaya Nagaram are well surrounded by many science and technology institutes. and hence we can get expertise support of scientists for training the delegates. The target group includes young science graduates, young journalists, scientists, researchers and science graduates in Andhra Pradesh who are in the initial phase of their career as a science communicator. All the participants will be at the starting of their career. Their financial background will be average.

305. Relevance of the project to the work already going on in the organization. JAGRUTHI YOUTH ASSOCIATION has been there in the forefront of social development using science and technology popularization as tools. It has been organizing several science popularization activities and science communication activities in various parts of Andhra Pradesh state. In the year 2010-11, JAGRUTHI YOUTH ASSOCIATION has organised a Series of Workshops on SCIENCE COMMUNCATON THROUGH DIGTAL MEDIA with the support of NCSTC and there has been a tremendous response from the enthusiastic science graduates and journalists on this topic. Many Science Graduates are coming forward to take up Science Communication activities and they are showing interest to get Training in this area and they wish to take up science communication through Digital Media for their Careers. JAGRUTHI had also organized many awareness camps, training workshops in the areas of Health, Agriculture, Environment etc. at regular intervals. The present proposal will be on the same lines of the Organizations objectives, as the JAGRUTHI very much involved in taking the science more closer to people. The

outcome expected through this workshop is to develop effective science communicators who, in future will work for the societal development using science communication through Digital media as the tool and JAGRUTHIs objectives explain the same. 306. Utilization of the expected outcome from the project and possible users (s) The data compiled during the workshop will be used for preparing a data base of science/ communicators in the field of Digital Media in Andhra Pradesh, to enhance the activities of science communication through Digital/ Visual media. The manual on science communication through Digital Media will remain as a model one for the entire country. This workshop also envisages project works by participants, which will be published in various channels and internet and make documentaries and programmers for Web Portals, Internet communications, TV, Radio and also aired through All India Radio and Doordarshan. In addition to evaluate the progress of participants after workshop, JAGRUTHI is also planning and advanced course for the participants of the proposed workshop. This helps mounding a few science communicators through Digital media through the years to come. At the outset, these six workshops will certainly help young science communicators and science graduates to enhance their skills in the field of Science Communication and make them Top class Science Communicators, so that the people can present the top quality science reporting in future. 307. Highlights of the project in relation to the objectives of NCSTC The basic objective of NCSTC is S & T popularization among masses and nurturing of S & T temper among the people. Further, NCSTC also supports similar initiatives of other organizations. These six Regional Workshops on Science Communication through Digital / Visual Media are attempts to train science communicators and young graduates / journalists to enhance skills in science communication (through digital / visual media) in regional languages, and fits well with the objectives of NCSTC.

400 ADDITIONAL SPECIFIC INFORMATION

Type of Project: Workshop 1. Geographical Coverage : Guntur, Ongole, Nellore, Thirupathy, Rajahmandry and Vijaya Nagaram of Andhra Pradesh state. 2. Target Groups: Fresh journalists and young science graduate, interested youngsters in Digital / Visual Media, scientists, researchers and science graduates. 3. Eligibility criteria (participants): Fresh journalists and science graduate, interested youngsters in Digital media, scientists, researchers and science graduates. The participants who have started career in science communication like maintaining web portals, internet communications, e Journalism; as well as writing popular articles in Telugu/ English, and have a flair in science reporting in TV, Radio and Web may also be selected. The participants should be graduates in any discipline of science.

4. Method and source to be used in identifying/ selecting participants. Enclose a list of participants and invitees. We will give advertisement in all leading Daily News papers for getting the young science graduates and journalists for attending this workshop. All Journalists colleges and Television channels will also be approached. The general participants will be selected from those in the starting point of their career as science communicator/ writer. Those with sustained interest alone will be selected. The representatives from print and electronic media will be selected based on the recommendation by the editors of respective firms. Apart from the NCSTC suggested panel of Resource Persons, we shall invite Resource persons will be from various Universities like Osmania University, S.V. University, Thirupoathy, Andhra University, Kakatiya Unversity-Warangal and other popular Science and Technology Organizations in the selected areas. A detailed list will be sent soon. 5. Duration: Five days duration for each workshop 1. First Workshop at Guntur in 2012-13 2. Second Workshop at Ongole in 2012-13 3. Third Workshop at Nellorel in 2012-13 4. Fourth Workshop at Thirupathy in 2012-13 5. Fifth Workshop at Rajahmandry in 2012-13 6. Sixth Workshop will be held at Vijaya Nagaram district in 2012-13 (Any how the dates are finalized with the approval of NCSTC only)

6. Course content and syllabus (as per guidelines by NCSTC) The course will be centered around the following themes. Syllabus suggested by NCSTC, and the following Lectures on various aspects of popular science communication through Digital media. NCSTCs initiatives in science popularization; Representative of NCSTC State S & T councils role in science popularization: Representative of APCOST Demonstration of classical science video/ CDs Preparation of Documentaries and Web Portals, E-journalism Face to face with stalwarts in science communication through Digital Media. Lecture by a language expert on the scientific usage of language in popular articles.

 Visit to a scientific institute, TV Channels and analysis of their science communication initiatives and the practical classes by them. Discussion with the editors of print and electronic media on the present problems and prospects of science communication. Project work: Presentation of articles prepared by the participants and discussion with experts on quality of the same. 7. Detailed day to day programme envisaged. We will seek the guidance of NCSTC for a detailed schedule of daily programmers. Any have the tentative schedule is as follows for each workshop. First Day Registration, inaugural session, self introduction by participants, release of the manual on popular science communication through Digital media and Visual Media. Topics for lectures NCSTCs initiatives in science popularization: Representatives of NCSTC State S & T Councils role in science popularization. Representatives of State S & T Council of Andhra Pradesh - APCOST. Science Communication through Digital and Visual media. Lectures on various aspects of popular science communication through Digital and Visual Media. Face to face with stalwarts in science.

Second day Lectures on science communication through Digital Media Introduction to Animation, digital script writing Demonstration of classical science Documentaries How to Develop documentaries for TV, Radio and Web Portals Social Net workings- Mass Science Communication Lecture by a language expert on the scientific usage of language in popular programmers

Third Day Project work: Preparation and Presentation of scripts for documentaries by the participants and discussion with experts on how to make documentaries. Discussion with the editors of Digital media and Visual media on the present problems and prospects of science communication. Visit to TV Studio and AIR Analysis of the scripts and documentaries

Fourth Day Lectures on Science Communication through Digital and Visual media. Face to face with stalwarts in science.

Visit to a scientific institute, and analysis of their science communication initiatives Presentation of the documentaries and corrections by the Resource persons. Guidelines by experts in Visual and other digital media.

Fifth Day Final Presentation of the Documentaries Valedictory Function and conclusion of the Workshop Any how, it can be changed as per the instructions by NCSTC. 08. Brief Bio data of resource persons Apart from the NCSTC suggested panel of Resource Persons, we shall invite Resource persons will be from various Univerities like Osmania University, NIT, Warangal, Andhra University, S.V.Universirty, Thiruoathy and other popular Science and Technology Organisations in the selected areas. A detailed list will be sent soon. 09. Language (s) of communication to be employed: Telugu and English 10. Name (s) of other agencies likely to be involved: Visual, Digital and Electronic media representatives, APCOST, State council on science and technology, Govt. of Andhra Pradesh and Centre for Development of Imaging Technology (C-DIT), Hyderabad. 11. Inbuilt evaluation methodology to be adopted to assess the usefulness and efficacy of the proposed even from the point of view of participants: Daily questionnaires and discussions. 12. Estimates for printing of materials, report. Manual on popular science communication through Digital media. Rs.1,00,000/Justification: As such there is no publication in Telugu deal with the topic of popular science communication through Digital / Visual media. This necessitates printing this book, which is envisage as a manual for popular science communicator. 13. Details of income: Rs., 45,00,000/- (requested from NCSTC for six workshops) Registration : Nil Fees : Nil Others : Nil 14. Work plan for preparing the background materials: The background material prepared for the earlier workshop will be updated and recent advances and means in the field will be included. Experts in the national level will be requested to contribute articles on various aspects of popular science communication and the same will be compiled as a manual. We will also contact experts in Digital and Visual media. We shall develop series of Digital documents during these workshops and develop a master DVD and shall send to all channels and web portals.

15. The most recent course held on the subject: In the year 2010-11, JAGRUTHI YOUTH ASSOCIATION, A popular NGO in the state of Andhra Pradesh has organised a Series of Workshops on SCIENCE COMMUNCATON THROUGH DIGTAL MEDIA with the support of NCSTC and there has been a tremendous response from the enthusiastic science graduates and journalists on this topic. Many Science Graduates are coming forward to take up Science Communication activities and they are showing interest to get Training in this area and they wish to take up science communication through Digital Media for their Careers.

500. PROJECT MANPOWER

501. Review of expertise available with the proposed project group The Jagruthi Youth Association is a popular organization in the state of Andhra Pradesh focusing on the development of Basics like Education, Healthcare, Infrastructure, Sanitation, Better Living conditions, Employment generation and Poverty alleviation. It is committed for the integrated development of our villages, cities, all together the entire nation. Jagruthi takes the path of popularization of Science and Technology popularization and science communication as its prime tools to achieve these areas. It strives to bring a change in society. Jagruthi is well supported by hundreds of educates, inclusive of scientists, researchers, technocrats, professionals, teachers at school and higher education level, social workers and volunteers. Presently more than 400 members are the Members of Jagruthi and

they all can fully co-operate for the smooth conduct of the Project. Popular IT Experts, scientists and news editors and the medial personnel are closely associated with us, and hence we can have sufficient support of man power. We also have the good rapport with several Scientific and R&D Organisation in the selected areas for the Project. 502. Names, addresses and work experience of the coordinators of the project Principal Coordinator Ch.Amarendar A brief Bio-data Date of Birth Educational Qualifications Technical Qualifications Official Address Residential Address Telephone E-mail Experience : : : : : : : : 11-11-1980 M.SC., M.Phil Journalism, SRF Lecturer, Sre Chaitanya College, Hyderabad Plot 19, Bolaram, Secunderabad-500 010 0985711639 naresh696969@gmail.com 10 years of Research and Teaching experience. Awarded M.Phil and acting as guide to many. A Post graduate in Bio Technology. Published more than 10 papers in Journals and Conference Proceedings. Popularising Computer Applications at school and College levels for students and teachers. Promoting I.T at schools in Nalgonda district A Part Time Reporter in Local News Paper Working in the Media from last 5 years. Experienced in news writing, Students Columns. 10 years experience in Science Communication through Print and electronic Media. Produced several science workshops SRF in CTTRI, Trivandrum (An ICAR LAB) for Two Years. Co-ordinator M.Manjula

A brief Bio-data Age & Date of birth Qualification Experience : 22-02-1977 : B.Sc (micro biobiology), PG Diploma in MISCA : Well experienced in organizing IT related events and community programmes at massive level. She is the member of Jagruthi Voluntary Association and responsible for visualizing, designing, and organizing all the activities for the Jagruthi. A good communicator and co-ordinator who mingles people of various levels. She has conducted more than 20 workshops on IT, Healthcare, Environmenta Education, Science and technology programmes & Science Fares in the last Six Years. 503. Bio-data of resource persons likely to be involved with the project. Apart from the NCSTC suggested panel of Resource Persons, we shall invite Resource persons will be from various Univerities like Osmania University, NIT, Wrangal, Kakatiya Unversity-Warangal and other popular Science and Technology Organisations in the selected areas. A detailed list will be sent soon. 504. Manpower required for the execution of the project with justification, qualifications, experience and job description in each case. The manpower requirement for executing the project will be met from the JAGRUTHI YOUTH ASSOCIATION, Andhra Pradesh along with various Universities in the state and NIT, Warangal. We have nearly 100 scientists from various institutions and well equipped office setup with man power.

600. BUDGET ESTIMATES

Recurring Budget 601. Budget requirements : : Nil Rs.45,00,000/- (Rupees Fifty Four Lakhs for organizing Six workshops) Out of which we request NCSTC for a grant of Rs.45,00,000/for organizing one workshops of 5 days duration100 participants each. : 30,000.00

602. Summary of budget outlets 1. Travel for participants 100 participants x

@ of Rs.300 each 2. Lodging/ Boarding for participants 100 participants x @ of Rs.200 each/ day for five days 3. Travel for Resource Persons a) 4 persons from regional @Rs.10,000 (Train- II AC) b) 3 persons from national level @ Rs.20,000 (flight) c) 10 persons Travel for Resource Persons from Local @ Rs. 2000/- each 4. Lodging and boarding for Resource Persons Rs.2,000/ day x Five days x 7 members 5. Honorarium for Resource Persons Rs.3,000/ day x Five days x 7 members 6. Honorarium for Local speakers and Expert speakers Rs.2,000/ day x 10 members 7. Production of Visual / Digital Material by participants Rs. 7,000.00/- / participant X 10 participants in each workshop 8. Follow up- preparatoryRs.8,000/ x 5 Days 9. Hiring of Audio Visual Equipments (Computer animation / Software) Rs.50,000/ workshop 10. Organizational arrangements- Advertisement- BannerPublicity- Hall rent- Printing- Stationery- KitLocal Transportation etc. 11. Miscellaneous, Contingencies Rs. 30,000/workshop 12. Overhead expensesTotal : 1,00,000.00

: : : : : : : : 40,000.00 60,000.00 20,000.00 70,000.00 1,05,000.00 20,000.00 70,000.00

: :

40,000.00 50,000.00

50,000.00

: : :

30,000.00 65,000.00 Rs. 7,50,000.00 (per workshop)

Rs. 7,50,000/- per one workshop X 6 workshops = Rs. 45,00,000/Grand Total : Rs.45,00,000/-

603. Account of Self-generated resources and means Nil 700. OTHER RELEVANT INFORMATION 701. Name the nearest branch of Bank: State Bank of Hyderabad (SBH), Nalgonda 702. Would you need any other need for implementing the proposed project? publications of NCSTC 703. Any other relevant information: Nil Yes;