UNIVERSITI KEBANGSAAN MALAYSIA

National University of Malaysia

22

GRADUATE SCHOOL OF BUSINESS (UKM GSB)

1. 2. 3. 4. 5. Course Title Course Code Course Status Credit Hours Prerequisite

6. Assessment

Strategic Management (Pengurusan Strategi) ZCZB6523 Core (Teras) 3 Hours (3 jam) Have undergone all other core courses, unless exemption is obtained (Telah mengikuti kursus teras yang lain, kecuali telah dikecualikan) Continuous Assessment (Penilaian berterusan): Short Quizzes (Kuiz pendek) Class Participation (Keterlibatan kelas) Written case analysis (Analisis kes bertulis) Strategic Management Plan (SMP) Analysis (Analiisis Pelan Pengurusan Strategik) Comprehensive assessment (Penilaian komprehensiv) Total (Jumlah) Prof. Dr Mohd Tusirin Bin Hj Mohd Nor Pejabat Pengurusan Kualiti, Tingkat 1, Fakulti Kejuruteraan dan Alam Bina 10% 20% 20% 25% 25% 100%

7. Course Instructor

8. Trimester Offered
Time and Place 9. Course Learning Outcome

Tel : 03-8921 7015 Hp: 013 3360990 Email: tusirin@eng.ukm.my Email: tusirin@gmail.com Trimester 3, 13Feb 2012 19May 2012 (Session 2011/2012) Sat 3.30 -6.30 pm B.S. 2.2, PKP, KTSN, UKM Jln Temerloh, KL. Course objectives (Objektif kursus) 1. Develop the ability to integrate the various functional disciplines in analyzing corporate policy and strategic issues.(Membangun kebolehan menyatukan beberapa disiplin fungsi dalam menganalisa polisi dan strategi koporat) 2. Develop the ability to critically examine business issues of corporations. (Membangun kebolehan untuk menilai secara kritik isu-isu perniagaan koporat) 3. Stimulate students to take an integrated perspective in examining corporate level issues. (Meransang pelajar untuk melihat isu-isu koporat secara menyeluroh) 4. Realize the skill to formulate short and long term strategy, and the systems and processes for implementing the strategy well. (Mendapat kebolehan untuk merancang strategi jangka pendek dan panjang serta system dan proses untuk melakukan strategi dengan baik)

10. Course Synopsis

This is an integrative course that seeks to bring together the various disciplines that the students have studied and integrate it at the policy and strategic level. It will attempt to address this integration at the corporate level. The teaching of this course will take student centered approach. The case method will be used in most classes. (Kursus ini adalah kursus penyatuan beberapa disiplin yang telah dipelajari oleh pelajar dan diintegrasikan pada peringkat polisi dan strategi. Integrasi dibuat pada peringkat koporat. Pembelajaran kursus ini dibuat secara student centered approach. Kaedah kes akan digunakan dalam kelas)
11. Teaching Methods

Lectures, Sharing, Case Analysis, Presentation, Discussion, Assignments and Reports.

UKM-GSB MBA PROGRAM LEARNING OUTCOMES (PLO) 1. 2. 3. 4. Ability to lead an organization Ability to communicate effectively Ability to work as a team Ability to master and apply advanced knowledge of business and management within complex situation 5. Ability to make effective decisions analytically using quantitative and qualitative tools 6. Ability to manage creatively and innovatively 7. Be aware of life long learning and able to mange relevant information obtained from different sources 8. Ability to identify opportunities and to prepare business plan 9. Ability to behave ethically with high sense of responsibility to the society 10. Ability to think and act in a global and cross-cultural environment 11. Ability to observe the impact of professional practice on the environment

12. Course Learning Outcome Matrix

Learning Outcomes No Course Learning Outcome PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 Delivery Evaluation

Develop the ability to integrate the various functional disciplines in analyzing corporate policy and strategic issues. Develop the ability to critically examine business issues of corporations. Stimulate students to take an integrated perspective in examining corporate level issues. Realize the skill to formulate short and long term strategy, and the systems and processes for implementing the strategy well.

3 3 3 3

1 1 1 1

1 1 1 1

3 3 3 3

2 2 2 1

2 2 2 2 1

3 3 2 3 1 1 2 2

2 3 4

Lecture, case study, seminar, presentation 2 -------do------2 -------do--------------do---------

Quiz, test, assignment, participation ----------do------------------do------------------do--------

1 = The course learning outcome (CLO) contributes partially to the PLO of the program without evaluation; 2 = The CLO contributes partially to the PLO with formal evaluation; 3 = The CLO contributes totally to the PLO with formal evaluation.

Date

13. Course Details and Schedule

Sat Feb 18 Sat Feb 25 Sat Mar 03 Sat Mar 10 Sat Mar 17 Sat Mar 24 ---do--Sat Mar 31 --do-Sat Apr 07 --do--

INTRODUCTION Course information and plan STRATEGIC MANAGEMENT AND COMPETIVENESS; (Ch1) Form Group. Quiz 1 General Strategy in Practice: GHP BHD EXTERNAL AND INTERNAL ENVIRONMENT (Ch2 and 3) Case: Wal-Mart Stores Inc, Case 2 pg 17 COMPETITIVE RIVALRY AND DYNAMICS (Ch5) Case: Tesco versus Sainsbury, Case 22 pg 332, BUSINESS LEVEL STRATEGY (Ch4) Case: Dell, Case 14 pg 192, Quiz 2 on Ch 1-4 CORPORATE LEVEL STRATEGY (Ch6) Case: Apple Computer Inc, Case 9 pg 115 ACQUISITION AND RESTRUCTURING STRATEGIES (Ch7) Case: eBay Inc: Bidding for the Future, Case 5 pg 63 INTERNATIONAL STRATEGY (Ch8) Case: Citibank, Case 17, pg230 COOPERATIVE STRATEGY (Ch9) Case: United Airlines, Case 25, pg 365.Quiz 3 Strategic Formulation

Lec 1 2 3 4 5 6 6 7 7 8 8

WHO MT MT MT MT MT G G G G G G

CORPORATE GOVERNANCE (Ch 10) Case: Accounting at Bivoli, Case 1 pg Name company for SMP Analysis.
ORGANIZATIONAL DESIGN AND CONTROL (Ch11) Case: Alibaba.com, Case 4, pg 49.

Sat Apr 14 --do-Sat Apr 21 Sat Apr 28 Sat May 05 Sat May 12 Sat May 19 Sat May 26 Sun May 20 Sat May 26 Sat May 26

9 9 10 11

G G

STRATEGIC LEADERSHIP (Ch12) Case: Motorola Inc, Case 7, pg 491 STRATEGIC ENTREPRENEURSHIP (Ch13), Submission Case: Room and Board, Case 3, pg 44, Strategic Management Plan (SMP) Analysis Submission and Presentation (Continuation). Wesak Day Strategic Management Plan (SMP) Presentation Review. Quiz 4 Strategic Implementation Comprehensive assessment 2 hr open book. Case will be given about 1 week before this date.
Exam week

All, MT G G MT All

12 13 14

End Trimester 3

14. Text Books

Main Text

Ireland, D., and Hoskisson, R. And Hitt, M., 2011. The Management of Strategy: Concepts and Cases, 9th Edition. South-Western Cengage Learning
Additional References

Hoskisson, R., Hitt, M., and Ireland, D., 2009, Business Strategy Theory and Cases 2nd Edition. South-Western Cengage Learning Hill, C. and Jones, G., 2009. Theory of Strategic Management with Cases 8th Edition. South-Western Cengage Learning Gupta, V., Vollakota, K. and Srivinasan, R., 2008, Business Policy and Strategic Management: Concept and Application, 2nd Edition, Prentice Hall (India) Lynch, R., 2009, Strategic Management 5th Edition, Prentice Hall
Note:
A Candidate will not be allowed to sit for the final examination if the Dean has confirmed that the candidate does not meet at least 70% of the course requirement as required by the Faculty.

ASSIGNMENT ON STRATEGIC MANAGEMENT TOPICS

Students will be divided into groups Each group will be given a case where its strategic management plan and performance will be analyzed according to a topic of strategic management. Summarize the topics in the chapter Analyze the external and the internal environment of the company in the case Analyze the performance of the company based on the following key results area: financial, customer, internal business processes and learning & growth Analyze the strategies of the company based on topics in the chapter. How did these strategies impact the performance? Suggest new strategies related to the topics in the chapter to improve performance The report should not have more than 5 pages It has to be presented in 20 minutes and about 10 minutes discussion time. There shall be no more than 20 slides during the presentation. One slide must be the executive summary of the report The assignment will be assessed based on the written report, presentation and response during discussion. The report and presentation should focus on the topic of the chapter, back-up by the case.

ASSIGNMENT: STRATEGIC MANAGEMENT PLAN (SMP) ANALYSIS Student will be divided into groups Each group will choose a company where its SMP will be analyzed according to all the topics discussed in the lectures. The Group will evaluate effectiveness of the companys SMP in achieving the business objectives of the company The Group will have to propose future SMP of the company based on existing information. The report should not have more than 10 pages It has to be presented in 20 minutes and about 10 minutes discussion time. There shall be no more than 20 slides during the presentation. One slide must be the executive summary of the report The assignment will be assessed based on the written report, presentation and response during discussion.