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VOICE
Winter 2012 VOLUME 11 ISSUE 1
A publication of the Los Angeles Area Chamber of Commerce
Follow the Los Angeles Area Chamber of Commerce on and at lachamber.com.
usiness and government in America have long
understood the importance of international trade.
Speaking about free trade in a radio address to the nation
in 1988, President Ronald Reagan said, e record
is clear that when America's total trade has increased,
American jobs have also increased. And when our total
trade has declined, so have the number of jobs.
Reagan emphasized that a key factor behind our nation's
great prosperity was and always has been an open trade
policy that allows American businesses to freely exchange
goods and services with people from around the world.
Looking back at the international trade successes of 2011
local and federal one can only imagine that Reagan
himself would be pleased with the progress made.
In October, the Los Angeles Area Chamber of Commerce
applauded Congress when it approved multiple trade
agreements that will make it easier for American
companies to export to Panama, Colombia and South
Korea.
Congress recognized the urgency of the situation and
provided a much-needed lifeline to American businesses,
said L.A. Area Chamber President & CEO Gary
Toebben. At a time when our countrys employers need
every advantage they can get to compete in international
markets, these cost-free jobs stimuli are exactly what we
need.
With that and other key policy victories in place, as well
as programmatic mechanisms achieved throughout the
year, the Chamber is poised to seize 2012 and make it the
year of global initiatives.
B And it could not have come at a better time. With both
the City and State locked in budget decits and an
unemployment rate of 11.9 percent in Los Angeles County,
the sound of increased container ship foghorns at the Port
of Los Angeles and cargo aircra touching down on the
tarmac at Los Angeles World Airports should be music to
every Angelenos ear.
More than 50 percent of air cargo activity at the Los
Angeles International Airport (LAX) is international
in origin or destination. LAX handles an estimated 79
percent of the region's air cargo, including the most
exported air commodity (in tonnage) vegetables, fruit and
nuts. Other leading exports include computer equipment;
photo, science and medical instruments; paper and pulp
products; chemical products; plastics and articles thereof;
prepared foodstus; special classication provisions; and
aircra products.
Japan alone accepts more than 70,033 tons of LAX's
exports annually, which are valued at $4.1 billion.
In 2012 the Chamber will work closely with LAX as well
as the Port of Los Angeles; the Oce of Mayor Antonio
Villaraigosa; University of Southern Californias Center
for International Business Education and Research; and
the University of California, Los Angeles Center for
International Business Education on the Los Angeles
Regional Export Council. A strategic eort that will
be housed at the Chamber, the Council will put more
businesses on a path to benet from international trade by
encouraging and assisting them as they look to begin or
increase trade activity.
The trip to China with the Los
Angeles Area Chamber of
Commerce was fantastic (and I
am not really a group traveler).
The trip was well planned and our
travel group was amazing and
diversied. Most important, the
sta and every detail of the travel
was very well executed.
Tour Rates
$2,550 per person double
$670 single room supplement
FOR MORE
INFORMATION GO TO
www.lachamber.com
DELHI JAIPUR ACRA
The Los Angeles Area Chamber of Commerce presents
INCREDIBLE INDIA
Colden Triangle Tour
April 19 - 28, 2012
Experience the ancient wonders of India
Open to all Chamber members and guests.
Pasl L.A. Area Chamber lrips have
received rave reviews...
Fran Inman
Majestic Realty Co.
Traveled with the Chamber in 2010
Thursday, Jan. 26, 2012
5:30 p.m. Reception
7 p.m. Dinner & Program
JW Marriott at L.A. Live
900 W. Olympic Blvd.
Los Angeles, CA 90015
Individual Tickel: S500 Reserved Table S5,000
Business Attire
PRESENTED BY
Honoring
2012 Chair of the Board
KAREN L. HATHAWAY
Presidenl & Managing Parlner
LAACO, LTD./
Los Angeles Athletic Club
PrESEnTing
Civic Medal of Honor
HAROLD M. WILLIAMS
Distinguished Business Leader
DR. BENJAMIN CHU
Presidenl
Kaiser Permanenle
Corporate Leadership Award
WELLS FARCO
For more inormalion and lo RSVP, visil
www.lachamber.com/inauguraldinner.
For sponsorship information, please contact Director
of Events Michelle Attebery at 213.580.7585 or
mattebery@lachamber.com.
0|oba| Economy
0ateWay
Continued on page 4
Cary Toebben, Presidenl & CEO, 2l3.580.7525, gtoebben@lachamber.com
David Eads, Execulive Vice Presidenl & COO, 2l3.580.7546, deads@lachamber.com
Ben|amin Slilp, CFO &Vice Presidenl o Adminislralion, 2l3.580.752l, bstilp@lachamber.com
David Rallray, SVP o Educalion &Workorce Developmenl, 2l3.580.75l5, drattray@lachamber.com
Carlos J. Valderrama, SVP o Clobal Inilialives, 2l3.580.7570, cvalderrama@lachamber.com
Brian K. Williams, VP o Leadership Programs, 2l3.580.7577, bwilliams@lachamber.com
Lee Ligons, VP o Business Developmenl, 2l3.580.7523, lligons@lachamber.com
P. Anlhony Thomas, VP o Public Policy, 2l3.580.7568, athomas@lachamber.com
Michelle Attebery, Director of Events, 213.580.7585, mattebery@lachamber.com
Beverly Kenworlhy, Direclor o Public Policy, 2l3.580.753l, bkenworthy@lachamber.com
Chamber VOICE is a quarterly publication of the
Los Angeles Area Chamber of Commerce
350 S. Bixel St., Los Angeles, CA 90017.
For membership information, contact the Chamber at 213.580.7592
or visit lachamber.com.
The Chamber VOICE is produced by the L.A. Area Chamber Marketing &
Communicalions deparlmenl in con|unclion wilh Chamber Slah.
Mandy Denaux, Director of Marketing & Communications, 213.580.7532, mdenaux@lachamber.com
Monika Medina, Senior Inleraclive Markeling Manager, 2l3.580.75l6, mmedina@lachamber.com
Ale|andro Cuzmn, Communicalions Manager, 2l3.580.7544, aguzman@lachamber.com
Meghan Long, Markeling & Communicalions Manager, 2l3.580.7548, mlong@lachamber.com
Lily Tran, Craphic Designer, 2l3.580.7573, ltran@lachamber.com
Chamber Senior Sta
Event Highlights
MON. - WED. ] MARCH 57
Los Angeles on the Hill:
ACCESS Washinglon, D.C.
Join the Chamber for the annual ACCESS
Washington, D.C. trip, where more than 200 business
leaders and public ocials convene in Washington,
D.C. to advocate for Southern California.
Participants meet with members of Congress and
the president's administration on key issues. e trip
Want to know whats coming up at the
Chamber? Visil lachamber.com/events
to view and register for upcoming events.
Below are some key signature events
you dont want to miss:
Calendar of Events
FRI. ] FEB. 24
Principal for a Day
Principal for a Day allows you to be a part of the
solution to strengthen public education. e future of
our workforce depends on business and civic leaders
building relationships with local schools. Shadow a
Los Angeles school principal and experience a typical
day as an administrator and educator. Contact Gail
Levy, 213.580.7594 or glevy@lachamber.com.
2012: A year of recovery and
prosperity for Los Angeles
The Porl o Los Angeles has been lhe number one busiesl conlainer porl in lhe U.S. since 2000.
Increase your organizations visibility in Los Angeles and gain
new customers by advertising in the L.A. Area Chambers
publications and Web site. Advertising with the Chamber is
available exclusively to Chamber members.
Contact Monika Medina, 213.580.7516 or mmedina@lachamber.com.
Advertise in:
Chamber VOICE, lhe Chamber's awardwinning quarlerly
newsletter
L.A. Business This Week, lhe Chamber's awardwinning weekly
email newsletter
www.lachamber.com, the Chambers nationally recognized website
includes a welcome reception and two breakfasts with high ranking congressional
leaders. Contact Jessica Dubo, 213.580.7558 or jdubo@lachamber.com.
THUR. ] JAN. 26
123rd Annual Inaugural Dinner
Presenled by UPS
Join Gov. Jerry Brown and more than 1,200 business
and civic leaders at the Chambers must-attend kicko
of 2012. We will honor new 2012 Chamber Board
Chair Karen L. Hathaway, president & managing
partner, LAACO, Ltd./Los Angeles Athletic Club
and other distinguished honorees at the JW Marriott
Hotel Los Angeles at L.A. Live. Contact Michelle Attebery, 213.580.7585 or
mattebery@lachamber.com.
A
C
C
E
S
S W
ASHING
TO
N
, D
.C
.
NOW RECRUITINC
Leadership L.A.
e Leadership L.A. fellowship has been helping
L.A.'s up-and-coming leaders expand their inuence,
develop their career and gain insight into their
community since 1987. It is for individuals who are
becoming increasingly active in community leadership
roles and need to understand the issues shaping the
City and County. e early application deadline is
Wednesday, Jan. 18, 2012. Contact April Tam, 213.580.7526 or atam@lachamber.com.
page
A better L.A. is our business
2
s our cover story details, 2012 is poised to
Increased trade will be due in part to the U.S.-Korea Free Trade agreement
signed in 2011 which the Chamber lobbied for continuously for three years. is
agreement along with those signed with Columbia and Panama is the most
commercially signicant trade agreement in more than 16 years. e three free
trade acts will reduce taris on U.S. exports and help local companies compete in
these markets.
When it comes to promoting international trade and global initiatives in L.A.,
the Chamber is, and will continue to be, at the forefront of activity. Late last year,
Los Angeles Mayor Antonio Villaraigosa announced that the newly formed Los
Angeles Regional Export Council will be housed at the Chamber. is strategic
eort will allow the Chamber to work closely with LAX, the Port of Los Angeles,
the Mayors oce, USC and UCLA to assist local businesses as they aim to
increase their trade activity.
e Chamber will also serve as a Private Sector Liaison Ocer for the World
Bank and coordinate activities in California with intermediaries such as other
chambers of commerce, business associations, investment and export promotion
agencies and regional and national economic institutions.
ere will be many opportunities to increase exports in 2012, and we are excited
to work together with our members and partners to make it a year of recovery
and prosperity in Los Angeles. ank you for your continued support of our
eorts and for all we do together to build a better L.A.
Sincerely,
Gary L. Toebben
President & CEO
Los Angeles Area Chamber of Commerce
A
be a year of growth in international trade for Los
Angeles and global initiatives for the Chamber. With
a favorable exchange rate and more U.S. companies
looking overseas to expand their markets, LAX and
the ports of L.A. and Long Beach are becoming
even more important to the regional economy. e
timing is right; with an unemployment rate of nearly
12 percent and both the City and the State locked in
budget decits, boosting trade and the jobs associated
with trading companies is just what we need.
More lhan 97 percenl o U.S. exporlers are small and mediumsized enlerprises, and lhey accounl or nearly a lhird o U.S. merchandise exporls. page
Chamber
VOICE
Seen + Heard at the Chamber
3
10 ways the Chamber helped your business
Your inveslmenl in lhe Chamber helps us build a slronger economy and qualily o lie in lhe
region. Here are a few ways we helped improve L.A. business:
Named home for Regional
Export Council
The Chamber and L.A. Mayor Antonio
Villaraigosa announced lhal lhe Chamber
has been selected to house the Los
Angeles Regional Export Council, a
collaborative eort to assist companies
looking to begin or increase international
trade activity. Los Angeles is the rst of
four pilot metro areas to partner with the
Brookings Inslilulion Melropolilan Policy
Program lo develop exporl plans lhis year.
Bottom line: Expanding exporting
activity is the key to creating jobs now.
3
PRESENTED STUDENT SCHOLARSHIPS. Education
and business leaders were on hand to award 10
sludenls wilh Sl,000scholarships al lhe Cash or
College Family Nighl.
ADVOCATED FOR BUSINESS ISSUES AT CITYHALL.
Chamber Presidenl &CEOCary Toebben speaks aboul
|ob crealion and pension reormal lhe 20ll ACCESSL.A.
City Hall advocacy event.
10
Lobbied for passage of
CEQA reform legislation
The Chamber applauded Cov. Jerry
Brown for signing legislation to streamline
environmental review for key construction
projects. The two bills AB 900 and
SB 292 - signed during a ceremony al
the proposed site of the Farmers Field
stadium, are expected to drive hundreds
of millions of dollars in economic
investment while ensuring all projects
meet California Environmental Quality
Act (CEQA) criteria. The Chamber was a
proponent for both these bills.
Bottom line: Slreamlining key
construction projects will generate
signicant economic benet for
California.
Advocated the Hoover
Power bill's passage
through Congress
The Hoover Power Allocalion Acl was
passed through both houses and signed
by the president. The bill allocates and
expands lhe availabilily o emissionree
hydroelectric power generated at Hoover
Dam through 2067. The Metropolitan
Water District of Southern California
and Los Angeles Department of Water
& Power use the hydroelectric power
generated at Hoover Dam to support the
integration of renewable energy resources,
such as wind and solar power. The
Chamber advocaled or lhe Hoover Power
Acl during ils annual ACCESS Washinglon,
D.C. event this year.
Bottom line: Access lo emissionree
hydroelectric power is vital to ensuring a
wellbalanced energy porlolio.
Appointed to assist local
rms nd emerging
markets
The Chamber was appointed by the World
Bank as a Privale Seclor Liaison Omcer
(PSLO). The Chamber |oins eighl PSLOs
in lhe Uniled Slales and l22 around lhe
world. As a PSLO, lhe Chamber will be
responsible for coordinating activities in
California to provide information about
the World Bank's projects and services,
and organize seminars, trade missions and
matchmaking opportunities for regional
rms interested in conducting business in
emerging markets.
Bottom line: As a PSLO, lhe Chamber will
be empowered to expand its assistance to
companies who want to export.
7
The Chamber supported AB 1069, which
will extend California's lm tax credit,
and helped defeat bills that would impose
new requiremenls on developers o large
oullels (SB 469) and eliminale payroll
cards (SB 93l), which help workers
avoid predalory checkcashing services.
The Chambersponsored educalion
bills signed by Cov. Brown include AB
l304 (Block), which supporls leacher
development; AB 790 (Furutani), which
will establish a Linked Learning pilot
program; and AB 250 (Brownley), which
eslablishes clear goals or learning. Cov.
Brown also signed the California Dream
Act, which the Chamber supported.
Bottom line: This legislation will help to
make Caliornia more businessriendly.
Focused on business
and education reform
legislation
9
5
Advocated for job
creation at City Hall
More than 300 business leaders
converged at L.A. City Hall for the
Chamber's annual ACCESS L.A. Cily
Hall event. Chamber members called
on L.A. Mayor Anlonio Villaraigosa, Cily
Conlroller Wendy Creuel, Cily Allorney
Carmen Trutanich and City Council
Presidenl Eric Carcelli lo ocus on eighl
issues to create jobs and strengthen the
economy. In conjunction with the event,
the Chamber released the second annual
Los Angeles City Council Districts: 2011
Economic Report, which breaks down
economic trends and gures by council
district.
Bottom line: The Chamber is sending
the message to City Council members
that job creation needs to be their top
priority.
2
Supported new U.S.-Korea
Free Trade Agreement
Highlevel represenlalives rom lhe Korea
Importers Association (KOIMA) met with
U.S. counlerparls al lhe Chamber or a
day of business meetings coordinated
by lhe U.S. Deparlmenl o Commerce.
The Chamber and KOIMA signed an
agreement to share information about
new and ongoing trade opportunities,
inveslmenls and |oinl venlures. Shorlly
thereafter, the pending Free Trade
Agreemenls- Soulh Korea, Columbia and
Panama -were approved by Congress.
Bottom line: The Chambersupporled
U.S.Korea FTA will add Sl0Sl2 billion lo
lhe annual U.S. CDP and is lhe nalion's
most commercially signicant FTA in
more than 16 years.
1
Helped more than
11,500 students get
cash for college
Sludenls and amilies allended nancial
aid and college life workshops at the
10th Annual Cash for College: College &
Career Convention at the Los Angeles
Convention Center. More than 100
college and career representatives
taught about available resources to pay
for college. "This event is about giving
hope lo lhousands o educalionhungry
Angelenos and letting them know college
is within their reach, said Chamber
Senior Vice Presidenl David Rallray.
Bottom line: A highly trained workforce
is vital to the future of L.A.s economy;
thanks to Cash for College, more than
11,500 students are one step closer to
college and careers.
SIGNED AGREEMENT WITH KOREA IMPORTERS
ASSOCIATION (KOIMA). The Chamber and KOIMA
signed an agreement to share information about
trade opportunities and joint ventures.
Sporls icon and l4lime NBAAll Slar
Jerry West al lhe Power Hour Series in
Seplember.
Called on Congress
to pass America Fast
Forward legislation
The Senale Environmenl & Public Works
Commillee, chaired by Sen. Barbara
Boxer, approved Moving Ahead for
Progress in lhe 2lsl Cenlury, a lwoyear,
$109 billion transportation reauthorization
bill. The bill includes the America Fast
Forward Financing Innovation Act, which
would increase the funding for the
Transportation Infrastructure Finance
& Innovation Act to $1 billion from the
current $110 million. Locally, this is a huge
step towards implementing the 30/10
program designed to create jobs, relieve
congeslion and improve air qualily.
Bottom line: The Chamber is a champion
of America Fast Forward, which will
jumpstart the local economy and make
our region more competitive.
6
8
IN SEPTEMBER ... U.S. Ambassador to
Chile Alejandro Wol, U.S. Ambassador
to Peru Rose Likins, U.S. Charge
dAaires to Brazil Todd Chapman
and Vicki Weil of the Business Council
or Inlernalional Underslanding called
on the Chamber to explore business
opportunities in Latin America. Mike
Christensen, Port of Los Angeles,
expressed excitement about the future of
the port at the Economy & Infrastructure
Council. This year it should be about
nothing but jobs, said California State
Sen. Tony Strickland at the Accenture
Pancakes & Polilics Breakasl Speaker
Series. Small business owners mel
with Beatrice Hidalgo, Omce o Public
Engagement and Intergovernmental
Aairs at the White House, to discuss
making the process easier for small
businesses lo access capilal. Sporls icon
Jerry West spoke on subjects ranging
from his sports career to what it takes
lo be a leader al lhe Power Hour Series.
The U.S. economy is in healing mode
and there are no leading indicators
that point to a double dip recession in
the economy, said Economist Chris
Thornberg, Beacon Economics, at a
special economic brieng at the Chamber.
IN OCTOBER... Richard Drobnick, USC
CIBER, and Mark Quinn, U.S. Small
Business Administrations Los Angeles
omce, |oined lhe Chamber and L.A.
Mayor Villaraigosa for the announcement
that the Chamber was selected to house
the Los Angeles Regional Export Council.
Assemblymember Cameron Smyth
and Assemblymember Felipe Fuentes
discussed the need for constructive
dialogue in Sacramenlo al lhe Accenture
Pancakes & Polilics Breakasl Speaker
Series. Hon. Amina Salum Ali, African
Union Ambassador lo lhe Uniled Slales,
provided an update on Africas improved
economic situation. We are building on a
history and commitment of success, said
Marlene Garcia, California Community
Colleges Chancellor's Omce, al a lown
hall hosted by the Chamber and the
Sludenl Success Task Force. General
Motors Corporation Norlh American
Presidenl Mark Reuss spoke about
lhe ulure o lhe company al lhe Power
Hour Series. Innovalion and energy are
vital for the future of our economy and
certainly for jobs, said California Energy
Commission Chair Robert Weisenmiller
al lhe Environmenlal Suslainabilily
Council. IN NOVEMBER ... If we do
this right, we shape California for the
future, said Dan Richard, High Speed
Rail Aulhorily Board, al a High Speed Rail
Task Force meeting. Under Secretary
of International Trade Francisco
Snchez hosted the Binational Mayors
Conference at the Chamber. University
of Southern California Marshall School
of Business Dean James Ellis discussed
the entrepreneurial challenges that await
students once they graduate from school
al lhe Clobal Inilialives Council. Il's an
all kids agenda; its not going to be a
'some kids' agenda inside LAUSD," said
Los Angeles Unied School District
Superintendent John Deasy at the
Chamber Board of Directors meeting
when discussing the District's new
labor agreement. Father Greg Boyle of
Homeboy Industries joined Los Angeles
Universal Preschool CEO Celia Ayala
for a candid discussion on investing in
early childhood education. California
Insurance Commissioner Dave Jones
spoke to the Health Care Council.
Don't miss out on any action this spring
go to www.lachamber.com/events for
a calendar of upcoming speakers and
events.
4
Partnered in launch of
innovation incubator
The Chamber parlicipaled in lhe ribbon
cutting of the Cleantech Incubator,
one of the original goals of CleanTech
Los Angeles, of which the Chamber is
a founding member. The Incubator,
which has already attracted four new
companies, will osler innovalive slarlups
and contribute to the region's economy.
The facility is estimated to generate 1,680
jobs and $82.5 million by its fth year.
Bottom line: The Incubator will play a key
role in building innovative companies in
the region that can fuel the countrys clean
energy future.
The passage o lhe U.S. Korea Free Trade Agreemenl is expecled lo add Sl0Sl2 billion lo annual U.S. Cross Domeslic Producl. page
A better L.A. is our business
4
Gateway to the Global Economy, continued from page 1
is eort will result in more opportunities for more
local businesses, said Chamber Senior Vice President
Carlos Valderrama. When companies in L.A. tap into
opportunities overseas it presents an opportunity for job
creation and economic growth.
e Chamber will be responsible for shaping the Councils
structure and referral process; organizing quarterly
regional export partner meetings; developing and
maintaining a regional export website; developing target
industry and country proles and reports; and providing
research to monitor regional export performance.
As a key partner of the Council, Mayor Antonio
Villaraigosa stood with the Chamber to kick o the eort
in October and pledged his and the Citys support. We
in Los Angeles are not waiting for Washington to create
jobs, Villaraigosa said. We are launching this eort to
help local businesses nd the export assistance they need
to grow their businesses and create new jobs.
e Council will undoubtedly prove to be a vital resource
as the Chamber marches forward to bolster trade in the
region. Two annual Chamber programs that will expand
are World Trade Week and e Americas Business
Forum, which helps connect local businesses with
markets in the Western Hemisphere.
Increasing exports of American products and services
to global markets can help revive the fortunes of U.S.
companies, spur future economic growth and create jobs
here at home, said Under Secretary of Commerce for
International Trade Francisco J. Sanchez. e Americas
Business Forum serves as a critical tool in helping
connect small- and medium-sized businesses in Southern
California to market opportunities around the Western
Hemisphere.
e U.S. Small Business Administration recently
awarded the Chamber a $320,000 California State Trade
and Export Promotion (STEP) Grant that will help
enhance e Americas Business Forum. A three-year
pilot trade and export initiative, the STEP Program is
authorized by the Small Business Jobs Act of 2010 and is
designed to help increase the number of small businesses
that are exporting, as well as to raise the value of exports
for those small businesses so they can grow and create
jobs.
e grant also allowed the Chamber to partner with the
USC Marshall School of Business and UCLA Anderson
School of Management to establish Export Champions,
a program that helps companies conduct eld research,
market analysis and develop export plans.
In May, the Chamber gathered more than 500 business
executives and members of the diplomatic corps for
the 85th Annual World Trade Week Kicko Breakfast.
BNSF Railway Company Chairman & CEO Matt Rose
joined the Chamber and spoke about the importance of
international trade to the railroad system in the United
States and supply chain challenges the economy faces.
If there was ever a time when our country stood to
benet from global trade at time is now, Rose
said. World Trade Week is not simply about celebrating
our international successes, but also serves as a rallying
point for local business to become engaged by identifying
existing opportunities and acting out on them.
During World Trade Week, the Chamber recognized Dr.
Richard Drobnick, director of the Center for International
Business Education and Research at the USC Marshall
School of Business and managing director of the
Association of Pacic Rim Universities World Initiative,
with the Stanley T. Olafson Award for his unwavering
commitment to expand opportunities and foster relations
with the Asia Pacic region.
Yet another key achievement for the Chamber came in
October when it was appointed as the ninth Private Sector
Liaison Ocer (PSLO) to the World Bank, which does
billions of dollars in contracts every year. e PSLO is
responsible for helping California companies compete for
new business stemming from those contracts.
As a PSLO, the Chamber will be responsible for
coordinating activities with various business
intermediaries, such as chambers of commerce and
industry, business associations, investment and export
promotion agencies and other regional and national
economic institutions.
e Private Sector Liaison Ocer role is a natural t for
us, Valderrama said. Were already in the business of
building awareness for international trade, and now well
have access to even greater resources those of the World
Bank. is will be a tremendous benet to businesses in Los
Angeles looking to expand their share of the export market.
With the achievements of 2011 serving as a solid
foundation, the Chamber is now focused on continuing to
build awareness about international trade and paving the
way for new opportunities.
e Chamber has a role in encouraging the types of
policies that improve the business environment in Los
Angeles, said Dr. Ira Kalish, director of global economics
at Deloitte Research. It also has a role in educating public
and political leaders about what issues matter most and
what impact they can have.
Global trade is an important driver of economic activity
for greater L.A. As I expect that trade will grow as a share
of the national economy, L.A. is well-placed to benet
from this trend.
Contact Carlos J. Valderrama, 213.580.7570 or
cvalderrama@lachamber.com.
- Cary Toebben
Presidenl & CEO
Los Angeles Area Chamber of Commerce
...the Chamber is poised to seize
2012 and make it the year of
global initiatives.
Panama City Beach
*Service to Atlanta, GA begins February 12, 2012
Charleston
Greenville-Spartanburg
Newark
Atlanta
SOUTHWEST AIRLINES
Noel Massie
Presidenl Cenlral
California District
UPS
My dream is that our region becomes
a place where educational success is
as important as business success. e
capital that any business will need
rst is human capital, so for L.A. to
achieve high economic growth, we must
produce high caliber K-12 systems. e
education initiatives currently engaged
within the Chamber are spot on. e
only way to eliminate joblessness and
business loss is to drive world caliber
education systems.
...in a time when millions of
Americans are out of work,
boosling our exporls is a shorl
term imperative.
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AUDIO VISUAL
CCS Presentation Systems, Inc.
S75 oh pro|eclor renlals. Conlacl Cina
Riberi, 323.954.7754, exl. l2.
AUTOMOBILE SERVICES
Enterprise Rent-A-Car
10 percent o with code 32w2630. Call
l.800.593.0505 or your local omce.
High-N Mobile Auto Detailing
20 percent o auto wash and detail.
Services provided al your localion.
Conlacl James Douglass, 2l3.840.3379.
BUSINESS DEVELOPMENT
All City Employees Benets Service
Association
l0 percenl oh AMC movie lickels, l045
Member Advantage
The Chamber's memberlomember discounl program ohers a variely o savings, rom holel rooms lo prinling and shipping. I you'd like lo oher olher members a
discounl on your producls or services, conlacl Pal Clark, 2l3.580.7595 or pclark@lachamber.com.
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CENTER
UCLA
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Center Lake
Arrowhead
percent o Disneyland, Knotts Berry Farm,
Magic Mountain tickets, and 25 percent
oh See's Candies Cil Cerlicales. Conlacl
Rosalyn CarlerPhillips, 2l3.485.2485.
Co-Pilots Advisory Boards & Business
Services
Special Pilol l0l Advisory Board: S395 per
person or all (4) sessions (slandard cosl:
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CoolerEmail, Inc.
20 percenl signup discounl on any email
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coolermail.com with LAChamber in subject.
One discount per account.
COMPUTER & AV
SmartSource Rentals
20 percenl oh all renlal equipmenl.
Reslriclion: Discounl is on equipmenl sublolal
only. Conlacl Kim Webb 3l0.237.5324
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UCLA Anderson School of Management
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Program. Reslriclion: Cannol be combined
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CHAMPIONS: Adventure, After School &
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FINANCIAL
Los Angeles LDC, Inc.
$250 o any loan application fee or loan
documentation charge. Loans must be
$150,000 or less. Contact Rob Lowe,
213.312.9117.
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consulting fees. Contact Adnan Tapia,
3l0.6l4.77l0 or alapiaploulusadvisors.com.
ProAmerica Bank
SBA7a/504: S2,000 loan packaging ee
waiver on applicable loans booked through
l/3l/l2. EUAL OPPORTUNITY LENDER.
Conlacl Miguel Juarez, 2l3.787.2838 or
Miguel.JuarezPromericaBank.com.
ProAmerica Bank
Fee credits up to $100/mo for six months on
applicable new accounts through 1/31/12.
Contact Roberto Manzano at 213.787.2833 or
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Thomas Investment Management
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$250,000 Account minimum. Contact Marc
Thomas, 424.239.9535 or
marc@thomasinv.com.
FITNESS
Los Angeles Concrete Lifestyles
10 o per session or $200 for eight sessions.
Reslriclions: Croup lraining only, no one
onone sessions. Conlacl Alonso Valleza,
3l0.290.4575 or lelsrunemail.com.
FRUIT & CIFT BASKETS
Melissas/World Variety Produce, Inc.
15 percent o exotic baskets. Contact Lori
Hirai, 888.588.0l5l, exl. 340.
HOUSINC
Oakwood Worldwide
l0 percenl oh daily rale or a ullyurnished
one bedroom apartment in downtown
Los Angeles. Conlacl Nancy Walsh,
800.595.3102.
Pegasus Apartment
One monlh ree on l2monlh conlracl lease,
upon approved credit. Come in today. Call
2l3.430.9ll2
Real Pro-Real Estate Group
15 percent o commission over $1,000,000
lransaclion. Conlacl Ken Park, 2l3.580.7500.
INTERIOR DESICN
Design Theory
15 percent o design hourly rate or
l0 percenl oh design al ee. Co lo
www.designlheory.com.
Robinson Environmental Design
10 percent o plants, pots, materials, and
specially selected furniture. Contact Ralph
Robinson, 3l0.387.3548 or
rr4redesignaol.com.
JANITORIAL SERVICES
Elite Services
New clienls receive lwo hours cleaning or
janitorial services. May not be used with
any other oer. Contact Rose McCoppin,
323.982.9500
MARKETINC & DESICN
North Bronson Software
l0 percenl oh hourly consulling or al
rale conlracls lo build iPhone and iPad
applicalions. Conlacl Rick Van Voorden,
213.568.7082 or rick@northbronson.com.
WireMedia Communications, Inc.
10 percent discount o branding, marketing
and design services per hour. Contact
Marcy Rye at touchbase@wiremedia.net or
9l7.848.8257.
PET CARE
Bark Avenue
10 percent discount on award winning dog
daycare, boarding, pet parties and more.
Reslriclions apply. Conlacl Jay Blumberg,
2l3.748.7485 or |aybarkavela.
PHOTOCRAPHY, ARCHITECTURE &
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Architectural Photography & Design
10 percent o architectural photography fees
includes exleriors, inleriors, conslruclion
progress and more. Conlacl Richard J. Levy,
213.250.0100 or arcphoto@pacbell.net.
PBF Photography
10 percent o normal hourly rates or
15 percent o packages. Contact
Palrick BolzForbes al 323.309.3332 or
patrick@pbfphotography.com.
PRINTINC & COPYINC
Universal Reprographics, Inc.
15 percent o color copies, posters, b/w
digital printing and copying, CAD plotting
and blue printing. Contact Madeline Wilson,
213.365.7750.
PROFESSIONAL DEVELOPMENT
Newleaf Training and Development
30 percent o training and development.
Conlacl Paul Buller, 66l.288.l004 or
paulbullernewleaca.com.
PUBLIC RELATIONS
Weisman Hamlin Public Relations
l0 percenl oh WHPR's ull public relalions and
markeling services per hour. Conlacl Sydney
Weisman, 323.730.0233.
TECHNOLOCY - MOBILE PHONE
APPLICATION
VezTek USA
15 percent discount o all retail prices on all
services and Sl05 Coogle AdWords Voucher.
Conlacl Sani AbdulJabbar, 3l0.928.35l4 or
info@veztekusa.com.
TELEPHONE
Sprint
Minimum of 15 percent o monthly bill for
new and existing accounts. Contact Marvin
Lee, 2l3.256.7344 or marvin.leesprinl.com.
TIME MANACEMENT
A Clear Path: Professional Organizing for
Home, Work, and Life
l0 percenl oh a ourhour minimum de
cluller" session anywhere wilhin lhe Crealer
L.A. area. Conlacl Regina Lark, 8l8.400.9592.
TRANSLATION
Dynamic Doingness, Inc.
Onelime 20 percenl discounl on lranslalion
services. (30 percent for nonprot).
Conlacl Mary Jo SmilhObolensky,
818.662.9731 or info@dynamicdoingness.
com, or go to www.dynamicdoingness.com
TRANSPORTATION
Cheap Airport Parking
10 percent o with promo code lachamber at
cheapairportparking.org.
SuperShuttle Los Angeles
Sedan Services: Sl0 discounl on airporl
transfer. Book online at www.execucar.com;
use discounl code HKCKA. Conlacl Jose
Alcocer, 310.222.5500 ext. 10519.
TMO Business Capital
$250 o any loan application or any business/
equipmenl loan unded. Conlacl John McCarr,
3l0.223.0824.
WallyPark
20 percenl oh valel or selpark service per
day wilh a minimum lhreeday slay. May nol
be used with any other oer. Contact Bryan
Cusdor, 800.PK.WALLY or 800.759.2559.
WASTE MANACEMENT
Republic Services
25 percent o our most competitive rates
for new service. Applies to commercial and
induslrial services in nonranchise areas only.
Restriction: Residential services not included.
Conlacl Mark Beckman, 3l0.242.l324 or
mbeckman@republicservices.com.
WEB DESICN
Fouts Ventures, LLC
10 percent o entire software or website
project. Free hosting for one year. Contact
Matthew Fouts, 800.277.5221 or
Matthew@foutsventures.com.
10 percent o total conference invoice.
Valid or conerences rom November
to April. Restriction: Chamber
membership to be indicated in writing
prior to the contract being accepted
and agreed lo. Conlacl Sleve Caloca,
909.337.2478 or scaloca@ha.ucla.edu.
CONSULTANTS
Majestic Hospitality
l5 percenl oh all xedee bids. Conlacl
Christopher Henry, 310.895.7925 or chris.
henryma|eslichospilalily.com.
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A better L.A. is our business
8 In Caliornia, exporls o merchandise climbed l9.3 percenl in 20l0 lo Sl43.3 billion.
Los Angeles International Airport ranks 13th in the world in the amount of air cargo tonnage handled.
Face to face:
City of Los Angeles Mayor Antonio Villaraigosa
The L.A. Area Chamber speaks with a civic leader on issues aecting the business community in the L.A. region.
his quarler we spoke lo Cily o T
Los Angeles Mayor Antonio
Villaraigosa aboul L.A.'s leadership
role in international trade and how
exporting will grow our local economy.
In October, you announced the launch of the Los Angeles
Regional Export Council which will be housed in the
L.A. Area Chamber. Why did the Brookings Institution
Metropolitan Policy Program choose L.A. as the rst of four
metro areas in this pilot program?
Mayor Villaraigosa: Los Angeles is the ideal region for
launching an initiative like this. We are the number one
region in the U.S. for exports jobs and number one for
manufacturing jobs; we have the nations busiest ports;
and we have a thriving entrepreneurial small business
sector full of companies that are ready to take that next
big step to exporting their products to markets abroad.
Between 2003 and 2008, we saw some of the L.A. regions
exports growth potential: we led the nation in exports job
growth, creating nearly 160,000 jobs.
Most importantly though, we were ready to go and had
the infrastructure in place for implementation. Increased
exports will create quality jobs and additional revenues
in Los Angeles, and will help us to pull ourselves out of
the lasting impacts of the recession. We are proud to lead
the nation as the rst in Brookings Metropolitan Export
Initiative, but rst and foremost we are ready to get to
work now to increase exports and create good jobs.
How will the Regional Export Council create jobs in the
L.A. region?
Mayor Villaraigosa: e L.A. Regional Export Council
(LARExC) will work to streamline and coordinate the
export services network in the Los Angeles Region
meaning that for L.A. companies looking to start
exporting or increase their exports, quality help will be
easier to nd and the support network will be easier to
navigate. e region already has some great export service
providers, and many of them specialize in certain aspects
of the export process. But these providers operate in silos
without coordination; weve heard from export-interested
businesses that its dicult to know where to start, and
that getting lost in the process is common.
e number one reason that businesses give for not
exporting is fear: Its easy for a business to feel lostnot
only in terms of knowledge of foreign markets but of the
regional support network as well. is council will work
to remove fear by helping companies know where to get
the kind of help they need. If we can help more companies
get past the fear aspect and improve the eciency and
eectiveness of our support services network, then we
will increase exports for L.A. companies.
Only 15 percent of L.A. manufacturers export, but so
many more make products that have demand abroad. We
have a natural connection to emerging markets in Asia
and Latin America through our Pacic Rim location, our
ports and airports, and our diverse population. We have
a unique opportunity to leverage those assets to tap into
economies that are growing much faster than ours here
in the U.S., which will grow our local economy and create
jobs. When you consider that every $1 billion in exports
generates more than 6,000 manufacturing jobs, the
potential for job creation is huge.
What types of businesses and industries do you see
beneting most from this partnership?
Mayor Villaraigosa: We are focused on the local
industries that have the greatest demand abroad. More
than 77 percent of the L.A. regions exports and 81
percent of export growth are concentrated in just 10 core
industries, including manufacturing, professional services
and royalties. L.A. is a global leader in aerospace, apparel,
clean technology, education, food processing and of
course entertainmentand we know that in these sectors
L.A. is unmatched.
But it is oen tough for businesses to know where their
products will be most successful, and so market research
will be a necessary component of this initiative. We
want to make surefor examplethat a startup clean
technology rm with an innovative solution to improving
water quality knows that there is great opportunity in
expanding markets where resource scarcity is a growing
concern. L.A. is where the world creates and innovates,
and this initiative will help our businesses tap into the
demand that already exists for their products abroad.
e Brookings Institutes Export Nation report nds that
boosting exports is critical to the national economy. Do
you nd that other mayors are beginning to embrace
metropolitan export initiatives?
Mayor Villaraigosa: Minneapolis, Portland and Syracuse
are each involved in the Brookings pilot MEI program,
and they are in the development stages of their own
initiatives that will be similar to our Los Angeles Regional
Export Initiative. ese cities are looking to Los Angeles
to lead the way, but will each draw on their own unique
assets and opportunities. As the president of the U.S.
Conference of Mayors, I have seen that many cities have
begun to appreciate the fact that foreign growth can mean
success at home. JPMorgan Chase recently launched its
Global Cities initiative with Brookings, and this program
will work with the nations 100 largest metropolitan areas
to determine opportunities for economic development.
I know that exporting will be a major component of this
initiative.
How important is it for small businesses to get involved in
exporting?
Mayor Villaraigosa: Exporting is important for small
businesses because 80 percent of global economic growth
is expected to be outside of the U.S. in the coming decade.
If youre a small rm that is looking to grow, an export
strategy is critical today. As 95 percent of the world's
consumers are outside of our borders, our rms can
no longer expect to nd their growth markets entirely
domestically. It can be dicult to nd the right market
and to gain familiarity with the export process, but there
are support services that are ready to help. LARExC will
help make it easier to access the right organizations and
ensure that companies stay on track to success.
L.A. is also the nations leading small business region, so
getting small businesses involved in exports is crucial to
the success of the entire region. e City of Los Angeles
has some 400,000 businesses, and more than 300,000 of
them are small businesses. If we want to grow our local
economy, we have to encourage and support the growth
of our small businesses. Exports can be a great way to do
this.
You recently returned from a trade mission to China, Japan
and South Korea, L.A.s three largest trading partners.
Based on your trip, what do you see in the future for L.A.s
relationships with these countries?
Mayor Villaraigosa: China is L.A.s largest trading
partner, and we are fortunate to have this relationship.
Over the next four years, Chinese GDP is expected to
grow twice as fast as the global rate, and more than three
times as fast as the U.S. In the last year alone, two-way
L.A. Mayor Antonio Villaraigosa