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Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Part one
The Decision To Start A Business . . . . . . . 1
Chapter 1
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Chapter 2
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Contents
Chapter 3
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Part two
Preparing for Small Business
Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Chapter 4
Chapter 5
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Chapter 6
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Franchising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Chapter Objectives . . . . . . . . . . . . . . . . . . . . . . . . . 158
Small Business Profile . . . . . . . . . . . . . . . . . . . . . . 159
History and Background of Franchising . . . . . . . . . 160
What Is Franchising? . . . . . . . . . . . . . . . . . . . . . . . 163
Advantages of Franchising . . . . . . . . . . . . . . . . . . . 164
Potential Disadvantages of Franchising . . . . . . . . . 166
Evaluation of a Franchise Opportunity . . . . . . . . . . 167
Franchisor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Industry Associations . . . . . . . . . . . . . . . . . . . . . 168
Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
Other Franchisees . . . . . . . . . . . . . . . . . . . . . . . . 169
Government Agencies . . . . . . . . . . . . . . . . . . . . 169
Additional Areas to Investigate . . . . . . . . . . . . . 169
The Entrepreneur as Franchisor . . . . . . . . . . . . . . . 170
What Businesses Can Be Franchised? . . . . . . . . 170
How Does One Become a Franchisor? . . . . . . . . 170
Franchising in the Future . . . . . . . . . . . . . . . . . . . . 172
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Chapter Problems and Applications . . . . . . . . . . . . 173
Web Exercise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
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Chapter 7
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Contents
Part threE
Managing the Small Business . . . . . . . 217
Chapter 8
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Chapter 9
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Chapter 10
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Chapter 11
Chapter 12
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Chapter 13
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Part four
Looking to the Future . . . . . . . . . . . . . . . 391
Chapter 14
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Contents
Chapter 15
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