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jpg PR PLAN TO DRAW MEDIA ATTENTION ON HUAWEI

SCANAD Logo.jpg SCANAD Logo.jpg .A leading telecom solutions provider with outstanding customercentric innovation which has continuously offered customers an endto-end advantages in Telecom Networks, Global Services and Devices. .Huawei has a comprehensive strength in wireline, wireless and IP technologies. .Huawei has gained a leading position in the All-IP convergence age with products and solutions cherished in over 140 countries. .The Company have served 45 of the world's top 50 telecom operators, as well as one third of the world's population. ABOUT HUAWEI

SCANAD Logo.jpg SCANAD Logo.jpg There are three clear TGs for Huawei project in Uganda: .The customers ( Telecom Companies) .Government of Uganda .The Media PR will come in to manage all these three on an ongoing basis WHO IS HUAWEI TARGETING IN UGANDA

SCANAD Logo.jpg SCANAD Logo.jpg The Customers .PR is an ongoing thing with the customers .Every touch point with the customer is a PR pointHowever any new development su ch as launch of a new product needs to be expertly communicated to the customers. PR will capture and highlight all Huawei efforts to strengthen relationship with customers MANAGING THE TGs

SCANAD Logo.jpg SCANAD Logo.jpg The Government .-The most critical link to your business .-All policies and strategic changes need to be bounced off them .-Keeping them informed about new developments will always bolster your relationships .-Participating in key government initiatives concerning the Telecom industry is a must .PR & Events will play critical role in identifying opportunities that Huawei can exploit for positive image building

SCANAD Logo.jpg SCANAD Logo.jpg PR is not just about articles in the paper, the articles must mean something and deliver value for the brand We want to create an unbiased impression on our target market which will be complemented by the paid advertising We need to conduct PR activities with certain objectives in mind and not just to tell people what happened in an event. WHAT WE WANT PR TO DO IN THE 1STTWO MONTHS

SCANAD Logo.jpg SCANAD Logo.jpg Engage Brand PR to delivers the supremacy of Huawei in its category Dominance of the category through expertise that is in your faceBi-weekly sector article that educates on what s new in the category and benefits of new products to the users CORPORATE & BRAND PR

SCANAD Logo.jpg ENSURING CONSTANT DIALOGUE WITH THE MEDIA

SCANAD Logo.jpg PRINT .Organize high profile Business interview with top Huawei official to talk about Huawei Products &Services. .Create a loyal and useful contact with Editors to keep Huawei activities highlighted

SCANAD Logo.jpg 20 inch TV.jpg Arrange interviews for Huawei officials on key Programs such as Money Matters, Business Profile, Business Week etc. Host Huawei officials on special Talk shows that discuss investment in the country

TELEVISION

SCANAD Logo.jpg PR will utilize FM stations to effectively communicate to the target audience. Radio will be utilized in form of news and Instudio interviews on popular programs to create awareness of Huawei products and services RADIO

SCANAD Logo.jpg OUR EVENTS & PR APPROACHES

SCANAD Logo.jpg .Drive consumers up the commitmentchain by creating a state of satisfiedinvolvement. .Keeping them engagedwith the brand over time. 73554566 OUR MISSION

SCANAD Logo.jpg Distinctive events & lasting memoriesthrough: .Integration in brand strategy .Theme based events .Exciting and relevant opportunities formessage interaction .Continued communications with attendees after the event.

OUR APPROACH

SCANAD Logo.jpg Professionally executed experiences: .Creative approach .Focus on brand expression .Detailed planning .Vigilant supplier management .Professional interaction with guests

OUR PROMISE

SCANAD Logo.jpg .Event Conceptualisation .Event Management .Conferencing .Exhibitions .Image management workshops .Corporate/Brand strategy .Investor Relations .Media Relations .Crisis/Issues Management .Social Responsibility .Sponsorships npo000018 OUR CAPABILITIES

SCANAD Logo.jpg Developing distinctive event concepts Creative aspect Organisational skills Attention to detail Logistics Excellent supplier relations Detailed budget preparation Event appraisal Writing ability Timely follow-up Managing crises npo00001e EVENTS CRITICAL SKILLS

SCANAD Logo.jpg Rooted in a sound brand strategy: .Promote brand experience .A consumers interaction with a brand, live and virtual. .Connect .Creating events that bond brands with the target audience .Remain consistent .Integrate how a brand talks with how it behaves .

npo00001c STRATEGIC APPROACH

SCANAD Logo.jpg Conferences/Workshops Corporate & Product Launches Exhibitions Team building Image Management npo00001a CHANNEL APPROACH

SCANAD Logo.jpg Product Launches Exhibitions/Workshops Golf Days Openings Business Discussions Customer Events Press Activities Sporting Events Promotion Interaction EVENTS WE CREATEIMG_0005 IMG_0007 gig IMG_0017

SCANAD Logo.jpg SCANAD Logo.jpg IDEOS PHONE BTL Strategy 25/03/2010 * Please note that all support information used in this presentation is confiden tial and not for circulation

SCANAD Logo.jpg The BTL IDEA Bring the promotion to the consumer, on a personal level. We are talking to the consumer one on one. Demonstrating how you getting THE IDEOS phone gives you several phone features like Digital compass Google Search, Maps, Gmail, Talk,MP3/WMA+ player MP4/H.263/H.264 player Organizer, Photo viewer/editor Voice memo/dial/commands Predictive text input . C:\Documents and Settings\LOIS\Desktop\royco\DSC05789.JPG C:\Documents and Settings\LOIS\Desktop\Pictures\NTV\NTV Pictures\Kampala Pics\DS CF0107.JPG C:\Documents and Settings\LOIS\Desktop\Pictures\utl\DSC01231.JPG

SCANAD Logo.jpg Overall BTL objectives Give the consumer a one on one feel of the smart phone and its several amazing features Increase Ideos Sales Reward the consumer for their loyalty to the Brand. C:\Documents and Settings\LOIS\Desktop\royco\DSC05789.JPG C:\Documents and Settings\LOIS\Desktop\Pictures\NTV\NTV Pictures\Kampala Pics\DS CF0107.JPG C:\Documents and Settings\LOIS\Desktop\Pictures\utl\DSC01231.JPG

SCANAD Logo.jpg the strategy Increase Sales: Field marketing Drive Recruitment: Direct consumer engagement & demonstrations BTL engagements: Interactive on-ground games with the promotion rigs On-air activations: Radio activations tied into BTL engagements C:\Documents and Settings\LOIS\Desktop\royco\DSC05789.JPG C:\Documents and Settings\LOIS\Desktop\Pictures\utl\DSC01231.JPG rig 1

SCANAD Logo.jpg Increase Sales: Field marketing: We will send out our sales team who are indirectly Brand ambassadors to the retail outlets with the purpose of boosting sales Objectives: Create and build awareness about the productDrive sales and uptake Execution: The team will be briefed prior to the activations on how to engage the consumer for a few minutes with information on the promotion. We will set up demonstration points outside major retails shops and outlets as sales points in key locations with stationary brand ambassadors to drive traffic to the retail outlets. This will be through Leaflet handouts and direct consumer engagement. We will also carry out mobile sales through our foot soldiers who we will dispatch all over the city and in the suburbs selling the IDEOS phone

SCANAD Logo.jpg Recruitment: direct marketing & demonstrations The on ground team will set up demonstration centers Where: Outside major retail shops/ outlets, malls In high traffic areas e.g. taxi parks, markets .Objectives: .Create and awareness about the IDEOS .Encourage on spot buys .Execution .Set up a sales point in a strategic location at the sales points. .The team will be briefed prior to the activations on how to engage the consumer for a few minutes with information on the promotion.

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SCANAD Logo.jpg Recruitment cont d .Execution: .The team will be dressed up in promotion merchandise for easy visibility and recognition by the customers as IDEOS brand ambassadors .The customers will be taken through the features of the phone and encouraged to try it out. .A consumer who purchases an Ideos phone will get a gift form the promoters. .Road shows with the rig .The team on the smiley trucks will be active in creating awareness about the phone .They will also perform skits that reinforce the benefits of the phone to the customer .The truck will also have goodies which the customers can win through participating in various interactive games on the truck e.g. lucky dips etc.

SCANAD Logo.jpg C:\Documents and Settings\LOIS\Desktop\100_FUJI\DSCF0238.JPG Brand Ambassadors branded for easy identification. Demonstrations underway to consumers of products

SCANAD Logo.jpg On air support To hype the on ground activities even more, we propose to have Radio support. .How: On air radio activations that tie into the road show BTL engagements. .Execution: .Announcements of where & when the next road show is going to be. .Mechanics of the difference activities can be announced on air so that customers already have an idea of how to play to win

SCANAD Logo.jpg How we ll achieve all this .Team training: we will organize a briefing session between our team and the UT team. During this session all relevant information on the promotion including mechanics will be shared with the on ground teams and any queries will be answered and clarified. The team will also be given their targets and KPI s will be made very clear. .Equipment: the team will be fully equipped with all the materials they need to make their work effective e.g. t-shirts, fliers, airtime etc. .Smiley truck briefing: the smiley teams will be briefed extensively on what is expected on them during the promotion. They will also be given their targets and sales expectations. .Retail outlet/ shops briefing: all participating outlets will be briefed on the promotion and on the support they will be given by the on ground teams stationed at their outlets. They will also be encouraged to cooperate with the teams to ensure the promotion runs smoothly. .Media will brief the radio stations on the promo mechanics.

SCANAD Logo.jpg implementation .Duration: 6months. 3 month for Kampala and Greater Kampala and the remaining two month to cover upcountry specific to urban centers e.g. Masaka, Mbarara, Gulu, Arua, Mbale, Jinja and so on. .Team capacity: 10 foot soldiers per region. There are 5 regions in the country. Kampala will be more saturated with 20 foot soldiers to cover the 5 divisions, they will roll out per division. This will be in addition to the promotion rigs who will have their own brand ambassadors teams . .Scope of coverage: Kampala: all 5 divisions will be covered i.e. Kawempe, Makindye, Nakawa, Central and Rubaga. Upcountry all major towns however we will do short hopes in towns en route.

SCANAD Logo.jpg Give a Ways Mouse pad Flash drive Wrist Pen Ideos Phones

Calculator Mouse Pads Gift set ( Business card holder, key ring & Ball point pen) USB LEATHER FLASH DRIVE

SCANAD Logo.jpg SCANAD Logo.jpg Thank you

SCANAD Logo.jpg SCANAD Logo.jpg Thank You