Вы находитесь на странице: 1из 3


scottkmeyer@gmail.com www.linkedin.com/in/scottmeyer PROFITABLE GROWTH BRAND EQUITY

HUNTINGTON BEACH, CA 92648 (310) 938 1048


Consumer Products Growth and Turnaround President with history of mid-cap success delivering superior revenues, profits and market performance for emerging, distressed, and private equity portfolio companies. Financially-oriented marketing strategist, effective team builder and leader who has launched and profitably grown consumer brands in domestic and global markets including healthcare, medical devices, nutrition, consumer durables and housewares. Reputation for quickly assessing company and market SWOT and successfully adapting Fortune 100 best practices (J&J/Gillette) to smaller resource-constrained and non-CPG companies; equally comfortable interacting with board members, investors, customers, and employees in the office, lab, or plant. Fluent in German.

Engineered dramatic turnaround in Net Sales and Operating Profit for $200MM T-Fal housewares business Change vs. Prior Year Net Sales ($MM) Operating Profit ($MM) Operating Profit at 2003 Exchange Rate ($MM) 2003 -25.1 -8.2 -8.2 2004 -23.0 +0.6 +2.4 2005 +5.0 +2.4 +4.2 2006 +32.8 +2.5 +3.4

Drove global sales from $432MM to $650MM in three years for Gillettes Power Oral Care SBU through combination of broadened business strategy and unprecedented new product development Developed complete strategic business plan and detailed launch program from scratch for national introduction of Splenda tabletop sweetener into retail and foodservice markets; current brand franchise over $450MM


2007 2008, 2010 present President Manage consulting practice in consumer products strategy, best practices, due diligence and turnaround BuyerLogic, a startup providing email-based interactive marketing platforms capable of real time determination of attitudes/interests of consumers/voters targeted by behavior or geo/demographics, providing optimized ROI based on consumer/voter response; developing/executing business development strategy (2010-present) Reboot Holdings, a Jaymsea portfolio company; advised founder of company being launched based on awardwinning documentary film about regaining health through fruit/vegetable juice fasting (2010-2011) Hunter Fan, a MidOcean portfolio company; evaluated inefficient new product development program, recommended potential savings of $750K annually while significantly reducing development cycle (2008) Spectrum Brands, a T.H. Lee portfolio company; provided best practices assessment of sales and marketing strategy/personnel in anticipation of Lawn & Garden division (Spectracide, Vigoro) sell-off (2008) Harbinger Capital Partners, a PE firm and owner of Applica and Salton (now Spectrum Brands); developed three year business strategy integrating distressed Salton brands into Applica, growing EBITDA to 10%+ (2007)

SPINFRY, INC. Lincoln, Rhode Island

2008 present Board of Directors Investor and active board member of start-up company holding patented technology to reduce fat content and improve flavor and holding time of deep fried food, both commercially and in-home Finalizing strategic business plan for commercial application of technology through patent licenses to national restaurants and branded food purveyors; technology will be consumer branded (e.g., Splenda, NutraSweet, Intel)

BREVILLE GROUP, LIMITED Torrance, California

2009 2010 President North America Chief executive of high growth (+20% p.a.) superpremium line of small kitchen appliances and cookware selling at $140MM+ run rate across US/Canada with double digit EBIT. Grew business above category average while maintaining sheltered distribution strategy (Williams-Sonoma, SurLaTable, Macys, Bed Bath & Beyond, The Bay) Revamped brevilleusa.com to generate significantly greater DTC sales, capturing both manufacturer and retailer margins; introduced Living Manual online to minimize consumer returns and improve consumer experience Negotiated and signed contract with third party logistics firm (3PL) subleasing warehouse and contracting supply chain and logistics, eliminating 26 FTEs and saving $800K p.a. in operating expenses Reduced US working capital by -$3MM through liquidation of obsolete/discontinued housewares inventory Initiated closure of unprofitable Canada housewares business, estimated to improve Canada EBIT +210 bp



(310) 938-1048


2008 2009 Drove brand equity while growing FCF and EBITDA in $1,000MM plumbing products portfolio company of Sun Capital Partners and Bain Capital; charged with increasing brand equity for large multiple at liquidity event; subsequently given P&L responsibility for $200MM faucet business with 800 employees through six direct reports Vice President & General Manager Faucets Identified cost and working capital reductions contributing +$1.25MM EBITDA in Monterrey, Mexico faucet plant after two weeks; initiated private label manufacturing negotiations with Home Depot, Lowes, ACE, TruValue to bring plant to full capacity Led category line review at Home Depot resulting in three incremental SKUs and forecasted +16% sales growth Chief Marketing Officer Developed strategic marketing plan to differentiate ASB products with key USPs while increasing price Implemented CRM promotional and merchandising programs with Home Depot and Lowes, establishing metrics and measuring ROMI for $50MM+ trade marketing budget; included online and POS programs


2003 2007 President & Chief Executive Officer Led turnaround of $200MM company marketing cookware, bakeware, kitchen accessories and small domestic appliances under the T-Fal, WearEver, Emerilware, Mirro, Air Bake, and Regal brands Halted long-term decline in Net Sales and Operating Profit by eliminating unprofitable SKUs, incenting Sales on profitability, and rejuvenating team by replacing Sales and Marketing management with world class performers Initiated and led August 2006 acquisition of $110MM WearEver/Mirro/AirBake brands for $36.5MM in Chapter 11 363 auction; successfully integrated Systems, Supply Chain, Sales, Customer Service and Credit/Collections Negotiated and signed licensing agreement with Chef Emeril Lagasse for line of kitchen electrics forecasted to generate incremental +$20MM annually; 100% acceptance by all retailers presented with Q4 2006 allocations Secured incremental +$1.7MM cookware promotion at Wal-Mart for 2004 following mid-2003 loss of -85% of distribution; regained +70% of lost business in 2005 shelf re-set, gained an additional +10% business for 2006 shelf set and an additional +8% business for 2007 shelf set; grew 2004 Target cookware business +68%, appliances business +189%; gained $2MM+ listings in Costco following extended absence of any T-Fal product Slashed 2006 working capital by -$18MM through aggressive inventory management, improved production planning, and DSO reduction; reduced obsolete inventory from $11.8MM in 2003 to $2.5MM in 2006

HEALTHETECH, INC. Golden, Colorado

2002 Vice President of Worldwide Sales, Chief Marketing Officer Senior revenue executive for consumer healthcare, medical device and software company with proprietary technology that quickly and accurately measures resting metabolic rate (calories burned at rest each day); helped lead successful IPO in July, 2002 during major market downturn, generating $34MM in capital Concluded $20MM+ agreement with HealthSouth providing metabolic measuring services to consumers at 2000+ facilities Concluded $10MM+ distribution agreement with Mead Johnson to sell devices/refills to RDs, OB/GYNs, and oncologists Reviewed, selected, and hired consumer advertising agency (DDB), medical advertising agency (1Health), and sales promotion agency (Arc)

THE GILLETTE COMPANY Boston, Massachusetts GILLETTE ORAL CARE Boston, Massachusetts

1993 - 2001

Vice President, Power Oral Care Kronberg, Germany (1998-2001) Reported to global Oral Care President (Gillette CEO direct report); charged with accelerating worldwide sales growth and directing all consumer/dental strategies and new product development for $650MM power oral care SBU, Gillettes fastest-growing Fueled 1999 worldwide unit sales increase of +22% on handles and +25% on refill brushes resulting in power oral care becoming the largest and most profitable oral care business in Gillette Developed and globally launched three new power toothbrushes (top of the line, kids, battery) simultaneously in 2000, resulting in incremental net sales growth for Year I over +$125MM Globally launched Braun Oral-B 3D (Q4'98), a premium price/performance power toothbrush, capturing over 20% worldwide value share representing over $150MM sales in the ten largest global markets within first year Grew ACV distribution from 30% to 80% on entry-price power toothbrush SKU in lead test market (UK) by strategic price repositioning, packaging redesign, and merchandising overhaul Personally established listing of Braun Oral-B products with Costco, growing from zero to $15MM



(310) 938-1048

ORAL-B LABORATORIES Belmont, California

Marketing Director/Acting General Manager, Oral-B Central Europe - Frankfurt, Germany (1997 1998) Led 85 employees in the turnaround of a three-year sales decline for a $60MM business with operations in Germany, Austria, and Switzerland; day-to-day work and sales calls conducted in German Reversed 15% net sales decline and created +12% growth representing +$7MM by repurposing marketing spending toward consumer offtake rather than account margins; increased operating profit by +18% Adapted US retail category management methods to complex German trade accounts, resulting in distribution gains of +20 points for lead product line and value share increase from 11.4% to 15.6% Business Director, Mechanical Plaque Removal Division - Belmont, California (1994-1997) Spearheaded development of CrossAction, the most successful new product launch in toothbrush category history, leading cross-functional team that incorporated breakthrough performance into product design Rejuvenated the $150MM Advantage toothbrush business worldwide, incorporating innovative features into the product and delivering a forecasted growth to $200MM within first year Pioneered and launched new line of childrens toothbrushes scoring in top 20 percent of all BASES tested concepts, resulting in 100% acceptance in all national accounts worldwide Director of Marketing, US Consumer Products Division - Belmont, California (1993-1994) Generated dramatic US market share growth from 19.3% to 25%+ by redirecting marketing expenses to focus on consumer takeaway rather than historical focus on end-of-quarter incremental trade allowances

JOHNSON & JOHNSON - New Brunswick, New Jersey MCNEIL SPECIALTY PRODUCTS COMPANY New Brunswick, New Jersey
Group Product Director - Splenda (1989 1993), Marketing Manager - Sucralose (1985-1989)

1982 1993


Product Director - PediaCare and Childrens Co-Tylenol (1984 1985) Assistant Product Director - New Products (1983 1984), Adult Tylenol (1982-1983, Chicago cyanide poisonings)

Master of Business Administration in Marketing & Finance 1982


Bachelor of Science in General Management