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i-MOVE 2.0, THE business model for tomorrow?

Call for papers

#1 #2 #3 #4 #5 #6 #7

Foreword Introduction Congress framework Programme design and selection process Call for papers Milestones Contact

#1 Foreword
UITPs 60th World Congress and Mobility & City Transport Exhibition will be held from 26 to 30 May 2013 in Geneva, an affluent city that has been spearheading a radical transformation of mobility for some years now, in a country that has become synonymous with public transport quality, punctuality and popularity. Visitors will find in Geneva a living example of all these values and characteristics. In this very cosmopolitan city, the public transport system has been seeing strong growth since the late 1990s. Thanks to a lifestyle-oriented marketing strategy, the ever-growing population enjoys an increasingly seamless network: cross-border buses (and soon trams), integrated fares letting passengers change from one mode to another under a single pricing system, real-time information on all kinds of devices, simultaneous development of various forms of sustainable mobility: suburban trains, bike-sharing, park & ride. Welcome to Geneva !

#2 Introduction
The imperative need for more sustainable mobility in cities is no longer in question. Without a radical change towards less car dependency, cities will no longer be able to live, breathe and grow and territories will lose out on competitiveness and wealth creation. To reflect this urgent need, UITP has been calling for PTx2, a radical mobility strategy to double the sectors market share by 2025. Sustainable mobility is best provided by the so-called environmental alliance of public transport, walking and cycling. However well-designed this alliance may be, it leaves gaps in the total mobility chain of our fellow citizens everyday journeys. If people are really to be convinced to move around sustainably, they have to be offered a wide range of comfortable and easily available mobility options that fit with their own lifestyle values. With the sharing attitude (clothes, holidays, music, etc.) gaining ground as a lifestyle choice, modern urbanites will want to move around freely, but not necessarily own a vehicle... Alongside improving service quality and increasing capacity for (conventional) public transport, this requires a comprehensive review of the service portfolio and retail facilities. Using bus, trains, bikes, carpooling, taxi or car-sharing will be possible from a onestop-shop for information and payment. This will be as easy as ABC. How? Through the generalized used of webbased applications, the reason behind the acronym i-MOVE 2.0. i-MOVE 2.0 is not just a fashionable buzzword. It involves strategic and in-depth analysis, definition, planning, financing and execution. The values of faultless quality delivery, customer-orientation and professional management have to be ingrained from top management to front-line staff, calling for profound cultural change.

How should i-MOVE 2.0 be organized and delivered? By one integrated organization? By several under the roof of an integrator? Who should this integrator be? How to incorporate the boom in interaction with the travelling public into the value chain of transport? Critical for the success of i-MOVE 2.0 will be the organizational and financial arrangements. The urban mobility system needs to find a proper and healthy business model. A particular advantage of i-MOVE 2.0 and the widening of the service portfolio is the ability to generate a healthier turnover and to optimize the yield per customer. Indeed, if we want urban mobility to be a lasting business, it needs to be more self-sustaining and reduce its dependency on public resources. Farebox income has to grow, but complementary, structural and sustainable additional revenues - sometimes called non-transport revenues - must also be developed, as well as a virtuous system to internalize the external costs or benefits of transport. At the same time, sustainable mobility must continue to offer affordable access to education, jobs healthcare etc to the less well-off segment of the travelling public. So a healthier business model needs to be financed by more than the travelling public alone. Any beneficiary of public transport, direct or indirect, should pay for these benefits: the business community, real-estate Finally, the regulatory aspects of this revolution also need careful consideration: Do all services of i-MOVE 2.0 need to be ruled by public service obligation? Is there a need to segment pure market activities from others? Should such newer forms of mobility compete with classical public transport or be organized complementarily? How to provide seamless access over administrative or even national borders? How to design smart traffic management and parking policy, in a supportive way? It is clear to see that i-MOVE 2.0 comes one step closer towards the radical overhaul of the sectors activities put forward by UITPs PTx2. The i-MOVE 2.0 revolution is only just starting. Many innovative ideas are emerging, but are unconnected. The purpose of the UITP World Congress is to share them and offer a platform for creative and collective thinking to take the industry one step further. Conceived as a foil to UITPs overarching strategy, i-MOVE 2.0 moves in the direction of the PTx2 ambition, and is streamlined with achieving the doubling goal. The 2013 Congress programme will feature 6 main topical clusters: # Service design and portfolio Recent developments in service quality, combined and integrated mobility services from door to door, customer segmentation, e-retail, infotainment and smart information, customer care, enhancing the customers experience, user-generated information content, intermodal partnership and alliances, image and brand, innovation, no more borders for passengers, how can we get there?

Strategic management and integrated business processes Strategy and performance management, innovative HR management, cost-optimization, customerorientation and care, faster project delivery, time-to-market, training, entrepreneurship, pride in the job

Funding model Yield management, fare policies and increased fare box ratio, internalization of external costs and benefits, public-private investments, targeted revenue support

Governance and industry structures Urban governance adapted to i-MOVE 2.0, sound institutional framework, integrated urban policies, creation and competence remit of OA, innovative forms of contract, sustainable mobility plans, policy integration, transport coordination

Smart city and mobility management Space allocation and land-use, infrastructure use charges, parking policies, car restricted access zones, ITS for better mobility management, green zones, traffic calming, fiscal regime

The tools of Mobility 2.0 Innovative and environmentally-friendly vehicles, web-based access and apps, capacity optimizers, smart grid, innovative contracts...

#3 Congress framework
The programme will consist of: # # # # 3 plenary sessions: these will take place in a large auditorium with simultaneous interpretation into English, Spanish, French and German. 18 parallel sessions: these will take place in large rooms with simultaneous interpretation into English, Spanish, French and German. 15 Expo Forum sessions reserved for exhibitors - Separate call issued later. 9 Regional workshops dedicated to development in the UITP regions and developed by the Regional Executive Committees The duration of all sessions will be 90 minutes, including a discussion time of minimum 15 minutes.

#4 Programme design and selection process


The programme 1 is prepared by the UITPs Congress Programme Committee on behalf of the Policy Board on the basis of the submitted material. The Congress audience is made up primarily of transport professionals and policy officials rather than researchers. The focus is thus on policies and actions of practical value for decision-makers. A one-page abstract must accompany the presentation application. It will contain all the elements relative to the policy or action described: objective, context, sources of information, implementation plan, evaluation, results, conclusions and practical recommendations. Commercial texts promoting particular products will only be accepted for the Expo Forums and from companies exhibiting in Geneva. Applications must be accompanied by a biographical note (and photo) describing the authors professional experience and education. Candidates should include their experience in addressing large audiences. All documents are to be sent in English only. Papers will be selected on the basis of the abstracts, with a focus on quantifiable results and/or effects, the quality and significance, relevance and value to audience and congress topics as well as the experience of candidates. Any additional document supporting the abstract can also be optionally provided (web-article, campaign material) In order to ensure a wide diversity of approaches, UITP particularly encourages profile diversity as well as geographical balance. Papers are submitted exclusively by ONE author. Co-authorship will not be authorised. UITP does not cover travel and accommodation costs but speakers enjoy premium registration fee policy: free-ofcharge registration for the speakers attending UITP World Congress for the day of their presentation only; a reduced registration fee applies in other cases. Speakers must be aware that the Congress Programme Committee reserves the right to cancel their participation if they do not comply with these guidelines that will be sent during the course of the selection procedure.

With the exception of the Expo Forums which are designed by the Business Forum and Exhibitors Commission.

#5 Call for papers (parallel and plenary sessions)


This call is open to proposals from individuals from any organisation regardless of their membership of UITP. However, in case of arbitration between proposals, preference will be given to member organisations. Paper content should cover topic(s) related to the 6 thematic streams identified on page 3 and 4.

#6 Milestones
30 March 2012
Deadline for candidates participating in the calls for papers to send proposals (abstract, biographical note and commitment). Paper proposals are individually submitted using the electronic application form available at the following address: http://www.uitp.org/Geneva2013/call4papers Applications sent by other means will not be accepted.

1 June 2012
Notification of the decision of the Congress Programme Committee to each applicant.

15 June 2012
Launch of preliminary Congress programme.

1 April 2013
Deadline for all speakers to submit the requested papers and information (full text, updated abstract, biographical note, slide show). Speakers must commit to observing the Speakers Guidelines for Geneva 2013 that will be sent in the selection process. We thank you for your attention and look forward to your contribution.

#7 Contact
For further information, please contact: keep me informed UITP/Geneva 13 c/o Mr. Laurent DAUBY Rue Sainte-Marie 6 BE-1080 Brussels laurent.dauby@uitp.org