Dairy Market News Branch

Agricultural Marketing Service

Volume 79- Number 18

National Dairy Retail Report

Websites: http://www.marketnews.usda.gov/portal/da and http://www.ams.usda.gov/mnreports/dybretail.pdf
Issued Biweekly Thursday, May 3, 2012

Advertised Prices for Dairy Products at Major Retail Supermarket Outlets 04/23 to 05/04
There are about 13% fewer advertised features of conventional dairy products for the current ad cycle than the prior cycle, both of which are lower than two cycles ago. Milk is not among the top five most advertised conventional dairy products this cycle, being replaced by sour cream, which has nearly twice as many ads as milk. Ads for yogurt and cheese, the top two advertised products by percentage, each declined in number from the last cycle. Every size and variety of cheese and yogurt listed declined in number this cycle from last. Total cheese ads declined just over 22% and yogurt ads, just over 25%. The most advertised cheese category, 8 ounce shreds, has a weighted average advertised price of $2.22, down 4 cents from last cycle. The average price for 8 ounce blocks, $2.20, declined 14 cents from the last cycle. The largest yogurt category, 4-6 ounce yogurt, has an average price of 52 cents, down 4 cents. Greek yogurt in 4-6 ounce containers declined 5 cents to 97 cents. Conventional milks national weighted average advertised price for half gallons this period, $1.41, is 68 cents below two weeks ago. For gallons, this periods $2.87 is 7 cents below last period. Organic milks national weighted average advertised price for half gallons, $3.87, is up 21 cents from last period. This results in an organic-conventional halfgallon milk advertised price spread of $2.46, which has trended higher for four periods, up from $1.47 last period, 96 cents before that, and 78 cents before that. The number of stores with organic dairy ads declined by almost 59% from two weeks ago, which in turn was nearly double compared with two weeks before that.

Top 5 Commodities Featured

Apr 06
40K 35K 30K

Apr 20

May 04

Stores with Ads

25K 20K 15K 10K 5K 0K Cheese Yogurt Ice cream Sour cream Milk

1 -- Dairy Market News surveys more than 150 retailers, comprising nearly 16,000 individual stores, with online weekly advertised features. 2 -- Date range reflects two-week period, however only one data collection per retailer is made during the period.

National Dairy Retail Report Vol 79 - No. 18 Thursday, May 3, 2012 - Page 2

Top 5 Percentage of Total Conventional Ads

Cream cheese, 6%

Sour cream, 9%

Cheese, 28%

Ice cream, 17%

Yogurt, 25%

Top 5 Percentage of Total Organic Ads

Cream cheese, 2% Cheese, 5% Butter, 7%

Yogurt, 15%

Milk, 72%

Wtd Avg - Simple weighted average

National Dairy Retail Report Vol 79 - No. 18 Thursday, May 3, 2012 - Page 3

NATIONAL -- CONVENTIONAL DAIRY PRODUCTS

THIS WEEK Commodity Type Pack Size Stores With Ads

2226 5769 2266 2481 7224 1729 2315 4226 377 1205 12091 448 3132 6174 5214 425 10711 663

TWO WEEKS AGO Stores With Ads

2170 6142 4324 3719 8793 1871 1441 5251 363 873 12922 1102 4053 2663 9317 525 10909 1948

Wtd Avg Price

2.44 2.20 4.19 5.68 2.22 4.48 1.69 1.63 1.89 4.00 3.05 1.41 2.87 1.52 .97 5.01 .52 2.41

Wtd Avg Price

2.86 2.34 3.97 5.42 2.26 3.69 2.08 1.62 1.89 3.60 3.27 2.09 2.94 1.57 1.02 4.60 .56 2.21

Butter Cheese Cheese Cheese Cheese Cheese Cottage cheese Cream cheese Flavored milk Flavored milk Ice cream Milk Milk Sour cream Yogurt Yogurt Yogurt Yogurt Greek Greek Yogurt Yogurt All fat tests All fat tests All fat tests All fat tests Natural Varieties Natural Varieties Natural Varieties Natural Varieties Natural Varieties

1# 8 oz block 1 # block 2 # block 8 oz shred 1 # shred 16 oz 8 oz half gallon gallon 48-64oz half gallon gallon 16 oz 4-6 oz 32 oz 4-6 oz 32 oz

REGIONAL -- CONVENTIONAL DAIRY PRODUCTS

NORTHEAST U.S. Commodity Type Pack Size Stores with Ads 1439 2519 560 Wtd Avg Price 2.35 2.13 4.78 SOUTHEAST U.S. Stores with Ads 136 1149 124 103 1939 460 947 1177 Wtd Avg Price 3.07 2.31 3.99 5.99 2.20 4.99 1.48 1.40 1.50-3.00 2.99-4.99 1.25 1.11-1.89 1.99-2.50 4.99 2.50-3.99 1.67 2.98-3.00 1.09-2.50 0.88-1.00 214 1560 34 723 2270 1529 4.99 3.19 1.67 2.99 1.55 .92 2.99-3.69 1.49-4.99 1.33 1.99-2.99 0.99-1.79 0.89-1.11 1290 497 424 146 130 150 2240 30 712 857 732 2.14 4.31 1.25 1.39 2.11 3.12 3.04 1.33 2.47 1.34 .98 1.88-3.00 3.77-4.99 892 473 2.33 4.49 MIDWEST U.S. Stores with Ads

Price Range

Price Range

Price Range

Wtd Avg Price

Butter Cheese Cheese Cheese Cheese Cheese Cottage cheese Cream cheese Flavored milk Flavored milk Ice cream Milk Milk Sour cream Yogurt Yogurt Yogurt Greek Greek Yogurt All fat tests All fat tests All fat tests All fat tests Natural Varieties Natural Varieties Natural Varieties Natural Varieties Natural Varieties

1# 8 oz block 1 # block 2 # block 8 oz shred 1 # shred 16 oz 8 oz half gallon gallon 48-64oz half gallon gallon 16 oz 4-6 oz 32 oz 4-6 oz

1.99-3.49 1.49-3.50 3.00-5.99

2.84-3.99 1.67-2.50 3.99 5.99

1.88-3.50 4.99 1.99-2.50 1.25-2.69 2.99 3.99-4.00 1.69-4.99 2.50-2.99 3.99 1.19-1.75 0.89-1.00 4.99 0.33-0.88

2357 123 595 2743 46 612 2431 82 345 1822 1684 354 3597

2.37 4.99 2.40 1.74 2.99 3.99 3.08 2.83 3.99 1.42 1.00 4.99 .51

1.67-2.50 4.99 1.25-1.79 1.00-1.67

0.33-0.75

2771

.53

0.33-0.60

1600

.50

Wtd Avg - Simple weighted average

National Dairy Retail Report Vol 79 - No. 18 Thursday, May 3, 2012 - Page 4
NORTHEAST U.S. Commodity Type Pack Size Stores with Ads 230 Wtd Avg Price 2.18 SOUTHEAST U.S. Stores with Ads Wtd Avg Price MIDWEST U.S. Stores with Ads 29

Price Range

Price Range

Price Range

Wtd Avg Price

Yogurt

Yogurt

32 oz

1.50-2.79

2.33

2.33

SOUTH CENTRAL U.S. Commodity Type Pack Size Price Range 1.88-1.97 1.25-2.99 2.99-4.29 4.99-5.99 1.25-2.99 3.34-4.99 1.99-2.00 1.67-2.00 1.50 Stores with Ads 130 515 165 402 1000 219 96 96 201 Wtd Avg Price 1.94 2.19 3.57 5.71 2.18 3.83 2.00 1.82 1.50 3.68 1.49-4.99 1.00-1.25 1.97-2.58 1.00-2.50 0.88-1.00 4.49 0.40-0.60 2.49-2.68 1778 120 344 449 407 43 1249 238 3.18 1.07 2.33 1.54 .99 4.49 .54 2.52 Price Range

SOUTHWEST U.S. Stores with Ads 428 425 627 1388 350 350 68 Wtd Avg Price 2.66 2.19 3.77 5.94 1.79 4.62 1.50

NORTHWEST U.S. Price Range 2.49-2.50 1.50-2.00 2.98-4.49 4.99 2.00-3.99 3.00 1.25-1.99 1.39-2.00 Stores with Ads 93 269 317 588 288 80 185 64 Wtd Avg Price 2.50 1.93 3.95 4.99 2.25 3.00 1.42 1.67

Butter Cheese Cheese Cheese Cheese Cheese Cottage cheese Cream cheese Flavored milk Flavored milk Ice cream Milk Milk Sour cream Yogurt Yogurt Yogurt Yogurt Greek Greek Yogurt Yogurt All fat tests All fat tests All fat tests All fat tests Natural Varieties Natural Varieties Natural Varieties Natural Varieties Natural Varieties

1# 8 oz block 1 # block 2 # block 8 oz shred 1 # shred 16 oz 8 oz half gallon gallon 48-64oz half gallon gallon 16 oz 4-6 oz 32 oz 4-6 oz 32 oz

1.69-3.29 1.59-2.99 2.97-4.99 4.99-5.99 1.67-1.99 3.99-4.99 1.50

229 3200 64 928 508 631

3.68 2.94 .88 2.89 1.99 .98 2.50-3.99 1.00 2.49 1.25-2.29 1.00 5.99 882 118 80 268 231 28 137 29 2.89 1.00 2.49 1.70 1.00 5.99 .46 2.79

1.99-3.69 0.88 2.88-2.99 1.78-2.50 0.89-1.00

0.40-0.60 2.50-2.79

1357 137

.56 2.55

0.30-0.50 2.79

NATIONAL -- ORGANIC DAIRY PRODUCTS

THIS WEEK Commodity Type Pack Size Stores With Ads

176 122

TWO WEEKS AGO Stores With Ads Wtd Avg Price

Wtd Avg Price

4.35 3.99

Butter Cheese Cottage cheese Cream cheese Ice cream Milk Milk Milk Sour cream Yogurt Yogurt Yogurt Yogurt Greek Greek Yogurt Yogurt All fat tests All fat tests All fat tests Natural Varieties

1# 8 oz shred 16 oz 8 oz 48-64oz half gallon gallon 8 oz UHT 16 oz 4-6 oz 32 oz 4-6 oz 32 oz

70 56 2.49 121 765 299 863 3.87 5.85 1.00 1559 70 988 46 67 290 3.50 .76 3.69 263 386 3089

3.00

5.45 3.56

1.05 2.29 1.20

.63 3.95

Wtd Avg - Simple weighted average

National Dairy Retail Report Vol 79 - No. 18 Thursday, May 3, 2012 - Page 5

REGIONAL -- ORGANIC DAIRY PRODUCTS

NORTHEAST U.S. Commodity Type Pack Size Stores with Ads 63 122 56 260 Wtd Avg Price 4.99 3.99 2.49 3.67 3.89-3.99 239 3.94 3.99 5.95 1.00 3.50 0.60 3.49-3.99 46 39 259 3.50 .60 3.65 0.99 3.99 28 31 .99 3.99 34 1.00 1.00 111 28 119 3.99 5.95 1.00 SOUTHEAST U.S. Stores with Ads Wtd Avg Price MIDWEST U.S. Stores with Ads 26

Price Range

Price Range

Price Range

Wtd Avg Price

Butter Cheese Cream cheese Milk Milk Milk Yogurt Yogurt Yogurt All fat tests All fat tests All fat tests Greek Yogurt Yogurt Natural Varieties

1# 8 oz shred 8 oz half gallon gallon 8 oz UHT 32 oz 4-6 oz 32 oz

4.99 3.99 2.49 3.49-3.69

3.99

3.99

SOUTH CENTRAL U.S. Commodity Type Pack Size Price Range 3.99 3.99 Stores with Ads 87 155 Wtd Avg Price 3.99 3.99 Price Range

SOUTHWEST U.S. Stores with Ads Wtd Avg Price

NORTHWEST U.S. Price Range Stores with Ads Wtd Avg Price

Butter Milk Milk Milk All fat tests All fat tests All fat tests

1# half gallon gallon 8 oz UHT

5.69-5.98 1.00 421 1.00 1.00

271 209

5.84 1.00 1.00 80 1.00

NATIONAL -- CONVENTIONAL DAIRY PRODUCTS NATIONAL BRANDS vs STORE BRANDS

NATIONAL BRANDS Low Price 2.50 1.49 3.00 1.88 4.00 High Price 3.99 3.50 5.99 3.99 4.29 Stores with Ads 345 4086 774 5558 207 Wtd Avg Price 3.10 2.31 4.60 2.32 4.25 Low Price 1.69 1.25 2.97 1.25 2.99 4.99 1.39 1.50 2.50 2.99 1.98 2.99 2.50 2.69 2.99 4.99 4.99 3.99 1024 726 77 242 8310 559 1.94 2.30 2.79 4.76 3.18 3.61 1.25 1.00 1.50 2.99 1.49 1.97 .88 STORE BRANDS High Price 3.00 2.99 4.99 2.99 4.99 5.99 2.00 2.00 1.99 4.00 4.50 3.00 2.99 Stores with Ads 1881 1683 1492 1666 1522 2481 1291 3500 300 963 3781 2573 448 Wtd Avg Price 2.31 1.92 3.98 1.91 4.51 5.68 1.49 1.49 1.66 3.81 2.75 2.71 1.41

Commodity

Type

Pack Size

Butter Cheese Cheese Cheese Cheese Cheese Cottage cheese Cream cheese Flavored milk Flavored milk Ice cream Milk Milk All fat tests All fat tests All fat tests All fat tests Natural Varieties Natural Varieties Natural Varieties Natural Varieties Natural Varieties

1# 8 oz block 1 # block 8 oz shred 1 # shred 2 # block 16 oz 8 oz half gallon gallon 48-64oz gallon half gallon

Wtd Avg - Simple weighted average

National Dairy Retail Report Vol 79 - No. 18 Thursday, May 3, 2012 - Page 6
NATIONAL BRANDS Low Price 1.00 .88 4.49 .33 2.33 High Price 2.50 1.11 5.99 .88 2.79 Stores with Ads 1616 4475 425 7291 488 Wtd Avg Price 1.97 .97 5.01 .57 2.52 .30 1.50 .79 2.79 3420 175 .41 2.11 Low Price .99 .89 STORE BRANDS High Price 1.99 1.00 Stores with Ads 4558 739 Wtd Avg Price 1.36 .95

Commodity

Type

Pack Size

Sour cream Yogurt Yogurt Yogurt Yogurt Greek Greek Yogurt Yogurt

16 oz 4-6 oz 32 oz 4-6 oz 32 oz

NATIONAL -- ORGANIC DAIRY PRODUCTS NATIONAL BRANDS vs STORE BRANDS

NATIONAL BRANDS Low Price 4.99 3.99 2.49 3.49 5.95 1.00 3.50 .60 3.49 High Price 4.99 3.99 2.49 3.99 5.95 1.00 3.50 .99 3.99 Stores with Ads 63 122 56 424 28 863 46 67 290 Wtd Avg Price 4.99 3.99 2.49 3.96 5.95 1.00 3.50 .76 3.69 3.69 5.69 3.89 5.98 341 271 3.75 5.84 Low Price 3.99 STORE BRANDS High Price 3.99 Stores with Ads 113 Wtd Avg Price 3.99

Commodity

Type

Pack Size

Butter Cheese Cream cheese Milk Milk Milk Yogurt Yogurt Yogurt All fat tests All fat tests All fat tests Greek Yogurt Yogurt Natural Varieties

1# 8 oz shred 8 oz half gallon gallon 8 oz UHT 32 oz 4-6 oz 32 oz

REGIONAL DEFINITIONS As used in this report, regions include the following states: NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. NATIONAL Connecticut, Delaware, Massachusetts, Maryland, Maine, New Hampshire, New jersey, New York, Pennsylvania, Rhode Island and Vermont Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota and Wisconsin Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, and Texas Arizona, California, Nevada and Utah Idaho, Montana, Oregon, Washington, and Wyoming Continental United States

Wtd Avg - Simple weighted average