A Case Study On Mahindra SsangYong

Submitted To: Monika Sharma Asst. Prof.

Submitted By: Name:-Kundan Kr. Yadav Roll No: - DM 201107 Course: - PGDM (2011-13)

. (Monika Sharma)

Introduction
M&M is an Indian multinational automaker headquartered in Mumbai. It is one of the largest automobile manufacturers by production in India and a subsidiary of Mahindra Group. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed immigrated to Pakistan where he became the nation's first finance minister.

The company changed its name to Mahindra & Mahindra in 1948. It is ranked 21 in the list of top companies of India in Fortune India 500 in 2011. SsangYong Motor Company (SMC) is the fourth largest South Korean automobile manufacturer. The name SsangYong means double dragons.

SsangYong's 70% share was acquired by India's M&M Limited in February 2011.

SsangYong; Future Perspective

SsangYong sets goals to sell 160,000 vehicles with revenues of four trillion, Won by 2013 and 300,000 vehicles posting revenues of seven trillion Won by 2016. SsangYong to launch five facelift models by 2013 and four completely new models by 2016. SsangYong to enhance business performance through cost re-engineering and harnessing synergy with Mahindra. SsangYong Motor Co. (President & CEO Lee Yoo-il; www.smotor.com), part of the US$12.5 billion Mahindra Group. Chairman Dr. Pawan Goenka and CEO Lee Yoo-il unveiled SsangYong's New Vision, Core Values and Five Year Business Strategy in the presence of about 3,300 executives and employees. The New Vision embodies the companys effort to drive positive change in the lives of its customers by providing differentiated products and services resulting in high customer satisfaction through innovations in the areas of process, technology, customer value and service. For achieving its new vision, SsangYong established its mid- to long-term business goals for 2013 as Promise 2013, under which it aims to sell 160,000 vehicles recording revenues of four trillion up to 2013. The Company also announced Aspiration 2016, by which it plans to sell 300,000 vehicles recording revenues of seven trillion up to 2016.

SsangYong; Six Strategy Pillars

1. Develop Competitive Products, 2. Increase Global Market Share And Sales, 3. Attain Cost Leadership, 4. Develop Next Generation Technologies, 5. Maximize Synergy With The Mahindra Group &, 6. Strengthen Organizational Capabilities

SsangYong; Goals
SsangYong will launch five facelift models by 2013 and four completely new models by 2016. SsangYong will develop and launch electric vehicles. To expand global market share SsangYong will co-operate with Mahindra in strengthening its overseas sales network and advance into fast growing emerging markets SsangYong will also expand its sales infrastructure in Korea Company is targeting a 20 percent market share in participating segments in Korea SsangYong and Mahindra shall co-operate across the Value chain (especially in R&D), Product development, Purchasing and sales to generate economies of scale for mutual benefit that shall significantly enhance SsangYong's cost competitiveness. SsangYong will implement strategies for targeted reductions in engineering, production and warranty costs using innovation as a key driver.